BUSINESS
Thought Leader
Ran Janda explains how to access the media and position yourself as a thought leader in order to grow your practice…
T BECOMING A THOUGHT
O grow in any business, you need to be seen, heard and known. It’s easy to think that you need a big marketing and PR budget to do this effectively, but this just isn’t true. Even as self-employed practitioners and small business owners, we can leverage public relations to help grow our practices. Getting media coverage doesn’t have to be a complicated subject and everyone can utilise it to promote their professional brand, get more visibility and attract more clients. If a journalist mentions you or publishes a story about you, then readers will look to you as a thought leader in your industry and this is something that you just cannot achieve from marketing alone. It’s a public endorsement on what you do best and who doesn’t want that?
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HOLISTIC THERAPIST 2022
Targeting the right journalists One of the easiest ways to find journalists who are looking to speak to health and wellbeing experts regarding a particular therapy or condition is by conducting a simple search on Twitter. Create an account if you haven’t already, then use the search bar in the top right-hand corner to search for specific terms that relate to your practice. The main terms that journalists use when looking for expert comments are #journorequest and #prrequest so try both separately and add in a few keywords to find any eligible requests that you can pitch for.
holistictherapistmagazine.com
