BUSINESS
Marketing to Men
Before the pandemic, men overtook women to be the largest consumers of massage and spa services in the USA. It’s a trend that the UK seems to be following, but many holistic therapists are failing to take advantage of a growing market segment…
T MARKETING
TO MEN 46
HOLISTIC THERAPIST 2022
HERE are, of course, many reasons why you may feel reluctant to work with male clients. Principal amongst these is the requirement to deal with requests for services that you don’t offer, such as happy endings. The dangers of sexual assault or detailing with the embarrassment of a visibly aroused client also mean that many female bodyworkers opt for a female customer base. Fortunately, many of the risks can be reduced or designed out of your practice by making it clear on your website and during the booking process that professional holistic therapists do not offer such add-ons and by taking reasonable safety precautions before working with new clients.
The trends in the USA It’s often the case that the US market is ahead of the UK ones in terms of health and wellbeing trends. In 2021, the American Association of Massage Therapists (AMTA) noted that men were more likely to get a massage than women. 25% of men and 21% of women had a massage in 2021.
holistictherapistmagazine.com
