BUSINESS
CAM Coach
YEAR ONE: SURVIVING AND THRIVING A UK start up business is 50% likely to fail in the first year. For holistic therapy businesses, that figure rises to 70%. Mark Shields shares how to make sure your start up doesn’t become a shutdown…
L
ETS start with some scary numbers. In the UK, somewhere around 390,000 new businesses were started in the last year. Only half will make it through the first year. After four years, only a quarter are left. After ten years, only 10% of businesses are still going. That means 90% fail. Keep in mind that these are just the overall figures for all types of business, some, like restaurants and, sadly, holistic therapists, have lower success rates. The trick is to make sure that your business is not one of those that falls by the wayside.
The congruence principle A proven business principle is that success comes
12
HOLISTIC THERAPIST 2022
down to an individual having an equal balance of confidence, competence and commitment. Holistic Therapists are often highly academic bright students with oodles of great ideas and the commitment to succeed, but they often lacked the business experience and knowledge and personal confidence to make a success in private practice. It’s not practice that ensures good performance, but perfect practice that ensures perfect performance - “the difference that makes the difference”, as I call it. By definition this meant that newly qualified holistic therapists were highly knowledgeable in their chosen coaching modality but lacked the business knowledge and skills to ensure they achieved commercial success in private practice. These are things that can be learned.
holistictherapistmagazine.com
