BUSINESS
Websites
IS YOUR WEBSITE PUTTING NEW CLIENTS
OFF L
Websites are supposed to help bring customers to our practice rooms, but all too often a poor website can put potential clients off. We look at the pitfalls you need to avoid…
ET’S start with the most obvious one, which is a website that’s incomplete or which contains out of date information. Not only does this make you look incompetent, but also suggests a lack of care and attention to detail. People may even assume you’ve gone out of business. Make sure your staff listings,
service offerings, schedules and contact details are all correct. There should be no pages that have no text and every click through should take you to the right page with the right information. If people want to find out more, the information they need should be available. Even if all you have is a holding page, make sure this displays your phone number or email so people can get in touch.
No clear call to action It’s surprising how often websites fail to tell their readers what they should do next. Make sure that both your services, contact, about us and home page include a call to action. Effective calls to action are things like:
n Want to feel better about yourself?
n n n n n
Call (our number) for a free consultation. Call (our number) to book an appointment. Book your first session online here Sign up for our free taster course today Subscribe and receive our free eBook Take your first step on the journey to better health
Inappropriate imagery Think about your customer base when choosing website imagery. There are a huge number of stock images of attractive half-naked women with orchids in their hair receiving relaxing massages in upmarket spas. The chances are that your customers are a bit older, a bit lumpier, a bit less perfect and a little more real. They often have health issues and may not feel that great about themselves, physically or mentally. Images of physical perfection can be off-putting and pictures of luxury spas may not only misrepresent your practice room, but can also send a subliminal message that they cannot afford your services.
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HOLISTIC THERAPIST 2022
holistictherapistmagazine.com
