BUSINESS
Prepare to succeed
PREPARING FOR A LONG AND SUCCESSFUL PRACTICE Success needs careful planning, as Ran Janda explains…
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CCORDING to data from the UK Government’s Office of National Statistics, the five-year survival rate for businesses born in 2015 was 39.6%. So for every ten businesses that were started, only four were still going after five years. It drops to 30% after ten years. Despite this, another UK study recently revealed that 64% of UK workers would like to set up their own business. So, why do 70% of those who decide to take the plunge, not last more than 10 years in business? Two main reasons for failure are not understanding your market and not knowing your customer. If you are planning on becoming a holistic therapist or are already one who is struggling to grow their practice, market research is essential for growth and long term success.
Understanding your market Many holistic therapists decide to practice a therapy as they have experienced healing from receiving that treatment themselves. A worthy reason, but not a business orientated one, and that is how you need to see your practice first and foremost, as a business. Market research should begin as soon as you decide to study to become a holistic therapist. It is key to having clients ready to book with you once you have graduated. If you have been in practice for some time, then the time to start is now.
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HOLISTIC THERAPIST 2022
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