FOR PROFESSIONAL COMPLEMENTARY AND ALTERNATIVE PRACTITIONERS
JUL/AUG/SEP 2022 ISSUE 43 £6.00
SPECIAL:
Marketing
Long Covid and CFS
101:
Great ideas for social media posts Perfect practice rooms
Back to Basics
Getting the fundamentals right
Low cost, high impact ideas Learning from the mistakes of others MEDICAL
intuition
PLUS, the latest news
and research, creating a personal SWOT, medical intuition, future life progression, ritual as remedy, nutrition, books, recipes, inspirational people, new products and so much more…
CASE STUDY: CREATING A NEW PRACTICE SPACE
S U P P O RT I N G C O M P L E M E N T A R Y B E A U T Y S P O R T S T H E R A P Y S I N C E 1 9 6 2
60 years of raising the standards in therapy practice and allowing our members to flourish and be part of a supported community Celebrating
WE ARE MEMBERSHIP
WE ARE INSURANCE
WE ARE A C C R E D I TAT I O N
WE ARE TRAINING
WE ARE E D U C AT I O N
Find out more about membership options: www.fht.org.uk • 023 8062 4350 • info@fht.org.uk
WE ARE COMMUNITY
Contents 22 Perfect practice rooms
BUSINESS
38 Are viruses behind CFS?
Getting your space right 7
Editor’s Letter
8
Business News
Bjorn Falck Madsen reviews the evidence
26 Medical intuition Wendy Colter provides some insight
30
10 CAM Coach Mark Shields goes back to basics 12 Reflection
42 Astrology Ildiko Egyed looks ahead to Mercury Retrograde
Using a personal SWOT for success
44 Setting Boundaries
14 Learning from the mistakes of others
Donna Booth on learning to say no
Magda Vonk on avoiding errors
46 Oooh! That’s new…
16 Marketing 101
28 Journeys Meet the sisters focussed on natural health
The absolute basics
30 Future Life Progression
14
Anne Jirsch shares this fascinating concept 33 Special: Long COVID Ways holistic therapy can help 34 Long Covid and CFS Jan Rothney shares her approach 36 Chronic Fatigue
17 The changing shape of wellness
Jordi Mascio looks at the latest research
Mara Branscombe’s embodied practices 52 Fab food in a flash Janet Gronnow’s tasty 15 minute vegan recipes 62 New Frontiers Our roundup of the latest research
54 New Frontiers
19 Ancient wisdom
Our roundup of the latest research
Learning from the Seven Grandfathers
Ran Janda shares some great ideas
50 Ritual as Remedy
Our pick of the latest new releases
trends
20 Social media posts that work
Our pick of new products
59 Summer bookshelf
The FHT’s Molly Denton on emerging
holistictherapistmagazine.com
YOUR HEALTH
42
62 Back Pages All the bits we couldn’t fit in elsewhere
HOLISTIC THERAPIST 2022
05
WORK SMARTER, NOT HARDER
$
JOIN A
The Complete Practice Management System for Holistic Therapy Practitioners Running a practice is easy when you use Power Diary. It’s an all-in-one system with over 100 powerful features for health practitioners; appointment scheduling, client messaging, SOAP notes, Telehealth portal, payment integrations, and much more. Let Power Diary simplify and streamline your day-to-day operations so you can take care of clients. Join a live demo or start a free trial today.
DEMO TODAY
Managing Director Jason Firmager jay@holistictherapistmagazine.com Art Director Richard Hejsak richard@holistictherapistmagazine.com Managing Editor Alison Daniels alison@holistictherapistmagazine.com Sales Team +44 (0)1795 479 957 sales@holistictherapistmagazine.com
Editor’s Letter Hello again, Sometimes we need to take a step back from the everyday activities of daily life and work and actually ask ourselves what we want. As children, we often have a firm idea of what we want to be when we grow up, even if few of us actually become astronauts, train drivers or princesses. As adults, we sometimes lose that vision and our conviction that we can have the life we dream of. It’s not easy to sustain your dreams when every trip to the supermarket or petrol station fills you with apprehension. This issue is about returning to our original visions. Going back to basics, if you like, so we can plan for the futures we want. It’s an approach inspired by our features on Future Life Progression and Reflection using a personal SWOT. Both are powerful tools to help us imagine the futures we want and providing an idea of how to get there. In my case, it’s meant a trip to the gym three times a week because I want a future that involves a long healthy lifespan, so I need to make changes now to make that happen. I don’t enjoy it and I’d much rather be lying on the sofa with a book in one hand and a bar of chocolate in the other, but I recognise
NOT YET A SUBSCRIBER? www.holistictherapistmagazine.com/ subscriptions alternatively email us on: subscriptions@holistictherapistmagazine.com
that while that may be satisfying in the short-term, it undermines my long-term goals. We all have to make choices, sometimes difficult ones. Sometimes we need to make sacrifices now to have what we want later. That’s why we’re inviting you to take some time to think about the life you want and the career
HolisticTherapistMagazine.com Twitter.com/HolisticTMag
and business that’s part of that and to plan the life you want. We’re here to help you create the future you deserve Love,
facebook.com/HolisticTMag
Holistic Therapist Magazine is published quarterly (four times per annum) by Media Edge London Ltd. No part of Holistic Therapist Magazine may be reproduced, stored in a retrieval system or transmitted in any form without permission. Views expressed in the magazine are not necessarily those of Media Edge London Ltd. During printing, images may be subject to a 15% variation. © Copyright belongs to Media Edge London Ltd. All rights reserved. Please either keep this magazine for future reference, pass it on for somebody else to read, or recycle.
Alison and everyone at Holistic Therapist x MANAGING EDITOR
HOLISTIC THERAPIST 2022
07
BUSINESS
News & Dates
Openers All that’s new and interesting in the world of holistic therapy… NEW PRESIDENT FOR US MASSAGE THERAPY FOUNDATION America’s Massage Therapy Foundation (MTF) and its Board of Trustees have elected Adrienne Asta, BA, LMT, as its new President. Asta has served as an
MTF Vice President for just over a year and Trustee for the past five years. Outgoing President, Robin Anderson, is stepping down for personal reasons.
NIGERIA HAS OVER 10,000 SPECIES OF MEDICINAL PLANT The Minister of State for Health, Senator Adeleke Mamora, gave an opening speech at his country’s conference on Traditional, Complementary and Alternative Medicines in which he noted that Nigeria is endowed with over 10,000 species of medicinal plants. Nigeria implemented a full-fledged TCAM Department in its Ministry of Health and hopes to benefit from the global herbal medicine market projected at
seven trillion dollars by 2050. The market is dominated by China, India, the United States, Germany and Thailand.
By three methods we may learn wisdom: First, by reflection, which is noblest; Second, by imitation, which is easiest; and third by experience, which is the bitterest. Confucius
HOLISTIC THERAPIST 2022
Trowbridge Wellness is a new holistic centre based at Kestrel House in the town’s Mill Street. Georgina Thomas, one of the three therapists involved, explained, “At our core lies person-centred therapeutic counselling for children and adults, but we complement the talking therapies with therapeutic interventions and education. You can access walk and talk counselling, reflexology, therapeutic art and mindfulness.
Working alongside Georgina Thomas will be walk and talk therapist Sam Wells and therapeutic counsellor Valerie Shoukry.
MUSIC DRIVES PURCHASING BEHAVIOUR IN ETHICAL AND SUSTAINABLE MARKETPLACES
WORDS OF WISDOM…
08
WELLNESS CENTRE OPENS IN TROWBRIDGE
A new study from the University of Bath suggest that companies selling ethical and sustainable products should use up-tempo major mode music in their marketing to help consumers convert their good intentions into actual purchases. Major mode music often evokes happiness and joy, just as minor mode music evokes negative emotions such as sadness and anger. Music with a tempo over 94 beats per minute was found to reduce the attitude-behaviour gap by 40% to 50%. The research
findings held true regardless of consumers’ music background and for any type of green product being advertised. Ref: 10.1108/EJM-01-
holistictherapistmagazine.com
POST PANDEMIC STRESS LEVELS RISE, STUDY FINDS Research from The Fruit Juice Centre suggests that between 75-83% of Europeans are feeling stressed and anxious, leaving their natural immune health compromised. Between 71 and 77% of respondents in the study felt stress negatively impacted their immune health, despite a quarter of respondents having no idea what natural immunity means. The variations in figures are due to different countries reporting differing results. Around a third of respondents
said they turned to takeaways and ready meals as a form of stress relief, while between 2-34% of respondents who experienced stress or anxiety most days had increased their alcohol consumption.
plans to introduce a special Ayush visa category which would allow foreign nationals to travel to the country for traditional treatment. WHO says that around 80% of the global population is estimated to use some form of traditional medicine, across 170 of its 194 member states.
NOT YET A SUBSCRIBER? holistictherapistmagazine. com/subscriptions/
holistictherapistmagazine.com
SEPTEMBER Plan ahead marketing essentials: Start writing blog pieces, social media posts or media features on winter health and wellbeing, festive season stress and immunity. Consider pre-Christmas pampering treat packages, or buying in some gift products to sell Create some multi-therapy sessions that than be purchased as Christmas gifts.
INDIA: BOOST FOR NATURAL THERAPIES The Indian government has unveiled plans to make the country a prime destination for international patients seeking alternative therapies with the help of the World Health Organization and a new visa category. India’s Prime Minister Modi and Tedros Adhanom Ghebreyesus, the WHO’s director-general, laid the foundation stone for a WHO global centre for evidence-led traditional medicine in Gujarat. The centre is expected to open in 2024 at a cost of $250 million. In addition, the Indian government has announced
DATES FOR YOUR DIARY
Awareness Days in September Awareness Month for Urology, World Alzheimer’s Month, Organic September, Gynaecological Cancers, Vascular Disease, Festival of Learning Have a Go Month.
3 – Everywoman Day 5 – International Day of Charity 5-10 – Migraine Awareness Week 6-11 – Know Your Numbers Week (Blood Pressure) 10 – World Suicide Prevention Day 12-17 – Balance Awareness Week 13-18 – Rheumatoid Arthritis Awareness Week 13-18 – National Eczema Awareness Week 13-18 – Jeans for Genes 15 – Pension Awareness Day 17-25 – Great British Beach Clean 20-25 – World Reflexology Week 20-25 – Recycling Week 22 – World Car Free Day 26 – World Contraception Day 29 – World Heart Day
OCTOBER Plan ahead marketing essentials: Develop some New Year, New You ideas for your social media or product offering. People always want to be healthier after the indulgences of Christmas, so anything involving better nutrition, weight loss or stress reduction Design and start to market your festive gift vouchers or gift packaging for products Start to push Christmas products and services towards the end of the month.
Awareness Days in October Pituitary disorders, Lupus and Bullying.
1 – World Vegetarian Day 2 – London Marathon 3-9 – National Hygiene Week 3-9 – Dyspraxia Awareness Week 4-9 – Dyslexia Awareness Week 4-7 – National Back Care Week 5 – Teachers’ Day 7 – National Poetry Day 7-12 – National Arthritis Week 10 – World Mental Health Day 12-15 – National Work Life Week 13 – National No Bra Day 14-19 – Chocolate Week 16 – World Food Day 17 – International Day of Poverty 20 – World Osteoporosis Day 23 – Wear it Pink 29 – World Online Networking Day 31 – Halloween
NOVEMBER Plan ahead marketing essentials: Start to create social media content about making lasting change, for use in late January/ February, or why breaking your health resolution is only a temporary setback. Push Christmas products and service packages. Think about packages for Valentine’s Day and Mother’s Day.
Awareness Days in November Awareness Month for VegPledge, Novel Writing Month, Movember (Men’s Health), Lung Cancer, Pancreatic Cancer, COPD, Career Development and Diabetes.
1 – World Vegan Day 1-6 – Global Prebiotics Week 2-5 – International Stress Awareness Week 4-9 – National Spa Week 5 – Bonfire Night 5 – National Stress Awareness Day 9 – Social Media Kindness Day 11-16 – Alcohol Awareness Week 11-14 – Anti-Bullying Awareness Week 13 – Blue Wednesday 13 – World Kindness Day 18 – World Pancreatic Cancer Day 19 – International Men’s Day 22 – Oceans of Plastic 25-9 Dec – 16 Days of Action (Domestic Violence) 24 – Thanksgiving (USA) 25 – Black Friday 30 – St. Andrew’s Day
HOLISTIC THERAPIST 2022
09
BUSINESS
CAM Coach
BACK TO BASICS: 5 STEPS TO SUCCESS CAM Coach Mark Shields explains why sometimes we need to go back to basics to build a better business future…
J
UST like our clients, we are still feeling our way out of the pandemic. It’s a new world for most and difficult to judge how to best respond to our clients and our business needs, but it’s clearly a situation we need to get to grips with if we are to succeed. Sometimes to move forward we need to take a step backwards and revisit some basics to enable us to progress. I believe there are five big steps we need to take to achieve this.
Step 1: Ensure your establish client commitment Reputation is everything in this business, and what your clients think of you and your skills can either make or break your business. As therapists who are aiming to
10
HOLISTIC THERAPIST 2022
help a person feel better in some way, we need to set high standards of commitment to clients, ensuring that every time we interact with them they have an excellent experience that meets their expectations and their needs. Your client’s needs must be a top priority and as it’s such a simple area to address for establishing and maintaining a profitable business, that many practitioners overlook it. Be committed to helping them in the best way that you can, respect them and value them. These people are your livelihood, do a good job and they will tell everyone they know about you, and they will think of you in the future before everyone else if ever they need help. Without them, you have no income. Treat everyone as you would expect to be treated yourself and you can’t go far wrong.
holistictherapistmagazine.com
CAM Coach
Step 2: Update your learning Whether you have one modality to your name or several, a good understanding of your subject is very important if you are to be successful in business. Set your standards high and commit to regular learning and development. A growing business relies upon you to continue your professional development (CPD), acquiring new skills and keeping up to date with current practices. New learning brings new life and energy into a business and prevents you from becoming stagnant and outdated as a practitioner. You will gain respect from being ahead of your game.
Step 3: Manage budgets and costs Having a structured approach to your business is vital for a smooth running, profitable practice. Part of this structure is managing the all the costs of running that business and we know that many of these are rising fast. My best tip is to keep it simple in the beginning. Make a list of all the necessities and stick to that. Only spend what you have now; branch out and grow as the business becomes financially viable. Clients pay to see you. Having them sit in an elaborate waiting room will make them wonder if their money is being spent on their time with you, or just to fund the lavish surroundings! Once you have decided on your fees, decide how many clients you need to see a week to realistically earn what you want. This will allow you to begin to understand how much money there will be to spend in the business, firstly on necessities and only later, in those other areas.
the client, saving them the need to have to do that themselves. Offer to take the pressure off them and show them that you are prepared to do something extra to help. Keeping up to date also means employing methods of technology without which a business can very soon be left behind. Involvement with ZOOM, websites, Twitter, Facebook etc. will ensure that a business moves with the times and can offer the very best to all clients that ask for help.
Step 5: Location, location, location One of the most important considerations of being successful in any business is the location. As reputation is key in a Holistic Health business, starting in a small location while building a credible reputation has been successful for me. Working in one location initially allows people in the local area to get to know of your regular presence. If all of your working hours are based in this one place, prospective clients are more likely to hear your name mentioned over and over again, in different circles. This then gives them some reassurance that if two of their friends and the lady on the supermarket checkout have mentioned your name, then you must be worth a visit. It can often take a client months or even years to make the initial enquiry to you, so knowing that you have a good reputation in your local area will often secure the appointment. There are other advantages to keeping to one location while you build your business. Local GPs, gym owners,
BUSINESS
other complementary health therapists and so on will all hear about you and what you do. These networks of professionals are a potential source of referrals to your business and being part of a team, with skills that complement yours, means that you can ask for extra support and advice if needed. A community of therapists in a small area can be an attraction to potential clients. A primary location also allows you to assist your client in their journey to you. Learning train routes, bus timetables and various road routes means you can give client “idiot proof” directions to reach you, helping them to make their appointment on time. Working with a client who is late and flustered will result in a rushed and difficult session. Help your clients in all ways that you can to locate your practice easily and effortlessly. n
i
MARK SHIELDS is amongst the UK’s leading NLP and Coaching
experts. Mark is known as the CAM COACH named after his book of the same name. He works with delegates from all corners of the world who choose the Life Practice Academy to learn the powerful Life Practice Transformational Coaching Methodology. Find out more at
https://courses.
thecamcoach.com/p/home
Step 4: Keep up to date As the world that we live in is ever-changing, so are the needs of the clients that come to us. The problems and issues that clients presented with pre-pandemic are very different to those of now. Stress, for example, was mentioned far less frequently back then, whereas now almost every client will speak of feeling stressed in one way or another. Offering advice, support and programmes that address the current needs of clients in a fast moving world can set you apart from others. Entering into your client’s map of thinking, means you can see the world through their eyes, gaining insight into what it is they need from you. Do your homework into what the client wants and expects. If your discipline involves recommending products and supplements to clients, offer to order them for
holistictherapistmagazine.com
HOLISTIC THERAPIST 2022
11
BUSINESS
Reflection
Reflecting on your strengths, weaknesses, opportunities and threats can make the path to personal success much clearer…
R
EFLECTIVE practice, simply stepping back from the day to day tasks and thinking about your performance, has been shown to be an effective method of self-improvement. It can help build stronger relationships with those around us, create a deeper understanding of our personal motivations and identify any gaps that might prevent us from succeeding as we had hoped. Undertaking a personal SWOT analysis may sound rather intimidating and it’s fair to say that many of us are much better at listing our weaknesses than our strengths, but it can be a remarkably useful tool to help us plan the lives and businesses we want for the future. Using a personal SWOT analysis helps us be more focussed and organised about what we want to achieve or the changes we want to make for a more fulfilled or balanced life. That’s a great return for 30 minutes to an hour of your time.
REFLECTION:
A PERSONAL SWOT 12
HOLISTIC THERAPIST 2022
Getting started Start with a blank sheet of paper and fold it in half vertically and again horizontally, so you have four quarters. Label the top left Strengths and the lower left Weaknesses. The top right is Opportunities and the lower right is for Threats. Strength and Weaknesses are internal factors, because they are qualities within ourselves, whereas Opportunities and Threats are more often external factors that we can work with but not control.
holistictherapistmagazine.com
Reflection
For example, a farmer might have climate change or drought as a threat. While there’s little they can do personally to avert a drought, they could explore crops or seed varieties which require less water to thrive.
List your goals When undertaking a personal SWOT, it’s helpful to start with a specific issue like ‘I would like more adventure in my life,’ or ‘I would like to work more with sports injury clients’, or ‘I would like to incorporate more energy medicine into my work.’ ‘I need to make more money’ or ‘I want to work part time’ are equally valid starting points. You can put this statement at the top of your page or in the very centre. It should be at the heart of your responses when listing points for your personal SWOT.
List your strengths Think about the strengths you have that can help you achieve the goal you’ve set down. These might include professional skills or personal qualities that set you apart from your competitors. For example, you might have advanced qualifications, be able to speak several languages, be really persuasive, great at finance, good at multi-tasking, love admin or be intuitive about your clients underlying causes of injury. Some things may not seem like strengths until you consider how they affect your goal, like the ability to relocate overseas or having a sister in law who’s great at marketing or creating websites or a friend who helps run the local rugby club.
Move on to your weaknesses It’s tempting to list every single fault from the top of your head to the tips of your toes, but stick to those that are obstacles that will slow your progress to achieving your goal. We are all very good at thinking the worst of ourselves, but the object of a personal SWOT is to help us see clear actions that will move us towards our goal, not make ourselves feel bad. Almost all weaknesses can be improved upon, few are absolutely unsurmountable with sufficient thought and determination. You might want to include your worst work habits, where you could use more training or experience, tasks you struggle with or that bore you senseless, personal qualities that hold you
holistictherapistmagazine.com
back, or self-limiting beliefs. Keep in mind that some strengths tend to be packaged with accompanying weaknesses. You may have great ideas, but aren’t great at following these through, you may love learning new things but get bored senseless by the routine of cleaning up between clients or updating their records.
Focus on your Opportunities Opportunities are external factors that could help you reach your goal. For example, if your goal was to specialise in sports injuries and your weakness that you had little experience and a strength in the form of that rugby club friend, then your opportunity might be to speak to them about working with the rugby club.
Keep in mind that some strengths tend to be packaged with accompanying weaknesses. Some opportunities will be things you can’t control, like market trends or changing demographics. Understanding how macrotrends might affect your ability to accomplish your goal can give you some perspective on what steps are available to move you forward. Lets’ say your goal is to set up your own business, then opportunities might include free local business training for start-ups via your local business development agency, grant funding via the Prince’s Trust or other agencies, growing demand for your modality, or the trend of high street shops closing which could mean that premises would be available to rent very cheaply.
Look at the Threats The final quarter of the paper is for listing potential exterior threats to achieving your goal. Obviously you need to focus in on threats
BUSINESS
that affect you personally, or those that may affect your clientele. So the cost of living crisis is a relevant threat because it makes people scared of spending and also gives them less disposable income, similarly, the return of a pandemic is a valid threat, but global threats like climate change or the possibility of being invaded by aliens shouldn’t be on your list. You might want to look at competitors, changing demographics, the local job market, or whether your skills might be replaced by technology.
Reflecting and making a plan of action Once you’ve drawn up your SWOT analysis, review your listings and consider their relative weightings. Match your strengths to your opportunities to see your likelihood of successfully taking advantage of an opportunity. You can also match your strengths to your threats to measure your ability to overcome them. If you find that your weaknesses outweigh your strengths and opportunities, devise ways to improve your standing to better prepare yourself to accomplish your goals. Using your SWOT as a basis, list three things you will do that will help you get nearer to your goal in the next fortnight, two in the next six weeks and one in the next three months. Let’s go back to our example of the holistic therapist who wanted to specialise in sports injury clients. Their two-week goals might include speaking to their friend about working with the rugby club, making a list of sports clubs in their area and visiting the websites of local competitors who specialise in sports injuries. Their six week goals might include asking their creative sister in law to create a new website or update their current one to include information about their sports injury work while their three month goal could be to undertake a specialist qualification in sports injury massage. Using a personal SWOT in this way can take us from reflection to action and get us closer to the life and business we most desire. n
HOLISTIC THERAPIST 2022
13
BUSINESS
Learning from others
LEARNING FROM THE MISTAKES OF OTHERS A famous coach said ‘It’s good to learn from your mistakes. It’s better to learn from other people’s mistakes.’ Magdalena Vonk shares what she’s learnt…
W
HETHER you’ve been in business for a few months or a few years, there’s a wealth of knowledge and understanding to be gained simply by listening to other people’s experiences. Experienced holistic therapists have a lot of stories to tell of what went right and what went wrong in their businesses. We can all learn from them and save ourselves time, money and problems.
Learning through experience New therapists usually get their knowledge and first experience of client care from case studies, more established therapists will understand that there is so much more to the client work than what is taught during initial training. College or course base experience enables practitioners to get the basic understanding of the profession but does not teach them about exceptional customer experience.
14
HOLISTIC THERAPIST 2022
holistictherapistmagazine.com
Learning from others
Boundaries One of the topics that is not addressed enough during the training courses are boundaries. Most holistic therapists work in an intimate environment with their clients. Clients share personal stories. Because many holistic therapists are naturally empathetic and supportive, it’s is easier for us to fall into a trap of unhealthy relationships with our clients. The therapist client-relationship will never be an equal one. There is as power imbalance in every relationship where one side is employed by another to help them with their physical or emotional pain. If you are working with the same person over the period of years it is understandable that the bond may develop, however therapists should protect their own boundaries as well as help clients keep their own throughout this time. In addition to the power balance there is also an issue of clients becoming friends and asking you for friends and family discounts. In over 11 years in business I have learned that friends will never ask for discounts and pay your going rate as they understand that you have bills to pay.
CPD vs. confidence Many new therapist start unsure of their own skills and often fall into trap of over qualifying before they start earning money. Although training courses are valuable source of knowledge and practical experience they do not give therapist the level of confidence that can be gained from working and being paid for the work completed. Confidence in your abilities will never come from giving free treatments. It will come from working and being able to provide for yourself and your family from the work you are charging for.
No self-care As holistic therapist you should know a lot about self-care. Looking after your body and mind is your bread and butter after all. However, many therapist to whom I spoken over the years seems to be shocked that I have regular bodywork sessions as they hardly ever do. There are various ways in which therapist can look after themselves, it is important to find your own. Sharing your aches and pains or a history of illness is not something that you should burden your client with. Remember
holistictherapistmagazine.com
your clients are having sessions with you to feel better themselves, not to make you feel better.
In person If you would like to improve your clients’ experience make sure that you learn from others. Over the years I visited various holistic therapist and I always gain at least one new thing from the encounter. This can be an opening line or a massage move or the way how they designed the room. We can always make our clients’ experiences better.
Things that I have learned from other massage therapists: Asking clients how they would like to feel at the end of the session. This helped me be more focused and target the areas where I need to put extra work during the treatment. I’ve had good massages that could have been better if my therapist had asked this. Room décor that makes sense e.g. putting a decorative plate with flowers on the carpet so my clients look at something pretty when they lie down face down.
There are various ways in which therapist can look after themselves, it is important to find your own Using appropriate music is the key to relaxing experience. I had some treatments in a practice room beside a loud gym and this was made more relaxing by use of headphones. I had also have some treatments where I was able to hear therapist next door chatting and this was the opposite of relaxing. Using eye pillow when my client is lying face up to help them feel more cosy and relaxed. This also keeps the sun out and if you use lavender pillow it can be even more relaxing. Time keeping. We are only human and we can for one reason or another run late and not start the session on time. Never assume that your clients will be fine with finishing later. People often have another appointments or
BUSINESS
babysitters waiting for them and finishing late may mean that they will be late and stress because of it. Always check first. Conversations and friendliness are good at the beginning of the session during the welcome and intake form part of the session however chit chat during the session can be distracting and stop the client from relaxing and fully enjoying their session.
Online As business owners, we need to act professionally online as well as in person. Some do’s and don’ts that I picked up over the years when it comes to online behaviour include: Being able to handle criticism gracefully is the key to gaining more clients. Many people scroll to negative reviews just to see reply from the owner. If the reply is tactful and in a good spirit it shows that the business owner is professional. This is what clients want. Behaviour to avoid online includes complaining about other businesses or clients. It does not matter if you do it on your private wall or on your business account. You never know who is looking at your posts written in heat of the moment. If you are angry or feel like you need to share your opinion about someone’s actions now, ask yourself a question – is this going to matter in 6 months’ time? If the answer is no I suggest that you sleep on it before you go to social media to share your story. Remember that all businesses have good and bad moments, but complaining about customers or competition will only make you look unprofessional even if at the time you receive some likes and words of encouragement. n
i
MAGDALENA VONK is a therapist and tutor in
Cheltenham. Her passion is helping other therapists to get as much as possible out of their businesses. If you have any questions related to running a massage therapy business email her at magdalena@wellnessinmotion.co.uk.
HOLISTIC THERAPIST 2022
15
BUSINESS
Marketing 101
MARKETING 101: THE ABSOLUTE BASICS Marketing needn’t be complicated or expensive. It’s just a matter of making sure people get to hear about your business…
L
ET’S forget about fancy definitions about what marketing is and how it differs from promotions, advertising or business development. When it comes to small businesses, marketing is anything you do that makes people do what you want them to do. Companies that fail do so because they fail to connect with their customer base. We now have more ways of doing so than ever before, so there’s little excuse for not spending some time and effort on marketing.
Referrals and testimonials This is a zero cost marketing activity. It should be done constantly as word of mouth builds businesses. People trust the
16
HOLISTIC THERAPIST 2022
recommendations of those they know. Simply pass a card or leaflet on to your clients and ask them to pass them on to anyone who might benefit from your services, or ask them to put it on the noticeboard at work. You can also ask them to provide a testimonial you can use on your website and social media. Feel free just to use first names or initials rather than full names. The best time to ask is when a client has just commented on how much better they feel!
Your practice room windows If you have a practice room where people walk past, make sure they know what you offer by using a poster or window vinyl graphics that also include your contact phone number and
website. If you work from home, consider a sign or plaque that gives your business name, speciality and website that can be attached to a wall or gate at the front of the house.
Posters and leaflets Sometimes, old school marketing methods can be pretty effective. Print some posters you can ask for permission to put up in places with a lot of people, such as supermarkets, shops, workplaces and colleges. Similarly, professionally printed leaflets are cheap to buy and you could deliver some in areas where your target customers live.
Social media and community magazine advertising Advertising in community magazines can be a great way of reaching a lot of people for relatively little cash. Your local community council should be able to point you in the right direction. Similarly, advertising on Facebook – if your target audience is thirty plus and female – or Google can be cost effective. You can find guides to both in previous issues of HTM or online. Look out for vouchers that offer £50 or £75 in free advertising.
PR – advertising for free Rather than pay for an ad campaign, contact your local radio stations, magazines and newspapers and ask if you can write them some topical articles on health and wellbeing in exchange for a mention and link to your website. You can use the list of awareness ideas that we publish in each issue as a starting point. Newspapers often have older readers, so think about issues like mobility, arthritis and chronic pain as well as mental wellbeing and stress. Radio stations have a good proportion of listeners who are working from home on in their vehicles, so features about the benefits of your treatments for ailments that come about from sitting too much, like postural issues, aging and sedentary lifestyles. Whatever marketing mix you choose, keep your intended customer at the heart of all your marketing messages. n
holistictherapistmagazine.com
FHT
THE CHANGING SHAPE OF WELLNESS The FHT’s Molly Denton examines how the concept of wellness is changing…
F
ROM improving mindfulness with at-home yoga tutorials, to taking the time to meal prep for optimum nutrition, to implementing a 5-step night-time skincare regime, many people have altered their lifestyles to stay well - so how does this affect holistic therapists? The concept of wellness is not new flashbacks of Jane Fonda workout tapes and many questionable diets come to mind - but today, consumers view wellness through a much broader, researched and sophisticated lens. Evolving from surface-level health and fitness, wellness is now encompassed by overall physical and mental health and appearance. According to the Global Wellness Institute, the wellness industry is currently valued at almost £3.6 trillion - a 12.8% increase from 2015. People are constantly searching for new ways to experience wellness. In a research report from the McKinsey group, it showed that more consumers said they would spend more on wellness than those who said they would spend less, typically within the memory/brain enhancers, sports nutrition, meditation and mindfulness sectors (Callaghan et al, 2021). As this public knowledge about healthcare grows alongside the demand on healthcare systems like the NHS, consumers are more likely to find their own solutions first than going straight to their GP. This is where complementary and alternative medicine practices come into play. According to a survey conducted by the FHT, holistic and complementary therapy reduced doctor visits by 35% in the past year, and following results
holistictherapistmagazine.com
of 1078 participants, 52% used complementary therapy for stress and anxiety, 41% for muscular aches and 20% for fatigue.
Beyond Surface Level This growing interest means practitioners have a new duty to provide care that reaches beyond surface-level. With the pandemic creating a DIY self-care culture, more and more consumers are beginning to reject super-elitist, expensive wellness experiences and products that are designed for the small majority. Instead, they will begin to demand authenticity and expertise from wellness practitioners. To make sure you and your business stays relevant to today’s consumers, it’s time to be transparent about your practice - what you do, how you do it and how you learned to do it. Today, it’s all about stories and the passion that radiates from them; showcase your certificates and qualifications and don’t be afraid to share your knowledge.
BUSINESS
sourced products and promote the idea of time to decompress. Creating an overall wellbeing experience - from body to mind - is key. Where wellness was once synonymous with expensive gadgets, quick trends and spa-days, it has now become a part of everyday life. If the Coronavirus pandemic has taught us anything, it’s that physical and mental wellness will remain a priority for many people for a long time to come. n
i
MOLLY DENTON is the editor of The Wellness Room
magazine and press officer at FHT. The Federation of Holistic Therapists (FHT) offers students and qualified practitioners a range of membership benefits to help support them, every step of their therapy career. For further information, visit www.fht.org.uk or call 023 8062 4350.
Stripping Back Dermabrasion facials and salon blow-outs? No thanks, it’s all about exfoliating gels and Velcro rollers now. With many people slowing down and spending more time on themselves in the pandemic, coupled with pressures on disposable income, consumers have begun to partake in ‘no frills’ activities, from home yoga and simple skincare routines to nutritional food and essential oil baths. Feeling good is now more important than simply looking good. Taking on this minimalist way of living has made every treatment special and an essential part of self-care. To adapt your practice to meet these new needs, perhaps host shorter timeslots or regular routine appointments. Communicate the benefits of the treatment, opt for naturally
HOLISTIC THERAPIST 2022
17
Masterclasses Exclusively For Practitioners
Dispersing the ‘brain fog’ & maximizing cognition What’s the evidence for nutrition?
AUTUMN SEMINARS 2022
Can dietary choices really enhance cognitive performance in otherwise healthy adults? Can what we eat (and the supplements we take) help protect against, or even remedy ‘brain fog’?
SEPTEMBER
At the end of the day, we will have discussed various aspects of the topic including an overview of dietary interventions for cognition, specific formulations (and guidance for their use) and more. Our seminars will be placed in various locations around the UK and offer networking opportunities, CPD recognition & practical guidance for healthcare practitioners.
ACADEMY
London
Wednesday 14th
York
Wednesday 21st
Belfast
Thursday 22nd
St Albans
Monday 26th
Edinburgh
OCTOBER Thursday 6th
Bury St Edmunds
Thursday 6th
Newcastle
Thursday 13th
Exeter
Thursday 20th
Manchester
NOVEMBER Thursday 3rd
London
Thursday 3rd
Penrith
Thursday 10th
Bournemouth
Thursday 17nd
Birmingham
DECEMBER Thursday 1st
Brighton
To register, head on over to pharmanord.co.uk/events
UK_Events_Ad_ICHAN_A4_0622
These are just some of the questions that our practitioner educators will explore with you in the next of our 2022 Seminar Series.
Monday 12th
Ancient Wisdom
TEACHINGS OF THE SEVEN GRANDFATHERS The Anishinaabe people use the Teachings of the Seven Grandfathers, as a guide to living a good life. The teachings can also help us create a good business…
T
HE Seven Grandfathers were powerful spirits who held the responsibility of watching over the people, teaching them to live in harmony with the Earth. The Anishinaabe people, indigenous cultures of the Great Lakes region of Canada and the USA, consider them to be the founding principles of their way of life. Each truth is associated with an animal sprit.
The Seven Teachings Nibwaakaawin—Wisdom (Beaver): To cherish knowledge is to know Wisdom. Wisdom is given by the Creator to be used for the good of the people. In the Anishinaabe language, this word expresses
not only “wisdom,” but also means “prudence,” or “intelligence.” In some communities, Gikendaasowin is used; in addition to “wisdom,” this word can also mean “intelligence” or “knowledge.” Zaagi’idiwin—Love (Eagle): To know peace is to know Love. Love must be unconditional. When people are weak they need love the most. In the Anishinaabe language, this word with the reciprocal theme /idi/ indicates that this form of love is mutual. In some communities, Gizhaawenidiwin is used, which in most context means “jealousy” but in this context is translated as either “love” or “zeal”. Again, the reciprocal theme /idi/ indicates that this form of love is mutual.
BUSINESS
Minaadendamowin—Respect (Buffalo): To honour all creation is to have Respect. All of creation should be treated with respect. You must give respect if you wish to be respected. Some communities instead use Ozhibwaadenindiwin or Manazoonidiwin. Aakode’ewin—Bravery (Bear): Bravery is to face the foe with integrity. In the Anishinaabe language, this word literally means “state of having a fearless heart.” To do what is right even when the consequences are unpleasant. Some communities instead use either Zoongadiziwin (“state of having a strong casing”) or Zoongide’ewin (“state of having a strong heart”). Gwayakwaadiziwin—Honesty (Raven): Honesty in facing a situation is to be brave. Always be honest in word and action. Be honest first with yourself, and you will more easily be able to be honest with others. In the Anishinaabe language, this word can also mean “righteousness.” Dabaadendiziwin—Humility (Wolf): Humility is to know yourself as a sacred part of Creation. In the Anishinaabe language, this word can also mean “compassion.” You are equal to others, but you are not better. Some communities instead express this with Bekaadiziwin, which in addition to “humility” can also be translated as “calmness,” “meekness,” “gentility” or “patience.” Debwewin—Truth (Turtle): Truth is to know all of these things. Speak the truth. Do not deceive yourself or others. The Seven Grandfather teachings have been around for centuries, passed on from elders through storytelling and being adapted to fit specific community values. The teachings have been incorporated by organizations, schools, different programs, artists, individualists, and tribes. Although the teachings are ancient, they also have resonance with our society today and form an ideal template for corporate values. To act with wisdom, love, respect, bravery, honesty, humility and truth is to be true to ourselves, living in harmony with the earth and offering ourselves to the world as we would wish to be received by others. n
holistictherapistmagazine.com
HOLISTIC THERAPIST 2022
19
BUSINESS
Social media
a week, pick a number you are comfortable with and stick with it. Followers will begin to expect posts from you, so if you don’t post regularly, they may start to lose interest or forget about you.
Know, like and trust
GREAT IDEAS
FOR SOCIAL MEDIA POSTS Ran Janda explains why you don’t need to be a marketing guru to create effective social media posts for your practice….
W
HEN it comes to social media, the first thing to ensure is that you create separate accounts for your business. Don’t try to mix your business marketing efforts with cute photos of your dog or your partner’s
20
HOLISTIC THERAPIST 2022
One popular technique for creating content is basing it around the “know, like and trust” concept. If all your posts relate to one of these key factors, then you will be on your way to creating engaging content and raising your brand awareness. This isn’t just about people knowing who you are or knowing of you, this knowing is deeper. It’s about someone really understanding what you are about as they engage with you and share personal details with you. Let’s break each one down.
Know To allow someone to really know you, you need to share something that they will be able to connect with and relate to. This doesn’t mean sharing your deepest secrets for all to read, but it does mean sharing information that allows the reader to feel that they know something meaningful about you. Here are a few ideas.
Share your story about why became a holistic health practitioner. Post about your values and approach to work. Share something relatable about your childhood. Talk about any specialities you have. Talk to your ideal client, not just anyone and everyone.
Like birthday celebrations. Regular posting is key to building your followers and using software such as Hootsuite or Later allows you to pre-plan your content, so you can create a months’ worth of content in one sitting. Be consistent, you don’t need to post 7 days
One What does it mean for someone to like you? If you think about why you like the people you like, you might have thoughts like; they inspire me, they make me laugh or we have common interests. These points are all useful to keep in mind when you are writing posts about building your like factor.
holistictherapistmagazine.com
Social media
Liking something or someone is also very subjective, so think about who your perfect clients are when creating posts, so your content talks directly to them. Use second-person language to connect with your followers (you, your, yourself). Here are some ideas to consider when creating “like” posts.
Write content that inspires people and makes them feel good, such as quick and easy healthy lifestyle tips, a recipe or a how-to. Ask questions that gets them thinking about an aspect of their health and engaging with your post. Provide real value. Show your personality and style and be your authentic self.
Liking comes down to being open and honest, and sharing common interests with your followers. If people can understand your why, they are much more likely to like and remember you.
Trust Now it’s time to extend the know and like into trust too. When someone trusts you, they are much more likely to employ your services or recommend you to others. Consider these trust building ideas. Successes of the people you serve tells a great story. Testimonials go a long way in establishing trust. Ask your clients how your treatments make them feel in one sentence and then create a post about it. Be transparent on what you offer and what you don’t. This will lead to bookings from your ideal clients. Be accessible, you won’t get bookings if people can’t clearly see how to contact you. If you offer free introduction calls, make sure this is clear also. Highlight your training to prove yourself as an authority. You don’t need to focus on covering all three factors in every post, pick one and then mix it up by using the others in consecutive posts. This will help to keep your content fresh and varied.
holistictherapistmagazine.com
Images sell the business Access to images can be great when you are short of time or don’t possess photography skills. Even though Facebook doesn’t require an image, Facebook posts with images receive an average 37% increase in engagement, so it is worth including images across all your platforms.
Here is a list of our favourite sites that offer free images: Unsplash - https://unsplash.com – crediting the author is optional, but polite. Freepik - https://www.freepik.com – you need to create a free account; you are then able to download a maximum of 20 images per month. Pixabay - https://pixabay.com - crediting the author is optional. Pexels - https://www.pexels.com – you can donate to the company in exchange for using images should you wish to. StockSnap - https://stocksnap.io crediting the author is optional. Burst - https://burst.shopify.com – the image you select will open in a new tab, right click on the image, and select “Save Image As…” to save to your device as a jpg file. Foodies Feed - https://www.foodiesfeed. com – 1700 free food photos, a great resource for nutritionists. Rawpixel - https://www.rawpixel.com – you need to create a free account to download free photos, select “free” on the right-hand side to filter out premium photos which you need to pay for.
Become a video star Videos are becoming more popular across social media and that’s because the platforms prioritise showing them over other posts. So, if you are comfortable in front of the camera, posting videos will likely get seen by more people compared to posts with just images. In fact, video posts on social media get 48% more views. You don’t need to channel your favourite Hollywood actor to be effective with video posts, but here are some of our best practices if you decide to give it a try.
BUSINESS
Have a strategy in place before you start. What are you aiming for? More followers? More engagement? Increased brand awareness? More bookings?
To allow someone to really know you, you need to share something that they will be able to connect with and relate to. Check the analytics to measure the outcome. It makes is easier to adjust and change what’s not working. Keep the videos short and sweet, nobody wants to watch a movie as they are scrolling through their social media. Start with a strong hook or a thought-provoking question to grab the viewers’ attention. Then share your key message, and get viewers to act, ideally all under 5-10 minutes at most. Lighting will make or break your videos. The use of natural light, when possible, will help you make it!
Final thoughts Add some relevant hashtags to your posts to get more views, and if you are location specific, then tag your location in the post so it is shown to more people in your area. Lastly, reply to all comments, this increases engagement and gets your posts seen by even more people. It also shows people, followers, and potential clients that you are responsive, and you care which is essential for any business. n
i
RAN JANDA is the founder of holisticroom.com, a
holistic health booking platform that promotes the services of practitioners across the UK. Follow @holisticroomservices on Instagram to learn how they plan to make holistic health services more accessible in the UK.
HOLISTIC THERAPIST 2022
21
BUSINESS
Practice spaces
CASE STUDY CASE STUDY
CREATING A NEW PRACTICE SPACE
individual clients.
My own degree is in Acupuncture, but we have therapists who
offer a range of talking therapies that range from counselling, psychotherapy and hypnotherapy to life coaching. We have a nutritional therapist and a medical herbalist too. Our bodywork
Acupuncturist Rebecca Geanty shares the highs and lows of creating her new practice rooms at Treat Norwich, a unique multi-modality health and wellbeing clinic…
modalities include cranio-sacral therapy, massage, yoga, Pilates, Shiatsu, Osteopathy, podiatry, physio and ear candling. Then we have a range of antenatal and postnatal therapies.
The need for a new space We realised in the second lockdown that with rising costs during the pandemic and the potential of a recession afterwards we needed to
Treat Norwich has recently moved to new premises on the edge of Norwich. The recently opened health and wellbeing clinic is a place where the practitioners all strive to work together for clients, combining their skills and knowledge in providing one-to-one care and group sessions/workshops, which empower and educate people to reach a state of well-being and contentment. It’s about natural solutions to health problems with an individualised approach. Our clients range from those seeking relaxation to relief from pain, chronic or acute conditions,
expand our rentable space in order to survive. We now have customer parking, ground floor treatment rooms, and suitable access and a toilet for wheelchair users. We had been looking for the right space for some months. The local commercial market was stagnant and had only two properties in our price range. We were on a very tight timescale. Nothing new was coming onto the market because although lots of businesses were in trouble, lockdown loans and furlough arrangements meant everything was in stasis.
and discomfort and common ailments. We have
Thinking outside the box
a special interest in fertility and pregnancy.
On the run up to Christmas, my partner
All treatments are bespoke and tailored
and also one of our practitioners both
for the individual- whether it is body work
spotted the Dyers Arms up for sale in the
sessions, talking therapies for mental health,
newspaper. When we saw the building,
or acupuncture sessions in our community
it was discouragingly run down, but we
affordable clinics, we combine our professional
could see the layout was perfect and the
knowledge to produce the best results for
location had a really lovely community
22
HOLISTIC THERAPIST 2022
holistictherapistmagazine.com
Practice spaces
BUSINESS
feel. After we secured the change of use and the sale we then had only nine months to do an 18 month renovation. We had a team who worked six days a week to achieve this and my partner David worked well into the evenings and Sundays in order to meet the move deadline. The main attractions of the building is that because it had been a pub it had so many perfect features for a clinic, car parking, ground floor treatment rooms, a staff area and the space for seven treatment rooms. The old bar area is now my acupuncture multi-bed so the layout was a near perfect fit that didn’t need much tweaking in the structural sense. due to Covid, but even with that our
We changed the staircase as the original was
clients are very positive. It is only a
very steep and so unsuitable for clients with mobility
five minutes’ drive from our former
issues. We also changed the roof on the conservatory
location and the fact that we have
to give us an extra treatment room.
a car park, and bike rack mean
The interior layout has remained largely the same,
location isn’t an issue, it’s an improvement.
except we wanted to create a safer space for our practitioners and their clients to work in if they are working late at night or on their own. We added a few studwork walls
Location matters
downstairs and made access to most of the clinic only possible when
I love the NR3 community location. It has a really positive vibe
chaperoned by your practitioner through code locked doors.
amongst the locals who are already seeing them coming in for
We also made changes to improve accessibility for those in
Osteopathy or massage for example. NR3 is an upcoming area that
wheelchairs. Levelling the floors, adding ramps and making the new
has been likened to London’s Shoreditch. Our last location had a more
conservatory treatment room wheelchair accessible.
industrial feel externally, it’s nicer to be more community connected and have the opportunity to reach more people through visibility and
Managing the refurbishment
local footfall.
My partner David works in the building trade so we had a fair idea that we could achieve things on time and a rough idea of costs. They
A word of advice
did spiral a little near the end due to Covid material increases but we
If you’re thinking about moving or setting up your own practice
were prepared for the reality of that situation and made it through
space, don’t be afraid to take a risk but make sure it’s a calculated
with a few non-essential items like bollards for the car park and
and well thought out plan. Move like a leopard, put one foot out,
outside paving at the rear of the building having to wait until later on
look, explore, plan, look at the outcome, step back if you have major
to be completed. The main thing was that we opened on time and
doubts, and if you make the decision it’s the right space, go for it and
were able to keep on helping people in our new location.
see your project through. For me it’s also about the team, space is important but the core of Treat is not the building but having a team
We hired extra tradesmen near the end to help us with the final
of professionals with high expectations, and who genuinely care.
push which was quite hard to do as everyone was already so busy but it really was imperative that we opened on time.
Interiors: Look and feel
i
Treat’s founder and proprietor Rebecca Geanty BSc Hons. Lic Ac. MBAcC. ACTEA is a registered
Style-wise we have tried to take the best of our old clinic’s look and build
Traditional Acupuncturist, specialising in natural fertility for
on that in the new space. We wanted to keep things looking fresh and
men and women, women’s health and pregnancy. In 2010
clean as much as possible and not clutter the spaces up as we moved
she created Norwich Acupuncture Rooms, a community
from a building that was originally a factory with very high ceilings into
multi-bed, practice to help make acupuncture more
a Victorian building which has lower ceiling height and so we were very
accessible and affordable to a wide range of people. Find
conscious not to overload the rooms with non-essential items.
out more at
We have had a tremendous amount of positive comments, reviews and feedback, they love it, we are still doing finishing touches to the
www.treatnorwich.co.uk or
www.norwichacupuncturerooms.co.uk
building, and we had to open with no carpet in the hallways initially
holistictherapistmagazine.com
HOLISTIC THERAPIST 2022
23
BUSINESS
Perfect Practice Spaces
THE AIR WE BREATHE
Jason Firmager talks to Christian Hendriksen, Cofounder and CEO of Rensair, about the importance of good air quality in the practice room… Jason: Let’s start with the obvious question. What has clean air got to do with holistic therapy? Christian: Poor air quality means poor health. Practitioners of holistic therapy have treatment rooms visited by members of the public, so there is a risk that airborne viruses and bacteria can be spread from one client to another or to the practitioner themselves. In that way, it’s no different from a dental treatment room or a cosmetic beauty clinic. In those scenarios, clean air affords protection. With holistic therapy there is a far more interesting dimension too. Clean air is pertinent to all four pillars of holistic health: physical, mental, emotional, and spiritual. If you take a 360o approach to healthcare, the
24
HOLISTIC THERAPIST 2022
purpose is to empower clients to thrive in mind, body and soul and to take charge of their own wellbeing. There are countless studies showing a direct correlation between high levels of indoor and outdoor air pollution and poorer health. In fact, Public Health England published a report in 2019 saying that air pollution is the biggest environmental threat to health in the UK, with between 28,000 and 36,000 deaths a year attributed to long-term exposure. There is strong evidence that air pollution causes the development of coronary heart disease, stroke, respiratory disease and lung cancer, and exacerbates asthma. Respiratory health is fundamental to good health and wellbeing. The lungs are responsible for eliminating around 70% of all body waste on a daily basis, so reducing the amount of toxins circulating in the body
holistictherapistmagazine.com
Perfect Practice Spaces
can have a profound effect on all aspects of health, both physically and mentally. Breathing techniques improve mind-body connection and deliver oxygen to each part of the body. In turn, that promotes healing and wellbeing, affecting every single cell. But that can be counterproductive if the air is not clean from particulate matter, especially now that air pollution levels are so high. It’s easy to overlook the fact that the invisible air we breathe can be laden with harmful particles, from viruses and other pathogens to mould, vehicle emissions and even airborne micro-plastic particles.
Jason: So there’s a dual benefit, protecting health and enhancing wellbeing? Christian: That’s right. Protecting health is critical to overall wellbeing. That’s the preventative piece, the physical side. Equally, clean air is an enhancer, a nurturer. It has been proven to increase cognitive skills, improve decision making, empower information retention and boost productivity. Those enhancements have a direct impact on mental, emotive and spiritual wellbeing. Clean air helps clear the mind, releasing negative energy and facilitating spiritual cleansing.
Jason: What’s the benefit of a portable air purification solution against an in-built one? Christian: It’s a far more affordable solution for a therapy practice as there are no installation costs or disruption. It can easily be moved around from one room to another and is at least as effective as an integrated HVAC system and far more economical, even when you use multiple units in larger spaces. The other benefit of portable air purification is that people can choose to bring clean air into their lives outside a treatment room, whether in the office, at home or in their car. That’s a lifestyle choice and research is beginning to show the farreaching benefits, since indoor air is typically 3 to 5 times more polluted than outdoor air.
holistictherapistmagazine.com
Jason: There’s no shortage of choice when looking for air purifiers and some are very cheap. What’s the catch? Christian: The old saying ‘you get what you pay for’ is, of course, true and not all air purifiers are created equal. Hospital-grade air purifiers, used in healthcare settings, are far superior to domestic air purifiers sold on Amazon. Instead of focusing on price, there are two fundamentals that can point you to the right solution. The first is the core technology. ‘Subtractive’ technologies that use HEPA filtration to trap particles and germicidal UVC light to inactivate them are recommended by government and health bodies. ‘Additive’ technologies that rely on chemical reactions, such as ionisers, are considered unproven and there is doubt about their efficacy and the potential for harmful by-products. Recent research in the USA has shown that certain air purifiers add more pollutants to the air than they remove. The second issue is airflow. It’s vital to have a powerful fan, without which any air purifier will simply clean the air around the unit itself and not the entire room. It’s a real engineering challenge to spread purified air and penetrate the room, while keeping noise levels down. Beware of exaggerated claims and look for independent validation from respected laboratories. Many manufacturers lack that validation and there is a good reason why. Their products are often poor quality and do not achieve the performance claims when put to the test.
Jason: Good point, especially since the results are invisible. How can buyers know that the science actually works? Christian: You can buy a particle sensor, which is a very small investment. Use that to gauge current levels of particulate matter in the air, compared to the recommended safe level. The EU sets the threshold at 20 micrograms per cubic metre, whilst the Taskforce for Lung Health suggests the target should be significantly lower at 10 micrograms per cubic metre. Rensair units have integrated particle sensors that show when you need to boost airflow to retain optional conditions for respiratory health.
BUSINESS
Jason: Where can people find out more about Rensair? Christian: You can check out our website, rensair. com and fill in a short enquiry form. We like to chat to prospective customers to fully understand their needs and then recommend a solution that’s fit for purpose. In some cases, where multiple units are required for a larger space, we offer a free trial. Rental is also an option. I love talking to customers, so by all means call me direct for a chat.
After a career in financial services,
i
Christian set up Rensair in 2020 to produce the air purifier
originally invented by his father for hospitals. Rensair now has operations on 3 continents.
www.rensair.com. or call
on: 020 397 38938
Jason’s comments
As a hypnotherapist, I need to pick up on my clients’ slight changes in expression and body language. The need to wear a mask made this impossible, not least because my beard meant I fidgeted with the mask constantly. I tried visors and face shields, but they were impractical. I wanted the air in my practice room to be clean and free of viruses and other pathogens. My researches led me to Rensair and it’s a product I find myself recommending to other therapists. The unit is quiet, really well-made and incredibly effective. They were originally developed for hospitals in Scandinavia, but lend themselves well to holistic practices of all sorts. The HEPA H13 filter surface is continuously disinfected and the germicidal UVC light combine to make it 99.97% effective. One unit would be sufficient for even large practices. Since I’ve started using it, the air in my practice room feels cleaner and I and my clients can breathe a sigh of relief knowing that the air is clear. Definitely recommended!
HOLISTIC THERAPIST 2022
25
BUSINESS
Intuition
USING YOUR SIXTH SENSE IN HOLISTIC PRACTICE Wendie Colter explains why using intuitive insight improves outcomes…
T
HROUGHOUT history, oracles, sages, and seers have used intuitive skills to help people interpret the deeper meanings hidden within the events of their lives. Those gifted with “second sight” were the trusted cornerstones of their communities, embodying the roles of healers, leaders and counsellors. Intuition permeates our lives. We may recognize it as gut feelings, hunches, or uncanny, often illogical, occurrences of knowing, feeling, or sensing. Though this may be new to you, intuition is being used every day in medical and holistic health settings. These wellness professionals have that “special something” their patients and clients all seem to appreciate.
The word “intuition” comes from the Latin intuitus, meaning “to gaze at or contemplate.” It is defined as “a direct perception of truth, fact ... independent of any reasoning process.” Perhaps the reasoning process appears to be missing only because intuitive perceptions can’t be pigeonholed into our five universally accepted senses of sight, smell, hearing, touch and taste. Intuition truly is our “sixth sense.”
A new definition of medical intuition The basis of medical intuition is that the body and the biofield hold information pertaining not only to physical imbalance, but also to emotional, mental and spiritual imbalances.
Medical intuition is designed to bring the underlying energetic causes and drivers of illness, imbalance and disease to conscious awareness, to help promote wellbeing in body, mind and spirit. This invaluable skill is intended to provide a comprehensive, wholeperson context for health.
Here is a new definition of medical intuition:
n Medical intuition is a skill of intuitive observation and assessment using a system of expanded perception gained through the development of the human sense of intuition. n Medical intuition focuses on indepth intuitive scanning designed to obtain information from both the physical body systems and the biofield. n Medical intuition is intended to identify and assess energetic patterns in both the physical body systems and the biofield that may correspond to illness, imbalance and disease. n Medical intuition is designed to address the energetic influence of thoughts, beliefs and emotions, and how they may impact the health and wellbeing of an individual.
We are deeply interested in knowing what our bodies really want for optimal health and balance. Medical intuition offers patients and clients the potential to gain greater personal awareness and insight, and to become a partner in their own wellness journey. For the healthcare professional, medical intuition offers the opportunity to deliver fast, pertinent intuitive health assessments for a cost-effective targeted approach to a patient or client’s concerns. Most importantly, medical intuition can help unlock the door to relevant and profound breakthroughs when people aren’t healing, despite best efforts.
26
HOLISTIC THERAPIST 2022
holistictherapistmagazine.com
Intuition
The clinical hunch Healthcare professionals recognise the importance of a “gut feeling” or a “hunch.” A growing wealth of scientific literature acknowledges non-analytical reasoning as integral to clinical decision-making. In fact, the Library of Medicine at the National Institutes of Health (NIH) is stocked with thousands of studies on how, when and why clinicians use their intuition. Trisha Greenhalgh is Professor of Primary Care Health Sciences at the University of Oxford. She argues that intuitive insights are commonplace in general practice and should be accepted. “Intuition is not unscientific,” she writes. “It is a highly creative process, fundamental to hypothesis generation in science. The experienced practitioner should generate and follow clinical hunches, as well as (not instead of) applying the deductive principles of evidence-based medicine.” Professor Tim Mickleborough of the Ontario Institute for Studies in Education agrees, saying, “Technical knowledge alone is not sufficient to solve the complex problems that professionals face on a daily basis, and intuition ... is crucial for any professional’s practice.”
Is it really intuition? It is clear that the medical world values intuition. Yet science demands that there must be a reasonable and acceptable explanation. Scientists speculate that the intuitive process taps into an expert clinician’s vast knowledge base gathered from their many years in practice. This knowledge, stored deep in subconscious memory, can be accessed in a non-linear, nonanalytic fashion, leading to a “hunch” that may steer them to the correct diagnosis. Though this seems plausible, it also implies that only experienced practitioners have access to intuition, and that novices do not. Pattern recognition is another way intuition has typically been explained. This is defined as the right brain’s capacity to pick up and
holistictherapistmagazine.com
respond to both subtle and complex signals. Patterns in body language, voice tone and other physical or emotional cues that may go unnoticed by the practitioner’s conscious mind are registered subconsciously, which can lead to a sense of intuitive awareness. These two comfortable definitions of intuition – as knowledge gained from expert-level experience or as subconscious recognition of subtle cues and responses – do not accurately explain the enigmatic nature of medical intuition. While they may seem similar, they lack the crucial component of a pure, unadulterated intuitive event. Most people are familiar with the uncanny occurrence of an out-of-the-blue intuitive hit that cannot be linked to knowledge hidden in our memories or to elusive cues lurking in our subconscious minds. Investigation into this type of phenomenon generally resides in the domain of parapsychology – a field with enough “woo-woo” in it to make a medical scientist blush. Will these two areas of science ever meet in the middle? Medical intuition may be the bridge.
BUSINESS
360-degree view. A practitioner’s own body of knowledge – the optics through which they must view every issue – may be the very thing that keeps them from most effectively helping their patient or client. Medical intuition is a different kind of lens. It offers a direct line of communication and inquiry from the broadest point of view down to the minutiae of our cells. This perspective incorporates the wonder of our bodies, the limitless power of our minds, our unique life histories, and the boundless beauty of the human spirit. These intrinsic aspects are meant to work in concert to support healing in the physical, emotional, mental, spiritual and energetic realms. n
The future of healthcare People who seek out professional medical intuitives have often been through the mill of mainstream medicine. Many report having seen dozens of doctors and have taken a multitude of tests. Their health issues have been missed, minimised, over or undertreated or even ignored. Some have been devastated to learn from their doctors that there were no further options for relief. Even when turning to the holistic healing arts, which can hold so much potential and hope, people may spend thousands on endless options. These clients tell me they have, “tried everything and nothing has worked,” and I believe them. This situation does not occur because practitioners have failed. It is because the lens through which they are trained to look does not, and cannot, deliver the intuitive
i
WENDIE COLTER, MCWC, CMIP, is a Certified Medical
Intuitive, Master Certified Wellness Coach, and founder/CEO of The Practical Path®, Inc. She offers an accredited certification program, Medical Intuitive Training™ and is the author of Essentials of Medical Intuition: A Visionary Path to Wellness (Watkins Publishing/Penguin-Random House).
www.thepracticalpath.com
HOLISTIC THERAPIST 2022
27
JOURNEYS: Jess Braid & BUSINESS
Journeys
JOURNEYS:
Xandra
Middleton
We believe functional medicine is the future of healthcare
28
HOLISTIC THERAPIST 2022
Sisters Jess Braid and Xandra Middleton talk about their approach to natural health…
‘W
E’RE doctors, sisters, best friends and the founders of The Natural Doctors.’ Jess explained. ‘Xandra is a doctor of chiropractic and I’m a former NHS doctor, now an Institute of Functional Medicine practitioner, qualified Chinese and Western herbalist, acupuncturist, kinesiologist and homeopath.’ Xandra continued, ‘We own a busy chiropractic and natural health clinic in Cheshire but are only two of us, so we set up The Natural Doctors to empower everyone to take control of their health and to create a community where our members can connect, grow, share and learn together. It’s a monthly subscription service that gives our members unlimited access to a vast resource library of content tailored to eight zones of health, including articles, courses, quizzes, live webinars, yoga and mindfulness classes. Members can also access our ground-breaking programmes - Refresh, my revolutionary 30 day “food as medicine” reset and Xandra’s posture transformation programme, Realign.’ Jess added, ‘It’s a community where people can post status updates, share ideas and support each other. It’s also about giving back. We have a
not-for-profit trust and give 10% of the membership profits to charity, as well as partnering with Ecologi so member interactions also convert to more trees being planted!’ ‘We believe functional medicine is the future of healthcare. Conventional medicine is focused largely on controlling symptoms and treating them in isolation through separate specialities. Functional medicine looks at the body as a complex set of integrated systems that must interact with each other. Practitioners identify the root causes of diseases and then treat the whole, unique person.’ It’s not always easy to work with family members, as Xandra explained, ‘Jess never stops working and often expects me to do the same. It can be a little frustrating at times! Our job is such a huge part of our lifestyle so it’s hard to define time when we’re not working! If you love your job, it is your life. The team at our clinic shout at us if we come in on a day off but we don’t see it like that!’ Jess added, ‘We always try to practise what we preach but we’re learning all the time, from each other, our patients and our community. We’re big fans of yoga and meditation to give our minds and bodies a break! One of my interests over the last few years has been EMFs from electronics, wireless and mobile networks and I’ve turned to the practice of grounding to counteract their impact. I would highly recommend the book ‘Earthing’ by Clinton Ober. I’ve bought myself a grounding yoga mat and try to get outside daily for 10 minutes, standing barefoot on my grass or patio. It really does make me feel so much better. ‘Our advice to others would be try, try, try and try again. Never ever give up, you’ll get there eventually. It’s all part of the journey and we’ve learnt so much from our mistakes or from when things have gone wrong.’ Xandra commented. n
i
Find out more at www. thenaturaldoctors.com for a 7 day
free trial and then it’s just £10 per month with the option to cancel anytime. Or check out Instagram and Facebook @thenaturaldoctors.
holistictherapistmagazine.com
BUSINESS
Technique
TECHNIQUE: FUTURE LIFE PROGRESSION Anne Jirsch introduces Future Life Progression…
F
UTURE Life Progression is a modality whereby we mind travel into the future. It is the flip side of regression, instead of looking into the past we look into the future. We can travel to various time frames, anything from one to five or ten years, even to a future lifetime.
30
HOLISTIC THERAPIST 2022
We also travel to over a thousand years to gain wisdom from our highly evolved future selves. During a session we first talk to our client. We believe the consultation is the most important part. Together we discuss what they want to achieve from the session and we decide what time frame would be most suitable. We then use hypnotic techniques to take our client into an altered state. Our client then mind travels as we prompt and guide them to gain the answers they need.
holistictherapistmagazine.com
Technique
Finally we guide our client to bring back the best of the future for it to happen sooner. Imagine if you see a gorgeous future partner in ten years. You won’t want to wait that long to meet them. Future Life Progression can help people make better choices. These days we have far too many options. It’s all too easy to waste time on the wrong thing or hedge our bets worried we are on the wrong path, or even freeze and do nothing. With FLP we can weigh up various options and see the outcome of each. Often we go beyond our current thinking to find better options than we previously thought of. The key is once we know we can them move forward confidently.
Case Studies The easiest way to explain how FLP works is to share a few case studies. Jonathan hated his job but could see no way out. He needed to pay his mortgage and put food on the table. He told me, ‘I have tried to make a living out of my hobby but I get so far then business drops off.’ Jonathon restores furniture and would spent hours lovingly bringing a piece back to its former glory. During the session we explored various futures including a possible future where he’d built a thriving business. Afterwards he told me, ‘I can see that I just wasn’t putting myself out there enough or among the right people. Since the session I put my business cards around antique shops and auction house and more business started to come in. Soon my name had gone around key circles and apparently I am now the man to see. I am planning on leaving my day job within three months.’ Jodi struggled to find love. By the time she came for a session she told me, ‘I have given up on relationships. I just want to focus on career and my home.’ Jodi was living in the UK but thinking of going back to her native Australia. The first thing she saw was her home in Australia and hanging in the hallway was a policeman’s uniform. Jodi assumed she would meet someone when she moved back home. A short time later in the UK she met a young soldier. After they dated for a few months he told her, ‘I would love to live in your country and join the police force.’ Two years later they were married and living
holistictherapistmagazine.com
in her original home town. A year later she was pregnant with her first child, she told me, ‘I don’t need to have a scan. I know this will be my daughter. I have already seen her.’ Samantha had a small business with her best friend. The business had gradually grown and now they were ready to expand. There was just one problem. Samantha told me, ‘since my friend and business partner Shelley met her new boyfriend she has changed. I am sure he is constantly in her ear, giving her advice and most of it is against me and my ideas.’ Samantha had always been the one to drive the business, Shelley has been the backbone dealing with the day to day. Now Shelley was communicating less and less and a couple of times had snapped at Samantha. I took Samantha forward three years to get a sense of what had happened. She said, ‘oh my goodness, they’ve pushed me out. I have no idea how but they’ve taken it over and have left me without a penny. How did that happen?’
Future Life Progression can help people make better choices. These days we have far too many options. We spend some time digging into the detail, trying to find out how this could be possible in a currently profitable business. Sam ask her future self for advice. She was told to, ‘get a forensic accountant.’ Samantha was horrified and refused to believe her best friend would cheat her but eventually she took the advice to hire someone to look into the accounts. The accountant uncovered money being moved to other accounts, mainly to the boyfriend’s account. But there was more; the accounts were showing the business to be in debt. Sam told me, ‘they were going say the company was failing, force me out and pay me nothing. Then use my ideas to grow the business.’ Sam bought out Shelley and is now growing the business. She told me, ‘FLP saved my
BUSINESS
business and my home.’ A lot of our work is with business people, small businesses and even some huge companies who need to know how to steer the direction of their company.
Becoming a FLP practitioner We have 250 practitioners in the UK and 2,000 worldwide. FLP Practitioners set their own prices, it depends very much on where they live but the average would be £150. Many people only need one session to get their direction. Occasionally people come back for a further session to gain more detail. Or because their life has moved on so quickly they need to see the next stage.
Training Our FLP Practitioner is a three day training. We work in various time zones. The next UK training will be in mid-September. It’s a very hands on training with practitioners gaining a lot of experience. We give delegates all the tools they need; two manuals, many techniques, scripts, consultation forms and much more. We also have a private Facebook page with plenty of support and advice. We are connected to the Past and Future Life Society which has a board of directors with a wealth of expertise, including marketing, hypnosis, past life regression and future life progression. Our website is www.futurevisiontraining.com which also gives information on our corporate work. n
i
ANNE JIRSCH is a professional intuitive and futurist
with a large worldwide following. She is the best-selling author of five books including ‘Future Vision Your Working Life.’ Anne travels extensively with her sell-out workshops and seminars. Anne’s FLP Training School is now in 20 countries. Find out more at www. futurevisiontraining.com or www. annejirsch.com
HOLISTIC THERAPIST 2022
31
Supports the immune system
• Natural vitamin C • Optimal bioavailability
Supports normal functioning of the nervous system
• Slow release
Increases absorption of iron in the body
Supports energy metabolism performance Helps to maintain collagen, cartilage and bone formation Reduces tiredness
60 capsules
For more information, call 0203 006 2213 or visit www.goldmanlaboratories.com
Special: Long Covid
LONG COVID: A LONG-TERM PROBLEM
We take a look at the statistics and symptoms of Long COVID and the support holistic therapy can offer…
A
CCORDING to the UK’s Office of National Statistics, an estimated 2.0 million people living in private households experience experienced self-reported long COVID symptoms more than four weeks after contracting the virus. That’s an astonishing 3.1% of the population. These figures come from 1 May 2022. Of those self-reporting with Long COVID, 22% first had COVID-19 less than 12 weeks previously, 72% at least 12 weeks previously, 42% at least one year previously and 19% at least two years previously. It’s clear then, that Long Covid is a long term chronic illness for many people, yet there is very little NHS provision for sufferers.
females, people living in more deprived areas, those working in social care, teaching and education or health care, and those with another activity-limiting health condition or disability. Interestingly, the survey did not ask about some of the most disturbing symptoms associated with Long COVID. The NHS lists Common long COVID symptoms include insomnia, dizziness, heart palpitations, problems with memory and concentration – often called brain fog – joint pain, rashes, depression and anxiety tinnitus and earache, nausea, bowel issues and loss of appetite as well as extreme fatigue and shortness of breath. The issue of brain fog is a concerning one, given that a study published in The Lancet in last May concluded that, ‘COVID-19 infection is associated with cognitive deficits that persist into the recovery phase.’ These cognitive deficits varied in scale, being more marked in those who had severe respiratory symptoms
BUSINESS
that required hospitalisation or Intensive Care treatment. However, even those with mild cases of COVID seemed to suffer this deficit. The study noted that those who had needed ventilator treatment had a cognitive deficit equivalent to being ten years older than they were, or a drop of 7 IQ points. Those with milder cases of COVID had a smaller deficit, of around half that of more severe cases.
The role of holistic therapy Given the typical symptoms of Long COVID, there are plenty of ways in which holistic therapists can help. Gentle exercises, massage and bodywork can all alleviate the chronic pain associated with joint aches, while some studies have shown that exercise may treat Long COVID-induced diabetes and depression Ref: 10.1249/ JES.0000000000000284. Talking therapies and mindfulness can help lessen some of the psychological and mental wellbeing issues associated with Long COVID. Nutrition too has a role to play, with a team at John Hopkins Medicine reporting that lab tests showed that sulforaphane, a plant-derived chemical, known as a phytochemical, already found to have anti-cancer effects, can inhibit the replication of SARS-CoV-2, the coronavirus that causes COVID-19, and another human coronavirus in cells and mice. Sulforaphane’s natural precursor is particularly abundant in broccoli, cabbage, kale and Brussels sprouts. Ref: 10.1038/s42003-022-03189-z n
Quantifying the effects of Long COVID The ONS reported that Long COVID symptoms adversely affected the day-to-day activities of 1.4 million people, 71% of those surveyed, while 20% reported that the symptoms meant they had been, “limited a lot”. Fatigue is the most common symptom reported, affecting 55%, while 32% experienced shortness of breath, 23% still had a cough and 23% experienced aching muscles. As a proportion of the UK population, the prevalence of self-reported long COVID was greatest in people aged 35 to 69 years,
holistictherapistmagazine.com
HOLISTIC THERAPIST 2022
33
BUSINESS
Long Covid
TAKING A HOLISTIC APPROACH TO CHRONIC FATIGUE SYNDROME AND LONG COVID SYMPTOMS Former Health and Social Care lecturer Jan Rothney shares a personal insight into breaking free of the debilitating symptoms of Long Covid and Chronic Fatigue Syndrome and regaining physical health and emotional wellbeing…
I
N 2003, I was diagnosed with Chronic Fatigue Syndrome. A partial recovery was followed severe relapse in 2006 that left me bedridden. I was incredibly fortunate to have understood what had happened to my body because I had been a lecturer in health and social care and a behaviour therapist/ trainer before crashing with the illness. I knew the amygdala, that part of the brain checking for danger, had triggered the hypothalamus, to put the body into protective mode; as a result, the whole body was affected with frightening symptoms and was shutting down. Rather than treat each individual physical symptom, it was better to work with the root of the problem, the malfunctioning protective system. I had to override the survival system, to physically reactivate the healthy system, and reduce Social, Physical, Intellectual, Emotional and Spiritual overload. In health care, the acronym for overload is S.P.I.E.S. Eventually, I developed a recovery programme called Reset to Thrive and now help others to recover their health. I believe that holistic therapies have a vital part to play in the recovery from Long Covid and CFS.
Talking therapies and therapist-client communication Chronic fatigue syndrome and Long Covid are real, physical conditions. Holistic therapists can improve clients’ self-worth by firstly acknowledging it is a real, physical illness, then showing them how to rebalance the malfunctioning protective system by retraining the amygdala that they are safe, even though they have symptoms. Therapists have a huge influence on recovery; the trusting
34
HOLISTIC THERAPIST 2022
holistictherapistmagazine.com
Long Covid
relationship means clients value and believe in the therapist. Furthermore, it is incredibly hard to recover alone, so having a coach or therapist is essential support for most people. Language is critical, so listen carefully to a client’s words - their words that inform their belief and whether they feel they are thriving or struggling. Fear, caution, anticipating disaster and avoiding situations, unwittingly cause the malfunctioning survival systems to carry on, so, holistic therapists can instil confidence, encourage, and a belief that they can recover, especially when clients fear they won’t. Initially, neutral events such as any activity, climbing stairs, or social interaction will be a threat, because the client’s threshold is so low. Everything in the environment needs to be safe, so start by suggesting they do something within their remit when the body feels able, and to then, literally, do one step more; gradually increase another step or one more stair. Coach them to only do any activity when their body feels okay and never push through, as this would be like walking on a broken leg. Focusing on successes, and moments when the body is functioning, is key to retraining the amygdala that conditions are safe for the body to heal, and clients can break free from the sickness loop. Therapists can encourage clients to keep a journal of every tiny success, to celebrate and mark the moment – literally imprinting that there is no longer any need for primal protection. Focus on well-being, enabling clients to feel safe and confident, even though they still have symptoms.
Cognitive behavioural approaches and talking therapies Therapists can show clients how to stop these primitive, overactive systems by engaging higher human functions. My book uses the Traffic Lights system: Stop, Think, Go, which derives from cognitive- behavioural approaches, whereby non-verbal signals, and conscious reasoning, inhibit the involuntary survival brain. You can see demonstrations of these techniques at www.resettothrive.co.uk. Resilience is core to recovery, so therapists can help build their resilience. People are naturally devastated by crashes, especially when they thought they were recovering, so remind them that setbacks are normal; as children we fell down a thousand times when learning to walk, but still got up and tried again. Therapist support and belief here is critical.
holistictherapistmagazine.com
Talking and trauma therapies can enable them to overcome saboteurs to recovery, such as self-loathing, frustration, acceptance of the illness, feeling helpless, hopeless or worthless and being fearful of symptoms, events and of life during and after recovery. Recovery requires self-compassion, confidence, and believing in oneself again, which is lacking in so many patients. A therapist can also signpost to financial, social, emotional and physical support, thus reducing load which impacts on the illness, especially if the clients’ environment isn’t nurturing or conducive to recovery. Mindfulness is essential for recovery, as the therapist teaches clients to detach from symptoms, becoming unaffected observers. Becoming mindful activates the healthy parasympathetic system, stops fear of symptoms or activities, and enables clients to let go, allowing symptoms to pass. Therapy can enable people to resolve social, physical, mental, emotional and spiritual overload (S.P.I.E.S) caused by the illness. Often, prior to infection, clients had been running on empty and had few reserves left to fight the virus or had been living in survival mode. As well as encouraging a safe environment, trainers and therapists can teach people to develop the human defence skills that buffer against overload; show them how to set boundaries, to say “no” easily and effectively, to be unaffected by other people behaving badly (but not live with or accept abuse), how to be calmly and confidently assertive and to express their needs easily. Having human defence skills means clients live in the vagal system, with no need to activate the chimp or reptile, thus maintaining a balanced body.
BUSINESS
or symptoms for the rest of the day, will not lead to recovery. Recovery is about becoming mindful, becoming compassionate and confident again, and doing vagal exercises. Having a coach or therapist to keep clients on track with being consistently mindful, fearless, compassionate, serene, and resilient, is invaluable. A useful piece of homework is to task the client to step back into the feeling of what it feels like doing their vagal activity and mindfulness, anytime during the day, when their body starts to feel worse. A qualified neuro-linguistic programming practitioner (NLP) can teach clients how to associate into healthy states. Finally, Vitamin D3 which aids immune functioning, is recommended (1000 units late March to early October and 3000 units October to March). It makes sense to reactivate the healthy vagal system, which enables digestion and absorption, before using other supplements. n
i
JAN ROTHNEY is the author of Breaking Free: A Guide to
Recovering from Chronic Fatigue and Long Covid Symptoms published by Arkbound and available through the publisher at www.arkbound.com, internet booksellers and bookshops for £12.99.
Vagal activation therapies Vagal exercises such as breathing, singing, chanting, humming, meditation, massages, stretching, somatic work and simple yoga are accessible, even to bedridden clients, and critical for reactivating the healthy system. Holistic therapists have a powerful influence on the well- being of their clients, through effective communication, by using vagal activation exercises, focusing on when the body is working, magnifying successes, celebrating every movement, and thereby rebalancing the autonomic system back to thrive mode.
Consistency is key to recovery Doing a 10-minute breathing exercise or meditation, then being fearful of activities
HOLISTIC THERAPIST 2022
35
BUSINESS
Long COVID
LONG COVID AND CHRONIC FATIGUE SYNDROME
G
Jordi Mascio explores the latest research…
36
ENERAL Practitioners are seeing
an increase in patients with longterm COVID and Chronic Fatigue Syndrome. While the symptoms of these conditions may be similar, they require different treatments. This article will discuss the differences between COVID and Chronic Fatigue Syndrome and the best treatment options for each condition. Such information will certainly be helpful to patients with COVID or Chronic Long-Term Fatigue Syndrome.
effects of Covid-19, even after the initial infection has resolved. CFS, on the other hand, is a condition that causes extreme fatigue and other symptoms that can last for months or even years. While there is still much to learn about both conditions, it is clear that they can both have a profound effect on those who suffer from them. If someone is struggling with either condition, it’s important to seek out professional help so that one can manage their symptoms and live as normal a life as possible.
What are long COVID and Chronic Fatigue Syndrome?
Causes of long COVID and chronic fatigue syndrome
Long COVID and Chronic Fatigue Syndrome (CFS) are both debilitating conditions that can have a major impact on a person’s quality of life. Long COVID is a term used to describe the ongoing
The exact cause of these conditions is still unknown, it is believed that they may be triggered by viral infections, psychological stressors, or other environmental factors.
HOLISTIC THERAPIST 2022
holistictherapistmagazine.com
Long COVID
There is still much unknown about the longterm effects of COVID-19, as the disease is still relatively new. However, there are some possible explanations for why some people experience what is known as “long COVID.” One possibility is that the virus might cause lasting damage to the lungs or other organs. Another possibility is that the body’s immune response to the virus might result in inflammation that persists even after the virus is gone. It is also possible that some people might have a genetic predisposition to developing long-term symptoms. Whatever the cause, it is clear that long COVID can be a very debilitating condition. More research is needed to better understand the causes and to develop treatments that can help those who are affected. It is also possible that some people might have a genetic predisposition to developing long-term symptoms. While the exact cause of chronic fatigue syndrome (CFS) is still unknown, there are several possible explanations. One theory is that CFS is triggered by an infection, such as a viral infection. This can cause inflammation and damage to the body’s nervous system, which can lead to fatigue. Another possibility is that CFS is caused by an immune system disorder. This means that the body is unable to properly fight off infections and other illnesses, leading to fatigue. It is also possible that CFS is brought on by psychological factors, such as stress or anxiety. Whatever the cause, chronic fatigue syndrome can be a debilitating condition that significantly impacts a person’s quality of life.
Symptoms associated with long COVID and chronic fatigue syndrome Fatigue is a symptom of both long COVID and chronic fatigue syndrome. It is often described as being tired all the time or feeling like having no energy. Fatigue can be physical, mental, or both. It can make it hard to concentrate, remember things, or even motivate yourself to do everyday activities. Symptoms of long COVID also include brain fog, muscle pain, and insomnia. For some people, these symptoms of long COVID persist for months after the initial infection. It is not yet known how long these symptoms can last, but some people have reported feeling fatigued for months after recovering from the virus.
holistictherapistmagazine.com
Treatment options available for long COVID and chronic fatigue syndrome While there is no cure for long COVID, there are treatments that can help to improve symptoms. One approach is to focus on symptom management. This may involve using medications to treat specific symptoms, such as pain or insomnia. Another approach is to use lifestyle changes and complementary therapies to improve energy levels and reduce fatigue. This may include things like exercise, relaxation techniques, and healthy eating. While there is still much to learn about long COVID, there are treatments available that can help survivors manage their symptoms and improve their quality of life.
Cognitive-behavioral therapy (CBT) is a type of psychotherapy that helps patients identify and manage negative thoughts and behaviors. Some natural treatments may help alleviate symptoms. For example, acupuncture has been shown to be effective in reducing fatigue, while herbs such as ginseng and licorice root can help boost energy levels. The amino acid L-carnitine has also been found to help reduce fatigue and improve exercise tolerance. In addition, regular exercise is important for both conditions, as it can help to improve energy levels and reduce inflammation. Finally, good sleep habits are essential for people with long COVID or chronic fatigue syndrome, as sleep helps to repair the body and improve mood. There is still much unknown about long COVID and chronic fatigue syndrome, however, there are treatments available that can help manage symptoms. For example, many patients find relief from symptoms through medicinal treatment options such as pain medication, anti-inflammatories, and/or steroids. In some cases, patients may require hospitalisation for more intensive treatment. Some patients also find that physical therapy, occupational therapy, and/or psychological counseling can help manage symptoms and aid in recovery. While there is still much to learn about these conditions, there are
BUSINESS
treatments available that can help those who are suffering. Recent studies have suggested that certain nutrients may help to improve symptoms. Vitamin C, vitamin D, magnesium, quercetin, curcumin, and glutathione are all known to have anti-inflammatory and antioxidant effects. Additionally, vitamin C and quercetin have been shown to increase levels of interferon, a protein that helps to fight viral infections. A small pilot study found that a combination of these nutrients was effective in improving symptoms of CFS. These results need to be confirmed in larger clinical trials, but the findings suggest that nutritional therapy may be a promising treatment option for CFS. Cognitive-behavioral therapy (CBT) is a type of psychotherapy that helps patients identify and manage negative thoughts and behaviors. CBT has been shown to be an effective treatment for a variety of conditions, including Long COVID, chronic fatigue syndrome, depression, anxiety, and posttraumatic stress disorder. Patients who receive CBT therapy often learn how to identify and change negative thinking patterns, as well as how to develop healthy coping mechanisms for dealing with stress and fatigue. While more research is needed to determine the efficacy of CBT in treating long COVID and chronic fatigue syndrome, preliminary studies suggest that this type of therapy may help patients manage their symptoms and improve their quality of life. The long COVID and chronic fatigue syndrome have many people looking for a cure. Several treatments can help, and these include vitamins and minerals, two key elements in the prevention and treatment of numerous medical conditions. There is still much to learn about these conditions, but researchers are making progress. n
i
JORDI MASCIO has more than 14 years’ experience in
the Bio Medical industry both in highly technical positions and in distribution and managing roles. He holds an MSc in Bio Medical engineering and an MSc in Molecular Physics. He provides courses and seminars on liposomes and innovative molecules to many practitioners around Europe. Find out more at www.goldmanlaboratories.com
HOLISTIC THERAPIST 2022
37
BUSINESS
Chronic Fatigue
ARE VIRUSES THE UNDERLYING CAUSE OF CHRONIC FATIGUE? Bjørn Madsen, health and science writer, takes a look at the evidence…
I
N recent years, there has been a lot of focus on the after-effects of viruses. This has led scientists to come forward with theories suggesting that different types of seasonal viruses can trigger conditions such as chronic fatigue syndrome or myalgic encephalomyelitis, known as CFS and ME respectively. If this is the case, it makes perfect sense to look closer at coenzyme Q10 and its role in the energy-producing mitochondria. Some of the delayed effects that appear in the wake of severe viral infections are similar to the symptoms that are seen in people with chronic fatigue syndrome or myalgic encephalomyelitis. These include such things as tiredness, aching muscles, insomnia, and failing memory. According to Berliner Zeitung, around 17 million people across the globe suffer from ME in such a degree that it interferes with their quality of life.
More people are affected through epidemics Doctors and scientists have been working around the clock to find ways to help people with chronic fatigue syndrome. Unfortunately, the statistics show that even more people risk being affected in the wake of large virus outbreaks. According to respected immunologist and oncologist, Carmen Scheibenbogen, data from the SARS and MERS epidemics in 2003 and 2015 show unsettling trends.
38
HOLISTIC THERAPIST 2022
holistictherapistmagazine.com
Chronic Fatigue
She points out that the numbers suggest a link between the virus outbreaks and an increased ME rate. Earlier studies of SARS patients also show that they have an increased risk of being diagnosed with ME later in life.
Affects the energy metabolism Although there are many different theories, we still don’t know what it is exactly that causes the link between viruses, delayed effects, and chronic fatigue syndrome. At this point, the only thing the scientists can say is that something is disrupting the energy metabolism at a cellular level. Studies from the United States show that the problems are related to the mitochondria; the cellular power plants that convert oxygen and nutrients into energy. In a small, but recent, study from Slovakia, researchers looked at blood plasma from Covid-19 patients and healthy controls, and found distinct signs of mitochondrial dysfunction in the blood from the virus-infected participants. The fact that the mitochondria are affected may help explain why people suffering from chronic fatigue apparently lack energy, but also why stress may aggravate the symptoms. It could also explain why multiple systems are affected at once, such as the immune system, the autonomous system, and the energy turnover. One of the differences that the Slovakian scientists observed when comparing the blood samples from the patients with Covid-19 and the healthy controls, was that the virusinfected participants had lower levels of coenzyme Q10 in their mitochondria. In other words, viruses appear to be able to disrupt our energy metabolism; not only in connection with disease, but even in the aftermath.
Danish study of Q10 in connection with sequelae The similarity between ME, the delayed effects, and mitochondrial dysfunctions, was one of the main reasons why a group of scientists at Aarhus University Hospital in Denmark launched a study of coenzyme Q10, and patients affected by delayed effects. In the crossover study of 120 patients, all participants will receive the active Q10 supplement and placebo, but at different times. Neither the scientists nor the participants know in advance who gets one type of treatment or the other, or when they get it. All patients will be given the active treatment at some point during the trial period. The study will
holistictherapistmagazine.com
look at, among other things, Q10’s impact on the mitochondria and their ability to generate energy in the cells. The study is expected to be completed in 2022. The Danish scientists have chosen to use a special Q10 formulation that is developed and manufactured by Pharma Nord; one of Europe’s leading manufacturers of high-quality Q10 preparations. This formula has shown high bioavailability in previous studies, for example, in the groundbreaking KiSel-10 trial from 2013 in Sweden. In this study of healthy male and female seniors, Pharma Nord’s Q10 capsules given in combination with the company’s patented organic selenium yeast tablets, had a profound effect on the quality of life by a number of different parameters.
Is the Q10 you take reaching your cells? Q10 is essential for the energy-producing mitochondria in our cells that enable our muscles to function properly. In order to get inside the cells, Q10 must be in a form that is bioavailable to the body. That poses a challenge because all Q10 raw materials – regardless of their quality – are difficult for the digestive system to absorb. If you look at the Q10 raw material in a microscope, you will see it as large crystal shapes formed by aggregated Q10 molecules. It is very difficult for the digestion to dissolve these crystals. If the Q10 inside your supplement is in the form of such crystals, you will be wasting most of your money, simply because the effect is quite limited. By dispersing the Q10 in soy oils with different melting points and exposing it to a heating process, however, you can convert the crystals into snowflake-like structures that are easily assimilated in the body, once the capsules have dissolved and their content is released. That way, each Q10 molecule is free to penetrate the intestinal wall so it can enter the bloodstream and eventually reach the cells that depend on the compound.
The right oil gives the perfect result This special manufacturing method with the accompanying heating process is
BUSINESS
what gives Pharma Nord’s Bio-Quinone Q10 its unequaled bioavailability. For that reason, the Danish manufacturer has taken out a patent on the unique production method. The bioavailability has been tested in a study that is published in the science journal Nutrition. The study that pitches Pharma Nord’s soy oil against several other oils was designed to see which Q10 formula delivered the highest level of bioavailability. Surprisingly, none of the other oils turned out to be as useful as vehicles for the Q10 molecules as the soy oil used by Pharma Nord.
Bioavailability is highly important in research A very significant detail that was confirmed by this study was the vital importance of the heating process. Even if you use the exact same Q10 raw material in different products, a preparation that has not undergone the heat treatment will not deliver the same level of bioavailability as one that has been subjected to heating. Pharma Nord’s Q10 preparations have been scientifically tested in over 75 human studies, a third of which were carried out in accordance with the highest scientific standards. n
References ihttps://www.berliner-zeitung.de/gesundheit-oekologie/ corona-koennte-schwere-chronische-erschoepfungausloesen-li.82909? Sumbalova Z, Kucharska J, Palacka P, Rausova Z, Langsjoen PH, Langsjoen AM, Gvozdjakova A. Platelet mitochondrial function and endogenous coenzyme Q10 levels are reduced in patients after COVID-19. Bratisl Lek Listy. 2022;123(1):9-15. doi: 10.4149/ BLL _ 2022 _ 002. PMID: 34967652.
i
BJØRN MADSEN is a Danish-American health
and science writer with a keen interest in micronutrients, disease prevention and lifestyle management. He writes articles, news bulletins and health notes for various magazines and websites.
HOLISTIC THERAPIST 2022
39
WHY YOU SHOULD SWITCH YOUR PROFESSIONAL ASSOCIATION MEMBERSHIP TO COMPLEMENTARY HEALTH PROFESSIONALS Exclusive Premier Membership Benefits: (we are a multidisciplinary association)
• access to our fantastic discounted insurance scheme • use of our logo on your marketing materials • free lapel badge (worth £4) • 10% discount off Physique therapy products • 15% off essential oils and aromatherapy supplies at Base Formula • exclusive therapy illness insurance cover option with PGMutual that also gives you a lump sum on retirement • free to call from a mobile therapists advice phone line - there is always an experienced therapist to talk to • free access to CNHC Registration as we are one of the CNHC verification organisations • use of MCHP after your name • directory for public referral • London Special Treatment Licence exemption • full support in the event of a complaint • access to benefits and support materials for your practice in the Member Login area of our website • regular newsletter with up-to-date information on regulation and legislation as part of a free copy of Holistic Therapist Magazine (worth £24 per year), • discount accountancy scheme for your accounts and tax return • unlimited expert advice whenever you need it and free reviews of your marketing materials • discounts on CPD courses from our accredited schools—see our Events page for course dates • Regular expert blogs on the website in a range of complementary therapies • Facebook forum to share information
APPLY ONLINE TODAY ON OUR WEBSITE www.complementaryhealthprofessionals.co.uk enquiries@complementaryhealthprofessionals.co.uk
0333 577 3340
ENJOY OUR SUBSCRIPTION OFFER Holistic Therapist Magazine is collectable, and will guide you in business, as well as provide you with stories and features especially for you and your health… so to guarantee your copy delivered to your door each quarter, simply subscribe using the easy payment method on:
Enjoy a yearly subscription to our magazine for just £24!
holistictherapistmagazine.com/subscribe
YOUR HEALTH
In the stars
MERCURY RETROGRADE IN LIBRA
MISHAPS OR MISCONCEPTIONS?
Astrologer Luna Clair takes a look at what this phenomenon means for you…
M
ERCURY, the planet that rules the mind and exchange of information, is gaining more significance due to the speedy technological developments and the wide use of social media. Approximately 3 times yearly Mercury changes direction and backtracks in the heavens. It’s known as Mercury retrograde. Mercury will be retrograde from September 9th to October 1st. As a result, for 3 weeks, communication and travel mishaps are bound to happen. Mercury retrograde is a real phenomenon and as such is gaining reputation for dooms and glooms, mishaps and confusion. Mercury retrograde is blamed for everything! On a bad day when no-one seems to understand you, ‘Mercury is retrograde’. Your car broke down on the motorway: ‘Ah, it is Mercury retrograde’s fault’. You sent that objectionable email to your boss inattentively: ‘Ah the darn thing has gone retrograde again’. It is very human to point fingers when disasters happen to us, however the stars don’t compel - only impel - us. So how can we navigate through the next upcoming Mercury retrograde from 9th September to 1st October in Libra? To have a clearer picture of this confusing time I advise you to look up your ascendant or rising sign by visiting www.lunaclair.com/ calculate-your-chart and cast your chart for
42
HOLISTIC THERAPIST 2022
this astro must-have. Mercury retrograde in Libra generally signifies a time when we need to renegotiate your terms and conditions with partners and business associates so we can update the unspoken rules between parties.
Aries Relationship issues come to fore and you may need to renegotiate some outdated rules with regards to your union. Lately you could have felt as though you needed to bite your tongue. Mercury offers a chance to air your differences of opinions, to refine the expectations towards each other. You may reunite for the time being with a past relationship only to reflect on what you have learnt about yourself through that union.
Taurus In the house of work, service and health, Mercury retrograde denotes the time to reorganise your everyday routine at work, tidy your desk. Reconnect with an old colleague, look into your diary, and refresh your health routines and daily habits. As a result you will enjoy the rejuvenation of your body and mind.
Gemini Your sense of pride and creative energy, your ability to enjoy life and have fun could be withdrawn during this time. You have reached a point when you need to regain your
inspiration, reignite that spark for life, reanimate the inner child within, who loves life and enjoys it to the fullest. A past connection may reappear and recapture your heart, only for the time being.
Cancer Your home is your castle. It is time to re-establish your sense of belonging and revisit your fundamental values. Libra energy is about beauty, art. Bring this into your home by redecorating, refurbishing your living environment. Revisit each room, spend some time there with reflection. Perhaps you long for fresh chi in your sanctuary, so energies can flow freely again. Fill your well with nourishment and schedule in a Feng shui consultation.
Leo Mercury urges you to revisit all forms of communications, review your thoughts and ideas, rewrite, and edit your studies. Double check your communication devices, make sure you have back-ups, service your car before a trip, and have a second pair of eyes if you must sign a contract. There could be delays for paperwork, don’t stress on it. Accept divine intervention. Reconnect with siblings, neighbourhood and casual acquaintances.
holistictherapistmagazine.com
In the stars
YOUR HEALTH
Virgo Mercury retrograde urges you to reflect on your values. You may reallocate your finances and rethink your budget. Re-evaluate what you hold dear in your heart. Is your selfworth in alignment with your value system? Do you compare yourself to others? Do you measure your success through earning potential or physical appearance? Perhaps the combination of these two? Revisiting these issues allows you to have a better sense of value that ties in with your ability to earn.
Libra Mercury retrograde in the area of image and physical appearance urges you to rethink how you show yourself to the world. This could be anything from your physical body, hairstyle, the way you express yourself, to your entire outlook. This area is also associated with your life path, your instinctual behaviour. Are your actions in sync with your true calling? It has now come the time when you can and need to revamp your image to who you really are. After this period you will have a renewed self-confidence and sense of direction.
Scorpio Mercury in the house of the unconscious offers a chance to retreat and rethink issues connected to spirituality, private activities, and faraway lands. Research about the unseen world, use your intuition to connect to other realms. It is high time to release bad habits, addictions, rest and recuperate until you feel that your batteries are fully recharged. Past karma is asking for redemption now, any charitable or spiritual activity is highly praised and endorsed by spirit guides and are going to serve you moving forward.
Sagittarius In the house of friends, networks, communities there is a chance to catch up with old friends, groups. Unspoken rules
holistictherapistmagazine.com
of camaraderie should be re-established, regrouping your communities and reforming your dreams and future goals are on the agenda. It is a very social area so there might be some miscommunication or misinterpretation of your message. Look out for that.
Capricorn This could be a time for great career fluctuation. You might throw in the towel and resign suddenly because your purpose has changed and you no longer feel aligned. You could be reappointed by a superior to a place where you can achieve more for all parties. You may also retire from one particular calling that you have had. Public image needs revamping so your reputation can mirror your professional persona.
again. Re-vision your faith and understanding of life. What you believe will eventually become your destiny. Explore new horizons by retraining your mind through books, studies and different cultures.
Pisces For the next three weeks reallocate your joint finances, investments, repay your existing debts, and redeploy your shared resources. It’s not the time to take out a new mortgage or loan. Taking a second look on where you have potentially overextended will greatly benefit your assets once Mercury is direct again. Trust issues may resurface now begging to be dealt with as well as intimacy issues to be re-examined and discussed once and for all. n
i
LUNA CLAIR is a teacher, professional astrologer and
forever student of eastern philosophies.
Aquarius During these weeks you tend to reconsider a foreign travel, retake an exam and revisit a theory, an ideology of yours. It is time to look into all details regarding beliefs, so they will serve your higher purpose once Mercury is direct
Her approach to astrology is rooted in ancient tradition but embraces contemporary techniques too. She focuses on allowing the soul’s evolutionary journey through healing and remedial work. Find out more at www.lunaclair.com/
HOLISTIC THERAPIST 2022
43
YOUR HEALTH
Saying no
THE POWER OF NO Donna Booth on why one little word can improve your whole life…
D
O you find it easy to say no? Are you able to set clear boundaries and spot when you are feeling overwhelmed? No? You aren’t the only one. It is something many (perhaps even most) of us struggle with in the helping professions. You want to help people. You want to be liked. You want to make a difference. You want to be a team player. How can you do that while saying no? No is a power word. Until we learn to say ‘No’, we will continue to be overwhelmed, with too much to do and too little time. When you learn to say ‘No’ more often, or even to say ‘Yes’ on your terms, you will release yourself from the burden of pleasing others and will take better care of your family, health, stress levels and workload.
There are times when you absolutely must say ‘No’… When you are stressed or overwhelmed When you are already doing too much When you are tired or sick You also have a right to say ‘No’… When it is someone else’s issue When you feel taken for granted When it is something you really don’t want to do When you need some time to yourself
44
HOLISTIC THERAPIST 2022
holistictherapistmagazine.com
Saying no
Of course, saying this is one thing, feeling able to do it, is something else entirely. Take a moment now and write a list of all the things in your life you need to say ‘No’ to. What is stopping you from saying ‘No’ to them? How do you feel when you say ‘Yes’? How do you feel when you say ‘No’? When you start saying ‘No’ you will probably feel guilty. Congratulations! This guilt is a sign that you are making important, positive changes. It is also the perfect time to learn a bit more about yourself and your boundaries. When you are learning to say ‘No’; analyse each situation – how important is it, who will be affected, what’s going on in your own life? What do you believe about people who say ‘Yes’ … do you believe they are helpful, likeable, reliable? What about people who say no? Don’t worry if your answers contradict each other, this might be a good indicator of why you’re struggling to set boundaries. There are benefits to being a ‘Yes’ person and understanding this is key to learning how and when to say ‘No’. When you are considering a ‘Yes’, ask yourself, ‘by saying ‘Yes’, what am I saying ‘No’ to in my own life?’ This simple question can free you from so many obligations and make setting boundaries something you enjoy. The other ‘Know’ that makes boundary setting enjoyable is to know your own priorities. It is much easier to be assertive in setting boundaries when you understand why you are doing it. Ask yourself what and who are most important to you? How do you like to spend your time? Is there anything you would like to do less of? If you woke up tomorrow and all your problems were solved, how would you be spending your day? What is your top priority this week, month, and year? Are you meeting them? If you are not making time in your life for these things, then it is likely that you are skilled at saying ‘Yes’ and, no matter how kind and giving a person you are, you will suffer from some level of resentment. It is essential that you learn to say ‘No’! Knowing that you need to set some boundaries and practice saying ‘No’ is important, but you might struggle with how you actually go about making these changes without upsetting everyone and feeling guilty. My biggest tip is to make the change gradual… if you suddenly go from being a ‘Yes’ person to a ‘No’ person, you will definitely cause yourself more stress. You can either start small and set
holistictherapistmagazine.com
boundaries where people are least likely to be affected (or offended) or you can use your newfound knowledge of your own needs to set boundaries where they will have the biggest impact on your life. It might be uncomfortable at first and it is perfectly acceptable to practice what you are going to say or to rope in a friend to do a bit of role play with you. Practice setting your boundary pleasantly, assertively, and with conviction. You might need to soften the blow for the other person but when ‘No’ is the right answer for you, it will leave you feeling strong and good in yourself. Stay firm, someone who is used to you saying ‘Yes’ will take some retraining.
When you are considering a ‘Yes’, ask yourself, ‘by saying ‘Yes’, what am I saying ‘No’ to in my own life?’ Even when you know that saying ‘No’ or setting a boundary is the right thing to do, it can be difficult. It can be helpful to buy yourself some time to consider your priorities so that you can make a decision that is not based on a knee jerk need to please or be helpful. ‘Can I let you know once I have my appointment book handy?’ ‘I’m in the middle of something, can I get back to you next week?’, ‘I’m crazy busy right now, would next month be any good?’ Buy yourself a little thinking space. Another option is to provide an alternative solution for the person asking for your help. Perhaps you know someone else who might be able to do it or, you could show the person who to do it themselves? It might take a bit of time in the moment but will hopefully put a new boundary in place for the future. You are also empowering the other person as well as yourself. Coming back to priorities is also really helpful. If someone who has already asked you
YOUR HEALTH
to do something has come back with additional needs, ask them what they would like you to focus on first or what they would like you to stop working on. You can also emphasise your own priorities, explaining that you can’t take on anything additional at the moment because you are focusing on (one of your priorities) or you don’t have time for anything except (your priority) at the moment. Practice on small things and when you do say ‘No’, remember to do it pleasantly and with conviction… you might feel guilty, but have some phrases ready, like, ‘I can’t right now’ or ‘I’m unavailable’. Also consider whether your answer might be a ‘Not right now’ rather than a forever ‘No’. Above all, remember ‘No’ is the antidote to overwhelm and if you don’t learn to do it, you will lose time and energy to do the things that are your priority. No might be a small word, but it can make a big difference! n
i
DONNA BOOTH is an awardwinning wellbeing specialist
who runs her practice in the far north of Scotland. She specialises in helping people to manage stress, build resilience and prevent burnout through therapy, mindfulness, yoga and retreats. She loves sea swimming and wild gardens. Find out more at www.vitality-retreat.com
HOLISTIC THERAPIST 2022
45
BUSINESS
Oooh! That’s new
OOOHHH! THAT’S NEW! Our pick of the latest products to make your life a little more pleasurable
Ticket To the Moon Hammocks We’re loving Ticket To the Moon’s collection of ethically produced, fair trade hammocks. They’re lightweight, can be strung up just about anywhere and are remarkably robust for something that weights so little. It’s the perfect summer hangout in which to recharge, escape in nature and reap the benefits of engaging with your playful side. The come with a ten-year guarantee and a remarkably easy to set up, even though learning to enter and exit with anything remotely resembling grace take practice! The company also offers a range of fixing straps and a wide selection of colours and sizes. Buy on line at www.ticketothemoon.com or www.Blackleaf.com, a selected specialist retailers including www.wildbounds.com, www.funkyleisure.co.uk, www.absolutesnow.com, and www.alpinetrek.co.uk
Thermos We all know that packet lunches are generally healthier and cheaper than popping out for a sandwich, but finding a decent lunch bag isn’t always easy. Thermos’ new Eco Cool Range is quietly stylish. The outer fabric of the Eco Cool range is made entirely from recycled PET bottles. Not only does this recycling use up to 50% less energy than making PET from scratch, but by reusing existing bottles it is also keeping waste out of landfill. £15 from www.thermos.co.uk
Biocera AHA Water Bottle This is the perfect bottle for work or the gym. The Biocera AHA Water Bottle is sturdy and welldesigned, and converts water into hydrogen-rich alkaline water using a bioceramic mineral filter. The bottle is made from BPA-free Titan plastic and is NSF certified. Alkaline water from the AHA is smooth, well-structured and rich in beneficial minerals. If the starting water has a pH of 7.0 7.5 then the AHA Bottle will achieve a pH level of 8.5 - 9.0 in around 15 minutes. £57.75 from https://www.water-for-health.co.uk/bioceraaha-water-bottle.html
Squish’d Fruit Balls Inur Beauty INUR Beauty is a new natural skincare brand created by nutritionists and French skincare experts, which is formulated in Korea. INUR is the first beauty brand to launch a full holistic programme of nutrition, exercise and lifestyle coaching for body, mind and skin. There are seven products in the range including their Pause Night Shot which tackles unwanted signs of aging, nourishing and reviving skin overnight. Their Renew Sleeping Mask combines Aloe Vera, Matcha, Pre and Probiotics, and AHA to give a radiance-boosting and bouncy glow to skin, while protecting the natural microbiome. For more information please visit www.inurbeauty.com
46
HOLISTIC THERAPIST 2022
Squish’d produce a delicious range of climate positive snacks that really do taste good. They’re made from rescue fruit. About a third of all food grown globally never gets eaten, including 3.6 million tonnes of fruit. Squish’d are on a mission to change that with their vegan range of fruit energy balls, flapjacks and jams made from UK farm surplus. Great for kids’ lunch boxes or a quick on the go snack, the energy balls are available in Blueberry, Strawberry and Apple from www.wearesquished.co.uk.
holistictherapistmagazine.com
Photizo Light Therapy
Bringing natural healing into every home Photizo Home Care is a range of hand-held LED photobiomodulation devices some of which are Medically CE approved for use on both short-term acute, and long-term chronic pain caused by a variety of health conditions, as well as skin conditions including wounds. Photizo Home Care devices are simple to use, rechargeable and portable for use in the home or by a professional practitioner to integrate into a therapy or holistic practice.
Photobiomodulation (PBM) or Red Light Therapy also known as LLLT (low level light therapy) with red and near-infrared light is one of the most scientifically researched areas of photomedicine (LLLT) to date. Just like photosynthesis in plants, the response of our body to PBM is photochemical. PBM assists the body to increase cellular energy and ignite the body’s innate healing mechanisms resulting in faster, more efficient natural healing and regeneration.
“Light is the medicine of the Future”
“I have been using it to treat my own hamstring tendonitis, as well as my dog’s iliopsoas strain. We are both back running at full strength and I am delighted. So now we use the Photizo as part of our maintenance routines.”
Dr. John Ott, Pioneer in Photobiology author of Health and Light
Like the fuel & ignition system of a car working together in harmony, the human body requires fuel (in the form of nutritional high quality food), oxygen, clean water and a spark (in the form of light) to ignite the process of metabolism.
Katrina Hands, Remedial and Sports Massage Therapist, Biomechanics Coach, Running Technique Coach and a Dog Agility Competitor and Trainer
• Relieves and helps manage chronic pain • Medical CE for Chronic Pain
Designed for use on domestic pets, horses and many other species to aid faster natural healing, reduce swelling & inflammation and pain
• Effective in treating acute short-term pain and inflammation associated with overuse or impact injuries • Medical CE for Non-Chronic Pain
Stimulates collagen and elastin production for beauty applications including anti-ageing, skin blemishes and skin rejuvenation
• Helps wound healing, from a chronic leg ulcer to a cut or bad bruise, as well as many more skin traumas • Medical CE for Wounds
• An affordable alternative to professional low level laser therapy • Pre-programmed highly effective dose • Wavelengths 633nm (red) and 850nm (near infrared)
Practitioner Offer: For £25 off use Code: HTMPHOTIZO25 Danetre Health Products Limited
01327 310909 info@danetrehealthproducts.com PhotizoUk PhotizoUk PhotizoUk www.danetrehealthproducts.com
S U P P O RT I N G C O M P L E M E N T A R Y B E A U T Y S P O R T S T H E R A P Y S I N C E 1 9 6 2
60 years of raising the standards in therapy practice and allowing our members to flourish and be part of a supported community Celebrating
WE ARE MEMBERSHIP
WE ARE INSURANCE
WE ARE A C C R E D I TAT I O N
WE ARE TRAINING
WE ARE E D U C AT I O N
Find out more about membership options: www.fht.org.uk • 023 8062 4350 • info@fht.org.uk
WE ARE COMMUNITY
Press release
FHT EXCELLENCE AWARDS 2022 The FHT Excellence Awards are back again this year to celebrate the work of their members and this year with the addition of two new categories
L
AUNCHING 11 years ago, the FHT’s Excellence Awards showcase the company’s leading holistic practitioners and how they are making a difference to people living in their local community – from helping clients improve their health and wellbeing to providing tailored learning and support to students and qualified therapists. This year FHT sees the introduction of two new categories: the ‘Lifetime Achievement Award’ and the ‘Volunteer Service Award’, recognising their members who have dedicated their career to the health and wellbeing of others and who have gone above and beyond to give their time to hospitals, charities and good causes. The ceremony will take place online over the
holistictherapistmagazine.com
duration of one week. All entries will be judged by a panel of experts, with the winners being announced via all social media platforms.
The FHT Excellence Awards 2022 categories are: n n n n n n n n n n
Complementary Therapist of the Year Beauty Therapist of the Year Sports Therapist of the Year Green Therapy Business of the Year Inclusive Therapy Business of the Year Tutor of the Year Student of the Year FHT Ambassador of the Year Lifetime Achievement Award NEW Volunteer Service Award NEW
FHT’s CEO, Monica Price, said: ‘I am so thrilled to start the Excellence Awards again this year. There has never been a more exciting time for all our Therapists. Covid-19 has taught us that our health and wellbeing are so important and complementary therapy has a huge role to play in this. I would like to wish everyone good luck, and I look forward to
YOUR HEALTH
seeing the entries.’ To enter, FHT members can self-nominate or put forward an inspirational colleague or team. As well as gaining much deserved recognition in the industry and among other practitioners, the winners will receive a personalised glass trophy, certificate, winner logo for marketing materials, and PR support to help spread the word nationally. Entries are now open and will close on Thursday 31st July 2022 at midnight. Finalists will be published on the FHT website in August and the winners announced in November.
About FHT: Established in 1962, the FHT is the largest professional association that represents Complementary, Beauty and Sports therapists both nationally and internationally. With over 350 accepted therapies, FHT provide support to over 11,000 members whether they are starting out, teaching or fully qualified in this growing industry. As a not-for-profit organisation, FHT values its members’ interests with every decision and service they provide. Follow FHT on LinkedIn, Facebook, Twitter and Instagram. For any queries or more information, please contact FHT Press Officer: Molly Denton, Editor & Press Officer mdenton@fht.org.uk www.fht.org.uk Tel: 023 8062 4373
HOLISTIC THERAPIST 2022
59
BUSINESS
Ritual
practice, lighting a candle at mealtime, or celebrating the seasonal wheel of the year are all ways in which we honour the present moment. When self-care transforms into intention soul care and healthy habits are consciously activated and our perspective shifts. Naturally we become more spacious and less attached to daily dramas. When we engage in rhythmic, conscious practices, we experience something other than the mundane. Many of us experience this on the yoga mat, the meditation cushion, spending time in nature, through physical activity or artistic endeavors. When we begin to weave our healthy habits into the fabric of our daily lives - we ritualise them. And the best part- we acknowledge what matters most to
THE POWER OF RITUAL: AMPLIFYING YOUR TRUE NATURE
Mara Branscombe shares the power of ritual in self-care…
T
HROUGHOUT history, the power of ritual has been at the heart of both ancient and modern civilizations. From birth to death, humanity has experienced the deepening of self, community, and spiritual awakening through the power of ritual. Rituals
50
HOLISTIC THERAPIST 2022
become navigation points inside the compass of our life’s journey - reflecting to us what is most meaningful and reminding us of how we are always evolving. A ritual is anything that is done with intention, it can be done alone or in a group, it can be formulaic or intuitive. A silent gratitude
us. Many people today feel estranged from the religious structures in which they were raised and are no longer served by their foundations and traditions. Most of our daily communications are done by text, phone, email or social media, and the feelings of being disconnected and alone is a modern-day reality. Could it be that daily soul care rituals are the remedy to growing into our full potential and living our best life? I believe so. I believe that rituals are a remedy to feeling “disconnected” in our “connected” world. When we awaken the impulse to amplify our true nature, we can connect to our essential self, intuitive power so that we can self-direct the life we choose. The commitment of activating conscious rituals lessens our attachment to negativity or doubt within and is generative of daily transformation. This spark of soul care filters from the mind down into the heart. Creating an altar, sipping tea, lighting a candle, journaling, praying, or chanting out loud are all examples of how the experience becomes more textured, creative, fulfilling and liberating. The next time you find yourself in a place of doubt, fear, stress, or imbalance, ask yourself “Am I feeding this situation?” and remember to shift your awareness back to gratitude, breath, and nature’s elemental gifts, will shift your default drive away from feeding toxic energy in your life. We have anywhere from 25 000 to 50 000 thoughts per day. Potentially 70% of those thoughts may be on the negative spectrum.
holistictherapistmagazine.com
Ritual
What would your life feel like if you started to dismantle the toxic thoughts or limiting paradigms in your life? Can you get a sense of the feeling connected to this freedom? The practice of daily rituals can support the shedding of toxic thoughts and behaviors. By entering intentional states, we begin to access pathways, windows, and portals into a positive way of living. We can re-wire our brain pathways through our own awareness. Take this Mantra into your life, into your home, into your community….” What you feed grows.” Feed what you love in your life. Feed what makes you feel connected, inspired, grounded, and whole. Become more aware of what thoughts and actions you are feeding that may be on the negative spectrum. We can hold our own transformation in our hands, and witness our life as a process, each day as a new beginning to work with the energies and experiences that unfold in our lives. Although we can’t control what happens to us in our lives, we can control how we respond. Engaging in ritual, whether solo or shared, offers us a way to relate intimately with the primordial force of life, and allows us to embrace the sacred power that informs and fuels all existence.
5 daily self-care rituals to support your full potential 1. Upon waking, call forth 3 or more 2. 3. 4.
5.
gratitudes. Light a candle and welcome in your intentions for the day. Practice intentional acts of kindness and compassion. Become aware of your negative thought patterns the moment they arise and re-direct them. Journal limiting thought patterns, heighten your awareness as you replace them with positive ones. Forgive yourself, so you can be forgiving of others.
Elemental Visualisation Ritual: For Letting Go, Grounding, and Renewal Find a comfortable seat, attune to your breath, and close your eyes.
holistictherapistmagazine.com
Visualise yourself in a place in nature that you love, one that allows you to feel calm and at ease. Picture the earth all around you and get a sense of the life force energy that allows the plants, the trees, and the flowers to grow. Welcome in the grounded, abundant frequency of the earth into your body now. Especially the lower half of your body, imagine yourself being embraced by the warmth of mother earth. Take 3 deep full breaths as you fully let go to receive the earth’s nourishment and support. Now, welcome in the element of water. Perhaps you can imagine the sounds of water nearby and visualise fluidity inside the water. Welcome the flow of water into your hips, your pelvis, and your abdomen. Take 3 full breaths in and out as you welcome the flow and ease of energy in your body and in your life. Go the element of fire now, and welcome in the visual of a candle flame. See the bright colors of the flame and invite its warmth into your solar plexus. With each breath you take allow the flame of the candle to grow brighter and swirl the fiery colors throughout your whole body for rejuvenation and transformation.
We can hold our own transformation in our hands, and witness our life as a process, each day as a new beginning to work with the energies and experiences that unfold in our lives. Visualise the element of Air. Imagine the sky above, are their clouds or is the sky bright and clear? Is the wind soft or strong? Imagine any heavy emotional energy inside your heart
BUSINESS
loosening its grip, let it clear away just for now. Imagine the element of Air now bringing fresh, loving energy into your whole body. Take 3 full deep breaths in and out to welcome in the healing release that comes with Air. Return now to your breath, into the space you are currently sitting, from the center of your body receive a message, a word or a visual that will support you. Reflect on any shifts your feel or sense from within. Witness any changes in perspective or attitude and welcome in this fresh energy as you move throughout your day. n
i
MARA BRANSCOMBE is a teacher, mindfulness leader,
ceremonialist and spiritual coach, trained in the Incan Shaman lineage and the Pagan tradition. The book can be purchased from www.ritualasremedy. com, the publisher’s website at www. findhornpress.com, online book sellers or your local bookshop.
HOLISTIC THERAPIST 2022
51
YOU & YOUR HEALTH
Recipes
FabFood in a flash
pan, along with the vegetable broth and dried basil. Stir the broth and simmer. De-stem and thinly slice the kale, then add it to the pan along with the cannellini beans. Stir and cook for 1 minute while you finely chop the dill. Add the dill, lemon juice, and optional feta and plant-based butter to the pan. Stir and serve, topping with the toasted panko breadcrumbs, if using.
Janet Gronnow’s great vegan recipes take just 15 minutes. Perfect at the end of a busy day…
1 tbsp. dried basil 3 large kale leaves 425g can cannellini beans, drained and rinsed 7–10 g fresh dill, to taste (or ½ tsp. dried dill) 45 ml lemon juice (about 1½ lemons) 75 g crumbled plant-based feta (optional) 1 tbsp. plant-based butter (optional)
CHICKPEA, CORN, & SPINACH CURRY (Serves 4)
ANGEL HAIR PASTA WITH LEMON, KALE AND TOMATOES (Serves 4) Once you try this dish, I think you’ll agree that this recipe will become a new favorite. Angel hair pasta is also known as capellini and is a very thin spaghetti.
Ingredients 3 tsp salt 225 g angel hair pasta 18 g panko breadcrumbs (optional) 1 large shallot 30 ml olive oil ½ tsp black pepper 3 large cloves garlic 300 g cherry tomatoes 240 ml vegetable stock
52
HOLISTIC THERAPIST 2022
Method Fill a large pot with enough water to fully submerge the pasta, cover, and bring to a boil. Then add 2 teaspoons of salt and the angel hair pasta, stir, and cover to bring to a boil again. Uncover and cook until just al dente, then drain. Meanwhile, over medium heat, preheat a large pan as well as a small saucepan for the breadcrumbs, if using. Add the breadcrumbs to the small saucepan and toast them for 1 to 3 minutes, stirring occasionally, or until they’re lightly golden brown. Then transfer them to a plate or bowl to cool. While those are toasting, finely chop the shallot and add it to the large pan, along with the olive oil, remaining 1 teaspoon of salt, and pepper. Stir and let it cook while you mince the garlic. Add the garlic, and let it cook while you halve the tomatoes. Add the tomatoes to the
This curry is a tried-and-true favourite in our house!? It has a super-creamy and simple sauce that is surprisingly flavourful for coming together in 15 minutes. This curry has a mild amount of heat. If you’d like to cut down on the spicy heat, go ahead and halve the chili powder. It will still be delicious!
Ingredients 200 g jasmine rice 1 small onion 1 ½ tbsp. (23 ml) avocado oil or other neutral oil 3 large cloves garlic 150 g cherry tomatoes 136 g frozen sweetcorn 2 tsp garlic powder 1 tsp kosher salt 1 tbsp. curry powder 1 tbsp. ground cumin
holistictherapistmagazine.com
Recipes
¼ tsp ground ginger ¼ tsp cinnamon (optional)
combination with the jackfruit but also some additional protein.
1 tsp chili powder 1 ¾ tsp ground coriander 180 g canned crushed or chopped tomatoes 1 425 g can full-fat coconut milk 1 425 g can chickpeas, drained and rinsed 60 g baby spinach
Method In a medium saucepan, add the jasmine rice and 480 ml of water. Bring to a boil, covered, then immediately reduce the heat to low and cook until the rice is tender and the water has evaporated -around 12 minutes. Preheat a large pan on medium heat, then finely chop the onion. Add the onion and oil to the pan, stir, and cook for 5 minutes, stirring periodically. Meanwhile, mince the garlic and halve the cherry tomatoes. Add the garlic, cherry tomatoes, corn, garlic powder, salt, curry powder, cumin, ground ginger, cinnamon - if using - chili powder, and coriander to the pan. Stir and cook for 1 minute, then add the crushed tomatoes, coconut milk, and chickpeas. Stir the curry and bring it to a boil, covered, then lower the heat to a simmer, uncovered, for another few minutes. During the last minute, stir in the baby spinach to wilt. Serve with the jasmine rice.
BBQ JACKFRUIT & CHICKPEA FLATBREAD WITH CREAMY SLAW (Serves 2-4) I love this flatbread. It’s so flavourful and easy to prepare. You can use your favorite store-bought BBQ sauce, or I have a super-simple homemade version in the note below. The combination of the tangy BBQ sauce with the cool slaw along with the crisp flatbread is just so good. Since jackfruit is relatively low in protein on its own, the chickpeas add not only great texture in
holistictherapistmagazine.com
Ingredients
BBQ Jackfruit & Chickpea Flatbread 2 flatbreads or naan 1 425 g can young jackfruit 2 tbsp. avocado oil 164 g canned chickpeas 160 ml BBQ sauce, store-bought or homemade (see Note)
YOU & YOUR HEALTH
Meanwhile, preheat a large frying pan on medium-high heat. Drain and rinse the jackfruit, discarding the small, oval-shaped cores. Gently shred the jackfruit pieces with your fingers and add them to the pan with the avocado oil. Stir and cook the jackfruit for 5 to 6 minutes, stirring periodically. You want some browning of the jackfruit. Then stir in the chickpeas and BBQ sauce. While the jackfruit is cooking, make the creamy slaw. To a medium-sized mixing bowl, add the coleslaw mix, mayo, yogurt, vinegar, lemon juice, salt, pepper and garlic powder and stir to combine. Set the oven grill to high and top the flatbreads with the jackfruit– chickpea mixture, leaving some room around the edges as a crust. Place the tray under the grill for 1 to 3 minutes, until your desired crispness on the crust. Serve with lime wedges and top the flatbreads with dollops of slaw and cilantro.
Lime wedges, for serving
Notes:
Fresh coriander, for serving
While the jackfruit is cooking, you can make a really simple homemade BBQ sauce. Simply add the following ingredients to a small saucepan over medium-high heat, starting with the ketchup, agave nectar and water, and simmer for 3 to 4 minutes. You’ll need 120 ml of ketchup, 30 ml of agave nectar, 3 tablespoons of water, ¾ teaspoon of cumin, 1 teaspoon of smoked paprika, ½ teaspoon of onion powder, ¾ teaspoon of fine garlic powder, 1 teaspoon of vegan Worcestershire sauce, ¾ teaspoon of kosher salt, and ½ teaspoon of black pepper.
Creamy Slaw 140 g coleslaw mix (or shredded cabbage, carrots etc.) 2 tbsp. vegan mayo 2 tbsp. plain, unsweetened almondbased yogurt 1 tsp apple cider vinegar Juice of ½ lemon ½ tsp kosher salt ½ tsp black pepper ½ tsp garlic powder
Method Preheat the oven to 425°F (220°C). Without waiting for the oven to preheat, place the 2 flatbreads onto a baking tray and place the tray into the oven until the bottom of the bread begins to get crisp, 5 to 8 minutes, depending on the size and thickness of your flatbread, then remove them from the oven. The top of the flatbreads may still be soft.
i
Reprinted with permission from 15-Minute Vegan Meals
by Janet Gronnow. Page Street Publishing Co. 2022. Photo credit: Janet Gronnow.
HOLISTIC THERAPIST 2022
53
YOUR HEALTH
Research round up
NEW FRONTIERS NEW FRONTIERS:
RESEARCH ROUND UP
THE LATEST SCIENTIFIC RESEARCH OF INTEREST TO HOLISTIC THERAPISTS AND THEIR CLIENTS… AROMATHERAPY: HOW ODOURS ARE PROCESSED IN THE BRAIN A specially created odour delivery device has been used in a study at the University of Tokyo to see when and where odours are processed in the brain. The study found that odour information in the brain is unrelated to perception during the early stages of being processed, but when perception later occurred, unpleasant odours were processed more quickly than pleasant odours. Problems with odour perception can be an early symptom of neurodegenerative diseases, so uncovering more of the neural bases of odour perception could help towards better understanding of those diseases in future. The team were surprised that test subjects could detect signals from presented odours as quickly as 100 milliseconds after odour onset, suggesting that the odour could be detected by the brain occurred before the odour was consciously perceived by the participant, which didn’t happen until several hundred milliseconds later. When unpleasant odours (such as rotten and rancid smells) were administered, participants’ brains could differentiate them from neutral or pleasant odours as early as 300 milliseconds after onset. However, representation of pleasant odours (such as floral and fruity smells) in the brain didn’t occur until 500 milliseconds onwards, around the same time as when the quality of the odour was also represented. From 600-850 milliseconds after odour onset, significant areas of the brain involved in emotional, semantic (language) and memory processing then became most involved.
54
HOLISTIC THERAPIST 2022
The earlier perception of unpleasant odours may be an early warning system against potential dangers. Ref: 10.1073/pnas.2114966119
PTSD: NEW SIBLING DIAGNOSIS FROM WHO The World Health Organization (WHO) recently listed a new sibling diagnosis for post-traumatic stress disorder (PTSD), termed complex post-traumatic stress disorder (CPTSD). An international team has now summarised the symptoms of the longawaited new diagnosis and issued guidelines for clinical assessment and treatment. Earlier this year, the WHO issued a new version of its International Classification of Diseases (ICD-11). The updated ICD now includes a new diagnosis for complex posttraumatic stress disorder (complex PTSD). New symptoms - such as self-organization disturbances - were added to the previous symptoms of PTSD, which include flashbacks, nightmares, avoidance, social withdrawal and hypervigilance. Key features of selforganization disturbances include excessive or heightened emotional responses, feelings of worthlessness and persistent difficulties in sustaining relationships and in feeling close to others. Ref: 10.1016/S0140-6736(22)00821-2
AGING: THE YOUNGER WE FEEL, THE BETTER WE REHABILITATE People who feel younger than their chronological age are typically healthier and more psychologically resilient. Now a study from an Israeli university has discovered that feeling young can increase the chances of successful rehabilitation from medical conditions, even in old age. Their study was recently published in the journal Gerontology. 194 elderly patients who had suffered falls resulting in fractures or a stroke. Patients who felt younger (had a younger subjective age) at hospital admission showed better functional independence at discharge approximately one month later. The beneficial effect of feeling younger was found both for patients who rehabilitated from osteoporotic fractures and for those who rehabilitated from a stroke. The researchers also found that those who felt younger rehabilitated better because they were more optimistic about their chances of regaining their functional abilities. Surprisingly, subjective age was the strongest predictor of rehabilitation outcomes, stronger even than patients’ chronological age and multiple chronic health conditions occurring simultaneously (physical multimorbidity) at admission. Ref: 10.1159/000524885
holistictherapistmagazine.com
“You think, ‘What if I make a mistake today, I’ll regret it’. I don’t believe in regret, I feel everything leads us to where we are and we have to just jump forward, mean well, commit and just see what happens.”
Angelina Jolie
“We must know that we have been created for greater things, not just to be a number in the world, not just to go for diplomas and degrees, this work and that work. We have been created in order to love and to be loved.”
Mother Teresa
Books
YOUR HEALTH
BOOKSHELF:
Summer reading Our pick of the latest titles to entertain and educate…
difficulties that many highly sensitive people
restoration. This is a comprehensive tour
experience when interacting with people
of how smell, memory and cognition work
and the world around them. In this book,
and how essential oils are being used to
Ritual as Remedy
he encourages those who are sensitive to
calm sufferers and help stave off cognitive
embrace this as a gift and offers a series of
loss. It’s an honest, deeply personal and, at
structured exercises to help empaths reach
times, moving book.
Maria Branscombe’s Ritual as Remedy is a surprisingly practical guide to using ritual as an antidote to the stresses and chaos of everyday life so that we can reconnect with nature and care for our souls. In doing so, she shows how we can step beyond the mundanity of the manmade world, with its constant stream of social media, news and consumerism and use rituals and ceremonies to strengthen our bodies, hearts and minds and reactivate our inner power. You’ll find an article by Maria
a lasting stability, with emotional and
Embodying the Mystery
energetic balance
As the founder
and use their gifts
of the Somatic
in a positive way.
movement, Richard
His suggestions on
Stozzi-Heckler
building protection are
has gathered
particularly useful.
a collection of accounts of personal
Healing with Essential Oils
transformation and awakening
Heather Dawn Godfrey’s new title
to explore what it means to embody the
looks at the anti-viral,
mystery of Spirit as a journey towards self-
restorative and life –
actualisation.
enhancing properties
in this issue.
of 58 plants. It would make a great
A Book That Loves You
Healing with Clay
serious introduction
The latest
Clay seems to have gone out of fashion as a healing substance, but earth is the primary source of everything from pre-biotics to antibiotic drugs, so Ran Knishinsky’s revised and expanded work deserves more attention. Mineral-rich clay is an outstanding detoxification agent that’s been in use for thousands of years across many societies. He looks at different types of clay and is a major advocate of consuming clay on a daily basis.
to using essential oils as it covers botany,
in Workman
chemistry and extraction methods without
Publishing’s Flow
ever becoming overly complex. That said,
Series, this is a
more experienced users will also find the
packed full of activities, inserts, reflections
comprehensive plant profiles, which cover
and exercises designed to help us love our
everything from geographical location
minds, bodies, moods and ourselves. It
to aroma notes, safety data, chemical
comes from Irene Smit and Astrid Van Der
composition and subtle connections.
Hulse, co-founders of Flow Magazine. It
Alzheimer’s Aromatherapy and the Sense of Smell Sticking with
could do with more self-compassion or self-acceptance but it feels almost too pretty to use.
Jean-Pierre Willem’s
All titles can be ordered from
book explores the
your local bookshop, acquired
power of smell, our
Reiki specialist and student of esoteric
sense and the role
holistictherapistmagazine.com
would make a great gift for anyone who
aromatherapy,
Empowering Practices for the Highly Sensitive knowledge Bertold Keinar understands the
gorgeous book
book of value. We particularly liked the
most fundamental
from the publishers’ websites or bought online.
odour has in memory
HOLISTIC THERAPIST 2022
59
ENJOY OUR SUBSCRIPTION OFFER Holistic Therapist Magazine is collectable, and will guide you in business, as well as provide you with stories and features especially for you and your health… so to guarantee your copy delivered to your door each quarter, simply subscribe using the easy payment method on:
Enjoy a yearly subscription to our magazine for just £24!
holistictherapistmagazine.com/subscribe
PRODUCTS & SERVICES
CranioSaCral Therapy Training
Harness the power of aromatherapy 100% pure essential oils | hydrolats | carrier oils pre-blended massage oils | cosmetic bases Up to 15% off for registered therapists* www.baseformula.com
“It’s amazing what you can hear when you listen with your hands.” Most of us are taught that we hear with our ears. In CranioSacral Therapy we learn to hear with our hands. Using the lightest touch, we listen to the subtlest rhythm of the cerebrospinal fluid as it flows round the central nervous system. This is one of the methods we use to evaluate & treat clients to help release tensions & patterns held deep in the body. Start with CST1, at venues around the country: Brighton, Perth, London, Solihull, Launceston & Manchester. Get in touch - find out more.
TRY OUR FREE 5-PART ONLINE INTRO www.upledger.co.uk 0800 690 6966
*Visit website for more information.
This gentle yet powerful therapy involves a variety of energy techniques releasing the abdomen, cranial system, endocrine and lymphatics that work in harmony to allow physical and emotional blocks to melt away.
Gentle Release Therapy is a unique and intuitive therapy. Practitioners learn to let the body take the lead and release the patterns and stories it's been holding onto, sometimes for a lifetime. Drawing from Traditional Chinese Medicine and the powerful yet extremely gentle cranial release, clients benefit on a physical, emotional and spiritual level. We offer a unique, high quality and transformative experience, where you not only learn a new therapy but also receive some intensive and nurturing therapy for yourself. Lincolnshire Retreat £790 includes 4 nights Dinner, Bed & Breakfast, Double En-suite Room & Swim Spa or via Zoom £455 W W W . G E N T L E R E L E A S E T H E R A P Y . C O M
holistictherapistmagazine.com
HOLISTIC THERAPIST 2022
61
YOUR HEALTH
Back pages
Back
PAGES All the stuff we wanted to share but didn’t have room for elsewhere…
A new excuse to eat cheese? New research associates the presence of Caudovirales in gut microbiota to an improvement in cognitive functions and memory in humans, mice and flies. The results show that bacteriophages present in the gut microbiota influence the relationship between the microbiome and the brain. Additional research showed that individuals who had more Caudovirales in their gut microbiota consumed more dairy products on a regular basis. This finding is supported by the scientific literature in this area: some previous research indicated that people who ate more dairy produce had better cognitive functions. Ref: 10.1016/j. chom.2022.01.013
Cranberries could improve memory and ward off dementia Researchers at the University of East Anglia report that eating cranberries could improve memory, ward
62
HOLISTIC THERAPIST 2022
off dementia, and reduce ‘bad’ cholesterol. The research team studied the benefits of consuming the equivalent of a cup of cranberries a day among 50 to 80-yearolds. They hope that their findings could have implications for the prevention of neurodegenerative diseases such as dementia. Ref: 10.3389/fnut.2022.849902
New vegan festival for Glasgow Vegan Events UK has announced a new event in Glasgow on Saturday 8th October 2022. The event will take place from 10.30am to 4.30pm at Glasgow City Lacrosse Club at 116-124 Haggs Road, Bellahouston, Glasgow, G41 4RD. It will feature over 60 stalls, world food caterers and free samples. Entry is free for under 16s and £5 for adults. Alternatively, £15 VIP tickets in advance from Eventbrite to include fast track entry and a goody bag full of vegan products, samples, discounts and offers. To find out more information please visit www.veganeventsuk.co.uk or the Facebook Event Link: https://www.facebook. com/events/921525762069075
Breedon Priory officially opens this summer following the completion of its Tranquillity gardens and exclusive private ‘Hideaway’ spa within spa. The 3,400 square metre Spa at Breedon Priory draws inspiration from 24 acres of surrounding countryside where the new Tranquillity gardens blend into the landscape offering spa guests a sanctuary to relax in year-round. ‘The Hideaway’, an intimate area for two or a private spa for a group of four which includes exclusive treatments, a private lounge area, shower area, mini bar and a secluded enclosed terrace with hot tub, fire pit and luxurious lounger for two.
WORDS OF WISDOM… Regret for the things we did can be tempered by time; it is regret for the things we did not do that is inconsolable. Sydney J. Harris
TRY THIS…
Better You’s Turmeric Oral Spray provides is a great tasting orange flavour spray that provides 1,300mg equivalent turmeric root in each daily serving. Suitable for vegetarians and vegans, palm oil and palm oil derivative free and housed in packaging made using plant based plastic. £22.95 from BetterYou, Holland & Barrett & Boots.
New spa opens at Breedon Priory Derbyshire’s contemporary new Spa at
holistictherapistmagazine.com
PRODUCTS & SERVICES
Enjoy a yearly subscription to our magazine for just £24!
ENJOY OUR SUBSCRIPTION OFFER Holistic Therapist Magazine is collectable, and will guide you in business, as well as provide you with stories and features especially for you and your health… so to guarantee your copy delivered to your door each quarter, simply subscribe at:
holistictherapistmagazine.com/subscriptions/
holistictherapistmagazine.com
The One Stop Shop for all your Digestive Health Needs Practitioner Supplies was founded to supply CAM Practitioners with high quality proven herbal formulae specialising in bowel health at reasonable prices. Our range includes Co-ton (a natural herbal remedy to maintain bowl regularity), TNT (the Ultimate Herbal Laxative), ASP (antispasmodic complex); Probiotics; sundry equipment for Colon Hydrotherapists. No minimum order Personalised labelling at no extra cost
www.practitionersupplies.co.uk Tel: 01282 777480
HOLISTIC THERAPIST 2022
63
Accredited Holistic Esthetician Course
A fully accredited, Ofqual regulated,
CFI Level 4 Award for Holistic Estheticians
Course details Cost
£1,250 ( pay in 3 option available )
Location Combines home study with on-site at Weleda Head Office, Ilkeston, Derbyshire
Dates Autumn 2022 Online & home study module Unit 2: 3rd-5th October 2022 Unit 4: 31st October – 2nd November 2022
Are you passionate about holistic care for the skin, have an interest in touch and committed to sustainable beauty? Whether you are new to the industry or looking to expand your existing qualifications, we invite you join the Weleda journey in becoming a highly skilled and qualified Holistic Esthetician. What can you gain from the course? • A truly holistic approach to working with the skin. • Training from highly skilled experts in the field of holistic skin care. • A CFI Level 4 award qualification as a Holistic Esthetician. • Qualification as a fully accredited Weleda Esthetician. • An exclusive Esthetician Trade Account with Weleda. • Experience in successfully delivering Weleda’s Signature Facial Treatment. • Knowledge of the highly effective Rhythmic Activation Method unique to Weleda. • Understanding of the 3-fold approach to working with and treating skin phases. • Experience in working with a conscious, mindful touch. • Access to an on-going further education & treatment programme.
Spring 2023 Online & home study module Unit 2: 27th February – 1st March 2023 Unit 4: 27th – 29th March 2023
For full course details & to book your place please visit:
www.weleda.co.uk/weleda-holistic-esthetician-course or contact the Weleda UK Customer Care Team at sales@weleda.co.uk or call 0115 9448200 between 9am and 5pm Monday-Friday.
Learn more about the qualification The qualification is awarded by Crossfields Institute, an external awarding body, and is regulated by Ofqual (the Office of Qualifications and Examinations Regulation). The cost of the course is tax deductible where training is relevant for your business development.
