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All that’s new and interesting in the world of holistic therapy…
NEW PRESIDENT FOR US MASSAGE THERAPY FOUNDATION
America’s Massage Therapy Foundation (MTF) and its Board of Trustees have elected Adrienne Asta, BA, LMT, as its new President. Asta has served as an MTF Vice President for just over a year and Trustee for the past five years. Outgoing President, Robin Anderson, is stepping down for personal reasons.
The Minister of State for Health, Senator Adeleke Mamora, gave an opening speech at his country’s conference on Traditional, Complementary and Alternative Medicines in which he noted that Nigeria is endowed with over 10,000 species of medicinal plants. Nigeria implemented a full-fledged TCAM Department in its Ministry of Health and hopes to benefit from the global herbal medicine market projected at seven trillion dollars by 2050. The market is dominated by China, India, the United States, Germany and Thailand.
WORDS OF WISDOM…
By three methods we may learn wisdom: First, by reflection, which is noblest; Second, by imitation, which is easiest; and third by experience, which is the bitterest. Confucius
WELLNESS CENTRE OPENS IN TROWBRIDGE
Trowbridge Wellness is a new holistic centre based at Kestrel House in the town’s Mill Street. Georgina Thomas, one of the three therapists involved, explained, “At our core lies person-centred therapeutic counselling for children and adults, but we complement the talking therapies with therapeutic interventions and education. You can access walk and talk counselling, reflexology, therapeutic art and mindfulness.
Working alongside Georgina Thomas will be walk and talk therapist Sam Wells and therapeutic counsellor Valerie Shoukry.
MUSIC DRIVES PURCHASING BEHAVIOUR IN ETHICAL AND SUSTAINABLE MARKETPLACES
A new study from the University of Bath suggest that companies selling ethical and sustainable products should use up-tempo major mode music in their marketing to help consumers convert their good intentions into actual purchases. Major mode music often evokes happiness and joy, just as minor mode music evokes negative emotions such as sadness and anger. Music with a tempo over 94 beats per minute was found to reduce the attitude-behaviour gap by 40% to 50%. The research findings held true regardless of consumers’ music background and for any type of green product being
advertised. Ref: 10.1108/EJM-01-
POST PANDEMIC STRESS LEVELS RISE, STUDY FINDS
INDIA: BOOST FOR NATURAL THERAPIES
Research from The Fruit Juice Centre suggests that between 75-83% of Europeans are feeling stressed and anxious, leaving their natural immune health compromised. Between 71 and 77% of respondents in the study felt stress negatively impacted their immune health, despite a quarter of respondents having no idea what natural immunity means. The variations in figures are due to different countries reporting differing results. Around a third of respondents said they turned to takeaways and ready meals as a form of stress relief, while between 2-34% of respondents who experienced stress or anxiety most days had increased their alcohol consumption.
The Indian government has unveiled plans to make the country a prime destination for international patients seeking alternative therapies with the help of the World Health Organization and a new visa category.
India’s Prime Minister Modi and Tedros Adhanom Ghebreyesus, the WHO’s director-general, laid the foundation stone for a WHO global centre for evidence-led traditional medicine in Gujarat. The centre is expected to open in 2024 at a cost of $250 million. In addition, the Indian government has announced plans to introduce a special Ayush visa category which would allow foreign nationals to travel to the country for traditional treatment. WHO says that around 80% of the global population is estimated to use some form of traditional medicine, across 170 of its 194 member states.
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Plan ahead marketing
essentials: Start writing blog pieces, social media posts or media features on winter health and wellbeing, festive season stress and immunity.
Consider pre-Christmas pampering treat packages, or buying in some gift products to sell
Create some multi-therapy sessions that than be purchased as Christmas gifts.
Awareness Days in September
Awareness Month for Urology, World Alzheimer’s Month, Organic September, Gynaecological Cancers, Vascular Disease, Festival of Learning Have a Go Month.
3 – Everywoman Day 5 – International Day of Charity 5-10 – Migraine Awareness Week 6-11 – Know Your Numbers Week (Blood Pressure) 10 – World Suicide Prevention Day 12-17 – Balance Awareness Week 13-18 – Rheumatoid Arthritis Awareness Week 13-18 – National Eczema Awareness Week 13-18 – Jeans for Genes 15 – Pension Awareness Day 17-25 – Great British Beach Clean 20-25 – World Reflexology Week 20-25 – Recycling Week 22 – World Car Free Day 26 – World Contraception Day 29 – World Heart Day
OCTOBER
Plan ahead marketing
essentials: Develop some New Year, New You ideas for your social media or product offering. People always want to be healthier after the indulgences of Christmas, so anything involving better nutrition, weight loss or stress reduction
Design and start to market your festive gift vouchers or gift packaging for products
Start to push Christmas products and services towards the end of the month.
Awareness Days in October
Pituitary disorders, Lupus and Bullying. 1 – World Vegetarian Day 2 – London Marathon 3-9 – National Hygiene Week 3-9 – Dyspraxia Awareness Week 4-9 – Dyslexia Awareness Week 4-7 – National Back Care Week 5 – Teachers’ Day 7 – National Poetry Day 7-12 – National Arthritis Week 10 – World Mental Health Day 12-15 – National Work Life Week 13 – National No Bra Day 14-19 – Chocolate Week 16 – World Food Day 17 – International Day of Poverty 20 – World Osteoporosis Day 23 – Wear it Pink 29 – World Online Networking Day 31 – Halloween
NOVEMBER
Plan ahead marketing
essentials: Start to create social media content about making lasting change, for use in late January/ February, or why breaking your health resolution is only a temporary setback.
Push Christmas products and service packages.
Think about packages for Valentine’s Day and Mother’s Day.
Awareness Days in November
Awareness Month for VegPledge, Novel Writing Month, Movember (Men’s Health), Lung Cancer, Pancreatic Cancer, COPD, Career Development and Diabetes.
1 – World Vegan Day 1-6 – Global Prebiotics Week 2-5 – International Stress Awareness Week 4-9 – National Spa Week 5 – Bonfire Night 5 – National Stress Awareness Day 9 – Social Media Kindness Day 11-16 – Alcohol Awareness Week 11-14 – Anti-Bullying Awareness Week 13 – Blue Wednesday 13 – World Kindness Day 18 – World Pancreatic Cancer Day 19 – International Men’s Day 22 – Oceans of Plastic 25-9 Dec – 16 Days of Action (Domestic Violence) 24 – Thanksgiving (USA) 25 – Black Friday 30 – St. Andrew’s Day
