BUSINESS
Websites
TIME TO
refresh
YOUR WEBSITE Is your website still bringing in new clients? If not, it’s time for a refresh…
W
EBSITES, like many other things in life, can sometimes look a bit dated or old-fashioned and lose their appeal. You may not need anything as radical as an entirely new design or completely new copy, but a few updates can make a big difference. Think of it as being like having a mini-makeover because your old relationship has run its course and you’re ready for something new. Just as a new hair colour, or some new clothes can make you feel more confident, so giving your website a quick refresh can help revitalise your business!
22
HOLISTIC THERAPIST 2022
Start with a long hard look When did you last look at your own website? Really look? Start at the home page and work through the entire site. How does it make you feel? Do the words and images accurately portray the key messages you want to send to potential customers? Does your authentic voice come through? Are you telling prospective clients what they want to know quickly, or do they have to wade through paragraphs of your life philosophies before they find what they are looking for? Start by making a list of everything that is no longer accurate or that could
be better. This might include updating straightforward things like your practice opening hours, services offered, staff member details or session prices. It can also involve more subtle changes when your business has evolved, but the website doesn’t reflect this. Perhaps, for example, you now specialise in certain treatments, no longer practicing others, or you have higher demand for some services that should therefore be given more prominence.
Consider your customer base and your competitors One of the keys to getting your website refresh right is to realise that it’s not your website, but it’s your customers’ website. You need to look at things through their eyes. How do they feel about your website
holistictherapistmagazine.com
