BUSINESS
Older Customers
WORKING WITH OLDER
CUSTOMERS Working with older clients can be particularly rewarding, especially if you take account of the special needs of the elderly…
F
OR many holistic therapists, particularly those working with bio-mechanical issues, older clients represent the bread-and-butter aspect of their business. The chronic illnesses, pains and lifestyle diseases that many of us suffer as we age means that older clients are often regular clients. Depending on their individual circumstances, many older people are better off financially than the young and are happy to pay for the care and treatment that means they live a healthier life for longer. Just as with any other client group, taking the time to understand the needs of the elderly can pay off and help you build a great customer base. Keep in mind that just because someone is in their sixties or beyond, being old now is not the same as being old was a generation or two ago. Many people in their late twenties still live with their parents. Where women married in their early twenties a generation ago, now the average bride is a decade older. Older people are younger and expect to lead full an active lives and will, provided they have the disposable income, happily spend some of this on things that keep them looking and feeling young and healthy.
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HOLISTIC THERAPIST 2022
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