HOLLAND COLLEGE 2021-2024 STRATEGIC PLAN DECEMBER 2020
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Vision
Goals
Build strong, long-standing relationships
Inspiring philanthropy. Building community. Alumni Pride. Donor Pride. College Pride.
Mission To advance the mission and vision of Holland College and enhance student success through philanthropy
Values Impactful Builders
Grateful Trusted
Innovative Stewards
Student Success at the heart of Holland College
Grow endowment, annual and legacy funds
Champion a culture of philanthropy Pursue operational excellence
Achieving Our Full Potential 2021-2024 Strategic Plan
Vision
Inspiring philanthropy. Building community. Alumni Pride. Donor Pride. College Pride.
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Mission To advance the mission and vision of Holland College and enhance student success through philanthropy We carry out this mission through the following activities:
Lead and champion fundraising efforts
Build alumni and donor engagement
Serve as ambassadors in the community
Prudently manage donor investments
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Impactful
Builders
Building strong, long-lasting relationships with donors, alumni, the college community, and community at large is at the core of what we do
Student success is at the heart of our decisions as we work together to make a valuable contribution to students, families, and communities
Grateful
We are appreciative of the contributions we receive. We aim to ensure our donors, volunteers and the people who help make donations possible feel valued
Innovative
We look for new and better ways of doing things, and adapt to the needs of our college, donors, and community
Values
The lens that guides our decisions and actions
Trusted
We act with integrity, professionalism, and transparency and are proud to champion a legacy that people want to be part of
Stewards
We manage our donor relationships, investments, and internal development with the future in mind
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Goal: Build strong, long-standing relationships
Build a community of donors and donor pride, making a positive impact on students, families, and communities
Objectives
Strategies 1. Foster and grow relationships with existing donors • Build and implement a proactive stewardship strategy
2. Grow a community of alumni and donors • Prioritize alumni outreach • Engage faculty and staff in nurturing students as future alumni and donors
3. Develop a planned approach to reach prospective donors • Engage individual board members in strategic outreach
Build donor pride and engagement
Engage alumni as donors Grow the number of active donors
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Goal: Grow endowment, annual and legacy funds
Build funds for today, commitments for tomorrow, and investments for future growth and development
Objectives Achieve growth in endowment funds Build a robust planned giving program Sustain growth in year-over-year funds
Strategies 1. Proactively grow endowment funds • Engage individual board members in building relationships
2. Effectively grow an enticing planned giving program that will bring long-term potential • Engage individual board members in building relationships
3. Explore new and innovative sources of funds and opportunities for collaboration • Engage individual board members in building relationships
4. Assess the effectiveness of fundraising events and activities 5. Provide strategic and prudent management of investment • Review investment strategies and evaluate performance
6. Balance the need to grow funds for annual priorities and multi-year capital campaigns of the college • Implement a process with the college to review priorities annually • Create and effectively resource fundraising plans for special initiatives
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Goal: Champion a culture of philanthropy Bring leadership and increased awareness of the importance of philanthropy to building the college’s legacy
Objectives Increase internal college community recognition Raise the profile of the HC Foundation
Strategies 1. Foster a culture of philanthropy throughout the college, working with the senior leadership team 2. Celebrate internal college champions 3. Inspire future alumni connections by building student engagement during their college experience 4. Grow awareness of the Foundation in the community, as ambassadors on behalf of Holland College 5. Explore, adopt and develop regional and national best practices
Implement leading practices
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Goal: Pursue operational excellence
Ensure the Foundation is effectively and sustainably resourced to deliver on priorities to maximize potential and become a leading model
Objectives Retain and develop a high-quality team
Effectively engage a diverse Board Ensure the Foundation is appropriately resourced Increase the Foundation’s visibility and access
Strategies 1. Empower and grow our high-quality team to lead the Foundation to achieve its full potential 2. Engage a diverse board in sharing their respective experience, knowledge, and relationships 3. Invest in internal capacity to achieve our priorities through a sustainable funding model • Board: Build a compelling argument for the investment opportunity and alignment with the college’s priorities
4. Build awareness to complement the college brand and elevate the opportunities through the Foundation • Develop an annual communications and marketing plan including consistent brand, shared messages, and social media
5. Establish a more welcoming, visible, and accessible presence as the heart of Holland College’s connections to donors and alumni 9
Successful Implementation To successfully implement our strategic plan, the Holland College Foundation will: •
Develop an implementation plan
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Prioritize what needs to happen
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Create the most effective structure and approach to deliver results
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Establish mandates for committees/task forces
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Engage board members
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Make forward-looking discussions a board meeting agenda item
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Conduct an annual review of the environment and priorities
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