COMPETITIVE INTELLIGENCE REPORTS AND SERVICES GUIDE
Your Source for Marketing and Business Development Research. Holland & Knight’s Competitive Intelligence (CI) Team is here to support you with your marketing and business development research needs.
REPORTS AND SERVICES
Intelligence Briefing
Overview and analysis of a company’s operations, legal needs and strategy; highlights opportunities and connections; fully customizable
Tearsheet
Concise overview of a particular company; able to be pulled on short notice with publicly available information, including business description, key executives, subsidiaries, competitors and SWOT analysis
Ad-Hoc Report
Various ad-hoc report options are available; contact the CI team for details on any customized report needs not found on this page
Individual Profile
Expanded profile on an individual; includes publicly available biographical details such as work history, education, social media, interviews, news and relationships with firm attorneys
Target List
Screening of companies fitting a desired criteria, for example, public hospitals based in Florida
Market Profile
Expanded report covering city and country information, including demographics, economics, lifestyles, education, employment, legal trends and top industries.
Billing & Collection Report
Graphical displays of fees billed and collected for a specific client, including fees billed and collected by year, practice group, section, matter, attorney and office
Opportunity Analysis
Research on any focus, such as practices, teams, regions, industries or law firm competitors; supporting analysis includes team member considerations, supporting practice experience, relevant contacts, clients/targets, competitor analysis and news
Gap Analysis
Side-by-side comparison of activity for clients in the same industry; identifies gaps and opportunities in the services we are providing for similarly situated clients
Industry Report
Expanded report covering industry details such as market overview, geography segmentation, outlook, five forces analysis and competitive landscape
Opportunity Map
In-depth analysis on a specific client; identifies the firm’s current service offerings and the potential expanded offerings
Client Check
Indication of current or past clients; useful for conference and attendee lists
RESOURCES
Overview Presentation: Introduction to Competitive Intelligence; view the presentation through this link or contact MKT-CompetitiveIntelligence@hklaw.com for a personalized review of how the CI team can help
Reports and Services: This document covers expanded details on the content included in the various Competitive Intelligence reports
Sample Reports: A compilation of sample Competitive Intelligence report options
HK Today: The Competitive Intelligence section of HK Today includes additional resources and samples to aid in your business development research needs
Presentation Requests: Additional presentations about Competitive Intelligence offerings can be tailored to specific groups; contact MKT-CompetitiveIntelligence@hklaw.com to schedule a custom presentation Contact our marketing researchers at MKT-CompetitiveIntelligence@hklaw.com
Lori Van Dorn Competitive Intelligence Manager
813.739.0705
lori.vandorn@hklaw.com l
Brock Bjorn Competitive Intelligence Analyst
813.901.4454
brock.bjorn@hklaw.com
Regina Valenzuela Lucca Competitive Intelligence Analyst
813.901.4248
regina.lucca@hklaw.com
Linda Reyes
Competitive Intelligence Analyst
813.739.0507
linda.reyes@hklaw.com
Dorrian Affleck Competitive Intelligence Analyst
813.739.0508
dorrian.affleck@hklaw.com
l
Samantha Furno
Competitive Intelligence Analyst
813.739.0504
samantha.furno@hklaw.com l
Rachel MacFarlane
Senior Competitive Intelligence Analyst
445.888.6881
rachel.macfarlane@hklaw.com
