Presentation3 designprocessedit

Book Production Design and Layout

Lecture 03 Mark Adams

The Design Process

Research > Conceptualize > Visualize > Design Development > Produc:on

Research : Sources of Inspiration

Conceptualize : Mind Mapping, Sketches, Roughs, Concepts

Conceptualize : The photoshoot

Image capture – the act of taking photographs is a conceptual process and can help define your ideas, making them tangible

Visualisation: Editing & sequencing

Editing – can help visualize your concept and provide narrative coherence which in turn provides further ideas for photoshoots.

Visualisation: Page layout design

Grid layout: Page Spread A grid layout is a fundamental skill that designers possess. It allows the designer to organize visual elements on the page. The main idea behind grid-based designs is a solid visual and structural balance of all of the elements within the printed page

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margins

Grid layout: Page Spread

A grid layout is a fundamental skill that designers possess. It allows the designer to organize visual elements on the page. The main idea behind grid-based designs is a solid visual and structural balance of all of the elements within the printed page

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Key Terms •  Body copy – blocks of text in article •  Margins - border around visual grid on a page layout •  Gutter - space between grids •  Bleed - printing term that refers to printing that goes beyond the edge of the sheet

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FPO / Grids

Runaround / Text Wrap

Graphic Design Terminology: Widows and Orphans

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O rphans

Design Development : Mock Ups, Dummies, Maquettes

This will involve constant revising, re-working and re-sequencing

Consider storyboarding your ideas as soon as possible

Final Artwork /Production

Considerations •  Size and impact •  Paper type (weight gsm) (quality = silk/matt/gloss) •  Hard / softcover •  Paper finish •  Binding (saddle stiched / perfect)

Graphic Design Terminology: CMYK / Colour Bar

Graphic Design Terminology: Column Guides

Graphic Design Terminology: Embossing

Graphic Design Terminology: Frontispiece & title page

Frontispiece is an image that faces or immediately precedes the title page of a book, book section, or magazine. Spine is the side of the book where the binding accumulates. Title page appears on the recto (rhs)