Bat in the automotive industry trends and layout analysis

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BAT in the automotive industry trends and layout analysis

Author: yu shengbo Company: QYResearch Date: 2017/5/02

BAT is the acronym for Baidu, Alibaba and Tencent's three major Internet companies, and they are also the giants of China's Internet industry. Energy vehicles, car networking and so have attracted the entry of the Internet industry, which BAT performance is particularly eye-catching.

CarLife extends the Baidu map service to the car, helping the owner to navigate the vehicle's path directly on the car screen, driving congestion, checking the electronic eye, parking space, and viewing real-time traffic in a safe driving situation.

In January 2015, Baidu released Carloife, a cross-platform car networking solution, and attracted international car manufacturers Audi, Hyundai, GM's three major automakers, working similarly to CarPlay, Android Auto, CarLife is a way for cars and mobile phones to pass Data cable or Wi-Fi connected car network protocol standard, it helps the owner on the car can be directly on the car screen seamless use of mobile phone applications, the difference is, CarLife compatibility is higher, Baidu vice president Liu Jun introduced CarLife

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support Android and iOS operating system, the basic coverage of more than 95% of smartphone users, after Baidu also launched cooperation with the titanium horse based on WinCE, on the end of the car, CarLife adapted to Linux, QNX, Android; System car machine interconnection program CarNet, it can support Android and iOS, and integrated Baidu navigation, watercress FM, Phoenix News and other applications, and recently, Baidu's MyCar directly access the car's driving computer, access to the car state data, Analyzing automotive fuel directly, automobile taillights, and the status light is not perfect, the wiper case, there is no correlation window Glass of water status, but in short, Baidu car networking business is currently mainly based Baidu Baidu's map, but now it seems, Baidu car business networking has not been the industry's praise.

Baidu unmanned car is Baidu and third-party car manufacturers to manufacture unmanned vehicles, Baidu will be launched in the second half of 2015 unmanned vehicles. Baidu unmanned driving project started in 2013, led by the Baidu Research and Development, the core of its technology is "Baidu car brain", including high-precision map, positioning, perception, intelligent decision-making and control of the four modules, which Baidu independent collection And the production of high-precision map to record the complete three-dimensional road information, in centimeter-level precision to achieve vehicle positioning, while Baidu unmanned vehicles rely on the international leading traffic scene object recognition technology and environmental awareness technology to achieve highprecision vehicle detection and identification, Tracking, distance and velocity estimation, road segmentation, lane line detection, and provide the basis for intelligent decision-making for automatic driving.

Baidu unmanned vehicles can automatically identify traffic signs and driving information, with radar, cameras, global satellite navigation and other electronic facilities, and install the synchronization sensor. Owners as long as the navigation system to enter the destination, the car can automatically travel to the destination. In the process of driving, the car will upload the traffic information through the sensor, in a large number of data based on real-time location analysis, to determine the direction and speed of travel.

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Ali Automobile and Lifan shares hope to cooperate with the car, the introduction of car sharing business, hoping to implement the car is the exchange mode, hoping the car is Lifan holding strategic investment in the new energy vehicle intelligent travel platform to provide time-sharing leasing , Car rental, enterprises and institutions long rent and other forms of "Internet + car network + energy Internet + car service" of the company. In addition to the general characteristics of new energy vehicles such as no tail gas, low noise, energy saving and environmental protection, the original loading and unloading network of the new energy vehicles, such as Lifan 330EV and 620EV pure electric new energy vehicles, non-card system and keyless start of the design, the hope is to reach the country's first fully realized the true meaning of a moving car the whole process of pure end, pure lines of the "man-machine interaction" travel platform. Panda battery share ideas on Internet technology infrastructure and energy facilities enabling centralized charging for electricity distributed. The modular battery design to achieve miniaturization of a key power transmission door, breaking the new energy automobile mileage fear, charging difficulties bottlenecks, ensure the rapid expansion of Panda car.

Infinea released the group's intelligent operating system in 2015 YunOS, YunOS based on large data technology to support the physical sweep, you can easily identify pictures, items, and can jump to Taobao, dozens of categories to identify, tens of millions of digital content, The number of billion products, allowing users to enjoy the unique fast shopping experience; Alibaba Yun OS operating system as the basis, carrying car dealers and high German map, etc., in the layout of the Internet car.

Tencent car networking include car linking ROM, the car with APP, "My car / MyCar" service, which is Tencent layout of the development of car networking;

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MyCar: MyCar is a service that allows users to add their own vehicles to a friend and achieve a simple function on a WeChat or mobile phone. In the MyCar service, Tencent hope that the vehicle has become a car owner's friends, you can remind the owner of the vehicle's state, you can prompt the vehicle fuel consumption information, and calculate the amount of consumption; can also automatically through the network query function, such as illegal information, such as reminders. At the same time, the owner through their own WeChat, you can to their friends - car, send music, or instant navigation destination information, you can carry out a key navigation.

Cheen APP: Chechen APP mainly for the current network has not yet been connected to the car, the user download the APP side of the phone, through the USB or WiFi can be mobile phone and car to interconnect, so real-time updates Tencent map, entertainment information and social content You can display through the third-party channel to the car screen, you can car or mobile phone side of the operation, the APP can also connect the car's audio and microphone;

In the future, the carnet will cover Toyota, SAICGM, VOLVO, BMW, Ford, VW and its mainstream vehicle type, and it will gradually cover all types assisting for the autopilot.

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Media Contact:press@qyresearch.com Analyst :yushengbo@qyresearch.com

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