QYResearch: Europe Nail Care Market Report 2017 Overview
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QYResearch This report QYR mainly researched the Nail Polish product. In recent years, water-based nail polish is becoming more and more popular. This kind of nail polish replaces organic solvent with water. The other main material is acrylic emulsion. When flushed with water after painting nails, water-based nail polish will dry into membrane which is clinging to the nail surface.
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QYResearch In the current Europe market, Ordinary Nail Polish products on the market perform stable; Industrial Nail Polish’s price is lower than past years. While the signal of market price change indicates the adverse trend in the Nail Polish industry, low-end product has excess capacity, and high-end product is in short supply. Nail Polish product demand market there is also a certain blank, but basically showing the scarcity of high-end products, low-end products, and excess capacity. There is a large market demand for high-end products to seize market share. In the market of Europe and the Middle East, the consumption is expected to reach about 171 million units by 2016 comparing the consumption of about 140 million in 2011. The compound growth rate is expected to 4.45% and reach 222.5 million units. Nails Inc. and O.P.I. are the leader in this industry, which occupied 36.81% together in 2016.
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QYResearch Despite the presence of competition problems, due that the global recovery trend is clear, investors are still optimistic about this area; the future will still have more new investment enter the field. Although sales of Nail Polish brought a lot of opportunities, the study group recommends the new entrants just having money but without technical advantage and downstream support do not to enter into the Nail Polish field.
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