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Dunaliella is a genus of the algae family Dunaliellaceae. It is widely distributed in natural habitat ranging from ocean and lakes of saturated brine. Dunaliella is unicellular bi-flagellate, naked, green-alga with ovoid in shape, without cell wall, 4-10 µm wide and 6-15 µm long. It is the plant containing the highest amount of carotenoids, including alpha-carotene, beta-carotene, zeaxanthin, lutein, cryptoxanthin and lycopene, and abundant unsaturated fatty acid, especially linolenic acid.
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First, the Dunaliella industry concentration is high; in the world wide, giant manufacturers mainly distribute in Australia, China and Japan. Australia by virtue of the advantage of nature, has a long history and unshakable status in this industry, like Evolutionary Health, Plankton Australia Pty Ltd and Nutra-Kol both have perfect products. In China, the manufacturers focus in coastal region. Second, as for consumption market, the global market sales were 1159 MT Dunaliella in 2016, which has been stable tiny increasing since 2012 of 1013 MT. The global sales revenue was 108.3 M USD in 2016, and is expected to grow at a CAGR of 0.38% from 2016 to 2022. Third, the sales market mainly focus on the Australia, North America, Europe and China etc. region. In 2016, North America was the leader consumption region with the sales market share of 22.38%. Europe was the second sales market with sales share 21.5% in 2016. Fourth, the price of Dunaliella was decreasing recent years; also the gross margin decreased. It is expect that the price is also decreasing in future. The gross margin is about 28%-36% in 2016, while the global average Dunaliella price is about 90 000 USD/MT. PPT模板下载：www.1ppt.com/moban/ 行业PPT模板：www.1ppt.com/hangye/ 节日PPT模板：www.1ppt.com/jieri/ PPT素材下载：www.1ppt.com/sucai/ PPT背景图片：www.1ppt.com/beijing/ PPT图表下载：www.1ppt.com/tubiao/ 优秀PPT下载：www.1ppt.com/xiazai/ PPT教程： www.1ppt.com/powerpoint/ Word教程： www.1ppt.com/word/ Excel教程：www.1ppt.com/excel/ 资料下载：www.1ppt.com/ziliao/ PPT课件下载：www.1ppt.com/kejian/ 范文下载：www.1ppt.com/fanwen/ 试卷下载：www.1ppt.com/shiti/ 教案下载：www.1ppt.com/jiaoan/ PPT论坛：www.1ppt.cn
Fifth, this industry is affected by the economy and policy, so it’s important to put an eye on economic indexes and leaders’ prefer. With the global economic recovery, more and more people pay attention to health, especially in developed regions that have a large population and fast economic growth, the need of Dunaliella will increase.
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Sixth, QYR tend to believe this industry now is close to mature, and the consumption increasing degree will show a smooth curve. On product prices, the slow downward trend in recent years will maintain in the future, as competition intensifies, prices gap between different brands will go narrowing. Similarly, there will be fluctuation in gross margin.
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