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According to QYResearch, the global 3DTV markets has a total value of 41211 M USD back in 2012, and increased to 12383 M USD in 2017. QYR made a series of functional calculation and deduced the past 5 year’s data with scientific model. Finally, QYResearch made the prediction that the value of 3DTV markets can be 11499 M USD by 2022.The CGRA of 3DTV is -1.47% from 2017 to 2022. China was the largest market with a market share of 31.94% in 2012 and 40.78% in 2017 with an increase of 8.84%. Korea and Japan ranked the second and third markets with the market share of 25.13% and 18.75% in 2016. The 3DTV industry had been increased a few time from its very first beginning. While in recent few years, it has been decreased because of the constraints of the market. First, the customer experience is not good, which results in consumers’ less interest in this product. Second, lacking of 3D content. Third, high cost of full experience, which is also one of the constraints
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The manufacturers are better find their own characteristics, pay attention to their R&D, improve product and service quality, improve customer’s experience, establish the whole eco-system of the industry, and good brand communication. Following the market trends, access to greater competitive advantage, concerning more on their customer experience and services to get a bigger market share.
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