QYResearch reviewed: The global Jigsaw Puzzle industry has reached the revenue of approximately 658.46 milion USD in 2016 QYRESEARCH FOCUS ON MARKET SURVEY AND RESEARCH
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QYResearch Jigsaw Puzzle is a tiling puzzle that requires the assembly of often oddly shaped interlocking and tessellating pieces. Each piece usually has a small part of a picture on it; when complete, a jigsaw puzzle produces a complete picture. In some cases more advanced types have appeared on the market, such as spherical jigsaws and puzzles showing optical illusions.
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QYResearch According to QYResearch, The global Jigsaw Puzzle industry has reached the revenue of approximately 658.46 milion USD in 2016. The top three brand owners are Disney, Ravensburger, Tenyo, with global revenue market share as 2.55%, 2.82% and 3.06% in 2016. At present, in developed countries, the whole Jigsaw Puzzle industry is generally at a more advanced level. The highest value-added of Jigsaw Puzzle industry is R & D design. This part is captured by US, EU and Japan brand owner. However, foreign companies’ manufacturing cost is relatively higher, compared with Chinese companies. The world's largest production area is concentrated in USA. USA is a major Jigsaw Puzzle producer. It is estimated that about 29% of Jigsaw Puzzle worldwide is made in USA.
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Competition in the global Jigsaw Puzzle market is intensifying. The high-end of the market is dominated by foreign enterprises while local brands are the mainstay in the medium- to lowend segments of the market. Practically all international toy giants have established their own factories on the mainland or collaborated with local manufacturers to engage in production. Most of the major international toy enterprises have also made their inroads into the China mainland market by way of appointing sales agents or setting up their own marketing operations there.
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With the development of global Jigsaw Puzzle production technology, the manufacturers have realized that the copyrights, patents, and intellectual property are most important part of toy industry. Their share in the international market is increasing, and competitiveness in the international market gradually increases. Meanwhile, more and more parents pay more attention to the education of children, it can be forecast that Jigsaw Puzzle would be grow faster than other toy, especially in the BRIC countries. Although Jigsaw Puzzle brings a lot of opportunities, the study group recommends the new entrants just having money but without technical advantage and upstream and downstream support do not to enter into this field.
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