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Kombucha is a fermented tea beverage, made by adding a symbiotic culture of bacteria and yeast (SCOBY) to a solution of tea and sugar. During the course of the week-long (or more) fermentation process, the cultures metabolize the sugar and tea components to render a naturally carbonated beverage, with a slightly sweet-tart flavor, full of healthy components like B vitamins, organic acids, antioxidants, and trace amounts of alcohol.
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QYResearch According to QYResearch, In the last several years, the global kombucha market has enjoyed a fast development. In 2016, the global market of kombucha has reached 637.47 million USD, and the market will be expanded to 2920.91 million USD in 2022, with a CAGR of 28.88% from 2016 to 2022. Kombucha has been a drink for a long time, but the commercialization process of kombucha is rising in the last decades of years. Kombucha is general made by fermenting tea and sugar with the microbial culture, such as yeast, bacteria and mold. A crossover drink that’s nestled in the functional-tea category, kombucha appeals to multiple consumer preferences, with flavors combining to make it a stand-alone product, or being added to other alcoholic beverages to lend its health halo. The kombucha market in USA is the largest market accounted for a share more than 75% in terms of value in 2015. Besides, USA is also the largest supplier of kombucha with a production market share of 88.82%.
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QYResearch Asia is the emerging market of kombucha. Traditionally, kombucha is made and drunk by family themselves. Now, the commercial kombucha is becoming more and more popular due to its several functions for health. The market concentration degree is relative high, as the GT’s Kombucha accounted for a share more than 65% in terms of value, though which is decreasing slowly. In the recent several years, lots of small private companies and traditional beverage manufacturers are entering into kombucha market to seek for new growth point in soft drink market. In addition, there isn’t a large technology barrier in this market. www.qyresearchglobal.com
QYResearch PART 1 请输入你的标题 As a functional beverage, kombucha is emerging as a mainstream contender in retail and commercial restaurants. The future market outlook is very promising, the study group was very optimistic about the market, especially in emerging markets such as Asia-Pacific and South America.
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