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Stationery is a mass noun referring to commercially manufactured writing materials, including cut paper, envelopes, writing implements, continuous stationery and other supplies. Stationery includes writing instrument, paper products, office stationery and other stationery.
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QYResearch According to QYResearch, The Stationery industry in Asia Pacific was 47064.45 million USD in 2016 and is projected to reach 65283.51 USD million USD by 2022, at a CAGR (Compounded Annual Growth Rate) of 5.61% between 2016 and 2022. The market is driven by various end-user industries, such as school, government and commercial, home and hobby and so on. The market for Stationery is highly fragmented. For example, there are more than 8000 Stationery companies in China, but 90% the companies are small in size with less than 1.5 Million USD revenue. The key players in Asia Pacific are KOKUYO Co.,Ltd, Shachihata, pentel, PILOT CORPORATION, uni Mitsubishi, Zebra Pen Corporation, Shanghai M&G Stationery, Deli, Shenzhen Comix Group, Beifa Group, Wenzhou Aihao Pen, True Color, Guangbo Group, Snowhite stationery, ITC, Navneet, G M Pens International, Cello Corporate(BIC), Lion Pencil Co and so on. The industry is a mature one, which has entered the post-competition phase into a brand-creating era, whereby competition will turn from pure price competition to multi-faceted brand competition consisting of service, management and shopping environment. www.qyresearch.com
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On the basis of type of utility, the Stationery market is segmented into writing instrument, paper, office stationery and other type. The paper segment is expected to account for the largest share of the Asia Pacific market in 2016. The primary raw materials used by the manufacturer for stationery sales is petrochemicals and fuel, which are imported and dependent on international commodity prices. Any major increase in prices of the commodity or devaluation in the currency may spike up sales costs resulting in pressure on margins.
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QYResearch Significant and lasting barriers make entry into this market difficult. These barriers include, but are not limited to: (i) product development costs; (ii) capital requirements; (iii) intellectual property rights; (iv) regulatory requirement; and (v) Transitions’ unfair methods of competition. Despite the presence of competition problems, due to the Asia Pacific recovery trend is clear, investors are still optimistic about this area, the future will still have more new investment enter the field. Even so, the market is intensely competitive .The study group recommends the new entrants just having money but without technical advantage and upstream and downstream support do not to enter into this field.
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