Creative Solutions Vol. No 4
WE CREATE LIGHTING Creative Solutions Vol. No 4
Holscher Design We Create Lighting
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Holscher Design Magazine
�We are Holscher Design, a future-growing design studio with deep roots in the Scandinavian design tradition. Our team works with a wide range of design services, and we believe that great design evolves through a close collaboration with both client and user. We aim to ispire people by solving actual problems and provide valuable changes for your company� HOLSCHER DESIGN
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Creative Solutions Vol. No 4
1000+ 48+ Released projects
Years of experience
30+ 100+ Countries
International awards
137+
Great ideas every day Holscher Design We Create Lighting
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Holscher Design Magazine
We explore the extraordinary potential of light Creating better cities, wellbeing, smarter homes etc... Working with light and its impact on our lives has always been something our studio has considered extremely fascinating. Light does not just help us see in the dark, it helps influence our moods and feelings, whether we are indoors or outdoors. Innovation is the central impulse of development. Based on a passion for lighting and design, extensive trend and market research, and in-depth knowledge of product development, Holscher Design Copenhagen based design team over the years succeeded in creating a range of timeless, elegant and often industry changing lighting fixtures. Trusting our intuition has always allowed us to create products that become icons, establishing new typologies and innovative archetypes. In today’s extremely dynamic and constantly expanding market, we try to not only keep our eye on the big picture, but also always to act with the future in mind. To be on the same wavelength as our customers as well as to think ahead, to generate new momentum and to set new standards: this is the approach we use to develop ideal lighting solutions for various application areas such as industry, retail, education and health, offices, roads, pathways and private homes. Design and development of new luminaries are inspired by trends in architecture, driven by advancements in technology and based on demand from the market. The design of each new product balances shape, material, functionality, flexibility and technology, aimed at creating added value for all parties involved in selling, specifying, installing and enjoying the light.it is only with this holistic and humanistic approach that we can create a truly human centric light. Light is not just about energy consumption and light sources but also about the quality of light in terms of the mood and joy it can create. That is the true meaning of human centric light, a light that is healthy to the mind, the body and the soul. Good daylight planning and good artificial lighting is the most cost-effective way to create spaces of quality where people are happy to live, work and play.
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“This first collaboration has allowed us to reach the objectives, and thanks to the Holscher Design team’s contribution, we have developed something extremely professional.”
Roberto Botti CEO SIMES S.p.A.
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STAGE - Spot Series SIMES is a consolidated company dedicated to the design and production of superior outdoor lighting fittings. The collaboration with the international design studio Holscher Design gave Simes a projector light that sets the stage for architecture; Stage gracefully articulates what its surroundings wish to communicate. While being a lively fixture in itself, it simultaneously gives life to its built environment, creating synergy and captivating play with the architecture simes.com
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Urban Moon Urban Moon is a city- lighting fixture in a modern design by Holscher Design. The fixture has a discreet appearance in the daylight and creates a comfortable and safe atmosphere during the night. The opal, inner white globe, the energy efficient LED, and the new lens makes this a fixture suitable for any type of city. With its distinctive appearance, the Urban Moon combines functional road lighting with great design and beautiful aesthetics. The use of Philips’ round LEDGINE module ensures that all functional lighting requirements are met.
In cities, Urban Moon is the perfect crossover between the need for technical city- and road lighting and the desire for architectural lighting. Especially in beautiful old city centres with cable fixtures, Urban Moon brings about new life and atmosphere, without disrupting architecture, facades and the overall experience of the area. lighting-philips.com
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Urban Moon UrbanMoon is a lighting fixture designed for larger roads, streets, city centres and open areas, and is the latest design in the successful collaboration between Philips and Holscher Design. The fixture is discrete during the day, blending into the street scene. At night, it helps set a comfortable and reliable atmosphere. The opal, inner white dome, the energy effective LED and the new optic makes this design stable and suitable for any city. The UrbanMoon is ideal for roads, streets, city centres, pedestrian ways and open areas. UrbanMoon is designed to give new life and ambience to its surroundings, without disturbing the architecture, facades or overall expression of an area.
lighting-philips.com
Bell The expression of the Bell pendant lamp is robust, the form is simple. With its industrial, yet friendly look this directional lamp is ideal for both home decors and professional environments. The lamp’s rounded silhouette and matt surface give it the impression of having been cast. The white inner side reflects the light, which falls like a cone and provides practical lighting for several purposes. The tactile differences between the materials create a clean, minimalistic look. The smooth aluminum against the soft rubber creates a discrete but impactful play of materials, giving life to the design. Credits to Andreas Lund
normann-copenhagen.com
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AWARDS We are proud to share our recognized successes with you
Our awards and achievements
Since 1953, good design can also be award-winning design – honored with an iF design award.
Good Design Award is the world’s most prestigious, recognized, and oldest Design Award.
We are continuously awarded for the things we do well. We always strive to do our best in every area, and we are pleased to receive recognition demonstrating the usefulness and aesthetics of our designs. A jury of experts within the respective categories choose the winning design. The task of being expert in a jury has on several occasions been filled by a partner from Holscher Design. To receive an award signifies excellent design quality and distinguishes the product in the market. Over the years, Holscher Design has won over 75 awards in various categories. holscherdesign.com/awards
The Red Dot Design Award is aimed at all those who would like to distinguish their business activities through design
Danish Design Award is awarded companies and designers who have created innovative products and solutions of high aesthetic and functional quality.
The Norwegian Design Award is granted in recognition of the successful use of design as a strategic tool in product development and market communication.
The Design Plus prize is a distinction for particularly innovative design awarded for products that take a new approach in design or highlight new concepts.
The Designpreis is traditionally called the “award of the awards” since only design solutions, that have been recognized through other design awards can be qualified for a nomination. It is one of the most prestigious awards worldwide.
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SG Frame Frame is an attractive modern luminaire with direct light. The luminaire can be mounted on both walls and ceilings, indoors and outdoors. Available as square, round or rectangular in several sizes. Flat diffuser made of UV-stabilized opal polycarbonate. Variants are available with sensor, dusk and wireless. Two inputs and outputs for cables, both visible and hidden cabling and loopable quick clips. Produced In die-cast, powder-coated aluminum in black, white or graphite.
sg-as.com
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Cyclop Holscher Cyclop is made of powder-lacquered cast aluminium. Its clear, geometric shape is accentuated in the dark as the fixture lights itself up. With its downward angled prismatic diffuser, it is well suited for one or two sides of a doorway, or alternatively mounted in a long row to illuminate both the facade and footpath alongside.
zerolighting.com
Primula Series Primula is a series of outdoor lighting based on effective, non-glaring illumination, optimising the light from its source. Primula uses a combination of optical elements, also making use of stray light. The basic component is a symmetrical reflector transmitting light from the source directly to the top reflector, ensuring an effective distribution.The other optical element is white reflecting rings, utilizing the light which is not hitting the reflector. The stray light is collected and used by the white rings, without affecting the lamp’s efficiency. Primula’s top and base are constructed of heat-galvanized steel pipe, finished in flat, grey powdered lacquer. The shade is made of impact-resistant polycarbonate, and the white reflector rings are made of lacquered aluminium. The head is fastened to the base with a bayonet lock, allowing easy access to the light source. louispoulsen.com Holscher Design We Create Lighting
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Aarhus Lightrail AAL Since 2012, Holscher Design has acted as design consultant for Aarhus Lightrail. Our full- service design agency has assisted with projects of various scale and character, melting shareholder, stakeholder and client’s interests into a coherent design identity spanning from service- and technical buildings, OCM and rolling stock (by Stadler Rail AG, Switzerland) to graphic design, manuals and interior design. Apart from that, Holscher Design is responsible for the design of the platform, including furniture, technical equipment and shelter in close collaboration with AFA JCDecaux and AAL. “ To avoid poles on the platforms and keep light interference low, the light sources are partly placed in the fence. This low light setting provides the platforms with a characteristic atmosphere within the urban context.” letbanen.dk
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Creative Creative SolutionsSolutions Vol. NoVol. 3 No 4
“With Holscher Design, I got a consultant with high aesthetic ambitions, and who has been capable of transforming the client’s wishes and visions into form.” Britta Lyager Degn, Project Manager, Aarhus Letbane
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Flos Pure Pure is the third series we have developed for the renowned Italian lighting manufacturer Flos. Precise briefings and a close collaboration with the product development group at Flos resulted in a very positive and rewarding collaboration. The aim with Pure was to create a collection of accent spotlights that adapts to a large number of different situations, always emphasizing the architectural context and the object enlightened. Three innovative aspects are implied: ¡ The transformer box is fixed in its position, hiding the adaptor and thus achieving a homogeneous expression. ¡ The possibility to lock the beam position with a release button ¡ All movements - tilting and rotation are unified in one single joint. We have received numerous awards for Pure, here among the prestigious German Design Prize/ Silver Award.
flos.com
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The MileWide luminaries1+2 Philips Lighting focuses on providing innovative solutions centered on the end-user and energy-efficient solutions and applications for lighting, based on a deep understanding of customer needs, both at home and in public spaces. With new lighting technologies such as LED technology and the increasing demand for energy saving solutions, Philips will continue developing groundbreaking new lighting products. Holscher Design has designed two street light systems for Philips – the Philips MileWide and the Philips MileWide 2 – made for the MileWide road accessories.
lighting-philips.com
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Quinta Quinta spotlights are characterized by basic mechanical functions that never have been used in this way before. The spotlights are rotating and tilting the light beam within clearly defined angles. The set directions of the beam is fixed to avoid accidental change of set lighting alignment. In the development of Quinta spotlight, Holscher Design designed angle-measuring details, which clearly indicate what the range can do. The luminaire triggers are comparable to a sextant, whose accurate anglemeasuring precision, is mirrored by Quinta in the way it allows rotation and tilt angles to be selected and locked. Rotation and tilt angles are indicated on pinions within gear ring guides. Quinta spotlights are in cast aluminium and available in white and silver.
erco.com
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“Light, a scenografic tool in the city hub” Holscher Design takes part in the PhD project “Light, a scenografic tool in the city hub” together with Associate Professor Mette Hvass, Aalborg University – Copenhagen Light Dept. and Schréder. The project will investigate the impact of lighting on human behavior in the city’s hubs, examining the following research questions: Behavior - What impact does city lighting have on human behavior? Mobility - How can mobility in the city be optimized with lighting? Context - How will urban space utilization be changed and increased if lighting fits into the specific location of the city and is adapted to time of day, season and weather? The results created by Aalborg University, Holscher Design and Schréder, can be used as inspiration to new ways of lighting, design of lighting fixtures and development of intelligent lighting control in the urban context.
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SMART LIGHTING Holscher Design is constantly updated on ”Smart City” initiatives,characterized through knowledge and data-based guiding and distributing of ressources. The introduction of LED armatures and intelligent control systems in our cities support the global goals for reduction of CO2 emissions and energy saving. Urban outdoor lighting is an infrastructure enhancing the installation of ”Smart City” platforms, which reach far beyond optimization of lighting. Intelligent light poles open for new opportunities of smart lighting solutions within way-finding, navigation and supervision.
LIGHT PLANNING Light Planning is about creating surroundings that fit into the needs of our client’s, cities and people. Light is an integral part of architecture and urban contexts, solved by thoughtful use of daylight as well as artificial light. Interior lighting shapes architectural spaces and is a means for creating atmosphere. Our urban surroundings are likewise dependent on thoughtful light setting to provide differentiated spaces and safe and pleasurable experiences throughout the day. In other words, space is created by light!
HUMAN CENTERED For us, light is the substance for expressing new ideas and illuminating un-explored emotions. As architects and designers, we are passionate about how light can help to define and limit spaces, both in public and in private. Artificial lighting has a great impact on the physiology of people; light can make you tired or boost you with energy. Through a human centered focus, we direct light towards specific behaviors and needs in people’s everyday life - fully aware of the impact light has on our wellbeing and health.
TECH TRENDS The technical development within light sources, intelligent light control, and integration of digital solutions is moving fast. We follow along closely, and we constantly widen our knowledge in collaboration with researchers, specialists, and manufacturers to be first movers in investigating the possibilities they offer in terms of smarter products and businesses. We believe that we in the near future will see less traditional luminaires, but instead experience an increased focus on integrated light in buildings, furniture, roads and urban spaces.
CIRCULAR LIGHTING At Holscher Design, we strongly support our client’s strategy towards the business model of circular lighting. Customers simply buy the light they need for a certain period of time, while allowing other parties to take care of details such as installation of equipment, service and performance. Due to rapid changes in the market and lighting industry, we invest in designing light solutions with an increased focus on the product’s sustainability. We as designers provide luminaires, that are easy to decompose and upgrade, maintain and recycle – in order to provide optimum performance over time. This has proved valuable to both us and our clients in a broader term.
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The Metro Totem The Metro information totem is a sculptural landmark, reflecting the city life during daytime, while turning into a glowing column at night, when orientation is difficult. The cylinder in stainless steel acts as a skeleton on which transparent, perforated panels are attached. Metro Totem is the result of a 1st prize in the competition issued by Ă˜restadsselskabet. Holscher Design has completed the design and delivery of Metro information totems in collaboration with the engineering firm Hansen & Henneberg, Ib Andresen and Ă˜restadsselskabet.
m.dk
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We believe that great design is built through close collaboration with client and users. We have a history of long lasting partnerships with clients that share and supports our believe.
VALUE THE OUTCOME - Developing meaningful products that meet the needs of tomorrow’s consumers and contribute to solving the real problems our world is facing today is ultimately the purpose of our work. By doing so, we have created a long row of economic successes for a solid group of satisfied, ever-returning clients.
EXPERIENCE A SAFE CHOICE - Regardless, whether we do product design, digital interfaces or service design, we strive towards placing client, users and functionality in the center. Our proven process, profound knowledge of production and materials and the insight in our client’s company have led to the successes we have created.
APPROACH A RESPONSIBLE PARTNER - We believe that great design comes from strong virtues, ethics and commitment – a set of rules, that is tied up in a long history, a Scandinavian approach to design, experience and professionalism. We take responsibility for client and user, but also for society and the environment. We contribute with our skill to unify the rational with the emotional aspects, creating appealing products of high functionality, strong identity, longevity and aesthetic value; products that generate positive behavior, well-being and pleasure.
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CLIENTS Holscher Design is fortunate to work with a large number of innovative and well-respected companies. Our client portfolio includes a range of highly specialized brands from all over the world. Our goal is always to transform our client’s vision into solutions that generate a measurable market impact.
HOLSCHER DESIGN Copenhagen Vermundsgade 40A 2100 Copenhagen Denmark T +45 39 29 10 01 28
Holscher Design We Create Lighting
holscherdesign.com info@holscherdesign.com