Prospectus 02

Jewellery Industry Courses Qualifications and Apprenticeships PROSPECTUS

Welcome

to the Holts Academy Prospectus. Holts Academy is the UK’s leading provider of qualifications and courses for the Jewellery Industry. We are based in the heart of historic Hatton Garden in London which has been a hub for the Jewellery Industry for centuries. The Jewellery Industry is one of the UK’s most exciting Creative Industries – we enjoy an enviable international reputation for fine craftsmanship and cutting-edge design. As the UK Jewellery Industry continues to grow, more and more jobs will be opening up for skilled people in the next few years. Get ready to take up one of these jobs by enrolling on one of our uniquely skillsbased industry relevant qualifications.

Holts Academy works closely with the Jewellery Industry to ensure that our nationally accredited and recognised Diploma Qualifications and Apprenticeships deliver the skills, knowledge, business skills and creativity that employers need now. Holts Academy has trained over 6,000 people since it was established in 1999, 78% of our graduates are now employed in the Jewellery Industry.

In this Prospectus we highlight some of the careers that are open to trained people who have completed our courses. We also showcase some of the top UK jewellery designers to provide inspiration and a few of our students and apprentices tell their stories.

You will also find information about our unique Apprenticeship Programme – we are the only establishment in the UK to provide accredited Apprenticeships in the Jewellery Industry. There are Apprenticeship jobs available throughout the UK.

Jason Holt, Founder

www.facebook.com/HoltsAcademy twitter.com/HoltsAcademy

We hope that we inspire you to enrol on one of our fantastic courses as your first step to entering a hugely creative and rewarding industry.

PROSPECTUS CONTENTS

page

Careers In Jewellery A Skilled Profession 4 What kind of jobs are there?

5 I want to be a Jewellery Designer – what do I need to learn?

6 Apprenticeships I want to be an Apprentice Facts about Apprenticeship jobs in the jewellery trade Why do employers want apprentices?

Holts Academy Employability Bootcamp

8 9 10 11

Courses Holts Academy Jewellery Qualifications Beginners Jewellery Manufacture and Design (Level 2) Intermediate Jewellery Manufacture and Design (Level 3) Advanced Jewellery Manufacture and Design (Level 4) Computer Aided Design Intermediate CAD Design for Production Diploma (Level 3) Advanced CAD Design for Jewellery Production Diploma (Level 4) Course Listings and Timetable for 2014-2015

12 14 16 18 20 21 22 24

Be Inspired Swarovski Annoushka Ducas Astley Clarke Theo Fennell Alex Monroe

26 28 30 32 34

Case Studies Case study: Lauren Hannah Gommersall Case study: Sam Rosen Case study: David Grant Case study: Zoe Curwen

35 36 37 38

BIRTH STONES BY MONTH What is your birthstone?

39

HOLTS ACADEMY

QUALIFICATIONS | COURSES | CAREERS | APPRENTICESHIPS | PROFESSIONAL DEVELOPMENT Kamen House, 62-66 Farringdon Road, London EC1R 3GB

0207 405 0197 www.holtsacademy.com info@holtsacademy.com

CAREERS IN JEWELLERY

A SKILLED PROFESSION

M

Some tools of the trade

ost companies in the UK Jewellery Industry manufacture their own jewellery. Jewellery manufacture is a skilled profession, it encompasses a great many techniques. Even if jewellery is to be mass-produced, a workable prototype needs to be developed and made by hand. Many jewellers still make everything by hand and designers such as Theo Fennell, Shaun Leane, Stephen Webster, Alex Monroe, Astley Clarke, Elizabeth Gage, Swarovski, Beaverbrooks, and Boodles have their own workshop studios, where jewellery manufacturers design and hand-make jewellery.

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Jewellery retail shops often provide a repairs service or even a bespoke jewellery making service to provide customers with one-off pieces to a personal brief. Many people have set up as jewellery designer-makers – creating their own designs and pieces and selling them to direct to the public.

Even if you want to specialise in designing jewellery, learning manufacturing skills is still very important to ensure that you have the knowledge to create designs that are inspired and workable.

www.holtsacademy.com

CAREERS IN JEWELLERY

I WANT TO BE A JEWELLERY DESIGNER WHAT DO I NEED TO LEARN? - We have asked our Senior Technology Lecturer Jack Meyer and Design Lecturer Sarah Arnold to discuss …

What is jewellery design and why is it important?

Jack: Jewellery is considered the most intimate form of product design, as it’s worn on the body for potentially a lifetime. It’s also one of the most underestimated forms of design. Inspiration gets transferred through design – it’s best to learn the right techniques to communicate your ideas. The more you know about jewellery, you’ll not only find it easier to make what you want, but you start becoming more aware of the possibilities out there.

Sarah: Studying design helps you gain the relevant experience and

knowledge to develop in designing for a collection or bespoke product in a company or self-employed environment to a professional standard.

What is 2D design? What is 3D design?

2D/3D design to design jewellery?

Why do you need to know

Jack: 2D design is design in 2 dimensions, such as on paper,

3D design is design in 3 dimensions, such as a physical 3-dimensional object made of clay, cardboard, plastic, or metal. Perhaps surprisingly, 2D design is useful to 3D designers because it’s the simplest and fastest way of visualising designs, and communicating with others your ideas.

What is a design brief?

Sarah: A design brief gives you direction and an aim. It is a written

CAD design and ring printed in 3D

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testimony of what you plan to achieve - who for, by using what materials, it stipulates demographic, inspiration, trends.

www.holtsacademy.com

Sarah Gunn - winner of 2014 CAD Student of the Year Award - CAD design Why should you study jewellery design at Holts Academy?

Sarah: The range of industry experience with our Tutors is what makes our courses at Holts fantastic! The Level 2 Jewellery Manufacture and Design Diploma allows you to be experimental and creative with a variety of tools and materials and has the integration of traditional rendering skills.

Jack: We’re more focused on professional skills than any other trade school in the UK. Second, our expertise in-house is unmatched. Third, we work hard to adapt our classes to respond to the needs of what the UK jewellery industry really needs in its current and future workforce.

To book your place on one of our Jewellery Manufacture and Design Diplomas or CAD Design for Jewellery Production Diplomas visit:

www.holtsacademy.com, or call: 020 7405 0197 ext: 361 or 367

www.holtsacademy.com

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APPRENTICESHIPS

I WANT TO BE AN APPRENTICE

I

f you would rather start work than go through University an Apprenticeship is one of the best ways to begin earning a living whilst also continuing your studies and gaining a recognised qualification. It is a fast-track to a career. Many successful jewellers began as apprentices including Theo Fennell and Stephen Webster. In jewellery it has long been one of the best ways to start your career as you get hands on experience.

An Apprenticeship is a job and a study programme combined. You will work in a real workplace and learn on the job, but you will have one day’s study per week and will gain a vocational qualification.

An Apprenticeship lasts for a minimum of one year. Apprenticeships start from the age of 16 onwards and you can apply for an apprenticeship up to 24 years old. After the Apprenticeship ends, provided you work to the best of your ability and are kept on, you can earn the equivalent of a graduate’s salary. More than 90% of Holts Academy Apprentices are retained by their employer.

Jewellery Apprentices

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www.holtsacademy.com

APPRENTICESHIPS

FACTS ABOUT APPRENTICESHIP JOBS IN THE JEWELLERY TRADE You can fast track your career by taking up an Apprenticeship job Holts Academy is the ONLY provider of governmentaccredited Apprenticeships in Jewellery in the UK Holts Academy works with employers on Apprenticeship jobs in Jewellery Manufacture (making), Jewellery Design, IT, Business and Administration You can apply for an Apprenticeship job any time – through the Holts Academy website (www.holtsacademy. com/apprenticeships-jobs ) or through the National Apprenticeship Service website (www. Apprenticeships.org. uk) or call 020 7405 0197 ext. 361 or 367 Applying is easy – you must be between 16 and 24 years old and have not gone to University You do not need to have any qualifications or skills to take up a Level 2 Apprenticeship (which gives you a Level 2 Diploma qualification) If you don’t have English, Maths or ICT GCSEs you will also study for a Functional Skills qualification An Apprenticeship is a real job, you will work in a company alongside other workers

Your employers will train you while you work and Holts Academy will help you to gain your qualification You will learn at your own pace with support from a Holts Academy tutor If you are struggling to get an Apprenticeship job or are not ready, Holts Academy runs a FREE Employability Bootcamp for eight weeks to give you the CV and skills employers look for – call 020 7405 0197 ext. 361 or 367 90% Holts Academy Apprentices are retained and go on to a higher level or into a non-apprenticeship job

You will work a minimum of 30 hours per week You will be paid at least an Apprenticeship salary, most employers pay a little more You will study one day per week for a Level 2, 3 or 4 Diploma

APPLY ONLINE for an apprenticeship job or for the Employabilty Bootcamp at

Levels 3 and 4 Diplomas are equivalent to A Levels

www.holtsacademy.com, or www.Apprenticeships .org.uk – look for jewellery apprenticeships

Apprenticeships run throughout the year Holts Academy delivers Apprenticeships all around the country – apply for a job near you Apprenticeships usually last for one year per level

www.holtsacademy.com

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APPRENTICESHIPS

WHY DO EMPLOYERS WANT APPRENTICES ?

“Our Company, old as it is, has only preserved and developed our craft skills through apprenticeship - it is essential to the business.

There are many young people who do not fulfil their potential in the current school and social environment. They cannot see the relevance of many of the subjects to future work, and so fail to do well. The greatest joy of apprenticeship is taking what appears to be a very ordinary young person with little self-confidence, and encouraging them to discover the very real talents they possess, and achieving for themselves the enormous satisfaction of creating product that is useful, beautiful and lasting.”

Fiona Toye CEO, Toye Kenning & Co

Gary Wroe (back right) and some of his apprentices ‘We believe apprentices are the life blood to ensuring the skills gap is narrowed in industry. The opportunity that the scheme offers is the flexibility to have staff trained first hand by experienced staff and backed up with the qualification needed to support the individuals learning. The apprentice scheme is a tried and tested method of introducing young workers into work with minimum effort.

Master and apprentice at Toye Kenning & Co

The training providers underpin the process from interview to arranging the courses needed plus the form filling and administration of the program is controlled and implemented by them. It is a simple, no hassle approach to building a strong workforce securing the future of trades and industries that need skilled staff. If we hadn’t of taken the apprentice route we would be struggling to fill the 10 vacancies that they now hold – working to fulfil their ambitions and dreams – making our company stronger.’

Gary Wroe Managing Director, Hockley Mint

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www.holtsacademy.com

APPRENTICESHIPS

HOLTS ACADEMY EMPLOYABILITY BOOTCAMP If you don’t yet feel ready for work, or are struggling to get a job as an Apprentice, then our Employability Bootcamp is for you. During the free eight-week programme you will come into Holts Academy three days per week to participate in projects such as: Week 1: Introduction and Action Plan Week 2: Interview Skills Week 3: Designing an app Week 4: Personalisation Week 5: Team Building (Find It Project) Week 6: Career Opportunites Within the Jewellery Industry Week 7: Business & Entrepreneurial Skills Week 8: Career Planning

These activities are fun, but they are designed to bring out the best in you and help you discover the talents in yourself that employers look for. If you need help with your English and Maths, we will provide that too.

By the end of the course you will be put forward for a real Apprenticeship job interview, or you can move onto a training course to learn the jewellery skills that you will need to work in the jewellery trade. 83% of the young people who have been through our Employability Bootcamp have gone into Apprenticeship jobs or further training. You will also make new friends.

What previous students say :

“

”

Billi and Allison are fantastic tutors and they really helped me and pushed me to my potential

Jaleesa aged 23 - Jaleesa now has an internship in a jewellery company

“ “

”

I have become more comfortable in interview situations Alan aged 19, who has secured a job

”

I enjoyed the CV and interview workshops and I learned new techniques Adam, aged 17, who has started a course

www.holtsacademy.com/bootcamp

www.holtsacademy.com

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“

I would say to people wanting to enter the Jewellery Industry, follow your heart and fall in love with this beautiful trade. There is no better educator in the UK than Holts Academy. Their courses in technical making skills and Apprenticeships are market leading. I would quite simply start with Holts Academy when advising anyone wishing to join our wonderful industry

H

Holts Academy Jew

olts Academy has worked with the jewellery industry to research, develop and pioneer a suite of nationally accredited Diplomas and Certificates in jewellery making and design skills These qualifications are the most industry focussed in the UK – specifically designed to give learners the skills that are needed by employers in the jewellery industry. We teach all levels, from complete beginners through to professionals already working in the jewellery industry who want to develop their skills. If you want to work in jewellery, or learn how to design and make your own jewellery that you can sell commercially then our qualification courses are for you.

”

John Ball (Managing Director, Brown & Newirth)

Manufacturing and Design Class

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www.holtsacademy.com

wellery Qualifications Our courses are taught in professional quality bench studios, CAD suites and design studios in the heart of London’s ancient jewellery quarter – Hatton Garden. We keep our class sizes small so that students get one to one tuition from our jewellery experts.

As a Holts Academy student you will be given access to our exciting programme of talks from industry experts and VIPs, discounts on jewellery trade publications, discounts on jewellery making equipment and materials, access to Central St Martin’s library and the library of the Goldsmiths’ Company, visits to jewellery collections and exhibitions.

Once you have completed your course you will be automatically enrolled onto the Holts Academy Alumni Programme, which will entitle you to access events, talks, discounts and offers.

Our Student Services team is also on hand to give you careers advice and guidance, and you will be able to access our database of current jobs and Apprenticeship vacancies in the jewellery industry.

GET IN TOUCH Visit www.holtsacademy.com for more information or call our Student Services team on 020 7405 0197, or email admissions@holtsacademy.com

www.holtsacademy.com

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Jewellery Making and Design Qualifications:

Beginners Jewellery Manufacture a

Y

our jewellery career begins here. Holts Academy’s SQA Diploma Level 2 in Jewellery Manufacture and Design is a uniquely comprehensive technical skills course which teaches you the basics of making and designing professional quality jewellery needed for a career in the jewellery trade or to set up as a jewellery designermaker.

Beginners Jewellery Manufacture Level 2

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www.holtsacademy.com

Jewellery Making and Design Qualifications:

and Design Diploma (Level 2) What Will I Learn?

This is the most comprehensive and practical beginners course in jewellery making and design there is – you do not need to have any knowledge of jewellery making, or any academic qualifications to take this course.

What Can I Do After The Course?

Jewellery Manufacture and Design Diploma Level 3 which will help you refine your skills to an industry standard

Work as an Apprentice at Level 3

Alongside the practical “bench skills” (jewellery making skills) you will learn how to create designs for jewellery.

You will study the traditional jewellery drawing techniques and produce a creative journal. By the end of the course you will have finished jewellery pieces and an impressive professional design portfolio.

Designing jewellery using traditional techniques & 2D media Making jewellery using professional technical skills You will be making several projects during the course using base metals to make a box ring, a pendant and a pair of earrings.

Technical exercises, piercing & cutting metal How to set up your bench studio How to safely use jewellery making tools including blowtorch, files, furnace, chemicals

Engraving by Holts Academy Jewellery Manufacture Diploma Level 2 student

Chain & link making Enamelling jewellery Engraving jewellery

Diploma & Awards Covered:

Basic gemstone setting

Level 2 2D Design Certificate – City and Guilds

Finishing and polishing techniques

Level 2 Diploma in Jewellery Manufacture - SQA

Introduction to mount making techniques The jewellery industry as a career option; its jobs and possibilities Wax Carving Silver Jewellery Making

www.holtsacademy.com

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Jewellery Making and Design Qualifications:

Intermediate Jewellery Manufacture

T

his unrivalled technical skills course is seen as preparation for working in the professional jewellery trade – either for a company or for yourself. Holts Academy’s industry-recognised Jewellery Manufacture and Design Diploma Level 3 gives you the high level craft skills, knowledge and design and rendering skills you need to design and make professional quality pieces.

Intermediate Jewellery Manufacture & Design Level 3

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www.holtsacademy.com

Jewellery Making and Design Qualifications

e and Design Diploma (Level 3) What Will I Learn?

Having some jewellery bench skills or having completed our Jewellery Manufacture and Design Diploma Level 2, you now want to perfect and develop your technique to a commercial standard.

What Can I Do After The Course?

This course will also help you understand more about the business of jewellery, including costings, sourcing materials, production planning and preparation, sales and marketing.

On the course you will study 14 expertly devised projects and modules and these include: Metallurgy and how different precious metals respond to different treatments, learning the best way to mould, solder and file different precious metals How to make various different collet mounts for gemstones whilst learning how to control tools, prepare your materials; drawing and milling the metal, work to accurate measurement from the stone given and develop skills in quality control

At the end of the course you will have a nationally recognised Diploma Level 3 in Jewellery (SQA and City and Guilds) and will have completed your own portfolio of pieces to help you get a job in the jewellery trade or to set up in your own practice.

If you want to develop your skills still further to Master Crafts level then this course is a pre-requisite for our exclusive Jewellery Manufacture and Design Level 4 Diploma, in which you will be guided through designing, making and marketing your own precious metal and gemstone collection.

Alternatively you may wish to specialise in jewellery design and production and move onto our CAD Design for Jewellery Production Diploma which will teach you how to utilise new technologies to prepare you for a career as a designer or production manager.

Create a pendant by interpreting key information from complex drawing. This exercise involves drawing wire to different size and shape, practising your pave skills, milling metal to different thickness Create a four claw Eternity Ring with 23 stones Create a Brooch including back holing and using a double steel pin Create stud earrings including making a butterfly back Create a box clasp – essential for premium quality necklaces, chains and bracelets Create a wax mould for lost wax casting Create a silver bracelet using the lost wax casting method Create a kinetic ring - with moving pieces - from precious metal (Gold or Silver) Create a highly technical cluster ring which will utilise all the skills you have learned to date

www.holtsacademy.com

Intermediate Jewellery Manufacture and Design Level 3

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Jewellery Making and Design Qualifications:

Advanced Jewellery Manufacture a

T

his is an advanced course designed to give you the technical ability with precious metals and gemstones to create Master Craftsmanship skills.

You will gain a deeper knowledge of the business and production processes of jewellery manufacture and the skills to be able to design, source, create and mass produce precious jewellery to a very high quality commercial standard.

You will learn how to finesse your skills through a number of projects.

Emma Habbeshon Jewellery Manufacture level 4

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www.holtsacademy.com

Jewellery Making and Design Qualifications:

and Design Diploma (Level 4) The emphasis of this course is to give you the specialist technical design and production skills to produce advanced and complex jewellery to a highly professional standard.

You must be a competent jeweller or have completed the Holts Academy Level 3 Jewellery Manufacture and Design Diploma or the CAD Design for Jewellery Production Diploma Level 3.

What Will I Learn?

Terminology used by the industry

The physical and mechanical properties of a range of metals The differences in the mechanical properties of precious metals compared to their alloys Re-crystallisation after melting and annealing The absorption and expulsion of gasses during the melting and annealing processes The causes of contamination when melting and annealing metal The expansion and contraction of metal during the annealing and quenching process The theory and practice of rolling, hammering, fluxing, soldering and polishing The theory and practice of carrying out pickling safely and effectively The causes and prevention of porosity particularly in lost wax investment casting The consequences of not initiating corrective action when porosity is identified How precious metal alloys are stamped according to assay requirements The consequences of incorrect identification, calculation and stamping of precious metal alloys

What Can I Do After The Course?

Level 3 certificate for CAD - Magaly Trigalet

You can get a variety of skilled jobs in the jewellery industry such as Manufacturing Jeweller, Jeweller, Diamond Mounter, Goldsmith or Silversmith, or, increase your technical quality, range and business skills as a designer-maker. See our careers section for more job types available. Holts Academy’s team will be on hand to give you careers advice and we always have a number of trade vacancies.

www.holtsacademy.com

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Jewellery CAD Design and Production Courses

Computer Aided Design at Holts Academy H

olts Academy’s Jewellery Computer Aided Design and Production courses are becoming increasingly well known as the most thorough and vocationallyfocussed training courses in jewellery CAD manufacturing for rapid prototyping in Europe.

We run Diploma courses which cover a vast range of skills necessary to work in jewellery design and production, and shorter Certificate courses for those who want to learn CAD skills alone. Our courses have been developed in direct response to the jewellery industry telling us they need employees with these skill sets.

A note on the Matrix Student Package Our courses teach Gemvision Matrix 3D CAD software (although some courses also teach additional software packages). As the students are learning to use professional industrial software, it is not cheap to purchase outright normally (The software normally costs £4995). To alleviate this, in addition to regular CAD lab access, we have negotiated with Gemvision to allow students to purchase a 1 year fully functional student edition of Matrix for £250. We are the only British training provider who is able to provide this.

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www.holtsacademy.com

Our head CAD tutor, Jack Meyer, is an acknowledged leading international authority in jewellery CAD CAM software. Alumni from the CAD courses at the Academy have won industry and Goldsmiths’ Company awards and gone on to work with companies such as Shaun Leane, Dower and Hall, Ben Day, David Valle, Tomasz Donocik, or have established their own jewellery making businesses.

Jewellery CAD Design and Production Courses

Intermediate CAD Design for Jewellery Production Diploma (Level 3 (

O

ur highly respected Level 3 Diploma in Design for Jewellery Production (formerly known as ICCD Level 3) is a thorough and comprehensive course that culminates with students creating a response to a live brief for a real jewellery company. The jewellery company (in previous years we have worked with F Hinds and Brown & Newirth) selects the best design which is then placed into production and sold to consumers.

This course is intended for those students who already have a basic foundation of jewellery making knowledge and design drawing.

This includes university graduates who wish to fill in gaps in their knowledge regarding CAD and manufacturing, Holts Academy students who have completed the Level 2 or Level 3 Jewellery Manufacturing Diplomas, or industry professionals who wish to upskill.

What Can I Do After The Course?

The Level 3 Jewellery Manufacture Diploma course can provide a greater grounding of bench jewellery-making knowledge to better inform the design and CAD manufacturing techniques you’ve already learned.

The Level 4 Design For Jewellery Production Diploma course picks up where this finishes, focusing on more advanced CAD techniques relating to texture, organic sculpture, and advanced photorealistic CAD rendering, as well as building up a professional portfolio for showing to potential buyers.

The Level 4 Precious Metals CAD CAM Certificate provides an additional level of more advanced CAD techniques relating to texture, organic sculpture, and advanced photorealistic CAD rendering.

What Will I Learn?

Design Research and Design Drawing skills The lost wax casting process, including hand wax carving skills Technical drawing skills, both by hand and using CAD All the basic skills required to use Gemvision Matrix CAD/ CAM confidently in a jewellery design and manufacturing context, including following through designed pieces to finished and assembled products at the bench Soldering, assembling, and hand finishing cast items from 3D printing at the bench Methods of communicating with manufacturers as well as clients Interpreting a professional design brief Working with a customer to develop a customer-responsive design for bespoke work Essential skills for professional practice, such as dealing with customers, pricing, time estimates, portfolio assembly, and writing your CV Market research, including research into jewellers working in various markets

www.holtsacademy.com

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Jewellery CAD Design and Production Courses

Advanced CAD Design for Jewellery Production Diploma (Level 4 (

P

icking up where the Level 3 Design for Jewellery Production Diploma Course ends, the Level 4 Design for Jewellery Production Diploma Course is designed for budding jewellery production managers and creative directors who wish to spend extra time focusing on building more advanced CAD skills alongside practice in real world management over the production of their own jewellery collections for building their business.

During the Level 4 Design for Jewellery Production Diploma course we will cover the entire CAD-based design and manufacturing process from initial design research and drawing, to all stages of a CAD/CAM based manufacturing process, to handing your collection over to the customer, and everything in between:

During this course we cover:

Reviewing design research and project planning, including being aware of market research and press releases Refining your design development process using 3D CAD as a design feedback tool Essential photo-retouching techniques and digital painting techniques using Adobe Photoshop and Adobe Illustrator Learn how to create more advanced objects and processes in Gemvision Matrix such as surface inlay, textures, and organic sculpting Learn to use the T-Splines subdivision modeller for complex organic sculptural modelling Improving the realism of your CAD renders using the advanced lighting and material creation techniques in the V-Ray rendering plug-in Soldering, assembling, and hand finishing cast items from 3D printing at the bench Delegation of your work to other manufacturers, and managing production of the piece by others

Advanced CAD for Jewellery Production Level 4 Claire Officer’s Winning Design for Brown & Newirth

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Understanding legal standards and pricing for professional practice Considerations for assembling and presenting your portfolio

www.holtsacademy.com

Courses LISTI

Start Date End Date

Cours

EMPLOYABILI 17th November 2014

28TH JANUARY 2015

This training is free if you are aged between 16-24 and didn’t go to U CV, interview skills and practice, problem solving and communicatio the course, if not before, you w

EMPLOYABILI 2nd February 2015

25TH MARCH 2015

This training is free if you are aged between 16-24 and didn’t go to U CV, interview skills and practice, problem solving and communicatio the course, if not before, you w

LEVEL 2 JEWELLERY MA 2nd February 2015

6TH OCTOBER 2015

A uniquely comprehensive technical skills course which teaches yo needed for a career in the jewellery trade

LEVEL 3 JEWELLE 2nd March 2015

8TH DECEMBER 2015

This course is seen as preparation for working in the professional je industry-recognised Jewellery Manufacture and Design Diploma Le rendering skills you need to design a

LEVEL 2 JEWELLERY MA 4th March 2015

5TH NOVEMBER 2015

A uniquely comprehensive technical skills course which teaches yo needed for a career in the jewellery trade

LEVEL 3 CERTIFI 4th March 2015

18TH JUNE 2015

This certificate course focuses only on the key essentials of designi interpret your own hand drawings into 3 dimensions on a computer s basic foundation of jewellery maki

LEVEL 4 JEWELLE 4th March 2015

23RD JANUARY 2016

This is an advanced course designed to give you the technical ability level jewellery. You will learn how to finesse your skills through a n business and production processes of jewellery manufacture and the jewellery to a very high qu

Closure Weeks (no classes) (Academic Year 2014/15: Week Com (COURSES RESUME 05/01/2015), Wee PAGE 24

INGS 2014 / 2015

se Title

ITY BOOTCAMP

Days of week MONDAY, TUESDAY AND WEDNESDAY

University. By doing a wide range of fun activities you will gain a great on skills employers look for, creative skills and practice. At the end of will be put forward for a real job.

ITY BOOTCAMP

MONDAY, TUESDAY AND WEDNESDAY

University. By doing a wide range of fun activities you will gain a great on skills employers look for, creative skills and practice. At the end of will be put forward for a real job.

ANUFACTURE AND DESIGN

ou the basics of making and designing professional quality jewellery or to set up as a jewellery designer-maker.

MONDAY, TUESDAY AND THURSDAY

ERY MANUFACTURE

ewellery trade – either for a company or for yourself. Holts Academy’s evel 3 gives you the high level craft skills, knowledge and design and and make professional quality pieces.

MONDAY AND TUESDAY

ANUFACTURE AND DESIGN

ou the basics of making and designing professional quality jewellery or to set up as a jewellery designer-maker.

ICATE IN CAD/CAM

WEDNESDAY AND THURSDAY

WEDNESDAY AND THURSDAY

ing CAD models for use in visualisation or manufacturing, and how to screen. This course is intended for those students who already have a ing knowledge and design drawing.

ERY MANUFACTURE

WEDNESDAY AND THURSDAY

y with precious metals and gemstones to create master craftsmanship number of technical exercises You will gain a deeper knowledge of the e skills to be able to design, source, create and mass produce precious uality commercial standard..

mencing 24/11/2014 – 28/11/2014, XMAS HOLIDAYS 22/12/2014 - 02/01/2015 ek Commencing 25/05/2015 - 29/05/2015 PAGE 25

BE INSPIRED

SWAROVSKI

Nadja Swarovski Member of the Swarovski Executive Board and friend of Holts Academy

S

warovski designs, manufactures, and globally markets jewellery and highquality crystal, genuine gemstones, created stones and finished products such as accessories and lighting solutions. What started in 1895 as a small crystal manufacturing business in Wattens, Austria, has grown to be a global company making exclusivity available to a worldwide consumer base. With a rich history and a culture of creativity, Swarovski engages in diverse business activities.

The company is committed to growth and to maintaining its place at the forefront of design, creativity, and technological innovation.

'Beam' by Wang Pei Yi for Swarovski Runway Rocks (2013) Why did you want to launch a jewellery line?

Atelier Swarovski Pointiage Choker, Emerald

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“I launched Atelier Swarovski in 2007 because I wanted to demonstrate the infinite creative potential of crystal by collaborating with creative talents from across the design spectrum. Bringing out two collections a year, during London and Paris fashion weeks, means that we can create the ultimate luxury fashion accessory line whilst maintaining the freshness of the Swarovski brand.�

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Where do you find inspiration when you are creating jewellery collections?

“For me, creativity is a kind of alchemy which arises from close collaboration with designers, mixed with our extraordinary creative ingredient. We give them free reign to experiment with our incredible range of crystals, which seem to come alive in their hands and inspire creative expression in an almost magical way.

Designers love their variety, lustre and glamour, and they find them infinitely versatile.”

What advice do you have to anybody who wants to create jewellery?

“Knowledge is power. I would always recommend that someone interested in the industry really immerses themselves in it and gains hands on experience. Don’t be afraid to break boundaries and experiment with new applications - even those outside of your comfort zone.”

S

warovski www.swarovski.com

Atelier Swarovski by Maison Martin Margiela Cuff

What does the future hold for jewellery retail and design?

“In design, innovation is becoming increasingly important as a way of differentiating and bringing new ideas to the market. Technology is also playing a key role, with 3D printing enabling designers to customise and personalise their creations. However there will always be a place in the industry for the traditional jewellery makers, who offer something unique have perfected their craft.”

What kind of training would you advise people to take?

“We are so fortunate in the UK that our jewellery design schools are among the best in the world, both at graduate and post-graduate level and at a more vocational level.

Atelier Swarovski by Maison Martin Margiela Pendant

It’s part of Swarovski’s mission to support students and help them to realise their design visions, so it’s fantastic that there are schools like Holt’s Academy, which offers more hands on, shorter courses, meaning you can enter the trade sooner.”

www.holtsacademy.com

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BE INSPIRED

ANNOUSHKA DUCAS MBE CEO of Annoushka Jewellery and Founder of Links of London

I

started to design jewellery 25 years ago when I was looking for a bracelet for myself and couldn’t find what I was looking for!

I like to think that my jewellery expresses the personality of the person wearing it both in terms of the design and the way they wear it. I am lucky enough to have travelled a lot and inevitably I am influenced enormously by that, whether it be architecture, markets, the beach – and I also inherited a wonderful collection of eclectic jewellery which often

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sparks an idea. Having never thought that jewellery design would be my career, I did not learn to sketch and if I had time, even now I would really like to! My first job was working for my Godfather and I learnt an enormous amount from him about attention to detail, and there is no question that it has been a phenomenal influence on my approach to designing jewellery.

www.holtsacademy.com

Making jewellery is a surprisingly intricate process and requires lots of patience and tenacity – so I think it is important to be passionate about it. I think it is important that people know basic bench skills at the very least as it helps you to understand jewellery at a level where your decisions are better informed. I also think even basic sketching (something I am not very good at!) is very important in order to express your ideas clearly. It is the equivalent of note taking! The education in the UK excels at nurturing creative thinkers with an emphasis on personal expression and individuality.

With the advent of 3D printing and scanning there is no doubt that technology is going to become more and more important and will revolutionise how jewellery can be developed.

AD

nnoushka

www.holtsacademy.com

ucas

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BE INSPIRED

ASTLEY CLARKE MBE

Spotlight on Bec Astley Clarke, MBE Founder and Executive Chairman of Astley Clarke and Holts Academy friend gives us an insight into her story‌

M

y background is in e-commerce – I was Commercial Director at iVillage.co.uk followed by Head of Non-Retail Strategy at Tesco.com until I launched Astley Clarke www.AstleyClarke. com in 2006. My vision was and still is to create a Luxury Jewellery Brand with e-commerce at its heart, celebrating design and craftsmanship in Fine Jewellery. I recognised a gap in the market between Bond Street and The High Street for design-lead Fine Jewellery. Additionally, I saw that big luxury jewellery brands were slow to move online and really own the space. Paired with my background in e-commerce and a love for fine jewellery I decided to launch Astley Clarke. Whilst the business started as a multi-brand jewellery E-tailer housing the very finest edit of international, designer jewellery, in 2009 we opened a Design Studio in London and started to invest in creating our own collections.

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www.holtsacademy.com

I am obsessed with coloured gemstones and this is certainly reflected by our wide use of coloured stones throughout our collections. We also follow the mantra ‘Go Precious Everyday’ and I am a firm believer in the idea that fine jewellery should be worn day and night, with jeans and a t-shirt or your finest evening dress. I am never without my 18ct grey aquamarine drop earrings or diamond disc pendant.

Our fantastic Creative Director Lorna Watson designs all of the pieces in-house at our London Design Studio, helped along by her team of skilled designers.

I am very much involved in the whole process, from inspiration to design to creation. I am constantly in the design studio with Lorna brainstorming and coming up with new collection ideas and direction.

Lorna and I draw inspiration from travel, nature, culture, art, personal archives and everyday London life which can be seen across our collections; from our Colour collection featuring London Nights and Cappucino coloured enamels to Bolsena, named after my favourite destination in Italy.

What is unique about your brand and what the secret to its success?

We were the first in the online space and have disproved many people who thought it impossible to sell Fine Jewellery online. Our brand celebrates exquisite design, coloured gemstones and always has a unique Astley Clarke perspective.

BA C

ec stley larke

www.holtsacademy.com

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BE INSPIRED

THEO FENNELL

T

heo Fennell Jewellery is now a global brand much worn by superstars like Elton John, David and Victoria Beckham and Naomi Campbell.

Theo Fennell jewellery has inspired and influenced jewellery designers throughout the world. Theo started his career as an Apprentice in Hatton Garden. An old friend of Holts Academy, Theo Fennell gave us an exclusive interview about his career, his inspirations and his advice‌ Why did you want to make jewellery?

I got a Apprentice job with a very fine Silversmiths called Edward Barnard, long since gone, but discovered there that I loved designing silver and, later, jewellery; also it suited my miniature approach to things. I also love working with a team of craftsmen to produce something really special.

You started as an Apprentice in Hatton Garden, how valuable was your Apprenticeship in helping you start your career?

Working with and around craftsmen gives you a healthy respect for their brilliance and helps you understand how to achieve what you are looking for.

Spend time watching, asking questions and soaking it all up, the craft side, the presentation side and the business side. Craftsmen are the most generous people in the world and they still have the spirit of the trade that first persuaded me to get involved. I wish I had taken some of this advice rather than blundering around trying to work everything out from scratch!

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www.holtsacademy.com

What kind of training would you advise people to take?

Learn as many skills as possible. Even if you are not going to make the jewellery yourself, you must learn all you can about how to make it and all the materials and what is possible with them.

You must be able to draw well enough to make yourself understood. Don’t follow trends and find your own voice. When you are convinced that it is you reflected in your work you are almost there. There are a thousand people who call themselves jewellery designers who do not have this knowledge or skill. They just become a PR exercise and will be found out sooner or later.

Ask people with experience for help and immerse yourself in the history and culture of jewellery; see every exhibition and understand what a noble craft you are becoming involved in.

TF

heo ennell

www.holtsacademy.com

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PROSPECTUS HOLTS ACADEMY

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