Business News: cutting-edge “smart” showroom

Technology for smart homes and entertainment systems is evolving rapidly – and so is Illusion. The Marbella-based company has been creating state-of-the-art experiences for clients since 2006, offering lighting, control systems, audio-visuals and electric curtain solutions at its San Pedro de Alcántara showroom. Throughout those 15 years, Illusion has been fully committed to providing inspiration to customers who are seeking high-tech and latest-generation ideas for adapting their homes and making their lifestyles more convenient, functional and pleasant. Now, they have taken this commitment to a new level, with a major revamp of the showroom, in addition to other recent changes in the brand’s high-end image. According to Illusion, the main objective with the showroom transformation was to respond to these ongoing uncertain times by developing a more modern aspect, while ensuring client services are, first of all, consolidated and reinforced and, moving forward, evolving in tune with societal changes and advances. As they note, “The future begins with a change.” The initial step in this evolution involved designing a more stylised logo. “The first letters are intended to evoke a sound equaliser, and its curvatures make an allegory of modernity.” Subsequently, this revitalised image was incorporated into all of Illusion’s brand elements, including vans, uniforms, merchandising and a new website. As for the showroom itself, the key aim was not only to remain at the forefront of the industry, but also to showcase latest innovations in an ambience that “reminds the client of the comfort of their own home, so that they can form a clearer idea of how the project that we will develop for them”. To that end they have added several solutions from Delta Light to the existing lighting, and adapted the audio installations to accommodate both indoor and outdoor options in the same space. “One of the novelties is Sonance’s invisible speakers, invaluable to the eye, as they completely disappear into one of our walls. They are an ideal option for those who want to enjoy exceptional sound quality without sacrificing a clean and minimalist design.” In addition, they have set up speakers from top English manufacturer Meridian in the living room space, and speaker models by Italian firm Architettura Sonora in the vertical garden. Finally, they renewed a selection of the furniture to enhance the showroom’s elegantly contemporary look, and complement the product displays. The professional and highly-skilled team at Illusion offer consulting, design, execution and maintenance services for both individuals and commercial clients. “Furthermore, we always rely on leading brands in their sectors that support and reinforce our aim. All have made a significant contribution to shaping us and building trust over the years.”

Illusion Calle Ávila, No 17, Local 2, Urb. Guadalcántara, San Pedro de Alcántara (Marbella) Tel. (+34) 952 781 669 info@e-illusion.es / www.e-illusion.es