African EduWeek 2014 - Post Event Report

Africa’s premier education event

POST EVENT REPORT

10 - 11 July 2014 Sandton Convention Centre Johannesburg

www.educationweek.co.za

2014 Event review Thousands of organisations are trying to improve schools, develop and train teachers and implement practical processes in the education system. The good news is that amongst the general crisis many are succeeding but in order to make a real difference there has to be one central platform in which all stakeholders, small and large, can come together and become one singular voice to transform education in Africa.

The need for SABC Education African EduWeek has never been greater. Due to the impact that education has on economic growth, exploring new solutions, sharing knowledge and best practices and implementing technological innovations will be the way to secure a prosperous future for the African economy.

EduWeek 2014 became the meeting ground for many highly influential global stakeholders in education including brands such as Intel, Microsoft and Pearson, international bodies such as the China Educational Instrument Equipment Corporation and the World Innovation Summit for Education as well as our three year headline media partner, SABC Education.

2,436 visitors engaged with over 90 educational suppliers during the two-day exhibition and 432 delegates of education leaders, teachers and those at the heart of changing and developing Africa’s future were inspired and empowered in our expert-led conference sessions.

In short, the feedback received so far has been truly remarkable and the vision for African EduWeek to be the premier destination for education professionals seeking skill development, knowledge and new partners lives strong in all of us.

We look forward to welcoming you all back in 2015 where once again African EduWeek will be the leading live platform to share solutions and pave the way for positive change in education.

Sincerely, Tanya Jackman Event Director

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www.educationweek.co.za

As part of SABC Education’s goals to uplift and empower all South Africans it is important for us to engage with organisations going the extra ordinary mile. This is the reason we decided to partner with African EduWeek. It is a lively, inspiring and life changing educational initiative that assists teachers in their daily lives and specifically the environment they operate in. African EduWeek brings new technologies and ideas into classrooms.

It is important for educational institutions to network and share their new found learnings, experiences and developments with one another. This is the only way we as South Africans can move forward and improve the educational qualifications of our learners.

African EduWeek provided a chance to showcase our mandatory role as the South African Broadcasting Corporation to share educational content from a wide range of education issues that contribute to a South African identity.

At African EduWeek, SABC Education was able to share with educators, learners and business that our purpose is to build sustainable relationships with South Africans by producing radio and television shows covering issues in the Formal Education, Tweens & Youth Development and Public Information & Social Development categories.

SABC Education appreciates the platform as a vehicle to exhibit our programmes to the many visitors. We strongly believe that African EduWeek is a leader in advancing educational opportunities for all teachers in South Africa. There is a need for such an expo to show the world the amount of research, development, mentoring and exploration that goes into producing educational product to improve the learning and teaching environment. SABC Education understands the crucial need for quality education and the success of future generations. We are committed to providing educators with knowledge, to instill a passion for learning in their students to achieve success in and out of the classroom.

Regards, Danie Swart Head of SABC Education

10 - 11 July 2014, Sandton Convention Centre, Johannesburg, South Africa

Contents Growth & event statistics

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African EduWeek expo 2014

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Visitor survey results

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2014 media coverage

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Getting social at African EduWeek

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African EduWeek conference 2014

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Keynote address

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Conference learning outcomes

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China open day

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Networking function

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2015 vision

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Already exhibiting in 2015

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Linking Africa with the world

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Thank you to the 2014 sponsors

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Event growth from 2013 2436 visitors

165%

93 exhibitors

53%

Key institutions in attendance

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www.educationweek.co.za

432 delegates

20%

Facts and figures from Africa’s No. 1 education event The Eduweek expo featured seven key industry sectors

BASIC EDUCATION

HIGHER EDUCATION

INCLUSIVE EDUCATION

67 Expert speakers

STATIONARY

50+

PRESS

85%

PUBLISHING

INTERNATIONAL PAVILION

TECHNOLOGY

of pre-registered visitors attended African EduWeek

Countries represented

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expert led conference sessions

17 FREE

to attend workshops

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The African EduWeek Expo 2014

Connecting educators with industry suppliers African EduWeek grew by over 58% from 2013 to showcase in excess of 90 exhibitors in 2014. For the first time the EduWeek expo was split into distinct sectors – Basic & Higher Education, Technology, Publishing, Stationery, Inclusive Education and International Pavilions – allowing visitors to guide themselves easily around the event and compare products and solutions in the areas most relevant to their needs.

The growth of the expo was complemented by the investment of key sponsors including Intel, Pearson, Samsung, DELL, Extramarks and Microsoft in custom built and interactive exhibition stands which drew visitors in high numbers. In the heart of the EduWeek Expo, Intel Education’s stand took centre stage, playing host to a number of their education technology hardware and software partners, as well as showcasing their own product offering and giving interactive demonstrations throughout the event.

The EduWeek floor tours also proved to be a huge success as groups of visitors were taken around specific sectors and given five minute presentations and demonstrations by exhibitors regarding their products and solutions.

Free to attend interactive workshops took place throughout both days of the expo in the EduLearn Zone. Topics on day one ranged from “Empowering educators through innovative technology” to “Coping with a multilingual setting in the English classroom”. On day two the sessions were curated by the Centre for Education Innovations and were particularly focused on pan-African content with featured speakers from Zambia and Zimbabwe.

A total of 2436 visitors attended the African EduWeek expo over two days, an increase of 165% from 2013, plus an additional 432 delegates who attended the conference sessions during parts of the day.

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www.educationweek.co.za

“Intel is very proud to have been at African EduWeek, it has been an absolutely awesome event for us.

EduWeek really made it possible for us to engage with key stakeholders and make inroads to looking at people across the education ecosystem. I think going forward the event will help to spur on the industry to speak with one voice about education transformation�

Andre Christian, Business Development Manager, Intel (Diamond sponsor)

10 - 11 July 2014, Sandton Convention Centre, Johannesburg, South Africa

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Visitor survey results Reasons for attending African EduWeek

54% Network with existing suppliers

99%

43% Find new suppliers

visitors stated their expectations were either met or exceeded

22%

83%

Purchase new products and solutions

Get the latest industry knowledge

31% Try out new equipment

Visitor statistics overview

15% Benefit from special offers and discounts

Satisfaction with African EduWeek

71% visitors will place orders following their visit to the event

54% visitors were part of the final decision making process

47% attended technical workshops and found them valuable

Value of the conference sessions

Delighted, it exceeded my expectations 51% Satisfied, it met my expectations 48% Dissastisfied, it didn’t meet my expectations 1%

Very valuable, I got a lot of knowledge and practical insights 55% Quite valuable, I got a fair amount of knowledge and practical insights 42% Not very valuable, I barely got any knowledge and practical insights 3% Not valuable at all, there was no benefit to me 0%

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www.educationweek.co.za

Interest by product sector

71%

53%

28%

BASIC EDUCATION

HIGHER EDUCATION

PUBLISHING

83%

30%

22%

TECHNOLOGY

INCLUSIVE EDUCATION

INTERNATIONAL PAVILION

Value of the free expo workshops Very valuable, i got a lot of knowledge and practical insights 52% Quite valuable, i got a fair amount of knowledge and practical insights 42% Not very valuable, I barely got any knowledge and practical insights 4% Not valuable at all, there was no benefit to me 2%

10 - 11 July 2014, Sandton Convention Centre, Johannesburg, South Africa

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“Education today it is unlike education in the past, it’s ever changing and the demands are such that we should keep pace. Coming here we learn a lot, the information we get can be taken back to our colleges to convince management to improve the environment of teaching and learning. It’s very painful for me to imagine missing this conference in any of the coming years” Raymond Langa, Senior Education Specialist, Capricorn FET College

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www.educationweek.co.za

EduWeek in the news!

African EduWeek received extensive media coverage prior, during and after the event. Media included radio, TV, online and print in specialist education, mainstream, national, international, business, technology and IT sectors. More than 50 journalists registered to attend the event.

The African EduWeek PR campaign produced and/or published: • 12 event press releases – themes included technology in the classroom, literacy, inclusive technology, the event conference, workshops and expo, China Day, neuroscience in teaching as well as partnerships with sponsors and SABC Education. www.educationweek.co.za/pressreleases • 26 exclusive interviews with speakers, partners, sponsors and exhibitors www.educationweek.co.za/interviews • 17 sponsor and exhibitor press releases www.educationweek.co.za/industrynews

Print & online:

extensive coverage and attendance, including ….

Television:

10+ interviews with sponsors, speakers, VIPs and organisers

Radio:

20+ interviews with sponsors, speakers, VIPs and organisers

10 - 11 July 2014, Sandton Convention Centre, Johannesburg, South Africa

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Getting social at African EduWeek

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www.educationweek.co.za

“African EduWeek was a huge success for The Study Cloud. The amount of business and networking was incredible and very refreshing. The Study Cloud will be in regular attendance year after year, I believe no serious player in the education or technology field could afford to miss the greatest education convention in Africa�

Ray Verster, National Sales and Marketing Manager, The Study Cloud

10 - 11 July 2014, Sandton Convention Centre, Johannesburg, South Africa

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African EduWeek conference SABC Education African EduWeek can proudly recognise the strides that were made in 2014 and it is now our vision to once again deliver a world class trade exhibition and conference that attracts visitors from Africa and beyond. It is imperative that all participants with a vested interest in education engage annually with the market on crucial matters live at the event and have on-going dialogue with the African EduWeek brand, using it as a platform to deliver solutions, best practices and identifiable tangible learning outcomes year round.

“Thank you again for the EduWeek conference. It was everything that I imagined it to be. The Department will definitely benefit from the information gained over the two days” Aamila Charles, Deputy Chief Education Specialist, Department of Education, Gauteng Province

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Our theme this year was, “Empowering teachers to deliver quality education everywhere”, a topic we will carry over into 2015. We plan to cater to an even bigger audience with more focus on practical sessions, with real learning results for the educator to include their own thought leadership development, through to pedagogy and core subject specific training.

We all realise the challenges faced within the sector and we all have an opportunity to improve what can and should be done. SABC Education African EduWeek, Africa’s premier education event, is the marketing leading platform, dedicated to education and to the educator. In 2015 we will continue to inspire, engage, teach and empower the African education sector.

www.educationweek.co.za

Keynote address The keynote session was attended by over 200 quality visitors and delegates. There were three presentations made by Videsha Proothveerajh, Country Manager for Intel, Dr Judy Willis, neurologist turned classroom teacher and Sheri Brynand, the first person in the world with Down Syndrome to qualify as a teacher. There was also a plenary discussion that comprised Dr Daya Chetty, head of SAPA Gauteng, Riaan Jonck, CEO of Pearson South Africa and Rehabeam Auala, Professor of Educational Management and Leadership at the University of Namibia.

A common trend discussed was the need to change African education, and to achieve this the private sector together with teachers and governments need to cooperate. Everyone was in agreement that although progress has been made inimproving African education, the millennium goals were still unattainable and that corporate Africa, African governments and their educators needed to join forces to bring about the needed change.

Videsha Proothveerajh’s closing statement rang true, not only for the keynote session but for SABC Education African EduWeek in its entirety, “I have spread my dreams under your feet; Tread softly because you tread on my dreams.” A statement she said was true for all African learners as “each day through pure innocence, they lay their dreams at their educator’s feet.”

Millennium goals – how are we tracking?

• Goal 1: Early childhood care and education -- 1 in 4 children under 5 suffers from malnutrition • Goal 2: Universal Primary Education -- In Sub-Saharan Africa, only 23% of poor, rural girls complete primary education • Goal 3: Youth and Adult Skills -- 69 million adolescents are not in school • Goal 4: Adult literacy -- 774 million adults are illiterate – 2/3 are women • Goal 5: Gender parity and equality -- There are fewer than 9 girls for every 10 boys: in 17 countries at primary level, in 30 countries at secondary level • Goal 6: Quality education -- Need for quality education a continuous process

New goals are to be tabled in September 2015

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Conference learning outcomes Leadership and development

Maths and science

Delegates and speakers were in agreement that perceptions need to change and that the responsibility for teaching development lies with the individual teacher’s desire to continually improve. Educators were encouraged to step out of their comfort zones and embrace the new challenges of the modern education professional.

Case studies of low cost teacher training were presented, including a case in Ghana, and discussions focused on how to effectively implement these success stories in countries across Africa.

The effective teaching of maths and science is one of the greatest challenges in basic education not only in South Africa, but across Africa. The EduWeek sessions focused on engaging teaching strategies to alleviate the perceived fear associated with teaching maths and science among classroom teachers. A critical issue that affects the teaching of these core subjects is learners’ attitude. A valuable learning outcome from these sessions was that teachers should effectively plan lessons to make them more enjoyable for the learners, thus altering their long term attitude towards the subjects.

Socio-economic issues

Technology

This panel discussion dealt with the direct impact of external socioeconomic factors on education in the classroom. Key topics were basic norms and standards for sanitation, HIV/AIDS and how to enhance the quality of education in underprivileged schools. The sessions focused on how basic materials can be used creatively to enhance the learning experience and how role playing and creating games around the curriculum can help fill the gap in schools with little or no technology. These sessions provided some excellent take-home skills for teachers to overcome the socio-economic challenges they face in their learning institutions.

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Technology will continue to play an enormous role in the development of education in Africa. These highly interactive sessions showcased the latest in classroom technology and best practice for effective integration into the learning environment. Conference delegates were introduced to the most up-to-date technology. The bringyour-own-device sessions also illustrated how a teacher, with the right tools and training, could transform something as ordinary as a cell phone into an effective and powerful instrument of learning in the classroom.

www.educationweek.co.za

E-learning This session looked at defining e-learning and best practice for the effective implementation of e-learning in the classroom. An emic perspective of e-learning was offered, as well as some insight into the benefits and pitfalls e-learning brings in different education contexts. When prompted, many delegates could not clearly define or had the wrong understanding of what e-learning was.

It was therefore suggested that e-learning needs to be defined for education in Africa. Another prevalent topic addressed the need for interactive multi-media to be used to teach educators how to use e-learning effectively in their classrooms.

Training and vocational education and training colleges For the first time, delegates in this session were given the background to Further Education Training Colleges and the changes in the new model of Training and Vocational Education Training Colleges. Not only were the changes in the FET model explained but also the role of the Department of Higher Education and Training. Private corporations were called upon to support the change and improve the perception of the colleges by assisting learners from TVET Colleges through internships – translating their education into meaningful employment.

Inclusive education Edit Microsystems headed up this engaging session, showcasing how technology is used to remove barriers in inclusive education and learner participation. The expert panel comprised parents of children with disabilities and people with disabilities who had progressed through the South African education system. Individual case studies offered real testimony of the innovative education tools and technologies Edit Microsystems demonstrated at African EduWeek. This session was particularly popular with delegates as the key objective of many education institutions includes improved accessibility for learners with disabilities.

Literacy Mother tongue education and its importance in learning were at the forefront of this discussion. Panellists were of the opinion that a student was better equipped to learn other subjects when able to speak and learn in their own language. Furthermore, prioritising the home language did not put learners at a disadvantage on a global scale as another widely spoken language in the country (i.e.

South Africa – English) would also be prioritised. The panel agreed that this needs to be implemented during early childhood development, through higher education and in the world of work.

10 - 11 July 2014, Sandton Convention Centre, Johannesburg, South Africa

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China open day China Educational Instrument & Equipment Corporation (CEIEC) “We met a lot of visitors on our stand, representatives from primary schools to colleges, from teachers to principals to distributors. The China Day on our stand was very successful. We hosted the Deputy Minister of Basic Education, the Gauteng MEC for Education as well as the Consul from the Embassy. We think it was a good way to introduce Chinese products and to get to know each other and we had groups visit us from other African countries so we see great potential” Rebecca Tang, Deputy General Manager of CEIEC “2014 is the Year of South Africa in China and next year is the China Year in South Africa; This is a hugely significant undertaking made by our two Presidents in 2013 to mark our 15th anniversary of cordial diplomatic relations between our two countries.

DBE and CEIEC signed an MoU in April 2014 to specifically collaborate on Mathematics, Science and Technology equipment. DBE appreciates these collaborations and will be working very closely with CEIEC in cementing the bilateral relations and educational equipment exchange programmes.

I look forward to working with you in further strengthening the bonds of friendship and mutual understanding which our two nations enjoy” Mr Enver Surty, South African Deputy Minister of Basic Education

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www.educationweek.co.za

Networking function Sponsored by The networking and prize giving function, sponsored by RISO Africa, took place on 10 July following a busy first day at African EduWeek. The function brought together over 200 attendees, including exhibitors, speakers, delegates and visitors in a relaxed environment designed to connect key stakeholders in the education community to share best practices, exchange ideas and promote new business opportunities.

The networking function also played host to the presentation of some fantastic prizes from our 2014 exhibitors to lucky delegates and visitors.

Event gold sponsor, Neotel, gave away 5 Prestigio Tablets complete with maths and science content from N2 Education Hub. 365 Edu Group gave 5 fully equipped and multi-awarding Learn Tabs to one school. Last, and by no means least, ORT SA gave away a Basic Microsoft I.T training computer course to a school for 35 students and 35 teachers. The course includes Word and CV writing, Excel and basic budgets, Outlook Explorer and researching on the internet, PowerPoint and Presentation skills and was valued at a staggering R66 500.

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Introducing the next phase of EduWeek Our unwavering dedication and vision to ensure African EduWeek is the premier education event in Africa is stronger than ever.

Having secured an incredible 92% onsite rebooking our objective is to grow the event further moving into 2015. Our core sectors, Technology, Publishing, Stationery and Basic & Higher Education, will each welcome new brands who will complement the already strong offering, giving visitors a broader range of products and services to compare and ensure they then make the right choice for their learning environments.

2015 will also see the introduction of two new sectors, Safety & Security and Sustainability, further enhancing the product offering, knowledge sharing and learning’s available to the visitors.

Not only will the focus be on increasing our exhibitor profile, but almost as importantly, we will be adding more free to attend practical workshops where teachers themselves can go back to school and have the opportunity to learn new teaching methods and best practices from education mentors.

Since African EduWeek 2014 our phones are ringing off the hook, our mailboxes are inundated and our appointments are filling up thick and fast. The heightened brand presence and growth opportunities that the EduWeek 2014 has created for UC- Wireless’ within the education sector has way exceeded our expectations. Thank you African EduWeek for catapulting UC-Wireless into a new dimension and higher level of credibility.

To complement the strategic growth and development of African EduWeek we are seeking new industry experts to join our Advisory Panel, ensuring our conference and workshop content remains relevant and the EduWeek expo is a valuable investment of time for our visitors. We invite those who have a vested interest in the development of the education sector to apply their experience and expertise to the EduWeek project by joining the esteemed Advisory Panel. The roles of the panel will include the continued development of current and new sectors at African EduWeek 2015, assisting with the introduction of the EduWeek Education Awards and helping to deliver the long term vision of the EduWeek project.

Get in touch with us to get involved and to be a part of SABC Education African EduWeek 2015.

Tanya Jackman Event Director

Michael Berger, Head of Education, UC-Wireless

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www.educationweek.co.za

Already exhibiting at EduWeek 2015

For sponsorship & exhibition opportunities contact Tanya Jackman, tanya.jackman@spintelligent.com, +27 21 700 3524 * correct at the time of print - September 2014

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Linking Africa to the world Africa has the potential and resources to become a world economic powerhouse. In order to achieve this, we need a quantum leap in technology which can only be achieved through the acquisition of knowledge, which the world is able to share.

We therefore extend invitations as part of our strategy to the rest of the world to converge on South Africa at SABC Education African EduWeek in 2015 to engage and accelerate educational excellence in Africa.

Being the year of China in South Africa, CEIEC, better known as CHINA DIDAC and executive member of WORLD DIDAC, is partnering with SABC Education African EduWeek for a second year with a bigger pavilion and interaction in the conference, to share China’s experiences and most recent developments that have seen the arrival of what is now known as the Asian Century.

Along with official agents in South Korea and Turkey, we are poised to see suppliers from at least three major export countries engaging local distributors to stimulate the supply of quality educational equipment into the African market.

We are confident that educators from South Africa and Sub-Saharan Africa, as stewards of Africa’s future political, economic and social leaders, will access innovative technological methodology and equipment with their peers from around the world to form a lifetime direct network, able to do for this generation what our forbearers could only have imagined.

Spintelligent and its partners, sponsors and stakeholders at SABC Education African EduWeek share a common belief, “an investment in education is an investment in the future”. If we can perceive it and if we can believe it, then together we will achieve it.

Please contact me should you wish to discuss becoming a reseller or distributor for an international company.

We look forward to welcoming the world and all of you to SABC Education African EduWeek 2015.

Edgar Baron International Trade Relations Director e: edgar.baron@spintelligent.com | t: +27 21 700 3530

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www.educationweek.co.za

Thank you to our 2014 sponsors Diamond sponsor

“EduWeek is the premier education event in the region which provides a platform for leading education solution providers to showcase the latest advances in education pedagogy, technology, content and teacher training�

Videsha Proothveerajh, Country Manager, Intel

Platinum sponsors

Gold sponsors

Silver sponsors

Bronze sponsors

10 - 11 July 2014, Sandton Convention Centre, Johannesburg, South Africa

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See you at African EduWeek 2015!

1 – 2 July 2015 Gallagher Convention Centre, Johannesburg Share your experience and help shape the future of African EduWeek!

Tweet us @african_eduweek

www.educationweek.co.za 24

www.educationweek.co.za