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All The Info To Make A Well Informed Decision Digital Innovations How Digital marketing has created new opportunities for small business owners

Golden Opportunity The golden opportunity answer their questions when they ask Google

10 years Proven A proven digital system for 10 years

Simple Works

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Big Mistake The big mistake of how youâ&#x20AC;&#x2122;re letting 80% of your business not find you ...SEO

Website Not Working Why your website is not producing the results it needs Page 4

New Concept in Sales How to Answer All Your Customers Questions Before They Meet You!

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Why simple produces greater results Page 3

How to Brand your Business on Google New concept in digital marketing called logo branding videos This

is Darrell Backen with an explanation of my 10 steps on how to be different with digital marketing. Step #1: plan to be found

systems where you are 50 to 70% of the first page of Google with a combination of multimedia, multichannel, and multiplatform marketing, so you stick out. You're the most dominant feature on the page.

Step #4: answer all the questions the person is likely going to have before they ever call you. You get the same questions over, and over, and over again. What I do is I set up an interview with you. There are 10 little videos that answer the 10 most asked questions. Basically I put the SEO in them, ! Step #3: instant recognition of your logo so when people are looking for that question, your as it is appearing on the first page of Google. I've video pops up and answers it. Very effective. developed a system that I call logo branding so that when people search for what you do, your ! Step #5: inform and educate with an logo appears on the first page of Google. They education-based channel. I build a separate click on it, and an instructional video showcasing channel for you that answers all t h e everything that your company's about follows it with a link to your website.

everywhere. How would you do this? I research up to 800 long tail key words. Most companies do 5 or 6, and it's a fraction of the market that needs to be done. Step #2: have the best visual first impression. When people open the page of Google from their search, are you just one of 12 companies there with text? No. I have developed

questions that they wouldn't even ask

A target readership of Hundreds of Thousands 100% Employed 100% Commuters

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NEW VIEW

A Different Digital Method How to Brand your Business on Google New concept in digital marketing called logo branding videos This

is Darrell Backen with an explanation of my 10 steps on how to be different with digital marketing. Step #1: plan to be found everywhere. How would you do this? I research up to 800 long tail key words. Most companies do 5 or 6, and it's a fraction of the market that needs to be done. Step #2: have the best visual first impression. When people open the page of Google from their search, are you just one of 12 companies there with text? No. I have developed systems where you are 50 to 70% of the first page of Google with a combination of multimedia, multichannel, and multiplatform marketing, so you stick out. You're the most dominant feature on the page.

Click On Icons to

Watch Videos App: www.dob.tel

! Step #3: instant recognition of your logo as it is appearing on the first page of Google. I've developed a system that I call logo branding so that when people search for what you do, your logo appears on the first page of Google. They click on it, and an instructional video showcasing everything that your company's about follows it with a link to your website. Step #4: answer all the questions the person is likely going to have before they ever call you. You get the same questions over, and over, and over again. What I do is I set up an interview with you. There are 10 little videos that answer the 10 most asked questions. Basically I put the SEO in them, so when people are looking for that question, your video pops up and answers it. Very effective. ! Step #5: inform and educate with an education-based channel. I build a separate channel for you that answers all the questions that they wouldn't even ask about. Because you're the expert of your industry in your particular industry, you can answer questions before they even think of it. You are creating an area where they are now informing and educating themselves on your product so they can buy with confidence. People want to have one thing. Give me all the information I need to make a wellinformed decision. That's what they want. They want information. Step #6: answer any questions that people might ask of Google. When they're asking Google a question, supply a video that answers that question. I can create the SEO so that it shows up. ! Step #7: keep the new clients with your app. I've created new apps that are specific to your company and has your education-based channel in it as well as all your questions. There's also a thing in there that when people click on the map, it gives them turn-by-turn directions by car, by bus, or by walking to your office or store. It works on the GPS of their phone. Step #8, the sale is the start of relationship, not the end. With your app, it ensures that they keep, use it, and are likely to buy your other products because now they have an access point to see what else you can offer them. You're going to be giving them, with your app, education videos on what other products they can use.

! The #1 source of business is past business. Getting something online is very good, but recognize it's always going to be a small percentage of your total gross revenue. Your #1 source for revenue is repeat business and referrals. This system is designed for that. Step #9, use the built-in referral system with the app so they can give you great referrals and instant referrals. When they like your products and services, ask them to share it. It's one click, one button, and that simple. It goes to all of their friends and family on their social media.Watch Videos

Click To See Books On Amazon

1.855.216.6010

A Different Digital Method How to Brand your Business on Google

Click On Icons to

New concept in digital marketing called logo branding videos

Watch Videos

This

App: www.dob.tel

! Step #3: instant recognition of your logo as it is appearing on the first page of Google. I've developed a system that I call logo branding so that when people search for what you do, your logo appears on the first page of Google. They click on it, and an instructional video showcasing everything that your company's about follows it with a link to your website. Step #4: answer all the questions the person is likely going to have before they ever call you. You get the same questions over, and over, and over again. What I do is I set up an interview with you. There are 10 little videos that answer the 10 most asked questions. Basically I put the SEO in them, so when people are looking for that question, your video pops up and answers it. Very effective. ! Step #5: inform and educate with an education-based channel. I build a separate channel for you that answers all the questions that they wouldn't even ask about. Because you're the expert of your industry in your particular industry, you can answer questions before they even think of it. You are creating an area where they are now informing and educating themselves on your product so they can buy with confidence. People want to have one thing. Give me all the information I need to make a well-informed decision. That's what they want. They want information. Step #6: answer any questions that people might ask of Google. When they're asking Google a question, supply a video that answers that question. I can create the SEO so that it shows up. ! Step #7: keep the new clients with your app. I've created new apps that are specific to your company and has your education-based channel in it as well as all your questions. There's also a thing in there that when people click on the map, it gives them turn-by-turn directions by car, by bus, or by walking to your office or store. It works on the GPS of their phone. Step #8, the sale is the start of relationship, not the end. With your app, it ensures that they keep, use it, and are likely to buy your other products because now they have an access point to see what else you can offer them. You're going to be giving them, with your app, education videos on what other products they can use.

Click To See Books On Amazon

1.855.216.6010

A Different Digital Method

What is the new publication called IdeasTV Answers in the video What is the concept of over lunch Why would you deliver it to the lunchrooms of major businesses in the business Parks What is the estimated readership Where else would it be effective waiting rooms doctor offices dentist offices Are there instructions on the cover where to put the over lunch idea book Is it a magazine How is this different from a magazine Why would people keep and use it instead of throwing it out with the junk mail Is it a gloss publication What size is the publication How was it different than traditional direct-mail If I was going to send a full color flyer to these same areas what would the cost be I understand that you have merged digital marketing with traditional print marketing how is that done How did you come up with this concept Has this been done before Tell me how it works What features are built into the direct mail piece Where is it delivered to how is it delivered Are there directions on how to use the digital marketing section How do you add the app to your smart phone If a person is reading the magazine and sees something they like How did they do to get that info on their Smart phone Does every company in the magazine have a listing in the digital app

ideas... Tell Your Whole Story How to Answer All Your Customers Questions Before They Meet You! New concept in publishing merges print with digital media so you give all the info

internet, but then they'll still have to have somebody in front of them. However, this is designed to replace that. Get the information they want, they can make their own mind up. Robert: What is the format? What would you format be for this publication? Darrell: We considered a magazines format, but there wasn't enough room to put all that questions in there. We decided to go with a tabloids format similar to Business in Vancouver's in a tabloid, so's the Courier. All of these however, we decided to go with a different type of format that there are no, there are no little ads in it. It's not filled up with stories and all of that set stuff. This is total purpose is to share your knowledge with the prospective reader. That's it. It's not meant to be entertaining, it's not something they'd pick just to glance through. It's really an eight to 12 page flip through. They see you, they like you, they buy from you. Simple. Robert: How is it that digital marketing is merged with this publication? Darrell: What we do is we create a specializing in apps called Dovetails. We can create a system that has that ... Robert: Does that interface with the

Robert: Hi Darrell. I hear you have a new publication coming out called INNOVATIONS and your subtext is to improve your business. Can you tell me a little bit of what you can do for the average small business? Darrell: Yes, this a new concept that we're taking a method of merging print with digital so that you can get all the information in basically less than 30 seconds when they glance through the page. Robert: That's just pretty good, combining the print and the digital side together. Darrell: That's right, it's a new concept. Robert:Can you evaluate your tagline, all the information you'd want to make a well-informed decision? Darrell: This is the concept of it is that when people want information, they want all the information and they don't want to spend a lot of effort getting it, so they can make a well-informed decision. People, when they enough information, they make their own mind up. They don't need to be sold. That's the concept of it. You're educating them, you're not selling them.

“Give me all the information I need to make a well informed decision ..” Robert: Very much so, Darrell. What about the customer just not going to Google and finding out, let's say I wanted to know about how to become a vegan or whatever? Darrell: That is the number one question that people ask me, "Why don't we just do it on Google?" Because I've been a specialist for 10 years of placing on the first page of Google. However, if it's not in their mind to look for it, they'll never look for it. The purpose of the paper is to spark the idea. Oh, that's interesting, yes. They get the information, then they will go to Google. They will check it out, but people don't wake up in the morning just like digital marketing. Nobody wakes up and says, "Oh I think I need digital marketing." They need their house painted, or they need a problem solved, but they'd never think of ... or for instance, a company that we deal with has a solution to odors. But people don't think in that way. They're not looking online for that. That's the reason. Robert: Right, I see. I do agree with that, that's quite good. INNOVATIONS answers up to 10 to 20 questions people most usually ask on a sales call? Darrell: Everybody, if you think of your average sales call when you go and you finally get there, and it takes two or three days of putting it together, you sit there and you talk for half an hour to an hour, and you're going through all the features and benefits of what you sell, and you're answering their questions. That's what a typical sales call is. Extremely expensive because people don't end up doing that many sales calls. It's a necessary feature, it needs to be done. People will go, they'll search the

existing ... Darrell: Yeah, it's a simple two to three digit app. It's pretty easy to use. Robert: That's successful what you're doing? Darrell: Yeah, works very well. Robert: How are the videos implemented into the publication?

go into a major publication it's $20,000 for a doublepage spread. That's out of the [inaudible 00:05:17] for most people, but here's a little secret. I've been publishing for years, and I was in advertising. That's how I got into this. I found out the cheapest charge of any publication of a paper. So I give the paper away almost. It's not expensive. The cost for your ad billings traditionally go into sales, operations, people writing stories, people collecting your money, all these other operations are 70% to 80% of the cost. Your actual print and delivery run 20% to 30%. Robert: Darrell, how does the paper work on the AIDA principle? Darrell: Okay, AIDA is attention, interest, desire, action. This is the benefit if when you look at a full-page ad, the title. People scan every publication and they only read the title. If the title attracts their interest, that the attract. Then you get the interest. All the subtitles, and the little quote blocks, that creates the interest. The desire, when they get the digital and the action. Once they've gone to there, there's instant message that they don't have to [inaudible 00:06:29] and copy your website. It's all digital. It's very simple to action. That's it. Robert: Thanks Darrell, for this morning and I appreciate all your information. Sounds very, very interesting. With the limited ad budgets that small companies have, some even $10,000, is there a place for the little small company in there too? Darrell:One of the main features of this is that I believe that I'm the first advertiser that's got the same problem that [crosstalk 00:07:02] Robert: What would a page run me? What would a full page ... Darrell: Depends on what market you want to go after, but ... Robert: T h e whole thing. D a r r e l l : Traditionally is traditionally would be something that we'd have to sit down and work out a fee that would work well for you. But traditionally 10% to 20% of a traditional magazine or paper. Robert: O k a y , thank you again.

“ D i g i t a l Magazine is conveniently located ..”at the top of the

“Watch Videos with a simple 2 digit Code www.1b.tel.” Darrell: The videos are implemented because I create a digital magazine that when they click on the magazine, there's a picture of the video, and they click on it and it takes it right to the video. Everything's right inside it, all digital, click to view. That's it.

Robert: How does this double page pullout or spread work for you? Darrell: Very, very seldom do you ever see a double page spread in a newspaper or in Business in Vancouver or any of these things because traditionally they're extremely expensive. Then if you

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