BUSINESSIINNOVATIONS
BUSINESSINNOVATIONS
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Education Based Marketing New Way To Have Google Answer By Darrell Backen
Logo Branded Video Answers The Questions people
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Business Innovations: Darrell, can you tell me a little bit more about the educational base marketing program you've got going on?
most often ask. If you look at a phone system, how do you put the Christmas greeting on? How do you transfer to another call? How do you put "We're on holidays for two weeks?" Business Innovations: Sort of the details.
Darrell: Yes. What we have is a system that has been developed, one of the customers that we did before was Samsung. You type in how to use business phones, not Samsung, just business phones, anywhere in the world, a series of videos pop up. What it is is it's linked to a map that we built that answers the questions that people
Darrell: The details. It's an operations app. This is part of education. Instead of selling people, you answer their questions. What's the major problem with companies? Staff turnover. What it is is that when a new person starts, you give them the app and it answers all their questions because they are putting
an app that runs like the remote control for the TV. When you want to find out what to watch on TV, you scroll down, you look what you want, and you click on it. Same with this app. You scroll down, find what you want, and click on it. You don't need to watch everything. We've made it very user-friendly. Darrell: Why education-based marketing? When you educate people, you build trust, you build loyalty, and you have credibility. In this particular case, the Samsung dealer had a phone call and the fellow says "I want the 7200." He says "Okay, who's your