BUSINESSIINNOVATIONS
BUSINESSINNOVATIONS
Watch this interview on IdeasTV
Education Based Marketing New Way To Have Google Answer By Darrell Backen
Logo Branded Video Answers The Questions people
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Business Innovations: Darrell, can you tell me a little bit more about the educational base marketing program you've got going on?
most often ask. If you look at a phone system, how do you put the Christmas greeting on? How do you transfer to another call? How do you put "We're on holidays for two weeks?" Business Innovations: Sort of the details.
Darrell: Yes. What we have is a system that has been developed, one of the customers that we did before was Samsung. You type in how to use business phones, not Samsung, just business phones, anywhere in the world, a series of videos pop up. What it is is it's linked to a map that we built that answers the questions that people
Darrell: The details. It's an operations app. This is part of education. Instead of selling people, you answer their questions. What's the major problem with companies? Staff turnover. What it is is that when a new person starts, you give them the app and it answers all their questions because they are putting
an app that runs like the remote control for the TV. When you want to find out what to watch on TV, you scroll down, you look what you want, and you click on it. Same with this app. You scroll down, find what you want, and click on it. You don't need to watch everything. We've made it very user-friendly. Darrell: Why education-based marketing? When you educate people, you build trust, you build loyalty, and you have credibility. In this particular case, the Samsung dealer had a phone call and the fellow says "I want the 7200." He says "Okay, who's your
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"What is your best source of new customers?" “Oh, it's word of mouth." rep?" "There's no rep. I watched all your videos online. It all made sense to me and I don't have time to waste. That's what I want. Go set it up on Tuesday." Business Innovations: That's excellent, Darrell.
him giving your app, you've had it for years because it costs you nothing. It was just in the situation . It was done. What else would you have?
Darrell: That's the benefit. Business Innovations: That leads me into my next question, Darrell, which really pertains to, your website's really not enough, how do I dominate the first page of Google and multimedia channels, and all that? Darrell: Being the first page of Google, while this is very important, being top of mind with all of your existing customers and getting referrals is far more productive. If you ask any business person "What is your best source of new customers?" "Oh, it's word of mouth." What do they do to build that? Nothing. They just expect they will. People do not carry your name, your phone number, and every detail about you. For instance, a fellow who painted a house, "I got my house painted, he was a great guy." "What's his name?" "Can't pronounce it." "Is he in the phone book?" "Maybe, I don't know." I couldn't spell his name, I don't have his name, his address, his website, or anything like that. Whereas, if you've developed a rapport with this person by
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Darrell: Google Maps, there are many tools that Google has, and they're fantastic tools, but everybody knows there's no 1-800-Help Google. It can't, there's no textbook on Google. They change their mind every three months. They change everything every three months. But, what I've found, because I spend tens of thousands of hours on this, it's been a lifelong experience, I found what works. I've probably done seven or eight thousand things that don't work. The things that I share with my clients are the ones that do work. I do this as a major project and I found there is no school to go to. By the time it's in a textbook, it's gone. Business Innovations: Darrell, can you explain a little further on this maximizing your effective Google Map placement?
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Steve Jobs
Business Innovations: The thing that I'm really curious on is maximizing, how you maximize your affect to Google Maps.
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“Quality is much better than quantity. One home run is much better than two doubles.”
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Darrell: Google has fantastic tools. Unfortunately, they don't have a user manual. There's no textbook that says how to use it. What you have to do, one of the services I provide is setting up your Google Maps section. They've changed their mind on the name of it over the last five years about six different names. It used to be called Google Places, Google, six or seven, now it's called Google Your Business. It was always the same thing. It used to be linked to your Google+. There's all different factors. The one main factor is it's still connected to your Gmail account. Darrell: This could be set up, if you got maximum effectiveness on it, it'll serve every city that you serve. All over the city or different cities. Without having an office there because there are sections that you can set up there. It can have videos in there. It can have your text in there. It can answer a lot of questions. The number one thing about it is that Google gives priority to what Google owns, and they own the maps. Business Innovations: Darrell can you tell me a little bit more about the branding and how branding your branding system benefits your company? Darrell: I've developed a specific system I call Logo Branding. What it does is when customers search what you do, not your company name, but what you do, the logo of your company
Branding: it's about being different, not necessarily being better. Steve Jobs
appears in the first page of Google, followed by a video. The video can be set up with a click to call app assigned to it, which will give them access to your website, your Twitter, your LinkedIn, all your social media, and a direct map to your store. I've developed this far beyond the usual methods. This is something I've uniquely developed that is proprietary to me. Business Innovations: Excellent. Darrell can you explain how to find my customers? There was a way to find the best customers.
Classification, I have systems where I can research it and give you a list of the companies that you can do a dedicated program to go after the ones that pay. There's no use spending all your effort going after somebody who doesn't have the money, who doesn't have the credit, and doesn't have the need for your services. We just go after the cream of the crop.
What is Great Design? “Design is not just what it looks like and feels like. Design is how it works.� Steve Jobs
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Darrell: What you're probably talking about, Business Innovations, is that with the 80/20 rule, most of your business comes from your top 20%. Business Innovations: That's it, yeah. Darrell: What I did is I sat down and said "Birds of a feather flock together." If you've got a company that does one type of thing, and he's your number one customer, I have a system to find other companies that are in the exact same market category that they are and you can service them as well. Now, it's done by an SIC code, Standard Industrial
Business Innovations: Darrell, how can I have 80% of my ad costs covered?
was the guy paying the bucks. I know what it's like to figure "Am I going to pay ad dollars, or pay the rent?" I've been there. You've got to put food on the table? Or you're going to risk? I remember a time, this is back in the eighties when I started all this, I said to my ad rep, the fellow who was selling me the advertisement, I said "It's just not working." He said "Advertising is accumulative." I said "So is your ad bill. This isn't working and it's costing me a fortune. An arm and a leg."
Darrell: This is a thing I developed because originally I was an advertiser. I
Darrell: That's when I decided to research and put something together that
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would work better. That's what I did. The system that I put together, I ended up putting several companies together that shared the same target market and sharing the cost with others. I've done this many, many times over the past thirty years. It works very well. Business Innovations: Darrell, can you explain a little bit of the 800 long tail key word variations for your market segment? Darrell: This is one of the most misunderstood things about digital marketing, SEO, Search Engine Optimization. Some people use two, or three, or five key words they put in their website and they wonder why they're not getting much business. The truth of the matter is is that, I don't invent these key words, they're software, I just buy it. I research it, I buy it, and I use it with the most plausible way that'll work.
times more results. Painters, compared to painter. Business Innovations: Oh, wow. Darrell: House painter, or house painters, you've got to look at the, this has been around for fifteen years.
Darrell: They have, basically, for instance, a painter, they put in House Painter, the number one thing is House Painting. That's what is the top SEO word. The other thing is is of you've got a house that is one specific area, you've got a heritage, Queen Anne, Victorian Queen Anne home that you want restored, if you have that as a long tail key word, that's a customer. If you specialize in that, that is the only person who's going to find it.
Darrell: That's what it is. I have a program where I research up to eight hundred, and I share these with my customers. I don't believe in this Wizard of Oz thing where they say "I'm the super expert and you My Different Approach to Digital Brand Marketing A New Form Of Logo Branding Visually Dominates Page 1 have to pay me Watch my demo video on my app: http://b1.tel/ all the time." I Mobile Works on Both Desktop share with my clients this is what it is. There is no big screen Type How to Use on the wall and Business Phones I'm not pulling To See It Live! the numbers in the back. I share with them, because I was a business owner. I know what it's like. Give me the facts and don't How Darrell Backen’s Branding Approach Is Different give me the • Market to the World... Logo Branding Places Page 1 Around The World razzle dazzle. • No Website can do that! • Be First Seen on Search Results and Dominate Page 1 That's what I do. For referrals… people remember your Logo when they search the internet • • For repeat business…people search and remember your Logo!
I work for several companies on a part time basis setting up this specialed form of digital marketing. This system is result of 7 years of reseaerch and development Watch the demo video http://b1.tel/ see the world wide results I have accomplished. 1.855.216.6010 https://ca.linkedin.com/in/darrellbacken
Do You See the Value Of Your Logo Showing Up Like This?
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Darrell: Yeah, this is another system that I've developed is that once you've developed your website and you've developed your
Business Innovations: The average person wouldn't know that.
Darrell: I'll give you some examples. The difference between painter and painters with an s on the end is seventeen
Darrell Backen darrell@darrellbacken.com
Craig's List and how could you do marketing programs that place on the first page of Google?
Business Innovations: Darrell, can you explain a little bit further on
maps, and you've developed the other things that you can have on them, it's seven other digital tools that will place on the first page of Google. My objective all the time is to control the first page of Google. Everybody's worried about getting the website up there, it's only one of ten. I want ten of ten. I have done seven out of ten. I've done it where the first five pages were controlled by clients of mine. There is a promise. Once you've put your competition on page two, you've eliminated them. People don't go to page two. They see you four, five, six times on page one, they figure you're the biggest guy on the block. Darrell: How do you do that? You've got to have different digital tools that will place. They include Kijiji, Craig's List, ActiveRain Super Blogs, all of these things. I develop them all for you. It is appearing on the first page of Google. I've developed a system that I call logo branding so that when people search for what you do, your logo appears on the first page of Google. They click on it and an instructional video showcasing everything that your company's about follows it with a link to your website.