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BUSINESSIINNOVATIONS

BUSINESSINNOVATIONS

Watch this interview on IdeasTV

Education Based Marketing New Way To Have Google Answer By Darrell Backen

Logo Branded Video Answers The Questions people Business Innovations: Darrell, can you tell me a little bit more about the educational base marketing program you've got going on?

most often ask. If you look at a phone system, how do you put the Christmas greeting on? How do you transfer to another call? How do you put "We're on holidays for two weeks?" Business Innovations: Sort of the details.

Darrell: Yes. What we have is a system that has been developed, one of the customers that we did before was Samsung. You type in how to use business phones, not Samsung, just business phones, anywhere in the world, a series of videos pop up. What it is is it's linked to a map that we built that answers the questions that people

Darrell: The details. It's an operations app. This is part of education. Instead of selling people, you answer their questions. What's the major problem with companies? Staff turnover. What it is is that when a new person starts, you give them the app and it answers all their questions because they are putting

an app that runs like the remote control for the TV. When you want to find out what to watch on TV, you scroll down, you look what you want, and you click on it. Same with this app. You scroll down, find what you want, and click on it. You don't need to watch everything. We've made it very user-friendly. Darrell: Why education-based marketing? When you educate people, you build trust, you build loyalty, and you have credibility. In this particular case, the Samsung dealer had a phone call and the fellow says "I want the 7200." He says "Okay, who's your Go Back To Index

BUSINESSIINNOVATIONS

"What is your best source of new customers?" “Oh, it's word of mouth." rep?" "There's no rep. I watched all your videos online. It all made sense to me and I don't have time to waste. That's what I want. Go set it up on Tuesday." Business Innovations: That's excellent, Darrell.

him giving your app, you've had it for years because it costs you nothing. It was just in the situation . It was done. What else would you have?

Darrell: That's the benefit. Business Innovations: That leads me into my next question, Darrell, which really pertains to, your website's really not enough, how do I dominate the first page of Google and multimedia channels, and all that? Darrell: Being the first page of Google, while this is very important, being top of mind with all of your existing customers and getting referrals is far more productive. If you ask any business person "What is your best source of new customers?" "Oh, it's word of mouth." What do they do to build that? Nothing. They just expect they will. People do not carry your name, your phone number, and every detail about you. For instance, a fellow who painted a house, "I got my house painted, he was a great guy." "What's his name?" "Can't pronounce it." "Is he in the phone book?" "Maybe, I don't know." I couldn't spell his name, I don't have his name, his address, his website, or anything like that. Whereas, if you've developed a rapport with this person by

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Taxi Near Me goo.gl/UEgBF6 Bus Stops Near Me goo.gl/KuC74J Gas Station Near Me goo.gl/KHxrFT Medical Clinics Near Me

Darrell: Google Maps, there are many tools that Google has, and they're fantastic tools, but everybody knows there's no 1-800-Help Google. It can't, there's no textbook on Google. They change their mind every three months. They change everything every three months. But, what I've found, because I spend tens of thousands of hours on this, it's been a lifelong experience, I found what works. I've probably done seven or eight thousand things that don't work. The things that I share with my clients are the ones that do work. I do this as a major project and I found there is no school to go to. By the time it's in a textbook, it's gone. Business Innovations: Darrell, can you explain a little further on this maximizing your effective Google Map placement?

goo.gl/nDwFyM Banks Near Me goo.gl/GNLx1V Border Wait Times goo.gl/W6foy1 Shopping Centers Near Me goo.gl/Ztz6eu

Ferry Wait Times goo.gl/iE3m4X Pets, Kids, Movies, Kitchen, Recipes, Travel r1.tel Conversions $ and Metric d1.tel Ideas Brochure Book brochurebook.tel

Steve Jobs

Business Innovations: The thing that I'm really curious on is maximizing, how you maximize your affect to Google Maps.

Bike Routes Near Me goo.gl/gFSuwf

“Quality is much better than quantity. One home run is much better than two doubles.”

BUSINESSIINNOVATIONS

Darrell: Google has fantastic tools. Unfortunately, they don't have a user manual. There's no textbook that says how to use it. What you have to do, one of the services I provide is setting up your Google Maps section. They've changed their mind on the name of it over the last five years about six different names. It used to be called Google Places, Google, six or seven, now it's called Google Your Business. It was always the same thing. It used to be linked to your Google+. There's all different factors. The one main factor is it's still connected to your Gmail account. Darrell: This could be set up, if you got maximum effectiveness on it, it'll serve every city that you serve. All over the city or different cities. Without having an office there because there are sections that you can set up there. It can have videos in there. It can have your text in there. It can answer a lot of questions. The number one thing about it is that Google gives priority to what Google owns, and they own the maps. Business Innovations: Darrell can you tell me a little bit more about the branding and how branding your branding system benefits your company?

Branding: it's about being different, not necessarily being better. Steve Jobs

the first page of Google, followed by a video. The video can be set up with a click to call app assigned to it, which will give them access to your website, your Twitter, your LinkedIn, all your social media, and a direct map to your store. I've developed this far beyond the usual methods. This is something I've uniquely developed that is proprietary to me.

Business Innovations: Excellent. Darrell Darrell: I've developed a specific can you explain how to find my system I call Logo Branding. What it does customers? There was a way to find the is when customers search what you do, best customers. not your company name, but what you do, the logo of your company appears in Classification, I have systems where I can research it and give you a list of the companies that you can do a dedicated program to go after the ones that pay. There's no use spending all your effort going after somebody who doesn't have the money, who doesn't have the credit, and doesn't have the need for your services. We just go after the cream of the crop.

What is Great Design? â&#x20AC;&#x153;Design is not just what it looks like and feels like. Design is how it works.â&#x20AC;? Steve Jobs

Darrell: What you're probably talking about, Business Innovations, is that with the 80/20 rule, most of your business comes from your top 20%. Business Innovations: That's it, yeah. Darrell: What I did is I sat down and said "Birds of a feather flock together." If you've got a company that does one type of thing, and he's your number one customer, I have a system to find other companies that are in the exact same market category that they are and you can service them as well. Now, it's done by an SIC code, Standard Industrial

Business Innovations: Darrell, how can I have 80% of my ad costs covered?

was the guy paying the bucks. I know what it's like to figure "Am I going to pay ad dollars, or pay the rent?" I've been there. You've got to put food on the table? Or you're going to risk? I remember a time, this is back in the eighties when I started all this, I said to my ad rep, the fellow who was selling me the advertisement, I said "It's just not working." He said "Advertising is accumulative." I said "So is your ad bill. This isn't working and it's costing me a fortune. An arm and a leg."

Darrell: This is a thing I developed because originally I was an advertiser. I

Darrell: That's when I decided to research and put something together that Go Back To Index

BUSINESSIINNOVATIONS

would work better. That's what I did. The system that I put together, I ended up Business Innovations: Oh, wow. putting several companies together that shared the same target market and Darrell: House painter, or house sharing the cost with others. I've done painters, you've got to look at the, this has this many, many times over the past thirty been around for fifteen years. years. It works very well. Business Innovations: The average Business Innovations: Darrell, can you person wouldn't know that. explain a little bit of the 800 long tail key word variations for your market segment? Darrell: They have, basically, for instance, a painter, they put in Darrell: This is one of the most House Painter, the number one misunderstood things about digital thing is House Painting. That's what marketing, SEO, Search Engine is the top SEO word. The other Optimization. Some people use two, or thing is is of you've got a house that three, or five key words they put in their is one specific area, you've got a website and they wonder why they're not heritage, Queen Anne, Victorian getting much business. The truth of the Queen Anne home that you want matter is is that, I don't invent these key restored, if you have that as a long tail words, they're software, I just buy it. I key word, that's a customer. If you research it, I buy it, and I use it with the specialize in that, that is the only person most plausible way that'll work. who's going to find it. Darrell: I'll give you some examples. The difference between painter and painters with an s on the end is seventeen times more results. Painters, compared to painter.

Darrell: That's what it is. I have a program where I research up to eight hundred, and I share these with my customers. I don't believe in this Wizard of Oz thing where they say "I'm the super expert and you have to pay me all the time." I share with my My Different Approach to Digital Brand Marketing A New Form Of Logo Branding Visually Dominates Page 1 clients this is Watch my demo video on my app: http://b1.tel/ what it is. There Mobile Works on Both Desktop is no big screen on the wall and I'm not pulling the numbers in Type How to Use the back. I share Business Phones with them, To See It Live! because I was a business owner. I know what it's like. Give me the facts and don't give me the razzle dazzle. That's what I do. How Darrell Backen’s Branding Approach Is Different

• Market to the World... Logo Branding Places Page 1 Around The World • No Website can do that! • Be First Seen on Search Results and Dominate Page 1 • For referrals… people remember your Logo when they search the internet • For repeat business…people search and remember your Logo!

I work for several companies on a part time basis setting up this specialed form of digital marketing. This system is result of 7 years of reseaerch and development Watch the demo video http://b1.tel/ see the world wide results I have accomplished. Darrell Backen darrell@darrellbacken.com

1.855.216.6010 https://ca.linkedin.com/in/darrellbacken

Do You See the Value Of Your Logo Showing Up Like This?

programs that place on the first page of Google? Darrell: Yeah, this is another system that I've developed is that once you've developed your website and you've developed your maps, and you've developed the other things

that you can have on them, it's seven other digital tools that will place on the first page of Google. My objective all the time is to control the first page of Google. Everybody's worried about getting the website up there, it's only one of ten. I want ten of ten. I have done seven out of ten. I've done it where the first five pages were controlled by clients of mine. There is a promise. Once you've put your competition on page two, you've eliminated them. People don't go to page two. They see you four, five, six times on page one, they figure you're the biggest guy on the block.

Darrell: How do you do that? You've got to have different digital tools that will place. They include Kijiji, Craig's List, ActiveRain Super Blogs, all of these things. I develop them all for you. It is appearing on the first page of Google. I've developed a system that I Business call logo branding so that when people Innovations: search for what you do, your logo Darrell, can you appears on the first page of Google. explain a little bit They click on it and an instructional further on video showcasing everything that your Craig's List and company's about follows it with a link to how could you your website. do marketing

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TMSI’s mission is to deliver communications solutions to Small and Medium businesses across Canada by offering the latest telecommunications hardware and software available on the market. Recruiting high caliber team players with superb interpersonal skills, high accountability levels and strong personal discipline. We just successfully completed another installation of flexlines for client in Whistler. Garibaldi Mortgage company in Whistler helps puts clients together with homes through providing costeffective mortgages. Communications was paramount for Doug and Carrollyn and their Phone Bill reflected that before we came along. TMSi Telephony Managed Solutions analyzed their phone bill and determined that we could reduce their telecommunications cost in the order of $15,000 or more per year very easily and without losing their phone numbers.

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NORTEL USERS URGENT SERVICE WARNING! So you’ve taken the bold and deserving move to educate yourself about the impending disaster that many many businesses are facing. Nortel, was once a thriving and profitable business. It set new sales records, invented new and exciting technology as it

Remember them? Now I’ve outlasted Nortel! Someday, people will say, Nortel; remember them? It’s amazing and I count my blessings. I know that I am fortunate that I have been on the right side of the business case all these years. Maybe I just made the right call back in 1989 when I realized the BIG guys were just lousy managers.

returned huge profits to its shareholders for many

I have saved my customers millions in that time. I

years. Dealers, vendors, salespeople, technicians,

saved them money on rental costs, I saved them

employees, contractors and users of the products placed their faith in Nortel that the dance would never end. But that was then. Since 1998 Nortel has not been profitable, has not invested more and more into R&D, has seen its stock value erode and finally capitulate and plummet to depths never before seen! All the while, Company Management said everything was good, even as it knew things were not. Now, as a Nortel Phone system user, your business is headed for another disaster unless you act. Here’s how we can help. As I mentioned in my fax out campaign to reach businesses before it’s too late, I am involved with one of the Vendors that bid and won the telecom equipment piece from the auctioneer of Nortel’s Assets. I have been involved with a company called AVAYA as a reseller of their products for many years and have thousands of satisfied clients in Canada. AVAYA was successful in winning the piece of Nortel that makes, sells and services, appoints Dealers for their line of Business Telecom Products. Products that your business uses right now. AVAYA is in the same Telecom business and a pretty big player in the Global Market. But that’s where the good news ends. You see, AVAYA sells THEIR OWN products that competed against Nortel. So guess what? AVAYA will be discouraging users from their Nortel and encouraging them to spend more money on AVAYA. And you know what less competition means? That s right, higher prices to YOU! So on one side, Nortel is gone, your system is in serious jeopardy of being your worst nightmare and on the other side, AVAYA will be looking to you to fatten their bank accounts and pay for the millions of dollars spent at the Auction on the Nortel purchase.

money on long distance costs, I saved them money on service costs. Now I have a plan for you! Your new plan is called FLEXLINES. Here is how it works and why it works so beautifully for your business. “…I had no idea what FlexLines was or how it could help my business owners save money. But we had a relationship with Tom & Rick at TMSI for several years as clients and had been happy. When we wanted to redo the financial structure of our business relationship, Rick offered to give us a FlexAudit on our line costs with Telus. Since we have Vancouver Lines running into our business in North Vancouver, it wasn’t cheap, but a necessary cost of doing business in our market. So I sent over my phone bill. Rick came back with an astonishing analysis of our bill. We were paying way too much! Now we have our SAME NUMBERS, and are saving thousands of dollars that we can now put in to marketing and growing our business faster. Thanks Rick for giving us the same setup and saving us a bundle!…” Beverly, Cascadia Pacific Realty Services What is FlexLines? FlexLines requires up to date technology. So we install that. It requires a new business telephone system to replace the bankrupt Nortel system. So we install that. Then we apply the savings from FlexLines against the cost of the new phone system, The difference is what you pay. Often there is no difference. Often it turns out you get paid! That’s right! What business wouldn’t LOVE a Return on investment that PAYS IMMEDIATELY. Some features that used to cost you hundreds of dollars are INCLUDED AS FREE in FLEXLINES. Three-way Calling Call Alert

But that’s where I come in… Fortunately there is another option. MY OPTION ! And my option is only available through my website and my company. But because you are here and interested in averting some serious issues on your businesses communications, my options are now YOUR OPTIONS! I have been selling AVAYA in Canada for years. Almost 25 years in fact! I sold AVAYA when it was called AT&T. I sold AVAYA when it was called Lucent Technologies. Now I am still selling AVAYA after all those changes! That’s Right! My business has outlasted BC TEL! 21

Voice Messaging

ended up cheaper as well. I know this, because we did a “FlexAudit” before anything else. I own a successful and growing auto business called Repo.com in Surrey. Check me out if you need a vehicle. Do to demand, I needed lines fast. I’ve used Tom years ago in another huge car dealership I owned. We had a few problems getting the main number moved over properly, but Tom called in every workday at 9:05am to test the lines before our customers started calling until he and I were satisfied that everything was as it should be. Now with FlexLines, I got MORE Lines basically for free. That is of vital importance to my business as most of my sales start and often end over the phone. Less busy signals means thousands of dollars in added sales. Thanks Tom for working through the issues. I like a good deal!…” Andy Papp repo.com

THREE SIMPLE STEPS Lets say I’ve convinced you that you need to get out of the Nortel trap as soon as you can afford to. But you know its going to cost you a few thousand dollars or maybe a lot more if you’re big. You don’t have a budget for this because you didn’t see the storm coming. That’s ok. Read on… STEP ONE: Get your Phone bill out for the last full month and fax it to me at my confidential fax 604.571.6455 Just like many of my customers have done. This is how we start our “FlexAudit”. Blank out the account and phone number if you want, I don’t mind. But whatever you do, get me the pages that cover your monthly summary and detail of charges. (click here for the example.) On the cover page, or email message, make sure that you include your contact info so we can get back to you! We will reply with the savings you get every month using our new FLEXLINES, STEP TWO: We will run a “FlexAudit” on the savings we can provide and send that Report back to you. That Report will show you how much you save, how much it costs and how to get started. (Click here for a sample report.) STEP THREE: Once you accept the savings report and what it can do for your business, we work together to order and install the new phone system as soon as it arrives and is setup for your business. We service all the major centers in Canada. Once your new system is in and running, we provide training and changes to get the system working exactly the way you want. We don’t quit until you are satisfied.

Caller ID Call Display

ACT NOW AND GET FREE STUFF!

Private Numbers

If you act now and call or ask for our FlexAudit by

DID (Direct inward Dialing)

email, make sure to ask us to find a buyer at top

That’s because the cost of the system per month over the term is usually less than the savings we obtained with FlexLines. “…Not only did Tom and his company get my lines faster that Telus, but they

dollar for your old Nortel system. We can find a

Business Telephone Systems

TMSI

www.TMSI.ca

broker at no charge to you. We will have a cheque in your hands directly from the broker to you.

info@tmsi.ca

1-800-667-2818

Painter of Fine Homes Since 1974 in Vancouver, Victoria and San Francisco

TESTIMONIALS Zeljko is a great painter. Over the last 20 years, He has painted my home 4 times. My industrial building in Langley 3 times and all of my 6 grocery stores the G&H chain in the lower mainland and Lilloolet

I have been a painter of fine homes since 1974 .With over 30 years of

money, had hired unqualified inexperienced handyman that called themselves painters. It takes much more time, effort and money to correct

Hank Boxtart , G&H Foods

West Vancouver Shaughnessy Restorations Zeljko did a great job on my 8 Midas Muffler shops throughout out the lower mainland. I was happy with his service. Rick, Owner of Midas Muffler

Luxury Home Painter

painting experience, I have seen over and over again, the sad result of being called in to fix a cheap paint job. The poor homeowner trying to save

European Home Painter

and repair of poor paint job. The price of a quality paint job is usually not much more than a bargain paint job. The value is considerably more.Most

www.zcpatoc.com

people would never consider bringing in their luxury car to a backyard mechanic, yet they would try and save a few hundred dollars, with their home, which is worth hundreds of thousands of dollars.I have experience in painting all types of homes. I have restored multimillion dollar mansions in Shaughnessy, painted entire subdivisions of homes when they were new. Both the interior and exterior painting systems require specialized processes to achieve a quality outcome.Your home is painted with the least amount of disturbance to your everyday life.Your home is painted in a quick timely professional manner.My web site has videos and photos of projects I'VE done in the past.www.zcpatoc.com

info@zcpatoc.com

604-945-4315

Strata Painting Strata Painting Since 1974

QUALITY PAINTING EQUIPMENT

such a long time that painted such volumes of

A quality professional painting of your home, requires an investment of thousands of dollars in the proper equipment. It is very easy to see from the finished product when less than quality equipment has been used to paint your home. After the job is done is not the time to learn this expensive experience.

buildings, I have the highest discount that a

QUALITY PAINT There are many ways to cut corners in the cost of a paint job which do not add up to the value of the

1. The experience and training to perform the job well

commercial painter can get. I pass the savings along to you in these hard economic times. You end up

2. The best quality paint to be used on your home

getting the best paint for less money than bargain

3. the best quality equipment to apply the paint to

paint at a discount store.In this economic recession, I

be used on your homeI would be pleased to offer

can offer better value, giving your home, a sense of

you a free estimates and a free consultation on the

pride and a feeling of quality. The curb appeal of

professional painting of your home.Â

your home will greatly improve the salability of your home. &nbsp;When properly painted.

painting of your home. You do not want to consider having poor quality paint applied to your home as it

will look not good the first day it was put on and

QUALITY STANDARDS

will need to be redone, much sooner than with quality paint. Because I&#8217;ve been painting for

Strata Painter

You can be assured that you are getting a quality

Pride in Painting since 1974

painting of your home if you insist on:

European Home Painter

www.zcpatoc.com

info@zcpatoc.com

604-945-4315

Commercial Painting Specialist Since 1974 in Vancouver, Victoria and San Francisco

I have been a painter of fine homes since 1974 .With over 30 years of

money, had hired unqualified inexperienced handyman that called themselves painters. It takes much more time, effort and money to correct

Hank Boxtart , G&H Foods

West Vancouver Shaughnessy Restorations Zeljko did a great job on my 8 Midas Muffler shops throughout out the lower mainland. I was happy with his service. Rick, Owner of Midas Muffler

Commercial Painter

painting experience, I have seen over and over again, the sad result of being called in to fix a cheap paint job. The poor homeowner trying to save

European Home Painter

and repair of poor paint job. The price of a quality paint job is usually not much more than a bargain paint job. The value is considerably more.Most

www.zcpatoc.com

info@zcpatoc.com

604-945-4315

Commercial Painting Specialist Since 1974 in Vancouver, Victoria and San Francisco

I have been a painter of fine homes since 1974 .With over 30 years of

money, had hired unqualified inexperienced handyman that called themselves painters. It takes much more time, effort and money to correct

Hank Boxtart , G&H Foods

Commercial Industrial Strata Zeljko did a great job on my 8 Midas Muffler shops throughout out the lower mainland. I was happy with his service. Rick, Owner of Midas Muffler 25

Commercial Painter

painting experience, I have seen over and over again, the sad result of being called in to fix a cheap paint job. The poor homeowner trying to save

European Home Painter

and repair of poor paint job. The price of a quality paint job is usually not much more than a bargain paint job. The value is considerably more.Most

www.zcpatoc.com

info@zcpatoc.com

604-945-4315

Institutional Painting Specialist Since 1974 in Vancouver, Victoria and San Francisco TESTIMONIALS Zeljko is a great painter. Over the last 20 years, He has painted my home 4 times. My industrial building in Langley 3 times and all of my 6 grocery stores the G&H chain in the lower mainland and Lilloolet Hank Boxtart , G&H Foods

I have been a painter of fine homes

and repair of poor paint job. The price

in painting all types of homes. I have

since 1974 .With over 30 years of

of a quality paint job is usually not

restored multimillion dollar mansions

painting experience, I have seen over

much more than a bargain paint job.

in Shaughnessy, painted entire

and over again, the sad result of being

The value is considerably more.Most

subdivisions of homes when they

called in to fix a cheap paint job. The

people would never consider bringing

were new. Both the interior and

poor homeowner trying to save

in their luxury car to a backyard

exterior painting systems require

money, had hired unqualified

mechanic, yet they would try and save

specialized processes to achieve a

inexperienced handyman that called

a few hundred dollars, with their

quality outcome.Your home is painted

themselves painters. It takes much

home, which is worth hundreds of

with the least amount of disturbance

more time, effort and money to correct

thousands of dollars.I have experience

to your everyday life.Your home is painted in a quick timely professional manner.My web site has videos and photos of projects I'VE done in the past.www.zcpatoc.com

Zeljko did a great job on my 8 Midas Muffler shops throughout out the lower mainland. I was happy with his

West Vancouver Shaughnessy Restorations

service. Rick, Owner of Midas Muffler

Commercial Painter

European Home Painter

www.zcpatoc.com

info@zcpatoc.com

604-945-4315

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Home!Leisure Evolution Of Media PRINT INTERNET BROADCAST 28

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