Innovations for your business

Innovations

Innovations To Improve Your Business

Digital Innovations How Digital marketing has created new opportunities for small business owners

Golden Opportunity The golden opportunity answer their questions when they ask Google

10 years Proven A proven digital system for 10 years

Simple Works

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Big Mistake The big mistake of how you’re letting 80% of your business not find you ...SEO

Website Not Working Why your website is not producing the results it needs Page 4

New Concept in Sales How to Answer All Your Customers Questions Before They Meet You!

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Page 4 Why simple produces greater results Page 3

How to Brand your Business on Google New concept in digital marketing called logo branding videos This

is Darrell Backen with an explanation of my 10 steps on how to be different with digital marketing. Step #1: plan to be found everywhere. How would you do this? I research up to 800 long tail key words. Most companies do 5 or 6, and it's a fraction of the market that needs to be done. Step #2: have the best visual first impression. When people open the page of Google from their search, are you just one of 12 companies there with text? No. I have developed systems where you are 50 to 70% of the first page of Google with a combination of multimedia, multichannel, and multiplatform marketing, so you stick out. You're the most dominant feature on the page. !

Step #3: instant recognition of your logo as it is appearing on the first page of Google. I've developed a system that I call logo branding so that when people search for what you do, your logo appears on the first page of Google. They click on it, and an instructional video showcasing everything that your company's about follows it with a link to your website. Step #4: answer all the questions the person is likely going to have before they ever call you. You get the same questions over, and over, and over again. What I do is I set up an interview with you. There are 10 little videos that answer the 10 most asked questions. Basically I put the SEO in them, so when people are looking for that question, your video pops up and answers it. Very effective. !

Step #5: inform and educate with an educationbased channel. I build a separate channel for you that answers all the questions that they wouldn't even ask about. Because you're the expert of your industry in your particular industry, you can answer questions before they even think of it. You are creating an area where they are now informing and educating themselves on your product so they can buy with confidence. People want to have one thing. Give me all the information I need to make a well-informed decision. That's what they want. They want information.

Step #6: answer any questions that people might ask of Google. When they're asking Google a question, supply

a video that answers that question. I can create the SEO so that it shows up. !

Step #7: keep the new clients with your app.

I've created new apps that are specific to your company and has your education-based channel in it as well as all your questions. There's also a thing in there that when people click on the map, it gives them turn-by-turn directions by car, by bus, or by walking to your office or store. It works on the GPS of their phone. Step #8, the sale is the start of relationship, not the end. With your app, it ensures that they keep, use it, and are likely to buy your other products because now they have an access point to see what else you can offer them. You're going to be giving them, with your app, education videos on what other products they can use.

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The #1 source of business is past business. Getting something online is very good, but recognize it's always going to be a small percentage of your total gross revenue. Your #1 source for revenue is repeat business and referrals. This system is designed for that. Step #9, use the built-in referral system with the app so they can give you great referrals and instant referrals.

When they like your products and services, ask them to share it. It's one click, one button, and that simple. It goes to all of their friends and family on their social media.

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Better Decisions “Give me all the information I need to make a well informed decision ..”

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Radio Interview: Digital Innovations Tom MacDonald: Good morning, and welcome to the Extreme Business Show on CKPM FM. I'm glad you're joining us this beautiful Saturday morning. You're listening to Tom MacDonald. I am a local business telecom entrepreneur, and I am so happy to be able to sit here in front of the microphone in the studio in beautiful downtown Port Moody and bring to you any secrets, any tidbits, any level of information and education I can to help you bring your business to the next highest level of profitability and success.

We all, as a telecom entrepreneur myself, and as entrepreneurs out there and business owners, we work very hard. A lot of us work hard on our business, and we also work hard in our business. I talked to a lot of entrepreneurs, and they say that the reason they got into it is because they wanted time. They wanted to have their own time, be in control of their own time, but what they don't realize is that being in your own business is a lot of work. It's a lot of hard work, and if you're going to be successful, you have to put in way more than 40 hours a week.

There's so much to do. You have bookkeeping, finances, employees, salaries, CRA remittances, WCB. You have marketing.

You have all of your technical, your operational information, administrative. It just goes on and on. You have to get the various platforms to run your company. All that takes a tremendous amount of time and effort, so my goal on this show, if you've been listening to the Extreme Business Show, is to try to shortcut that for you, try to make it so that we can help you get to where you want to be faster, more profitably, and have more control over your time.

A lot of people need some breaks from their business, and lifestyle really is what you want in your business. The reason you get into business is because you love it, but you don't love it so much that that's all you do. You need to be able to get a lifestyle out of it so you can go traveling, you can spend more time with your family and children, or you can just grow your business and have extreme profitability so that you can do what you want to do. The Extreme Business Show brings you that.

I've been in business for 30 years. I'm a local telecom entrepreneur, and I've grown up here in Coquitlam. At least business-wise I've grown up here. I was born and raised in Quebec.

I joined the military in communications. Then when I was 21 I started a business out here selling phone systems or telephones even, just retail telephones back in the day when it was illegal to buy a telephone, so I was a pioneer in the telecom industry. I had a store in Coquitlam Center.

I can tell you that starting in a business where the phone company doesn't want you to be in can be pretty rough. We've had pickets outside our store. We've had our phone lines cut off. I'd go out to my truck at nighttime when I was younger, and my headlights would be kicked in when I was starting. The union didn't want us to be in business, and they did their best to get us out of business, but here we are 30 years later, very, very successful. I've got over 10,000 clients, and I've saved over $17 million for business owners everywhere in the Lower Mainland by explaining to them how they can save money on their lines, but also getting them into equipment that makes them more successful and more efficient.

Watch The Interview www.dob.tel

Goals for our show: efficiency, success for your company. I've got in the studio guests every week that can bring those efficiencies and those profitability to your company. One of the guests I have in has been a good friend of mine I've known for several years. His name is Darrell Backen from Backen Media. Darrell is an expert in digital marketing, so we're going to get right into it on this show and explain to you what digital marketing is and how it can affect your business. First of all, I'd like to introduce you to Darrell. Darrell, welcome to the show.

Darrell Backen: Hi, Tom. Tom MacDonald: Darrell, you've been in digital marketing for not all your life, but just recently, but you've been into communications and media for a long, long time, so give us a little bit about your background.

How innovations over 30 years produce new products Darrell Backen: Starting in 1983 I started QuikCall, which was the first basically a wallet directory for the new item which was called a "cell phone." They were invented in 1983. Back in about '87 I started Home & Leisure Magazine, which was basically dealing with the upper end homes of Edmonton. We delivered up to them every month. Going through the print industry I had learned a lot of lessons and I had most of the major names in the industry, Molly Maid and California Closets, everybody to do with basically your home.

A few years ago I thought, "Everything is switching to mobile." I wanted to learn how that was done. There was no way to find out how it was done, so what I did is I did an intense research on what works and what doesn't work.

Tom MacDonald: I know you've spent hours on that because you and I got involved in helping my company as well. We're going to get right back to you after these messages, and Darrell is going to tell us about digital marketing and how it's going to impact your company in a very huge way. If you're not doing it your competitor probably is going to start, so we need to get you ahead of your competitor. Listen on our next segment. We'll be right back after these messages. You're listening to the Extreme Business Show in 5, 4, 3.

Welcome back. I'm glad you're joining us on the beautiful Saturday here at CKPM FM. The studio is right in the local Tri-Cities

independent radio station location in beautiful downtown Port Moody. My name is Tom MacDonald. I'm a local telecom entrepreneur, and I'm glad and privileged and honored to be hosting this show here, the Extreme Business Show, right here on our local radio station.

We've been doing this now for about seven months, bringing topical information, important information, to our listening audience who are entrepreneurs, thinking of getting into business, in business for themselves. Maybe they've been in business for a long time.

We bring experts on the show every week to help you get your business to a next level of profitability and lifestyle independence.

Darrell Backen, you're knowledgeable, I know for a fact, on digital marketing, because you've helped me with my business on it. Can you tell us what is digital marketing? What does it mean?

How Digital marketing has created new opportunities for small business owners Darrell Backen: Digital marketing is the new coin phrase that has come up in the last few years. Basically for people who are experts in taking whatever is online and creating a marketing system behind it there, so basically managing your website, your YouTube, all the methods of developing business online.

Tom MacDonald: What do you do specifically at Backen Media?

Backenmedia.com I think is your website. Is that correct?

Darrell Backen: That's right.

Tom MacDonald: Obviously you don't own YouTube or Google, but you help businesses, what, optimize that? Can you explain what it is that is important that you can do that can help our clients out there?

Darrell Backen: What it is, I've spent the hours of research and development of what works and what doesn't. With Google having your website optimized to fit on the first page of Google is extremely hard because they keep changing the rules every three, four months with a Panda review and all these other things. Their objective is they want to have the items that they have that they own, that that's what I've specialized in, is YouTube and Google Maps. Items, products that Google owns, they're not going to change the

Radio Interview: Digital Innovations system. Month in, month out is if you do it right it will stay there forever, and that'sTom MacDonald: So you're using the tools that Google has already developed, butDarrell Backen: Right. I just use them well.

Tom MacDonald: And you're helping people get to the first page, but in a much different fashion than, say, for instance, AdWords or what they call "black hat listings," or black hat way of getting ... I get calls all the time: "Dominate Google first page." I get emails on that. I don't go for them. I went with you. You and I work together on it, and I can attest to you if you want to check really quickly, just type in Google search "business telephone systems Coquitlam," and you'll see that my company dominates the first page and probably the second page with videos and other informations and links that Darrell created or helped me create so that I have a great presence on there. You did that differently than the conventional method.

What makes your method different, Darrell, than, say, the average way of doing it?

Darrell Backen: The reason my method is different is because I use multi-channel and multi ... using many different ways. If you just do one thing you're only going to get one result, but if you use a multi-channel, multi-platform, multi-leverage system, then there's a better result.

Tom MacDonald: So you're not doing AdWords specifically. You're doing this as an organic section?

A proven digital system for 10 years Darrell Backen: Everything I do is for organic because I build for the long term.

Tom MacDonald: Okay, so can you give us in maybe a minute, tell us the difference between paid advertising on Google and free advertising, which is where your specialty is?

Darrell Backen: The difference is that Google AdWords is a fantastic program, and it's quick and instant, and it works overnight. The only problem with it is that if you put aside a $1,000 budget, when people have clicked on your words enough that they've used up the $1,000, then you disappear. That's the problem is you got to relist it again, but I do know of companies that are spending, $4,000, $5,000, $6,000 a month and they're making $12,000, $15,000 worth of revenue, so I guess they're getting their ...

They'll spend $3,000 to get $10,000. It works for them.

Tom MacDonald: So a good value for their money, but not everybody has ... I guess if it returns value then it's good, but the thing about Google AdWords that I found is that the value changes. It's an auction-based system that people may or may not know about. If you're paying $5 an ad and somebody outbids you for pizza, you're owner of a pizza company, and someone outbids you, all of a sudden their ads are getting placed more often than yours are, so all of a sudden you're kicked off.

Your system doesn't have that ability for a competitor to kick you off. You got it the opposite way where you try to kick other people off on the Google organic side. Can you explain that?

Darrell Backen: I don't really kick them off.

What I do is I place well so that there's only

twelve positions on the first page of Google usually. What I do is try to place twelve properly-placed positions that involve your company, so it's not just a website, but seven different methods of media.

Tom MacDonald: If you do it right you're squeezing them out of the first page.

Darrell Backen: They end up, because there's only room for 12, if you control the first seven, which I've done many times, then the ones that were on that first seven, they went to Page 2.

Tom MacDonald: Right, okay, so we know that if you're on Page 2 you're nowhere.

Darrell Backen: Right. Well, you're somewhere but you're just not as good as [crosstalk 00:11:08].

Tom MacDonald: Not going to get found.

Darrell Backen: Yeah.

Tom MacDonald: That's for sure. When you get found then the important thing is it takes you to your website, but not necessarily. One of the big things you talk about is that your website necessarily is not the primary online presence you need. There's other forms and tools that you use that are even more efficient and effective than a website.

The golden opportunity answer their questions when they ask Google Darrell Backen: My basic idea behind it was that when your customer is asking Google questions, they want instant answers, and they want it now, so building a video that answers their question, it's instant, and they have a one-minute solution to their problem, and then they remember you, and they have trust, and they deal with you.

Tom MacDonald: Most people like me, we don't have a lot of time. Maybe you're searching for something. You're looking for the answer. You're not going to browse through somebody's website for a half an hour going, "Oh, these pictures are beautiful." Not too many people have time for that. They want the answer now. They want to get to it fast. What you've done is you've circumvented this website searching, browsing where you get answers faster by giving them the video. We're going to talk about video in just a few minutes on our next segment and how you've developed a different way of doing video that cuts away from the very expensive, elaborate video postproduction techniques that we thought we had to do. You're listening to the Extreme Business Show. I'm Tom MacDonald. We'll be right back after these messages.

Welcome back. I'm glad you've joined us. You're listening to the Extreme Business Show. My name Tom MacDonald, and this is a segment about digital marketing. I have in studio with me a friend and special guest who knows what he's talking about when it comes to digital marketing. His name is Darrell Backen from backenmedia.com. Darrell, we were just talking about your unique way of doing videos that's different than what we normally think of in videos. Can you talk about that?

Darrell Backen: One of the major systems that I've implemented is the most common aggravation that your client has, when they want information they want your phone number. Most people hide it on their website on page 52 under "contact," and it's like 8 point. They have to get their glasses out to read it. The very first thing is that your phone number is front and center on every video. If you have a video and they don't even have to watch the video but they got your phone number because they wanted to find somebody to solve their problem, you've already solved your problem. You've got a customer.

Every video that I do, the first thing I do is optimize your phone number at the very top and front center.

Why this digital marketing system works so well...

Tom MacDonald: Of course, because people can call you right away. The #1 search engine I think everybody knows is Google, but what's the #2 search engine?

Darrell Backen: The #2 search engine is YouTube.

Tom MacDonald: Who owns YouTube?

Darrell Backen: Google.

Tom MacDonald: Google, so you better be playing by their rules if you want to get found.

Doing video, we've done video, you and I have, and you can see my videos. If you just want to get a sample of Darrell's work, you go to, for instance, "business telephone systems Coquitlam." That's the geographic tagline that Darrell builds for you on your company. It can be global. It can be local, and you can see how I dominate, and you can go and watch my videos.

However, Darrell, you have a more efficient way or easier way of creating videos called "video billboarding." Could you tell our listeners about that, and how that works, and why it's effective?

Darrell Backen: People want to brand their logo, and what I've done is that when customers are searching Google for what you do, I have your logo pop up on the first page of Google. Then it leads to an information video, but the first thing they see is your logo, and that plants in their mind. That's the same as driving down the highway except it's the cyber highway, and you see the logo.

Why simple produces greater results Tom MacDonald: When I click on the video, you don't have necessarily a real-time video. You use a series of pictures or stills to build your videos. Is that right?

Darrell Backen: That's right. What I've learned is that using video, it's a real production, and that's why video, to have a professional video company come in and do a video, they need sound men, they need makeup. They need basically seven, eight people to do a good job, and it's thousands of dollars per minutes.

Tom MacDonald: Yeah, it's like $1,000 a minute to get a proper post-production video done.

Darrell Backen: Right. Whereas I don't use that system. What you want to do is tell your story.

All I need from you is just either I come out and I take good high-quality digital photographs or you can send me one, people already have them, and I develop a story and I put the titles right on the photographs. If they're not perfect

Radio Interview:Digital Innovations photographs, then I Photoshop them so they look good. Then I create a video out of the still photographs.

Tom MacDonald: That's perfect, and of course you optimize them so they do get found.

During this segment let's talk about three classic mistakes that entrepreneurs are making when they're trying to develop their online presence, Darrell. You've lived this. You've seen it with hundreds of websites and hundreds of online presences. What are some of the ... Number one: What's one of the classic mistakes that a business person will make when they're trying to develop their online presence?

Darrell Backen: Number one: They don't properly optimize their Google Maps listing. It's a gift from Google that is the most priceless marketing you can have, and most people don't do it, or if they do it, they do it wrong.

Tom MacDonald: Tell me a little bit about Google Maps. What do you mean by that, that they're not doing it properly?

Darrell Backen: They have not optimized for everything they do and every city that they serve, and they've not put in ... You can put in up to three videos and 10 photographs, and they're not doing that.

Tom MacDonald: Okay. Probably people don't know about it.

Darrell Backen: No, they don't know about it.

Tom MacDonald: Yeah, they don't, and where does that show up? If I've optimized, if you've helped me optimize my Google Maps properly, how does that change the way I get found on Google?

Darrell Backen: Actually when you do a search you end up being on the first page of Google because they give that priority. It's on the first page of Google. If there's enough interest in that search term keyword they give it a map listing.

Tom MacDonald: Oh, okay, and a map listing has ... I've seen those. They're on the right hand side. They're underneath the paid ads, and they have a little pointer or a dart that shows where you are on the map, and it also shows your address and phone number so that people can click on that and dial you up directly, right?

Darrell Backen: That's right.

Tom MacDonald: Then if they open that up then they can get to videos and other ...

Darrell Backen: Yes. Tom MacDonald: ... pieces. That's #1.

Give me another classic mistake that people, businesses will make when they're doing or developing their online presence.

Darrell Backen: A lot of people are doing their own websites, and they don't know that they have to give an instruction to Google as to what your site is all about, and they're leaving their basically page title and page description blank.

What happens is that Google, the little search bots, they're looking for something to figure out what that's about, and they're searching your entire ... They'll end up grabbing a piece of text, or even if there's not text, if you've used a whole bunch of pictures on your first page, they'll use the small little thing at the bottom of the page, which is a disclaimer usually. That's what you're getting optimized for is the disclaimer.

Why your website is not producing the results it needs Tom MacDonald: Businesses listening out there might go, "Yeah, but I've got a professional

doing my website." I'm here to tell you I've seen professional websites that are missing the H1, H2, H3 tagging. You've probably seen that as well. So even professionals are missing this kind of stuff.

Darrell Backen: There's a big misconception between a website designer and a person who's placing it on the Internet. Pretty pictures is what you have. What I make the analogy is when I build something I build it as a race car to win the race. Then we give it to the people ...

Tom MacDonald: Drive it.

Darrell Backen: ... yeah, to make nice pictures and put a nice paint job on it and all the logos, so build something that will first win the race, and then dress it up.

Tom MacDonald: People are doing it the other way around. They get a web designer and beautiful pictures and artwork and fancy fonts, not getting found. It's just going to waste.

Darrell Backen: That's right.

Tom MacDonald: Grandma finds it and that's about it.

Darrell Backen: Right, because she was sent the link.

Tom MacDonald: We're going to be right back with the #3 mistake that entrepreneurs and small business and medium business owners, even large businesses classically make when they're doing their online presence in digital marketing. You're listening to the Extreme Business Show on CKPM FM.

Welcome back, and thanks for joining us. My name is Tom MacDonald. You're listening to CKPM FM. We are local Tri-Cities independent radio station, and this is the Extreme Business Show, Saturday mornings 8:30, so listen in. We have great guests every week. Our goal is to give you the power, the tools, the knowledge, the time, the effort so that you can translate that into money and lifestyle in your business and be more successful.

In this studio session we have Darrell Backen from Backen Media. He's going to give away a gift here. He's got a gift for you at the end of the show, and we're going to talk to you about that, but the #3 mistake we're going to get into, we covered the first two, Google Maps, and then the second one was tagging your website, what's another classic mistake that you find out there when you're helping people develop their digital presence?

The big mistake of how you’re letting 80% of your business not find you ...SEO Darrell Backen: A lot of companies are making the mistake of having four or five keyword search terms and building their entire site around it, and they're using what they think people are searching for. It is not necessarily the same thing. I have a special software program that I would type in. An example is painters. People think "house painters" would be a good search term. Ten times more people are searching for "painting contractors" instead of "house painters," and the difference of "painter" with and "s" and "painters" without an "s," there's a seven times more people looking for "painters" with an "s."

Tom MacDonald: Finding out what search terms are even going to drive business to your site is important, and you can do that.

Darrell Backen: Yes. Tom MacDonald: You can helpDarrell Backen: There's special software that I do. [crosstalk 00:21:24].

Tom MacDonald: Yeah, okay, and so don't guess. Just go to somebody who knows what they're doing. Darrell, as a matter of fact, which is a good time to segue into it, Darrell Backen: What I'll do is I'll give them a customized analysis of what they're missing on their digital marketing systems. Most people don't know what they're missing. I'll take a look at your site and I'll take a look at what you're missing, because I have a little schedule of what should be there, and I'll let you know.

Tom MacDonald: Okay, so you'll be able to analyze what's happening that most of us don't even know. So many people have websites out there that aren't getting addressed properly.

They're old. They're tired, or they're just not getting found because they just haven't done it quite right or they've got the wrong people and the wrong chair doing the wrong skill set on their website or online presence. We don't have as much time, as we'd love to get into all of this, but if you go to backenmedia.com there's a lot more online stuff that you can ... free information from Darrell, it's great, like all our guests tend to bring us on this particular program. What are some of the things that people should be doing? If they can't use your services or they're not going to engage you, what would you recommend that they should do?

What are the top maybe two or three things in the next couple of minutes that we have that you would recommend that they do?

Darrell Backen: Go to your library and do the research as to what can be done. An excellent resource that most people don't use is Small Business BC, which is in the train station downtown where the C Bus is, and it's an excellent resource for all types of things to help your business. I strongly recommend them, Small Business BC. Tom MacDonald: Good place to research.

Excellent. I think you mentioned also getting your Google maps going, and if you're not sure how to do that, go see Darrell. He'll help you out with that as well. We got a couple more minutes here. You also talk about video education marketing. I've talked about this on the show a lot that what we really should be doing when we're trying to pull in clients and create a business is not telling them how great you are but actually offering them free advice or gifting advice to them, giving them education like we do on this show. Is that something you agree it that should be done online? Are businesses missing out if they're not doing educational marketing?

Darrell Backen: Basically there are 20 questions that every company has always asked. Provide answers to those 20 questions in a video format so that when your clients are searching online you pop up with the answer. You've now created ... You've solved their problem. They know about you. They've got credibility with you, and you haven't hard-sold them.

Tom MacDonald: That's hard selling.

We're doing soft selling or as Colin Sprake even likes to say, sold selling as opposed to soft selling. Listen, Darrell, it's been great having you on this show.

ideas... Tell Your Whole Story How to Answer All Your Customers Questions Before They Meet You! New concept in publishing merges print with digital media so you give all the info

needs to be done. People will go, they'll search the internet, but then they'll still have to have somebody in front of them. However, this is designed to replace that. Get the information they want, they can make their own mind up.

Robert: What is the format? What would you format be for this publication?

Darrell: We considered a magazines format, but there wasn't enough room to put all that questions in there. We decided to go with a tabloids format similar to Business in Vancouver's in a tabloid, so's the Courier. All of these however, we decided to go with a different type of format that there are no, there are no little ads in it. It's not filled up with stories and all of that set stuff. This is total purpose is to share your knowledge with the prospective reader.

That's it. It's not meant to be entertaining, it's not something they'd pick just to glance through. It's really an eight to 12 page flip through. They see you, they like you, they buy from you. Simple.

Robert: How is it that digital marketing is merged with this publication?

Darrell: What we do is we create a specializing in apps called Dovetails. We can create a system that has that ...

Robert:

Robert: Hi Darrell. I hear you have a new publication coming out called INNOVATIONS and your subtext is to improve your business. Can you tell me a little bit of what you can do for the average small business?

Darrell: Yes, this a new concept that we're taking a method of merging print with digital so that you can get all the information in basically less than 30 seconds when they glance through the page.

Robert: That's just pretty good, combining the print and the digital side together.

Darrell: That's right, it's a new concept.

Robert:Can you evaluate your tagline, all the information you'd want to make a well-informed decision?

Darrell: This is the concept of it is that when people want information, they want all the information and they don't want to spend a lot of effort getting it, so they can make a well-informed decision. People, when they enough information, they make their own mind up. They don't need to be sold.

That's the concept of it. You're educating them, you're not selling them.

“Give me all the information I need to make a well informed decision ..”

Robert: Very much so, Darrell. What about the customer just not going to Google and finding out, let's say I wanted to know about how to become a vegan or whatever?

Darrell: That is the number one question that people ask me, "Why don't we just do it on Google?" Because I've been a specialist for 10 years of placing on the first page of Google. However, if it's not in their mind to look for it, they'll never look for it. The purpose of the paper is to spark the idea. Oh, that's interesting, yes. They get the information, then they will go to Google. They will check it out, but people don't wake up in the morning just like digital marketing. Nobody wakes up and says, "Oh I think I need digital marketing." They need their house painted, or they need a problem solved, but they'd never think of ... or for instance, a company that we deal with has a solution to odors. But people don't think in that way. They're not looking online for that.

That's the reason.

Robert: Right, I see. I do agree with that, that's quite good. INNOVATIONS answers up to 10 to 20 questions people most usually ask on a sales call?

Darrell: Everybody, if you think of your average sales call when you go and you finally get there, and it takes two or three days of putting it together, you sit there and you talk for half an hour to an hour, and you're going through all the features and benefits of what you sell, and you're answering their questions. That's what a typical sales call is.

Extremely expensive because people don't end up doing that many sales calls. It's a necessary feature, it

Vancouver or any of these things because traditionally they're extremely expensive. Then if you go into a major publication it's $20,000 for a doublepage spread. That's out of the [inaudible 00:05:17] for most people, but here's a little secret. I've been publishing for years, and I was in advertising. That's how I got into this. I found out the cheapest charge of any publication of a paper. So I give the paper away almost. It's not expensive. The cost for your ad billings traditionally go into sales, operations, people writing stories, people collecting your money, all these other operations are 70% to 80% of the cost. Your actual print and delivery run 20% to 30%.

Robert: Darrell, how does the paper work on the AIDA principle?

Darrell: Okay, AIDA is attention, interest, desire, action. This is the benefit if when you look at a full-page ad, the title. People scan every publication and they only read the title. If the title attracts their interest, that the attract. Then you get the interest. All the subtitles, and the little quote blocks, that creates the interest. The desire, when they get the digital and the action. Once they've gone to there, there's instant message that they don't have to [inaudible 00:06:29] and copy your website. It's all digital. It's very simple to action. That's it.

Robert: Thanks Darrell, for this morning and I appreciate all your information.

Sounds very, very interesting.

With the limited ad budgets that small companies have, some even $10,000, is there a place for the little small company in there too?

Darrell:One of the main features of this is that I believe that I'm the first advertiser that's got the same problem that [crosstalk 00:07:02] Robert: What would a page run me? What would a full page ...

Darrell: Depends on what market you want to go after, but ...

Robert: The whole thing.

D a r r e l l :

Traditionally is traditionally would be something that we'd have to sit down and work out a fee that would work well for you. But traditionally 10% to 20% of a traditional magazine or paper.

Robert: O k a y, thank you again.

Does that interface with the existing ...

Darrell: Yeah, it's a simple two to three digit app. It's pretty easy to use.

Robert: That's successful what you're doing?

Darrell: Yeah, works very well.

Robert: How are the videos implemented into the publication?

“Watch Videos with a simple 2 digit Code www.1b.tel.”

Darrell: The videos are implemented because I create a digital magazine that when they click on the magazine, there's a picture of the video, and they click on it and it takes it right to the video. Everything's right inside it, all digital, click to view. That's it.

Robert: How does this double page pullout or spread work for you?

Darrell: Very, very seldom do you ever see a double page spread in a newspaper or in Business in

“Digital Magazine is conveniently located ..”at the top of the www.near.tel app. Instantly find coffee, ATMs, Traffic info,shopping, weather, all with 1 click.

Digital Innovations How to build a lead development system.

Conference and trade shows lead acquisition and development Conference and trade shows lead acquisition and development and trade shows are something that I've used for years for developing lead acquisition and development.

Developing President and CEO list of 300 to 400 companies per trade show That is the only place that I know of that has all of the business cards of the presidents and CEOs for a list of three to four hundred company per trade show. You can sometimes talk to them.

I have attended every trade show in the last 15 years I have attended every trade show in the last 15 years and developed a list of over 10,000 presidents and CEO's with their business card.

Developing a database with the executive cardscan Developing a database is very effective with using the executive card scan system.

You simply put the card in, it scans it, and it auto populates into all of the proper areas there, like names, address, phone number.

And it puts it into a database for you.

Expand on the 80/20 rule five researching your top 20% SIC code Now I like to expand on the 80/20 rule.

Where you spend your time researching your top 20% according to SIC code. And SIC code stands for Standard Industrial Classification. There are resources that you can research this at, and the research and development is a highly targeted list of companies with similar SIC codes and the characteristics across Canada.

For instance, if you're looking at a company that does between 1.5 million and 2.5 million and they have 100 employees and they are in certain major classifications, well, you can find all that. If your top customer, if you look at where your money's coming from, every company has pretty much the 80/20 rule. 20% of your customers give you 80% of your business. So, what I do is I look at the 20% and then analyze

what are the characteristics they have? And I research and find other ones across the town or across the country.

Combining Print with digital for postcards Postcards are another effective way of contacting your perspective clients. The problem with them, they're so small, you can't fit anything on it. However, I've developed a system where the postcard now has a digital part to it, that we merged the digital with the print and you're now able to leverage it, because you can have other companies share the cost with you. And how is this done? We create an app for the postcard. So that when they do with the [inaudible 00:00:31] app, they simply enter that and now you've got multi multimedia to explain everything you do. All from a simple little postcard. And the benefit of a postcard, they're very cost effective to send out. So this is a very, very effective way to market yourself in a very low cost sense.

Now, another effective way, is that when you design, what we call a brochure book.

You've got your 1, 2, 4 page brochure, that's all in the same book with other people.

We now convert that to digital. And the benefit of that is, now you have a digital piece that you can send out. And you can use it in your email, brochures to send out, you can have copies that are sent out, with you on the front cover.

We can do a plate change, that then 30, 40, 50, a hundred page book is, with you on the cover. That can be simply done.

And, also, the think is, when you're developing things, when you phone and email people, you can now send the entire project. And the benefit is, now you've leveraged your time and efforts because the other 20, 30, 40 companies, and they're doing the same thing, so that maybe the person receiving it will flip through and say, "Oh, okay. I don't need that today," but then they're going through, and it's, "I remember that."

And then they remember where to find you. Because that's the biggest thing. You've touched on the interest.

Now, I'm a specialist in digital marketing, and the things that I've learnt is that, even if you control the first page of Google for your market segment, if people don't wake up in the morning and say, "Well, that's what I need to find," they're not gonna look for you.

Search is need-satisfaction search. The reason that we're instituting the digital and the print, to have it sent out, is so that it sparks the idea.

When people need things done for their home, or their business, generally a lot of things, they're not coming to mind. Because people use stuff until it doesn't work.

But when you instill in people that ...

Look at every home, that's why they renovate. That's why you get new counters, new granite counter tops, new appliances.

The old one still works, but the want is put in there.

We're not looking at needs, we're looking at instilling wants into people.

People buy because they want to buy, not because they need to buy.

Leverage marketing systems Another feature that I used is a leverage marketing system. What's a leverage marketing system? Traditionally, companies develop and pay for their own marketing.

What I do is I coordinate other companies to leverage the ad dollars spent so that everybody gets 10, 30, 50 times more production for the same cost. Now, my forte is that for the last 40 years, I've been the business owner paying for advertising. I [inaudible 00:00:35] all these learning curves to figure out how to expand my advertising dollar and my marketing budget.

Now, one of the features are leverage marketing system to increase the buying power of your marketing budget. Let's say you have $1,000 a month, doesn't buy you much. Yet, get together with 10 other companies, $10,000 buys you a major campaign. That's the simple system that I did over and over again. Now, leverage direct mail to multiply the reach of your direct mail campaign for the same ad dollar.

This is something I did when I was at a company that was, I had to do a lot of direct mail advertising. It costs an arm and a leg.

What I did, I put together a program and I went to other companies and I said, "Okay, we all share the same target market, so let's go and share the cost." For the price of a handful of fliers just black and white, I produced truckloads and truckloads of full color magazines where everybody got a full page in full color. The price came down to around three, four, $500 a month. It was extremely affordable and extremely profitable. This was the system that worked.

Now, it also works with emailing. Once you've got a direct mail in a magazine format, well, you can take that digital format and it becomes a digital brochure. It is a very effective system.

How to leverage your newspaper and magazine advertising With traditional newspaper and magazine advertising, with the print versions, you can now leverage your ad dollar investment with the use of an app. Get off the app so that when people read your ...

Radio Interview:Digital Innovations You can have a small ad, you can have a large ad, but it has a two digit code that people can now just enter that into their smartphone or wherever they are, and now you have a multimedia presentation, and the benefit of this is you can advertise in your local papers, or even in national magazine, but share the cost with several other companies. So now, my rule of thumb is if you're going to do something, do something with 10 others. You now have 10 times the exposure and one tenth the cost, which means that your return on investment goes up tenfold. It works miracles when you see it happen. It is an amazing system, we've done it for decades.

How to leverage and get more benefit out of your pay per click advertising Probably the most effective marketing system that's available out there is pay per click from Google. The only problem with it is is that once you've spent your money, it's all gone, you disappear. However, you can leverage your ad dollar spending by inserting an app, a two digit code into your ad. So now ... And you can share it with other people too. If you do a campaign, let's say that you do windows. Well, new homes for windows, well get together with 10 other companies that are similar, the fireplace, the carpet cleaning, all the rest. Get together with 10 others and now you can do a leveraged marketing system so you've got the same formula. You're getting the 10 times the exposure at 1/10th the price. So that increases your return on investment 10 fold.

Hand written letters system. How to do hundreds of handwritten letters in an hour

What is the most effective and almost guaranteed to be read system? The handwritten letter. But, who's got the time and effort to do that? I have developed a system how you can do hundreds of handwritten letters in an hour. Over the years I tried many different ways, and simply if you write a letter on just white paper, with a pen that is a fountain pen or anything that's in black ink, you write one letter, and you leave the spaces open for, Dear Joe, Dear Ed, Dear Ted. Then, photocopy it. Then, when you're writing the

letters, you go through and you just fill in just as if it's a mail merge, except it's a hand merge, and you cannot tell the difference. It is incredible.

Now, the benefit is, when you get a handwritten letter, with a regular stamp, and it's hand addressed, the only work is hand addressing it that takes all the time to write Dear Joe, and Dear Ted, it doesn't take a lot of time, but the effectiveness is incredible.

It's a very worthwhile system to try.

Established joint ventures to share cost of marketing for a Mutual target market Joint ventures are an effective way to share the cost of marketing for a mutual target market. For instance, my target market because I had a property services company was the upper income homeowner.

Now, for me to send out a full color brochure to the entire market would have cost thousands and thousands of dollars a month because printing on small scale is expensive. What I learned is that I could print on a web press, things a magazine or a newspapers print, and the paper cost is cheap. To print 10,000 copies was a few hundred dollars. It costs me thousands of dollars to spend a thousand full color brochures at the local print shop, so it was a major difference, but now because it's a magazine format, I could get together with ... What I did was I got together with 32 other companies, all the major leading names in the industry, and we shared the costs on it, and went out by the truckloads.

Once you do it once, it goes over, and over, and over again, and you've built-in, so that every month it goes out you're not going through the time and effort to think what you're going to do this month. It's just on autopilot. And the phone rings. That was the major thing. Now, when I did this, this was decades ago when I started this, there was no digital marketing, there was no email, there was no website, but it worked.

Everything works with the newest things, but the thing that is the major thing is that multiply your efforts with other companies.

Majority of time, taking care of business instead of looking for business One of greatest advantage of leveraging your marketing systems is that you spend the majority of your time taking care of business instead of looking for business.

When you're starting out on your own, and you're paying all the bills yourself, it is sometimes ... A major cost is all the time involved trying to think about what you're going to do, evaluating it and seeing, "Well, do I want to spend a couple thousand on

this? Or a couple thousand on that?" You're going through this thought process all the time. When you set up in a leveraged market system, it goes over and over and over again. It just goes up because you're sharing the cost. It's a fixed, monthly expenditure, but it's an investment. Take your time and invest it in taking care of your business instead of looking for business all the time.

How to have other companies share the cost with you to send out your brochure the brochure book Now, another effective way, is what we call a brochure book. You've got your 1, 2, 4 page brochure, that's all in the same book with other people.

We now convert that to digital. And the benefit of that is, now you have a digital piece that you can send out. And you can use it in your email, brochures to send out, you can have copies that are sent out, with you on the front cover.

We can do a plate change, that then 30, 40, 50, a hundred page book is, with you on the cover. That can be simply done.

And, also, the think is, when you're developing things, when you phone and email people, you can now send the entire project. And the benefit is, now you've leveraged your time and efforts because the other 20, 30, 40 companies, and they're doing the same thing, so that maybe the person receiving it will flip through and say, "Oh, okay. I don't need that today," but then they're going through, and it's, "I remember that."

And then they remember where to find you. Because that's the biggest thing. You've touched on the interest.

Why print is still very important and valuable Now, I'm a specialist in digital marketing, and the things that I've learnt is that, even if you control the first page of Google for your market segment, if people don't wake up in the morning and say, "Well, that's what I need to find," they're not gonna look for you.

Search is need-satisfaction search. The reason that we're instituting the digital and the print, to have it sent out, is so that it sparks the idea.

When people need things done for their home, or their business, generally a lot of things, they're not coming to mind. Because people use stuff until it doesn't work.

But when you instill in people that ...

Look at every home, that's why they renovate. That's why you get new counters, new granite counter tops, new appliances.

The old one still works, but the want is put in there.

Radio Interview:Digital Innovations We're not looking at needs, we're looking at instilling wants into people.

People buy because they want to buy, not because they need to buy.

A little known secret about apps One of the most effective things I've developed in the last five to ten years was the development of apps. Now the app is, it's an application, but it is a specialized app that doesn't need to be downloaded.

And it's because of a system that I've found, it's called a .tel . And it's actually a domain name, but the domain name has special features, in that it is designed that people can add it to their home screen.

It's so valuable, because now ... The problem with a lot of apps is that you've gotta design it for Apple. And you have to design it for Android. And it costs tens of thousands of dollars to do these.

When I wanted an app, I went to researching things, and I found this is very expensive. Plus there's a lot of ... You have to hire somebody to code it, and all that stuff.

This is simple. It doesn't do everything, but it does all the things that are important. And it does it very cost effectively.

Now, the benefit of this system, you can send out 20, 30, 50, thousand emails with this app. So that people can put it on there.

You can have links into what you need to have done. So it's very, very cost-effective to do this.

The major benefit of this new form of apps Now, one of the major benefits with the .tel app, is that you can do an instant post to all social media with two clicks.

The value of this is that it has a preloaded message, so when you post on it, all you do is click, click. There's not typing involved and it will post and share the app with the message to your entire social media.

Facebook, Twitter, LinkedIn, all of these things and the benefit of it is, is that you can have all your friends, family and employees do the same thing. There's not really much effort on it. They just click, click and it's there. So, now you've got, let's say for instance. If you've got a thousand people, say 4,000 in your LinkedIn. Like I do. When I click on it, and I have 10 or 20 other people that have 4,000 in theirs, some of them will be overlapped and some will be new territory, but in a matter of minutes, you have now, created something

that is shared with tens of thousands of people over night. It's an amazing system.

How a full color portfolio can be shared with others One of the productions that we put out is a portfolio that is based on a, it's printed on a tablet format, 11 by 17, in higher quality paper so that's it got a really good feel and texture to it. And the benefit of it is is that it's the largest piece of mail that comes in the mail because 11, 17s folded in half, all the other mail tends to fall inside it.

Benefits are the largest piece of mail that enters the office with all other mail inside it As I mentioned, the benefit of the tabloids format, 11 17, is that it is the largest piece of mail that comes into the business and most likely, most of the other mail is put inside because the post

person, it's easiest for them to carry and put it in there. And the benefit of it is, is that portfolic design as a four or eight page pullout feature that you can pull it out and mail it to your perspective customers as a pullout to answer their questions, but the

cost of doing this is very, very low because it's [inaudible 00:00:37] press. Cost to produce another thousand copies is like less than a hundred bucks. It's amazing the benefits.

How to do online meetings without the fear of public speaking An effective way of developing your business it to give online meetings with ...

The way that I like to do it is with an easy interview system. I can arrange this so that it can be done over the phone, and you then send me a list of questions and I just interview with those questions. Then your audience is hearing the most natural, effective way because they're like listening third-party to a conversation. That's the most effective way to communicate with them because when I ask you a question about one of your areas of expertise, you naturally have the answers. There's not ums, there's no ahs. It's a simple easy method because you're just talking over the phone.

Now, there's a secret to this too. If you put a person in front of a camera they're like deer in the headlights. You put a person where they talk over the phone they can talk for hours because they're trained to do that.

We're all very, very comfortable talking over the phone. People never go and think about what they're saying when they're talking on the phone, it's a natural, slow-moving conversation, and very effective for communicating to perspective clients.

How to use Facebook effectively with all your staff making posts with one click Another effective means of promoting your company is with Facebook. You can do advertising, but you can also do posts.

Now the benefit of the app, there's an auto-post feature in it to all social media, from your entire staff can put the post together, and it is a simple, simple thing because your app or your story or your video is simply shared with two clicks.

There's no typing involved. And the benefit of it is, is that everybody that is linked in with your Facebook usually gets a push notification, so when there's something that comes through that is effective, if they're linked in to you on the first level, they generally get a push notification. Highly effective.

How to maximize the effectiveness of your sales force with CRM One of the ways to have your sales force highly efficient is to use a CRM system. You can choose which one is the best for you and there's Maximum Your Sales Force, all of

Radio Interview:Digital Innovations them. I've used them all but the benefit is the same. If you're going to make phone calls to reach out to people you'll only connect one out of eight or seven times 'cause they're not in, they're in a meeting, blah, blah, blah. It's always something. But you've got to have a system so that you can click on there not in or I've sent them the information. A follow up. Follow up is the key. If you can make 50 calls you're only going to connect with 10% of them. That's the law of the nature. Maybe one in three, but the thing is keeping track of 100% of them is where the market value is.

You've got to have a follow up because three days from now they're on holidays, you get a notification to call them back. That is the effectiveness of CRM. How to build rapport on the phone Effective ways to use telephone marketing is to create to confidence not to sell, but to build rapport with your clientele.

Top of mind marketing so that when they need you, they think of you. If you call up 30 people and try to sell them, it will be a hard slugging system. If you call 30 people and just introduce information to them, "There's a new feature that you can have," you might say. You don't try and close them.

You follow up a couple days later and say, "What did you think of that?" That's simple.

My favorite phrase to talk to people is that, "This is something that may be of interest to you. Only you can judge if it's useful for you." That's it. They now have the ... The pressure's off. Trying and sell them you're sharing something with them, and they're the judge. You can judge if it's good for you.

Simple, effective, and friendly.

How to save money on traditional advertising With traditional advertising, there are methods you can implement that will cut the cost of your advertising. You can negotiate the price of any ad. There's no such thing as a retail price, rate card price. All of those, they don't exist. They're guidelines and you can get, I've seen full page ads go for free because they needed to fill it and make it look good. You have to have something and it generally the closer it is to the publication date, the more flexible they will be. The other thing you can put them in is you go at the negotiated rate with them. I will go with this ad if you run it at this price and it's a filler. So if they can find someone at full price, they'll take it. Otherwise, they'll take yours at a quarter, a third, whatever you negotiate 'cause to them it's money. The thing is once they've covered the cost, those last few ones are the ones that make their profit because with a traditional magazine, it's a very, very high cost situation.

They only make profit on the last, let's see, 20-30 per cent. They've got to cover the costs. If you go in there, and you say, "Well, here's a standing order, but I'll only pay this much." You can save yourself thousands and thousands of dollars a year. Some will, some won't. So why not?

companies that are actually operating, where the owner of the company is enjoying his life in these warmer climates and his people are working from satellite offices in their home, and it's all done with specialized telecommunications.

Eective strategy is the development of AIDA strategy Effective marketing strategy is the development of AIDA strategy, that's AIDA, it stands for attention, interest, desire, action.

Many people forget the action. Attention, your headlines interest build, copy interest, desire, create a want for it. Everything, people don't buy for needs, they buy for wants. You gotta have desire. Follow through with that then check online, there's thousands of articles on the AIDA principle.

How to establish satellite oďŹƒces without the cost One of the most effective methods of expanding the geography for your marketing and your sales, you can do it across a province or across a country, is to establish virtual satellite offices. There's no major startup costs with this system. You can create an online presence with a local phone number in that city without ever being there.

So you can test the market and find out whether it's worth expanding to that market or not because when people answer your ads online, or as long as they have a local phone number, it works far better than even and 800 number. When you've got a local number, people will phone it.

And you can contact me, and I will direct you to the company that provides these for me. I have five cities that I don't live in, but they are satellite office for my operation, and they are very affordable on a monthly basis. I will share that information with you, no charge.

New innovations in telecommunications saves you money Speaking of telecommunications, there have been latest technologies that have enabled your staff to work from home, saving you thousands of dollars in real estate costs. This has only become available in the last few years. You can now have a situation here when they call the person that works for you, the phone line in their home our their home office will ring and act just like they're in the next office across the hall. But this can be across the city, or across the province.

Now this is a major, major benefit because there's no commuting cost, there's no real estate cost, you don't have rent extra office space for them. I've heard of

You can call 1-855-216-6010, and I'll show you how that's done.

Become and authority in your field by being an author. A new simple system to write a book One of the most effective ways of establishing you as an authority in your marketplace, in your area of expertise, is to author a book. Authority, the root word of authority is author. And the reasoning behind that, when you have the power of a book written, people instantly, even if they never read it, the fact that you have a book gives you instant credibility. Now, I have several books on the first page of Google, when you look under Darrell Backen and books, and it's D_A-R-R-E-L-L B-A-C-KE-N books, the first page of Google shows all my books that are on Amazon. But, it's also been indexed so that it shows the covers and the complete features of the books.

Now, my first book I wrote in 1992.

Years and years ago, it took me months and months to write it. And, it was not easy and 1992, there was no computers, there wasn't, I wrote it on an electric typewriter, there was no electronic copy. It was done the old fashioned way, typing everything and it was pages and pages and pages, it was actually 195 pages as a matter of fact. As a manuscript, then I found out, what do I do with this book that I wrote, well you can't.

Back in 1992, there was no way to publish a book, it was extremely expensive, you had to have a publishing company take you on.

So, I put it together in a binder and I sold it as a course through Popular Mechanics and Popular Science, and I had orders from around the world.

But, I still didn't have my book that I could show in my hand to somebody. I

Radio Interview:Digital Innovations learned a little secret. Amazon has a company called Create Space. And, they have created this system so that people can publish their books, it's all very easy to use, I'm not a publisher, technical person. But, I put it together and I now have seven books, including my first one that took me months to put together, on Amazon. And I've sold them in Europe, I've sold in the United States. Word of note, you don't get rich selling books. There's not a lot of money in it. But it is fulfilling and it establishes you as an expert in your field. That's what you want. It's not the books that you sell, it's the deals that you close because instantly you have validation.

Tape a Call, that's how I'm producing this course, and this book, through Tape a Call, very simple. You turn it on, and you call a special number, and it records your voice.

And it records the interview, if you're calling somebody else. And the situation is you send somebody a list of 50, 60 questions and they just ask you, they're interviewing, just like you were on the radio.

And what that is then, you now have pages and pages of information, what are the 50 questions that they're going to ask you, the ones that you supply them, because you're an expert in that field. People ask you 20, 30 questions every time. Every time you visit them in sales calls, they're all asking

I share the secret way to write a book in a weekend So the first thing that people tell me when I say, "Well write a book," is, "I can't write. I don't have time to write, I get writer's block. I can barely write a page of text." Well, I understand that, and I was very much like that, but there's a little secret that I found. This came to me by accident, I was on the local radio here, and and I had been interviewed, and they gave me a copy of the tape. And then I [inaudible 00:00:41] but whoever sees it, that short time that you're on air, it's there, but the thing that I learned was that I could send it to a company rev.com that's R-E-V.com, for a dollars a minute they will transcribe any audio file into text.

Now ,that was the start of my second book, because I had an audio file, I could convert it into there and now it's text, and it can be formatted into a book. Same information that was on the radio, but now it's in a book. Now the benefit of that is to, once I learned that, I learned that I could do interviews, because interviews are easy.

People talk on the phone, and this is what I learned, through an app on the iPhone, which is what I'm using right now, called

the same questions over, and they call it FAQ, frequently asked questions, so what your doing is your putting them into a format so that you can answer it once and then give it to everybody. And this is the foundation of your book. This can be done in a couple of hours, literally, you can write a book in a few hours, very, very easily.

I will format it, I'll work with you, I'll co-author the book, but I don't need any credit, it can be yours, and the thing is you have now, on Google and on Amazon, and actually mine is in Barnes and Noble too, the digital expanse of how your book is sold is amazing. It's in Europe. It's everywhere. I was shocked when I went on to the thing, I sold ones in Europe, of these books, I was shocked.

But it's something that is

effective. The main benefit of it is you've established credibility and authority, because you've gotten 10, 20, 30 years of expertise in you, you just have to transfer it so people can visualize it, read it, and understand you.

And the more that people view you as an authority the more they want to deal with you.

The information from your interview can be used in many dierent media Once you've done this information, it also can be expanded into other media. For instance, once you've got these 20, 30 questions answered, you can create an FAQ app for your business, which you can place on your website, your emails. Very simple and effective. It doesn't have to be a book.

It could be the app. So now, 20 questions that can go through, and they have a question about, you know, item number 10, how do you fix this problem? You have the answer, it's already on your FAQ app. Very simple and effective. The purpose of everything is to establish you as an authority, and to create confidence in dealing with you.

How I merge print with digital marketing One of the most effective ways that we've developed is merging print with digital marketing. With a simple two digit code, 1L.tel or near.tel, your print ad becomes a multi-media, interactive digital brochure.

And it is an app that equals an ad to their iPhone, ad to their home screen, of any mobile device. And what this does is that now people have your information with them. And it is effective, because when people are interested, they like to go back and look at what they're ... they don't have to, okay, reality, people aren't going to keep last year's magazine. Very seldom.

You know what place you see them is the doctor's office because they've got to have something for you to read for the two, three point minutes that you're sitting there.

But digitally, you can be there in index it so that people can find the answers when they need it. Very simple, create a system where your client needs for information are fulfilled in every way they can

Radio Interview:Digital Innovations think of.

How to have your PR story in all media in BC Another feature that I provide is PR development, public relations development.

I create and send out stories to all the press, radio, television, print. I have all the contact names for all of BC Media for these. And you can send those stories, some will carry it, some won't. Publications need filler, they need ... they survive on ads, but they need stories and if you can position yourself in a story and the story is from the interview that we did, you are answering the benefits that they want to hear, well, then that's newsworthy. So this is another service that I provide.

How to create a viral video.

The other development that I have learned over the years is how to create a viral video. I use message using a highly developed logarithm that I've developed, and it's not a bunch of code, it's using the proper SEO techniques. And you also have to see what is trending and what is working well. When people search on YouTube, which is the second largest search in the world, the number one searches will show up, but if you can be number three or four, you'll still show up on that page. So, there's a system that I've developed so that you can create highly visible videos of your business.

I'm a pioneer in video brochures Online video is very effective. I'm a pioneer in video brochures, I develop these before there was YouTube, it was very very difficult to do these in the early days because you had to work with stuff that didn't show up on, you know if you developed on a Mac, it wouldn't show up on PC. But I did learn, got a large learning curve over 20 years in doing video brochures. What is a video brochure? It's a name that I coined of taking your company information and putting it into a video format and then applying SEO to it. I have successfully done video brochures that place on the first page of Google for market segments and cities that you deal in for almost two decades now. So it's a very effective, very reliable system. And it works forever. Once it's there, it very seldom leaves. Page one for years.

How to create a logo-branded video You know, when I specialized in developing video brochures, one of the major problems was, is that it was just usually a talking head. It was an interview and it didn't have any impact. When you viewed it the first page of Google, then I

learned how to create a logo-branded video.

So when you look for that market segment of what you're looking for, you're asking Google for a question you want an answer, a logo of your company appears on the first page of Google. It's the most powerful ad you could ever have, because it is interactive. It won't show up unless they're asking for it, and when they click on it, then your FAQ tells them the answers that they wanted to know. They've asked Google for it, and you supply it.

I developed billboard branded videos The next version of video brochures that I developed was billboard branded videos.

Just as your driving down the highway and you see a billboard, this is now the same concept, is that is an advertisement that shows, well okay, for instance I have developed [inaudible 00:00:20]. If you type in how to use business phones, a video will pop up with the slogans that we used, business phones, you click on it, and the Samsung dealer will play his message, about his branded phones.

Success in search engine optimization, SEO Success in any of this digital media is search engine optimization, SEO. Most people have a vague idea what it's like, but what I do, is I buy highly sophisticated software that will tell me, not the one or two or five or six keywords that people are generally sticking in and they're guessing. If you look at most websites, and if you look at the inside of their website, they're using seven or eight keywords. That's about it.

Very seldom do they have more than 10. The system develops up to 800 long tail keywords. What is a long tail keyword?

Well, if you say, "I want a Chevy car." Okay, well that's just a vague description. I want a 1964 Chevy SS Impala with a 427 4-speed Hurst Shifter and I want it to be cherry apple red.

That's a long tail keyword. The only result that will show up will be that search.

So, what you want to do is that if you have a specialized niche market, you want to go over and over and over and optimize that niche.

How to use the GPS of the phones to bring Clients to you in your app Highly effective is the way that I have developed the apps that I built for you so that they have ... they use the GPS of the phones, of people's mobile phones. So they will find you and give you directions by car, train, walking, bus, even Uber. So it has all been designed to bring customers to you.

This is an effective system that I've developed over the years. And it also gives

items that are ... people you would never think about. So we provide the answers to the people are looking for.

A twist in online marketing‌ video from website One of the systems that I've created is, pretty much everybody has a website now.

But they cannot optimize all the interior pages, hardly anybody ever sees them. You may have five major sections to your website, and maybe 20, 30 other ones. What I do, is I take a look at the website, and I create a narrated, digital brochure of every page. And what that does is I can optimize that one page that's on page 27 of your website, I can optimize that and give it SEO so that it appears on the first page of Google.

I've done this for a dentist where teeth whitening appears on the first page of Google. And crowns appears on the first page of Google for that market segment in the area that he deals with. You've gotta have something so that when people look on Google, they're not gonna put a lot of effort in, if they gotta work they're gonna leave.

They want everything quick and easy, so this is what I do.

Aromask Odor Solutions How to hide the smell of secondhand smoke

Helpful hint - put a capful of Aromask in your ashtray for an ongoing refreshed environment.

Smelly garbage truck problems?

How to solve real estate odor problems

In recent years there is no doubt that second smoke is becoming an issue with non smokers (family, friends and co-workers).

And yes they are becoming very vocal about our "bad habit" !

We at Aromask have received many, many testimonials over the years from customers using Aromask products to help eliminate the smell of "second hand smoke" (especially cannabis) from their clothing, homes and automobiles. With the new trending market in "cannabis sales" across the US and Canada, will have developed new convenient dispensers to deal with the odors associated with 2nd hand smoke.

Compact 4 oz Sprayer - if out for "your coffee break", spray a little Aromask on your clothing prior to returning to your desk or work space. A quick spray in your car will help eliminate the odor of tobacco products.

Grand kids coming over? A quick spray around your home will eliminate the odor and leave a refreshing neutral scent.

Our NEW convenient 8 mil Personal Pocket/purse sprayer is ideal for a quick spray for your clothing, auto or in your smoking area. Other common uses: public washrooms, smelly footwear, sport bags, lockers.

Gel Paks - helps to eliminate the second hand smoke smell 24/7 from your automobile, home or your "designated smoke area". Our Gel Packs last for months and are refillable with our economical RTU (ready to use). Excellent to eliminate offensive odors in washrooms, closets, lunchrooms while leaving a fresh natural scent.

RTU (ready to use) Refill - economical way to refill your Gel Paks and all your sprayers.

Have you ever had a listing or rental property that shows well but smells, often reducing the selling price? Have you ever asked your client to boil cloves or vanilla beans on the stove prior to an open house?

There is no subtle way to tell a seller that their home has an odor problem!

Aromask products are widely used by real estate and property management companies to ELIMINATE offensive organic odors such as; cooking smells, cigarette/cigar smoke, mildew, pet odors and other offensive odors. replacing them with a subtle fresh scent, which dissipates as the smell is eliminated.

Recently, in Tacoma, Washington, a real estate agent was experiencing a $5,000 spread between the buyer and the seller, all of which was due to 15 years of heavy smoking in the house. The buyer was insisting on repainting, drapes being drycleaned and the carpets being shampooed.

Both buyer and seller were inflexible. Susan was fast loosing her sale. We convinced her to try an Aromask Cyclone™ unit for a day.

Two days later she phoned to tell us the sale went through - with only a $500.00 difference between the asking and selling price. She gladly purchased an Aromask Real Estate & Property Management Kit for her office. The kit contains a Cyclone™ unit, and a sufficient assortment of products to eliminate all organic odor problems for about 15 to 20 medium size (1,500 sq. ft.) homes or apartments. The cost per home runs about $15.00 - which the seller does not mind paying. Used in a wide variety of odor control applications and industries, which includes waste management, hotels, hospitals, bars/restaurants, funeral homes, automotive/RV/marine/public transportation companies, janitorial supply, police and fire departments to name a few.

DUMPSTERS: Spray Aromask directly into dumpsters to control odor problems immediately. During monthly cleaning add Aromask concentrate (mix 1 to 15 with water or 1 - 4 litre bottle to 45 gallons of water) to use in your power washer to eliminate odors.

COMPACTORS: Use Aromask sprays for instant relief around garbage area and compactors. Place Gel-Paks™ around garbage holding area to control unwanted odors 24/7. Cyclone™ units on timers will ensure effective odor control during hot weather or extreme odor problem areas.

GARBAGE & RECYCLING CONTAINERS: Use Aromask sprays for instant elimination of all organic odors. Add Aromask to rinse water when washing down containers. Place a Gel-Pak™ in this area for 24/7 odor control.

TRUCKS: Wash down trucks with diluted Aromask ( 1 to 15 ratio) to eliminate offensive odors. This is especially effective during hot weather.

SMELLY DRAINS & GREASE TRAPS: Aromask concentrate is an effective odor control for smelly drains and grease traps.

Pour Aromask concentrate directly into the effected drains, daily or weekly until odor is eliminated.

VALUE ADDED SERVICE & PROFIT CENTER: Aromask products are well accepted by consumers as an effective odor control for many applications. Perhaps your company is looking for an additional profit center (as a reseller) or to use Aromask as a “value added” give-a-way to new or loyal customers. Waste management and odor control are a natural tie-in.