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Darrell Backen Guest on CKPM-FM Radio Extreme Business Show Host Tom MacDonald Extreme Business Show: Thank you for joining us, and welcome back to the Extreme Business Show: on CKPM FM. I'm glad you've joined us, I've got in studio with me a guest, a friend his name is Darrell Backen he's from Backen Media and he's an innovator, he's a social media innovator.

He's taken some really cool apps that other people like Google has made with YouTube and .tel which is another one, and the search engines and iPhones and androids, smartphones.

You've taken all that technology and you've put in a blender and you've come up with a very unique innovative way to help small businesses market online. One of the things you were talking about oďŹ&#x20AC; air was digital referral marketing. I wanted to know a little bit about how you did that.

Can you give us some sort of ... that's so a user or listener can understand, "I see what Darrell is trying to do here."

Darrell Backen: Yes, when you have people, your customer base

Click To See Radio Interview

and you've given them your app which is a simple email and instructions to add to their home screen, then what has happened is that there's a section if they want to refer you, they click on the button and it gives a positive referral to all of their social media, to all of their Twitter, all of their Facebook without them typing a single word. It's just a two-button click.

Extreme Business Show: Tell me more about that because referrals are important. Is this something where people say, "Tom is great, he makes great pizza, buy his pizza." Is that what you're talking about?

Darrell Backen: Okay, I'll give you an example. I did one for the Kits

DARRELL BACKEN DIGITAL Innovation of merging print with digital. This magazine was designed to be watched not read. Whenever you hover over a section of a page and it turns blue double click on it itâ&#x20AC;&#x2122;ll take you to that video. A video gives a complete show + tell to give you information to make a well-informed decision

Digital Garden?

South America, Asia, Europe. This system works around the world.

did it on my PC, there were many, many flaws in the system.

Digital Garden. What is that? Digital garden is the word that I have coined the phrase, as for the unique method of digital marketing that I do. The idea of it is, I compare traditional digital marketing to fresh flowers. They're beautiful. They're cut. They come to you, they smell great. They work great, but they only lasts two weeks. When your budgets gone, so are they. You throw them out.

My objective was ... In 2008, I started this. I was working for a company. I was the chief marketing officer for a plastics

I persevered and I decided to have a goal. My goal was to place well. First page of Google. Top of the page. I wanted to dominate the page. Have many, many different ways of getting on the page. Instead of just a website, I developed a Multi Channel Multi Platform Multi Media Program to stay there. The system that I developed lasts for years, and years. It's almost coming up 8 years now.

Digital garden is a different method, a different approach. What I do, is develop a multifaceted approach to it there, so that there are many different ways to get on the first page. I developed all of these methods so that there's basically a machine gun of input, so that you get placement month in, month out. Over, and over, and over again. It lasts for years.

corporation. They wanted to have videos and online stuff. This all very new, back in 2008. Remember that YouTube was only started in 2005, and nobody knew about it.

I put the website together for them. I put videos on there. The first one that I did in 2009 They didn't work, because is still there today. It is the top they wouldn't show up, until YouTube created the system of the page, on Page 1 Google around the world. This that was universal. It would show up on a Mac. It would systems doesn't work just show up on a PC. There was locally. It can be done across no universal system to show the city, across they country, video content. We had one. It or around the world. I have wouldn't show up on mobile. placed in North America, It wouldn't show up on PC. If I

There was no book. There was no place to go to when I started. All these ideas are original ideas that I must have done 20,000 hours of trial and error to figure all this stuff out. It was a passion. I just enjoyed it. I did not start out as a digital marketer. I didn't even hear that word until I've been doing for six years. I thought, "Hmm, I guess I'm one of those." I was just a person who was interested in getting the job done. All these terms and technology things came later. I had a simple goal; dominate the market, because when you control the first page of Google and have pushed your customers to page two, they

DIGITALMARKETING TRAINING COURSE

Results: Multi Media, Multi-Channel, Multi-Platform, Digital Marketing Systems That Dominate Market Segments Page 1 Google

Easy View Phone Number Donâ&#x20AC;&#x2122;t make your customer work to call you! Most people just call,

Google recognizes Darrell Backen As An Author for Digital Marketing... https://bit.ly/2OShxLz See it live.

Darrell Backen Radio Interviews

Radio Interview 2014 Click to Watch https://youtu.be/0a34mL4ZniU

Radio Interview 2016 Click to Watch https://youtu.be/CrVcnXBM0Yk

Radio Interview 2017 Click to Watch https://youtu.be/EVqrkkXiFbo

ABOUT the Trainer Darrell Backen

Darrell Backen Institutional Education

Darrell Backen has over 40 years of marketing and business experience. Darrell Backen has over 20 years of digital marketing experience.

UBC

Darrell produced his first course in 1992. The subject was on marketing small businesses and promotion for small businesses. At that time he had 30 years experience in the field as a business owner. He had created and implemented all of the methods in these courses over that time. His course sold across North America by being advertised in magazines.

Sauder School Of Business

BCIT Venture Development Program

All of the information in these courses our hands on experience from nearly 50 years as a business owner and trainer. These are not a theory based courses.

Marketing Management

Courses and Corporate Training Cossman Business Seminars, Los Angeles, California Entrepreneur Program.

Institute for Executive Development, La Jolla California. Executive Management Program Phoenix Seminar

Corporate Communications Training College, Vancouver, British Columbia Computerized Sales and Marketing Program

Corporate Publishing Group, Vancouver, British Columbia. Desktop Publishing Program

Charles Abbott Business Program. Business Excellence Program

Sales Methods International, Calgary Alberta Sales Management Training

Steelcase Corporation Training Sensor Selling Skills

Insurance, Internet, Investment, Landscaper, Legal, Maid Service, Developed Campaigns: Management Consulting, Manufacturing, MLM, Music & Industries I Have Developed Entertainment, Networking Campaigns for: Ad Agencies, Apparel Companies, New Car Dealerships, & Fashion, Auto Detailing, Not For Profit, Online Retail, Plastics Automotive, Bonds, Building Corporations, Political Campaigns, Materials, Charities, Commercial Real Professional Training & Coaching, Estate, Computer Software, Public Utilities, Real Estate Agents, Computers, Condo Developers, Real Estate Companies, Restaurants, Construction, Education, Retail, Securities, Sports, Stocks, Environmental Services, Government, Wine, Health Wealth & Fitness, Higher Education, Home Builders, Hospitality, Information Technology, & Services,

Industries

Nominated Small Business BC Awards

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