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Doug (DA) Anderson

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Da (Doug) Anderson with Darrell Backen

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Da (Doug) Anderson with Darrell Backen

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ABOUT DA C

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Doug (DA) Anderson has created a Management Training Program used by over 300 businesses in the past 15 years.

The program objective is to increase the business and management job skills of the business owner and their staff.

The program comes from the experience of attending 25 years of sales training programs from IBM, Apple, Mitsubishi and over 100 other management-training sessions.

The trainers were Tom Hopkins, Steven Covey, Brian Tracy and other leaders of the business training community.

In addition to 30 years of business management experience, DA has also trained business owners through volunteer work with the Canadian Youth Business Foundation (7 yrs), SUCCESS (5 yrs) and YMCA Entrepreneur Program (2 yrs) showing a big dedication to helping entrepreneurs succeed.

I help people build their own "field of dreams" and achieve their goals

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https://youtu.be/ 6mcdldN4m0M Press Link�To Watch

The TOP 5 biggest problems facing business owners and sales managers are: 1.

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your sales process could be improved (profit focus and sales pipeline) “people effectiveness” (have you the right people in the right roles?)

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time management and prioritization (improve your ‘juggling’ quality)

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decision making and goal setting (they need to be written down)

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putting the right systems in place to improve (by documenting repetitive tasks)

We have world-class assessment systems to help identify potential problems in hiring and staffing.

We use world-class materials to help implement change and develop internal systems. Then we offer ongoing mentoring to ensure new plans are implemented and followed through for as long as it takes to reach success. I help people build their own "field of dreams" and achieve their goals.

Strategize. Organize. Globalize.

Vancouver Business Trainer Doug (DA) Anderson

At DA top Talent, we help you with these problems with our comprehensive business coaching service for those who want more out of life, or for those who’ve hit a ‘glass ceiling’ in their business.

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DA Top Talent 604.738.4786 604-897-6152 Cell datoptalent@gmail.com Use My App http://d1.tel/

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Press Link�To Listen Darrell Backen: Hi DA. Thanks for meeting with me today on the phone and I've got a few questions about your business. Excellent. Now what is a business mentor?

DA (Doug)Anderson: A mentor is you want to invest their time and effort into their mentorship duties and they truly want to help a mentee grow in their personal and professional life. The best mentors teach mentees their insight, draw from their experiences, and provide once in a lifetime education.

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Well, excellent. What, talk a, what topics do you discuss when you need DA (Doug)Anderson: the common topics? Mentees asked me to work on include their communication skills, their leadership skills, networking tips, uh, work life balance, learning and teaching and developing their organizational culture purposefully and also for higher end management skills. Oh, great.

Darrell Backen: Uh, could you please break down a few of these topics and provide details. For instance, leadership

DA (Doug)Anderson: for leadership. For entrepreneurs, it's critical to understand their mission, their vision, and the Darrell Backen: values that they want to have both for themselves, Oh, that sounds great. Why do you do what you do? their actions, their decision making, their employees, their suppliers and their customers.

And good businesses have defined values in the DA (Doug)Anderson: area of management. For example, who is going to My mission is to help entrepreneurs succeed by be on the organizational chart? So three years from helping the little guy. It's something I love doing. now, what's the plan? Who will you have on your Getting the underdog to overachieve is extremely board of advisors? The third pillar is operations. All satisfying in business and sports and in life. And good companies have systems and processes. What I've adjusted my mentoring so that we can meet should yours be? Great companies or banks and virtually. I've had clients overseas and all over credit unions have operations manuals with details North America, so helping people outside of about every transaction, but a lot of small Vancouver is not an issue. businesses don't even have a one or two page guide so that the owner can transfer and delegate duties better. A fourth pillar, Darrel is finance and do you Darrell Backen: Oh, excellent. What does working on your business really understand your books, your cashflow? Are you getting the right information on a timely basis? mean to you?

Uh, the last two pillars of every great business is lead generation and this is where we need to reach DA (Doug)Anderson: and communicate with all customers and also find out what the businesses 90 day marketing plan is.

This is a phrase I learned from my mentor. His And the last pillar for us is with lead conversion. name was Michael Gerber, and he was the author of the key method with this. Is it a book that I ask And when we take our clients and turn them into a raving testimonials, we know we've done a good all my clients to read? And when we're talking job. about working on the business, we want to make sure that we're taking a good overview of objectively, rationally, non emotionally about the Darrell Backen: business, its parameters, its success, it's a potential and really examining the business from a Excellent. What qualities should a good mentor possess? number of different pillars.

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DA (Doug)Anderson:

I think a willingness to share skills, knowledge and expertise. Definitely if they were a nurturer, somebody who truly got satisfaction from helping others, that would be another great quality to have. I think for me it's important to demonstrate a positive attitude and that as a positive role model in decisions and voluntary work in the community and parenting and also upsell relations or partner relations, all important about the life balance. The last couple of qualities that should be mentioned is if someone who also takes an interest in the mentoring relationship and goes beyond an hour by hour basis to really look out for information, research and tips, somebody who exhibits enthusiasm in the field and in the industry, and lastly they have the values of ongoing learning and growth and that makes a good mentor. I truly believe that everybody should learn something new every day.

Darrell Backen: Excellent. Who else would you recommend that I connect with?

DA (Doug)Anderson: Feel free to contact any of the da top talent clients over the last 30 years. Most of all know me by da. It's my nickname from university of Victoria.

Some might know me as Doug Anderson, but I've helped small businesses for many years. Prior to starting DEA top talent. 20 years ago I spent time with both Apple and Mitsubishi working with their dealers, helping their small businesses grow. The question too of who else you could recommend that connection with. I think Darrell, this question is probably best served for a later meeting when there's trust, the two parties. I know I can exponentially expand somebody's network, but I really want to make sure I'm doing it for the benefit of both parties and not just exchanging business cards in a mass gathering. I like being very purposeful with my connections Darrell Backen: That I, I agree with it too.

DA (Doug)Anderson: Okay.

Darrell Backen: 8

Well thank you for meeting with me today and, um, I look forward to meeting with you again.

DA (Doug)Anderson: All the best and I really appreciate the time and effort you've spent and giving me a listen. Thank you.

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I N N O VAT I O N S Radio Interview: Digital Innovations Click to Watch Interview https://youtu.be/ 0a34mL4ZniU

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Radio Interview: Digital Innovations

RADIO I N T E RV I E W : D I G I TA L I N N OVA T I O N S

By CKPM FM

CKPM FM: Good morning, and welcome to the Extreme Business Show on CKPM FM. I'm glad you're joining us this beautiful Saturday morning. You're listening to CKPM FM. I am a local business telecom entrepreneur, and I am so happy to be able to sit here in front of the microphone in the studio in beautiful downtown Port Moody and bring to you any secrets, any tidbits, any level of information and education I can to help you bring your business to the next highest level of profitability and success.

We all, as a telecom entrepreneur myself, and as entrepreneurs out there and business owners, we work very hard. A lot of us work hard on our business, and we also work hard in our business. I talked to a lot of entrepreneurs, and they say that the reason they got into it is because they wanted time.

They wanted to have their own time, be in control of their own time, but what they don't realize is that being in your own business is a lot of work. It's a lot of hard work, and if you're going to be successful, you have to put in way more than 40 hours a week.

There's so much to do. You have bookkeeping, finances, employees, salaries, CRA remittances, WCB. You have marketing.

You have all of your technical, your operational information, administrative. It just goes on and on. You have to get the various platforms to run your company. All that takes a tremendous amount of time and effort, so my goal on this

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show, if you've been listening to the Extreme Business Show, is to try to shortcut that for you, try to make it so that we can help you get to where you want to be faster, more profitably, and have more control over your time.

A lot of people need some breaks from their business, and lifestyle really is what you want in your business. The reason you get into business is because you love it, but you don't love it so much that that's all you do. You need to be able to get a lifestyle out of it so you can go traveling, you can spend more time with your family and children, or you can just grow your business and have extreme profitability so that you can do what you want to do. The Extreme Business Show brings you that.

I've been in business for 30 years. I'm a local telecom entrepreneur, and I've grown up here in Coquitlam. At least business-wise I've grown up here. I was born and raised in Quebec.

I joined the military in communications. Then when I was 21 I started a business out here selling phone systems or telephones even, just retail telephones back in the day when it was illegal to buy a telephone, so I was a pioneer in the telecom industry. I had a store in Coquitlam Center.

I can tell you that starting in a business where the phone company doesn't want you to be in can be pretty rough. We've had pickets outside our store. We've had our phone lines cutoff.

I'd go out to my truck at nighttime when I was younger, and my headlights would be kicked in when I was starting. The union didn't want us to be in business, and they did their best to get us out of business, but here we are 30 years later, very, very successful. I've got over 10,000 clients, and I've saved over $17 million for business owners everywhere in the Lower Mainland by explaining to them how they can save money on their lines, but also getting them into equipment that makes them more successful and more efficient.

Goals for our show: efficiency, success for your company. I've got in the studio guests every week that can bring those efficiencies and those profitability to your company. One of the guests I have in has been a good friend of mine I've known for several years. His name is Darrell Backen from Backen Media. Darrell is an expert in digital marketing, so we're going to get right into it on this show and explain to you what digital marketing is and how it can affect your business.

First of all, I'd like to introduce you to Darrell. Darrell, welcome to the show.

Darrell Backen: Hi, Tom. CKPM FM: Darrell, you've been in digital marketing for not all your life, but just recently, but you've been into communications and media for a long, long time, so give us a little bit about your background.

How innovations over 30 years produce new products

Darrell Backen: Starting in 1983 I started QuikCall, which was the first basically a wallet directory for the new

item which was called a "cell phone." They were invented in 1983. Back in about '87 I started Home & Leisure Magazine, which was basically dealing with the upper end homes of Edmonton. We delivered up to them every month. Going through the print industry I had learned a lot of lessons and I had most of the major names in the industry, Molly Maid and California Closets, everybody to do with basically your home.

A few years ago I thought, "Everything is switching to mobile." I wanted to learn how that was done. There was no way to find out how it was done, so what I did is I did an intense research on what works and what doesn't work.

CKPM FM: I know you've spent hours on that because you and I got involved in helping my company as well. We're going to get right back to you after these messages, and Darrell is going to tell us about digital marketing and how it's going to impact your company in a very huge way. If you're not doing it your competitor probably is going to start, so we need to get you ahead of your competitor. Listen on our next segment. We'll be right back after these messages. You're listening to the Extreme Business Show in 5, 4, 3.

Welcome back. I'm glad you're joining us on the beautiful Saturday here at CKPM FM. The studio is right in the local Tri-Cities independent radio station location in beautiful downtown Port Moody.

My name is Tom MacDonald. I'm a local telecom entrepreneur, and I'm glad and privileged and honored to be hosting this show here, the Extreme Business Show, right here on our local radio station.

We've been doing this now for about seven months, bringing topical information, important information, to our listening audience who are entrepreneurs, thinking of getting into business, in business for themselves. Maybe they've been

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Radio Interview: RadioInnovations Interview: Digital Digital Innovations

By CKPM FM

By CKPM FM

in business for a long time.

We bring experts on the show every week to help you get your business to a next level of profitability and lifestyle independence.

Darrell Backen, you're knowledgeable, I know for a fact, on digital marketing, because you've helped me with my business on it. Can you tell us what is digital marketing? What does it mean?

YouTube and Google Maps. Items, products that Google owns, they're not going to change the system. Month in, month out is if you do it right it will stay there forever, and that'sCKPM FM: So you're using the tools that Google has already developed, butDarrell Backen: Right. I just use them well.

How Digital marketing has created new opportunities for small business owners Darrell Backen: Digital marketing is the new coin phrase that has come up in the last few years. Basically for people who are experts in taking whatever is online and creating a marketing system behind it there, so basically managing your website, your YouTube, all the methods of developing business online.

CKPM FM: What do you do specifically at Backen Media?

Backenmedia.com I think is your website. Is that correct?

Darrell Backen: That's right.

CKPM FM: Obviously you don't own YouTube or Google, but you help businesses, what, optimize that? Can you explain what it is that is important that you can do that can help our clients out there?

Darrell Backen: What it is, I've spent the hours of research and development of what works and what doesn't. With Google having your website optimized to fit on the first page of Google is extremely hard because they keep changing the rules every three, four months with a Panda review and all these other things. Their objective is they want to have the items that they have that they own, that that's what I've specialized in, is

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CKPM FM: And you're helping people get to the first page, but in a much different fashion than, say, for instance, AdWords or what they call "black hat listings," or black hat way of getting ... I get calls all the time: "Dominate Google first page." I get emails on that. I don't go for them. I went with you. You and I work together on it, and I can attest to you if you want to check really quickly, just type in Google search "business telephone systems Coquitlam," and you'll see that my company dominates the first page and probably the second page with videos and other informations and links that Darrell created or helped me create so that I have a great presence on there.

You did that differently than the conventional method.What makes your method different, Darrell, than, say, the average way of doing it?

Darrell Backen: The reason my method is different is because I use multi-channel and multi ... using many different ways. If you just do one thing you're only going to get one result, but if you use a multi-channel, multi-platform, multi-leverage system, then there's a better result.

Radio Interview: Digital Innovations

By CKPM FM

CKPM FM: So you're not doing AdWords specifically. You're doing this as an organic section?

A proven digital system for 10 years Darrell Backen: Everything I do is for organic because I build for the long term.

CKPM FM: Okay, so can you give us in maybe a minute, tell us the difference between paid advertising on Google and free advertising, which is where your specialty is?

Darrell Backen: The difference is that Google AdWords is a fantastic program, and it's quick and instant, and it works overnight. The only problem with it is that if you put aside a $1,000 budget, when people have clicked on your words enough that they've used up the $1,000, then you disappear. That's the problem is you got to relist it again, but I do know of companies that are spending, $4,000, $5,000, $6,000 a month and they're making $12,000, $15,000 worth of revenue, so I guess they're getting their ...

They'll spend $3,000 to get $10,000. It works for them.

CKPM FM: So a good value for their money, but not everybody has ... I guess if it returns value then it's good, but the thing about Google AdWords that I found is that the value changes. It's an auction-based system that people may or may not know about. If you're paying $5 an ad and somebody outbids you for pizza, you're owner of a pizza company, and someone outbids you, all of a sudden their ads are getting placed more often than yours are, so all of a sudden you're kicked off.

Your system doesn't have that ability for a competitor to kick you off. You got it the

opposite way where you try to kick other people off on the Google organic side. Can you explain that?

Darrell Backen: I don't really kick them off.

What I do is I place well so that there's only twelve positions on the first page of Google usually. What I do is try to place twelve properly-placed positions that involve your company, so it's not just a website, but seven different methods of media.

CKPM FM: If you do it right you're squeezing them out of the first page.

Darrell Backen: They end up, because there's only room for 12, if you control the first seven, which I've done many times, then the ones that were on that first seven, they went to Page 2.

CKPM FM: Right, okay, so we know that if you're on Page 2 you're nowhere.

Darrell Backen: Right. Well, you're somewhere but you're just not as good as CKPM FM: Not going to get found.

Darrell Backen: Yeah.

CKPM FM: That's for sure. When you get found then the important thing is it takes you to your website, but not necessarily. One of the big things you talk about is that your website necessarily is not the primary online presence you need. There's other forms and tools that you use that are even more efficient and effective than a website.

The golden opportunity answer their questions when they ask Google

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Radio Interview: RadioInnovations Interview: Digital Digital Innovations

By CKPM FM

By CKPM FM

https://bit.ly/35NA7Lq

Press Link�To See Live Darrell Backen: My basic idea behind it was that when your customer is asking Google questions, they want instant answers, and they want it now, so building a video that answers their question, it's instant, and they have a one-minute solution to their problem, and then they remember you, and they have trust, and they deal with you.

CKPM FM: Most people like me, we don't have a lot of time. Maybe you're searching for something. You're looking for the answer. You're not going to browse through somebody's website for a half an hour going, "Oh, these pictures are beautiful." Not too many people have time for that. They want the answer now. They want to get to it fast. What you've done is you've circumvented this website searching, browsing where you get answers faster by giving them the video.

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We're going to talk about video in just a few minutes on our next segment and how you've developed a different way of doing video that cuts away from the very expensive, elaborate video postproduction techniques that we thought we had to do. You're listening to the Extreme Business Show. I'm CKPM FM. We'll be right back after these messages.

Welcome back. I'm glad you've joined us. You're listening to the Extreme Business Show. My name Tom MacDoanld, and this is a segment about digital marketing. I have in studio with me a friend and special guest who knows what he's talking about when it comes to digital marketing.

His name is Darrell Backen from www.backenmedia.com.

Darrell, we were just talking about your unique way of doing videos that's different than what we normally think of in videos. Can you talk about that?

Darrell Backen: One of the major systems that I've implemented is the most common aggravation that your client has, when they want information they want your phone number. Most people hide it on their website on page 52 under "contact," and it's like 8 point. They have to get their glasses out to read it. The very first thing is that your phone number is front and center on every video. If you have a video and they don't even have to watch the video but they got your phone number because they wanted to find somebody to solve their problem, you've already solved your problem. You've got a customer.

Every video that I do, the first thing I do is optimize your phone number at the very top and front center.

Why this digital marketing system works so well.. .

Radio Interview: Digital Innovations

By CKPM FM

see the logo.

CKPM FM: Of course, because people can call you right away. The #1 search engine I think everybody knows is Google, but what's the #2 search engine?

Darrell Backen: The #2 search engine is YouTube.

CKPM FM: Who owns YouTube?

Darrell Backen: Google.

Why simple produces greater results CKPM FM: When I click on the video, you don't have necessarily a real-time video. You use a series of pictures or stills to build your videos. Is that right?

Darrell Backen: That's right. What I've learned is that using video, it's a real production, and that's why video, to have a professional video company come in and do a video, they need sound men, they need makeup. They need basically seven, eight people to do a good job, and it's thousands of dollars per minutes.

CKPM FM: Yeah, it's like $1,000 a minute to get a proper post-production video done.

CKPM FM: Google, so you better be playing by their rules if you want to get found.

Doing video, we've done video, you and I have, and you can see my videos. If you just want to get a sample of Darrell's work, you go to, for instance, "business telephone systems Coquitlam." That's the geographic tagline that Darrell builds for you on your company. It can be global. It can be local, and you can see how I dominate, and you can go and watch my videos.

However, Darrell, you have a more efficient way or easier way of creating videos called "video billboarding." Could you tell our listeners about that, and how that works, and why it's effective?

Darrell Backen: People want to brand their logo, and what I've done is that when customers are searching Google for what you do, I have your logo pop up on the first page of Google. Then it leads to an information video, but the first thing they see is your logo, and that plants in their mind. That's the same as driving down the highway except it's the cyber highway, and you

Darrell Backen: Right. Whereas I don't use that system. What you want to do is tell your story.

All I need from you is just either I come out and I take good high-quality digital photographs or you can send me one, people already have them, and I develop a story and I put the titles right on the photographs. If they're not perfecT photographs, then I Photoshop them so they look good. Then I create a video out of the still photographs.

CKPM FM: That's perfect, and of course you optimize them so they do get found.

During this segment let's talk about three classic mistakes that entrepreneurs are making when they're trying to develop their online presence,

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Radio Interview: RadioInnovations Interview: Digital Digital Innovations

By CKPM FM

By CKPM FM

Darrell. You've lived this. You've seen it with hundreds of websites and hundreds of online presences. What are some of the ... Number one: What's one of the classic mistakes that a business person will make when they're trying to develop their online presence?

Darrell Backen: Number one: They don't properly optimize their Google Maps listing. It's a gift from Google that is the most priceless marketing you can have, and most people don't do it, or if they do it, they do it wrong.

CKPM FM: Tell me a little bit about Google Maps. What do you mean by that, that they're not doing it properly?

Darrell Backen: Actually when you do a search you end up being on the first page of Google because they give that priority. It's on the first page of Google. If there's enough interest in that search term keyword they give it a map listing.

CKPM FM: Oh, okay, and a map listing has ... I've seen those. They're on the right hand side. They're underneath the paid ads, and they have a little pointer or a dart that shows where you are on the map, and it also shows your address and phone number so that people can click on that and dial you up directly, right?

Darrell Backen: That's right.

CKPM FM: Then if they open that up then they can get to videos and other ...

Darrell Backen: Yes. CKPM FM: ... pieces. That's #1.

Give me another classic mistake that people, businesses will make when they're doing or developing their online presence.

Darrell Backen: They have not optimized for everything they do and every city that they serve, and they've not put in ... You can put in up to three videos and 10 photographs, and they're not doing that.

CKPM FM: Okay. Probably people don't know about it.

Darrell Backen: No, they don't know about it.

CKPM FM: Yeah, they don't, and where does that show up? If I've optimized, if you've helped me optimize my Google Maps properly, how does that change the way I get found on Google?

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Darrell Backen: A lot of people are doing their own websites, and they don't know that they have to give an instruction to Google as to what your site is all about, and they're leaving their basically page title and page description blank.

What happens is that Google, the little search bots, they're looking for something to figure out what that's about, and they're searching your entire ... They'll end up grabbing a piece of text, or even if there's not text, if you've used a whole bunch of pictures on your first page, they'll use the small little thing at the bottom of the page, which is a disclaimer usually. That's what you're getting optimized for is the disclaimer.

Radio Interview: Digital Innovations

By CKPM FM

other way around. They get a web designer and beautiful pictures and artwork and fancy fonts, not getting found. It's just going to waste.

Darrell Backen: That's right.

CKPM FM: Grandma finds it and that's about it.

Darrell Backen: Right, because she was sent the link.

Why your website is not producing the results it needs CKPM FM: Businesses listening out there might go, "Yeah, but I've got a professional doing my website." I'm here to tell you I've seen professional websites that are missing the H1, H2, H3 tagging. You've probably seen that as well. So even professionals are missing this kind of stuff.

Darrell Backen: There's a big misconception between a website designer and a person who's placing it on the Internet. Pretty pictures is what you have. What I make the analogy is when I build something I build it as a race car to win the race. Then we give it to the people ...

CKPM FM: Drive it.

Darrell Backen: ... yeah, to make nice pictures and put a nice paint job on it and all the logos, so build something that will first win the race, and then dress it up.

CKPM FM: People are doing it the

CKPM FM: We're going to be right back with the #3 mistake that entrepreneurs and small business and medium business owners, even large businesses classically make when they're doing their online presence in digital marketing. You're listening to the Extreme Business Show on CKPM FM. Welcome back, and thanks for joining us. My name is Tom MacDonald. You're listening to CKPM FM. We are local Tri-Cities independent radio station, and this is the Extreme Business Show, Saturday mornings 8:30, so listen in. We have great guests every week. Our goal is to give you the power, the tools, the knowledge, the time, the effort so that you can translate that into money and lifestyle in your business and be more successful.

In this studio session we have Darrell Backen from Backen Media. He's going to give away a gift here. He's got a gift for you at the end of the show, and we're going to talk to you about that, but the #3 mistake we're going to get into, we covered the first two, Google Maps, and

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Radio Interview: RadioInnovations Interview: Digital Digital Innovations

By CKPM FM

By CKPM FM

then the second one was tagging your website, what's another classic mistake that you find out there when you're helping people develop their digital presence?

The big mistake of how you’re letting 80% of your business not find you ...SEO

and "s" and "painters" without an "s," there's a seven times more people looking for "painters" with an "s."

CKPM FM: Finding out what search terms are even going to drive business to your site is important, and you can do that.

Darrell Backen: Yes. CKPM FM: You can helpDarrell Backen: There's special software that I do.

Darrell Backen: A lot of companies are making the mistake of having four or five keyword search terms and building their entire site around it, and they're using what they think people are searching for. It is not necessarily the same thing. I have a special software program that I would type in. An example is painters. People think "house painters" would be a good search term. Ten times more people are searching for "painting contractors" instead of "house painters," and the difference of "painter" with

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CKPM FM: Yeah, okay, and so don't guess. Just go to somebody who knows what they're doing. Darrell, as a matter of fact, which is a good time to segue into it, Darrell Backen: What I'll do is I'll give them a customized analysis of what they're missing on their digital marketing systems. Most people don't know what they're missing. I'll take a look at your site and I'll take a look at what you're missing, because I have a little schedule of what should be there, and I'll let you know.

CKPM FM: Okay, so you'll be able to analyze what's happening that most of us don't even know. So many people have websites out there that aren't getting addressed properly.

They're old. They're tired, or they're just not getting found because they just haven't done it quite right or they've got the wrong people and the wrong chair doing the wrong skill set on

their website or online presence. We don't have as much time, as we'd love to get into all of this, but if you go to backenmedia.com there's a lot more online stuff that you can ... free information from Darrell, it's great, like all our guests tend to bring us on this particular program. What are some of the things that people should be doing? If they can't use your services or they're not going to engage you, what would you recommend that they should do?

What are the top maybe two or three things in the next couple of minutes that we have that you would recommend that they do?

Darrell Backen: Go to your library and do the research as to what can be done. An excellent resource that most people don't use is Small Business BC, which is in the train station downtown where the C Bus is, and it's an excellent resource for all types of things to help your business. I strongly recommend them, Small Business BC.

Darrell Backen: Basically there are 20 questions that every company has always asked. Provide answers to those 20 questions in a video format so that when your clients are searching online you pop up with the answer. You've now created ... You've solved their problem. They know about you. They've got credibility with you, and you haven't hard-sold them.

CKPM FM: That's hard selling.

We're doing soft selling or as Colin Sprake even likes to say, sold selling as opposed to soft selling. Listen, Darrell, it's been great having you on this show.

CKPM FM: Good place to research.

Excellent. I think you mentioned also getting your Google maps going, and if you're not sure how to do that, go see Darrell. He'll help you out with that as well. We got a couple more minutes here. You also talk about video education marketing. I've talked about this on the show a lot that what we really should be doing when we're trying to pull in clients and create a business is not telling them how great you are but actually offering them free advice or gifting advice to them, giving them education like we do on this show. Is that something you agree it that should be done online? Are businesses missing out if they're not doing educational marketing?

19

Darrell Backen Digital Marketing

20

Darrell Backen experienced in FM Radio, Narration and Voice Over

Darrell Backen has decades of experience in narration video and audio production. He has his own Tascam Porta studio and uses a variety of interview methods that can be done over the phone l

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24

DARRELL BACKEN Google recognizes Darrell Backen As An Author for Digital Marketing https://bit.ly/2OShxLz Press to see it live

Digital Marketing Innovations: New Concepts In Digital Marketing 5.5" x 8.5� 800 pages Innovations In Marketing: Lessons From My 50 Year Career In Marketing 5.5" x 8.5" 804 pages Mobile Marketing App: Cost Effective Mobile Marketing App Solution 5.5" x 8.5" 456 pages

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DIGITALGARDEN

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Digital Garden What is that?

By Darrell Backen

Digital Garden?

Digital garden. What is that? Digital garden is the word that I have coined the phrase, as for the unique method of digital marketing that I do. The idea of it is, I compare traditional digital marketing to fresh flowers. They're beautiful. They're cut. They come to you, they smell great. They work great, but it lasts two weeks. When your budgets gone, so are they.

You throw them out.

Digital garden is a different method, a different approach.

What I do, is develop a multi-faceted approach to it there, so that there are many different ways to get on the first page. I developed all of these methods so that there's basically a machine gun of input, so that you get placement month in, month out. Over, and over, and over again. It lasts for years.

The first one that I did in 2009 is still there today. It is the

top of the page, on Page 1 Google around the world. This systems doesn't work just locally. It can be done across the city, across they country, or around the world. I have placed in North America, South America, Asia, Europe.

This system works around the world.

My objective was ... In 2008, I started this. I was working for a company. I was the chief marketing officer for a plastics corporation. They wanted to have videos and online stuff. This all very new, back in 2008. Remember that YouTube was only started in 2005, and nobody knew about it.

I put the website together for them. I put videos on there.

They didn't work, because they wouldn't show up, until YouTube created the system that was universal. It would show up on a Mac. It would show up on a PC. There was no universal system to show video content. We had one. It wouldn't show up on mobile. It wouldn't show up on PC. If I did it on my PC, there were many, many flaws in the

Digital Garden What is that?

By Darrell Backen system.

I persevered and I decided to have a goal. My goal was to place well. First page of Google. Top of the page. I wanted to dominate the page. Have many, many different ways of getting on the page. Instead of just a website, I developed a Multi Channel Multi Platform Multi Media Program to stay there. The system that I developed lasts for years, and years. It's almost coming up 8 years now.

There was no book. There was no place to go to when I started. All these ideas are original ideas that I must have done 20,000 hours of trial and error to figure all this stuff out. It was a passion. I just enjoyed it.

I did not start out as a digital marketer. I didn't even hear that word until I've been doing for six years. I thought, "Hmm, I guess I'm one of those." I was just a person who was interested in getting the job done. All these terms and technology things came later. I had a simple goal; dominate the market, because when you control the first page of Google and have pushed your customers to page two, they are now basically invisible people. They don't bother looking at page two, three, and four.

It's a system that's been developed. It's been a lot of trial and errors. I can tell thousands of ways it doesn't work, but I have come up with a couple dozen that work very well. That's what this book is about. I hope you enjoy it, and get a few ideas. I am always available for consultation.

Call Darrell at 1-855-216-6010. Across North America.

Or Europe, you can send me an email. You can go to my site, dob.tel.

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INTERVIEW

PROFILEINTERVIEW

If You Would Prefer You Can Watch The Interview Here

What’s New In Digital Marketing.

And How Can You Benefit

By Business Decisions

Business Decisions: Darrell, can you tell me a little bit more about the educational base marketing program you've got going on?

Darrell: Yes. What we have is a system that has been developed, one of the customers that we did before was Samsung. You type in how to use business phones, not Samsung, just business phones, anywhere in the world, a series of videos pop up. What it is that it's linked to an app that we built that answers the questions that people most often ask. If you look at a phone system, how do you put the Christmas greeting on? How do you transfer to another call? How do you put "We're on holidays for two weeks?"

Business Decisions: Sort of the details.

Darrell: The details. It's an operations app.

This is part of education. Instead of selling people, you answer their questions. What's the major problem with companies? Staff turnover. What it is is that when a new person starts, you give them the app and it answers all their questions because they are putting an app that runs like the remote control for the TV. When you want to find out what to watch on TV, you scroll down, you look what you want, and you click on it. Same with this app. You scroll down, find what you want, and click on it.

You don't need to watch everything. We've made it very user-friendly. Use what you want when you want!

Why education-based marketing? When you educate people, you build trust, you build loyalty,

PROFILEMONTHLY Interview

What’s New In Digital Marketing.

And How Can You Benefit

By Business Decisions

and you have credibility. In this particular case, the Samsung dealer had a phone call and the fellow says "I want the 7200." He says "Okay, who's your rep?" "There's no rep. I watched all your videos online. It all made sense to me and I don't have time to waste. That's what I want. Go set it up on Tuesday."

Business Decisions: That's excellent, Darrell.

Darrell: That's the benefit.

Business Decisions: That leads me into my next question, Darrell, which really pertains to, your website's really not enough, how do I dominate the first page of Google and multimedia channels, and all that?

Darrell: Being the first page of Google, while this is very important, being top of mind with all of your existing customers and getting referrals is far more productive. If you ask any businessperson "What is your best source of new customers?" "Oh, it's word of mouth." What do they do to build that?

Nothing. They just expect they will. People do not carry your name, your phone number, and every detail about you. For instance, a fellow who painted a house, "I got my house painted, he was a great guy." "What's his name?" "Can't pronounce it." "Is he in the phone book?" "Maybe, I don't know." I couldn't spell his name, I don't have his name, his address, his website, or anything like that. Whereas, if you've developed a rapport with this person by him giving your app, you've had it for years because it costs you nothing. It was just in the situation. It was done. What else would you have?

Business Decisions: The thing that I'm really curious on is map listing maximizing, how you maximize your affect to Google Maps.

Darrell: Google Maps, there are many tools that Google has, and they're fantastic tools, but everybody knows there's no 1-800-Help Me Google. You can't, there's no textbook on Google.

They change their ways every three months. They change everything every three months. But, what I've found, because I spend tens of thousands of hours on this, it's been a lifelong experience, I found what works. I've probably done seven or eight thousand things that don't work. The things that I share with my clients are the ones that do work. I do this as a major project and I found there is no school

to go to. By the time it's in a textbook, it's out of date and useless.

Business Decisions: Darrell, can you explain a little further on this maximizing your effective Google Map placement?

Darrell: Go o g l e h a s f a n t a s t i c t o o l s .

Unfortunately, they don't have a user manual.

There's no textbook that says how to use it. What you have to do, one of the services I provide is setting up your Google Maps section. They've changed their way on the name of it over the last five years about six different names. It used to be called Google Places, now it's called Google Your Business. It was always the same thing. It used to be linked to your Google+. There's all different factors.

The one main factor is it's still connected to your Gmail account.

This could be set up, if you got maximum effectiveness on it, it'll serve every city that you serve. All over the city or different cities. Without having an office there because there are sections that you can set up there. It can have videos in there. It can have your text in there. It can answer a lot of questions. The number one thing about it is that Google seems to give priority to what Google owns, and they own the maps.

Business Decisions: Darrell can you tell me a little bit more about the branding and how branding your branding system benefits your company?

Darrell: I've developed a specific system I call Logo Branding. What it does is when customers search what you do, not your company name, but what you do, the logo of your company appears in the first page of Google, followed by a video. The video can be set up with a click to call app assigned to it, which will give them access to your website, your Twitter, your LinkedIn, all your social media, and a direct map to your store. I've developed this far beyond the usual methods. This is something I've uniquely developed that is proprietary to me.

Business Decisions: Excellent. Darrell can you explain how to find my customers? There was a way to find the best customers.

Darrell: What you're probably talking about, Bob, is that with the 80/20 rule, most of your business comes from your top 20%.

PROFILEMONTHLY Interview

What’s New In Digital Marketing.

And How Can You Benefit

By Business Decisions

Business Decisions: That's it, yeah.

Darrell: What I did is I sat down and said, "Birds of a feather flock together." If you've got a company that does one type of thing, and he's your number one customer, I have a system to find other companies that are in the exact same market category that they are and you can service them as well. Now, it's done by SIC code, Standard Industrial Classification, I have systems where I can research it and give you a list of the companies that you can do a dedicated program to go after the ones that pay. There's no use spending all your effort going after somebody who doesn't have the money, who doesn't have the credit, and doesn't have the need for your services. We just go after the cream of the crop.

Business Decisions: Darrell, how can I have 80% of my ad costs covered? !Darrell: This is a thing I developed because originally I was an advertiser. I was the guy paying the bucks. I know what it's like to decide "Am I going to pay ad dollars, or pay the rent?" I've been there. You've got to put food on the table? Or you're going to risk? I remember a time, this is back in the eighties when I started all this, I said to my ad rep, the fellow who was selling me newspaper advertisements, I said "It's just not working." He said "Well, Advertising is accumulative." I said "So is your ad bill. This just isn’t working and it's costing me a fortune. An arm and a leg."

That's when I decided to research and put something together that would work better. That's what I did. The system that I put together, I ended up putting several companies together that shared the same target market and sharing the cost with others. I've done this many, many times over the past thirty years. It works very well. Leverage your ad dollar by sharing with other companies.

business.

The truth of the matter is is that, I don't The difference between painter and painters with an s on the end is seventeen times more results.

Painters, compared to painter. invent these key words, they're software, I just buy it. I research it, I buy it, and then implement it.. I use it with the most plausible way that'll work.

Business Decisions: Oh, wow.

Darrell: House painter, or house painters, you've got to look at the whole picture. Online search has been around for about fifteen years.

Business Decisions: The average person wouldn't know that.

Darrell: They have, basically, for instance, for a painter, they put in House Painter, the number one thing is House Painting. That's what is the top SEO word. The other thing is is of you've got a house that is one specific area, you've got a heritage, Queen Anne, Victorian Queen Anne home that you want restored, if you have that as a long tail key word, that's a customer. If you specialize in that, that is the only person who's going to find it.

That is a customer! It developed hundreds of thousands of dollars for the painting company I did digital marketing for.

That's what it is. I have a program where I research up to eight hundred, and I share these with my customers. I don't believe in this Wizard of Oz thing where they say "I'm the great guru expert and you have to pay me all the time." I share with my clients this is what it is. There is no big screen on the wall and I'm not pulling the numbers in the back. I share with them, because I was a business owner. I know what it's like. Give me the facts and don't give me the razzle dazzle. That's what I do.

Simple‌ share and build a relationship for life! Not just, get as much as I can now.

Business Decisions: Darrell, can you explain a little bit of the 800 long tail key word variations for your market segment?

Business Decisions: Darrell, can you explain a little bit further on Craig's List and how could you do marketing programs that place on the first page of Google?

Darrell: T h i s i s o n e o f t h e m o s t misunderstood things about digital marketing, SEO, Search Engine Optimization. Some people use two, or three, or five key words they put in their website and they wonder why they're not getting much

Darrell: Yeah, this is another system that I've developed is that once you've developed your website and you've developed your maps, and you've developed the other things that you can have on them, it's seven other digital tools that will place

PROFILEMONTHLY Interview

What’s New In Digital Marketing.

And How Can You Benefit

By Business Decisions

on the first page of Google. My objective all the time is to control the first page of Google.

Everybody's worried about getting the website up there, it's only one of ten. I want ten of ten. I have done seven out of ten. I've done it where the first five pages were controlled by clients of mine. There is a promise. Once you've put your competition on page two, you've eliminated them. People don't go to page two. They see you four, five, six times on page one; they figure you're the biggest guy on the block.

How do you do that? You've got to have different digital tools that will place. They include Kijiji, Craigslist, Activerain Super Blogs, all of these things. I develop them all for you.

Darrell: Walt, the website is limited with his SEO, and is limited with ... Here's the problem with websites. Google has to crawl the websites, error fight, and then place it. If they don't do that instantly, everyday ... The other thing is Google doesn't have ... They don't own your website. They give priority to the media they own. Maps, videos, they own YouTube. YouTube will always place on Google. Whereas Hulu, and all these other video sites, they never place on Google.

Business Decisions: Can you tell me where ... What the referral QuikCall?

Darrell: Yes. We've developed a system there that is a digital app that is highly effective of ... You get everything that you need to know, and referral that company with one click. It lists your nameBusiness Decisions: How does it work though? How do you get quikcall to work?

Darrell: Yeah. Basically what then open up the app, it lists every digital detail about your company. Your phone number, your fax, your SMS, your Twitter, LinkedIn, everything. There's no other place that you can have a simple system like this.

Now with one click, it will refer to ... It'll be referred. If you have aBusiness Decisions: Who it will refer to? Who ...

Darrell: The system is built in, and it'll refer to the friends and families of the person with one click. There's a one click referral system, with a preloaded message. I used XYZ Services, and I was

happy with it. That goes to all their social media, and they can click and refer you.

Business Decisions: Can I can download it from an app store ?

Darrell: I did a lot of research into this system. I wanted a simple, easy to use. People don't like downloading. They forget their password, and it's intimidating for them. We are basically two generations. The ones that are under 20, and the rest of the population. They are very used to tech. They grew up with it. They're very tech savvy. The persons that are 30, 40, 50 years old, which are the major decision makers, the ones that you want as your customer, they would like something quick and easy, and easy to use.

Business Decisions: Darrell, you spoke a little bit a while back about click to call out. What is that click to call out?

Darrell: This is my solution to ... I've been doing this for a long time there, and when you put a 1 (800) number in your digital media, they can't click and call it on Facebook, or a lot of these other things. On your YouTube videos, they still have to sit their with their iPhone, or whatever they have, and copy and type in the number. I created a click to call number that is simple. They click it once, and it works!. It's the app. I has every detail about the company with one click.

Business Decisions: It's a app thing, or ...

Darrell: There's a ... What I ... I've gone through the learning curve too is that, still need having a long name that is ... Well for instance, let's put my name. Darrell Backen. There's 57 ways to spell Darrell. Most people put an R, in Backen, and it becomes Bracken. It's not an easy thing to pass on to people. If I go 1.1l.tel, that's a simple thing.

People ... We are in a large ESL population. They read numbers in their own language. They understand it instantly. One, two, three, four, five, is une, deux, trois, cinq in French. They look at numbers immediately in their own language, and it's instantly usable for them.

Business Decisions: Darrell, it's been really informative for me. Personally, I really wanted to thank you for your time, and the Digital Gardens app.

PROFILEMONTHLY Interview

The idea of the Digital Garden is that it takes more work to set it up. Just like all gardens.

It takes a bit of maintenance, but it has long term eects.

Business Decisions: You got to water the garden.

Darrell: That's it, and weed it.

Innovations in Marketing A Different Approach

By Darrell Backen

I N N OVAT I O N S

IN

A Different Approach

MARKETING

Innovations in Marketing A Different Approach

By Darrell Backen

One of the systems that I've created is, pretty much everybody has a website now. But they cannot optimize all the interior pages, hardly anybody ever sees them. You may have five major sections to your website, and maybe 20, 30 other ones. What I do, is I take a look at the website, and I create a narrated, digital brochure of every page. And what that does is I can optimize that one page that's on page 27 of your website, I can optimize that and give it SEO so that it appears on the first page of Google. I've done this for a dentist where teeth whitening appears on the first page of Google. And crowns appears on the first page of Google for that market segment in the area that he deals with.

You've gotta have something so that when people look on Google, they're not gonna put a lot of effort in, if they gotta work they're gonna leave.

They want everything quick and easy, so this is what I do.

have your information that is done in the interview, you can also convert that information into a course, that people ... You can have it free or you can charge for it. But you can now put in sections, and I will help you develop these sections, and produce it.

It's a bit of a learning curve to get it first time.

But that's what I'm here to do is to help you.

And you can have 50, 60, 70, a hundred, multimedia sections, that includes text, audio, and video that explains what you can do for your customer.

Again, I call this education based marketing. The more you provide the answers they want, the more they want to do a deal with you.

Very simple. And this also set up so I can set it up so that when people search the internet, your course will pop up on the first page of Google.

Very highly effective.

https://youtu.be/ KiMFVM-CAak

People like to do their own research now. People don't like to be sold. They like to be provided for.

Press Link�To Watch

There's a little saying that I heard in a movie one time, "Give me all the information I need to make a well-informed decision." That's what you need to do. Give them all the information they need to make a well-informed decision. And they decide if it's good for them.

Highly effective is the way that I have developed the apps that I built for you so that they have ... they use the GPS of the phones, of people's mobile phones. So they will find you and give you directions by car, train, walking, bus, even Uber. So it has all been designed to bring customers to you. This is an effective system that I've developed over the years. And it also gives items that are ... people you would never think about. So we provide the answers to the people 36looking for. are

One of the ways to have your sales force highly efficient is to use a CRM system. You can choose which one is the best for you and there's Maximum Your Sales Force, all of them. I've used them all but the benefit is the same. If you're going to make phone calls to reach out to

Innovations in Marketing A Different Approach

By Darrell Backen

people you'll only connect one out of eight or seven times 'cause they're not in, they're in a meeting, blah, blah, blah. It's always something.

But you've got to have a system so that you can click on there not in or I've sent them the information. A follow up. Follow up is the key. If you can make 50 calls you're only going to connect with 10% of them. That's the law of the nature. Maybe one in three, but the thing is keeping track of 100% of them is where the market value is. You've got to have a follow up because three days from now they're on holidays, you get a notification to call them back. That is the effectiveness of CRM. Success in any of this digital media is search engine optimization, SEO. Most people have a vague idea what it's like, but what I do, is I buy highly sophisticated software that will tell me, not the one or two or five or six keywords that people are generally sticking in and they're guessing. If you look at most websites, and if you look at the inside of their website, they're using seven or eight keywords. That's about it.

Very seldom do they have more than 10. The system develops up to 800 long tail keywords.

What is a long tail keyword? Well, if you say, "I want a Chevy car." Okay, well that's just a vague description. I want a 1964 Chevy SS Impala with a 427 4-speed first and I want it to be cherry apple red. That's a long tail keyword. The only result that will show up will be that search.

So, what you want to do is that if you have a specialized niche market, you want to go over and over and over and optimize that niche.

Once you've done this information, it also can be expanded into other media. For instance, once you've got these 20, 30 questions answered, you

can create an FAQ app for your business, which you can place on your website, your emails. Very simple and effective. It doesn't have to be a book.

It could be the app. So now, 20 questions that can go through, and they have a question about, you know, item number 10, how do you fix this problem? You have the answer, it's already on your FAQ app. Very simple and effective. The purpose of everything is to establish you as an authority, and to create confidence in dealing with you.

Another effective means of promoting your company is with Facebook. You can do advertising, but you can also do posts. Now the benefit of the app, there's an auto-post feature in it to all social media, from your entire staff can put the post together, and it is a simple, simple thing because your app or your story or your video is simply shared with two clicks. There's no typing involved. And the benefit of it is, is that everybody that is linked in with your Facebook usually gets a push notification, so when there's something that comes through that is effective, if they're linked in to you on the first

Innovations in Marketing A Different Approach

By Darrell Backen

level, they generally get a push notification.

Highly effective.

The next version of video brochures that I developed was billboard branded videos. Just as your driving down the highway and you see a billboard, this is now the same concept, is that is an advertisement that shows, well okay, for instance I have developed. If you type in how to use business phones, a video will pop up with the slogans that we used, business phones, you click on it, and the Samsung dealer will play his message, about his branded phones.

So the first thing that people tell me when I say, "Well write a book," is, "I can't write. I don't have time to write, I get writer's block. I can barely write a page of text." Well, I understand that, and I was very much like that, but there's a little secret that I found. This came to me by accident, I was on the local radio here, and and I had been interviewed, and they gave me a copy of the tape. And then I [inaudible 00:00:41] but whoever sees it, that short time that you're on air, it's there, but the thing that I learned was that I could send it to a company rev.com that's R-EV.com, for a dollars a minute they will transcribe any audio file into text.

Now ,that was the start of my second book, because I had an audio file, I could convert it into there and now it's text, and it can be formatted into a book. Same information that was on the radio, but now it's in a. Now the benefit of that is to, once I learned that, I learned that I could do interviews, because interviews are easy. People talk on the phone, and this is what I learned, through an app on the iPhone, which is what I'm using right now, called Tape a Call, that's how I'm producing this course, and this book, through Tape a Call, very simple. You turn it on, and you call a special number, and it records your voice.

And it records the interview, if you're calling 38 somebody else. And the situation is you send

ask you, they're interviewing, just like you were on the radio.

And what that is then, you now have pages and pages of information, what are the 50 questions that they're going to ask you, the ones that you supply them, because you're an expert in that field. People ask you 20, 30 questions every time. Every time you visit them in sales calls, they're all asking the same questions over, and they call it FAQ, frequently asked questions, so what your doing is your putting them into a format so that you can answer it once and then give it to everybody. And this is the foundation of your book. This can be done in a couple of hours, literally, you can write a book in a few hours, very, very easily.

I will format it, I'll work with you, I'll co-author the book, but I don't need any credit, it can be yours, and the thing is you have now, on Google and on Amazon, and actually mine is in Barnes and Noble too, the digital expanse of how your book is sold is amazing. It's in Europe. It's everywhere. I was shocked when I went on to the thing, I sold ones in Europe, of these books, I was shocked. But it's something that is effective.

The main benefit of it is you've established credibility and authority, because you've gotten 10, 20, 30 years of expertise in you, you just have to transfer it so people can visualize it, read it, and understand you. And the more that people view you as an authority the more they want to deal with you.

An effective way of developing your business it to give online meetings with ... The way that I like to do it is with an easy interview system. I can arrange this so that it can be done over the phone, and you then send me a list of questions and I just interview with those questions. Then your audience is hearing the most natural, effective way because they're like listening thirdparty to a conversation. That's the most effective way to communicate with them because when I ask you a question about one of your areas of

Innovations in Marketing A Different Approach

By Darrell Backen

There's not ums, there's no ahs. It's a simple easy method because you're just talking over the phone.

Now, there's a secret to this too. If you put a person in front of a camera they're like deer in the headlights. You put a person where they talk over the phone they can talk for hours because they're trained to do that. We're all very, very comfortable talking over the phone. People never go and think about what they're saying when they're talking on the phone, it's a natural, slowmoving conversation, and very effective for communicating to perspective clients.

You know, when I specialized in developing video brochures, one of the major problems was, is that it was just usually a talking head. It was an interview and it didn't have any impact. When you viewed it the first page of Google, then I learned how to create a logo-branded video. So when you look for that market segment of what you're looking for, you're asking Google for a question you want an answer, a logo of your company appears on the first page of Google. It's the most powerful ad you could ever have, because it is interactive. It won't show up unless they're asking for it, and when they click on it, then your FAQ tells them the answers that they wanted to know. They've asked Google for it, and you supply it.

One of the most effective ways of establishing you as an authority in your marketplace, in your area of expertise, is to author a book. Authority, the root word of authority is author. And the reasoning behind that, when you have the power of a book written, people instantly, even if they never read it, the fact that you have a book gives you instant credibility. Now, I have several books on the first page of Google, when you look under Darrell Backen and books, and it's D_A-R-R-EL-L B-A-C-K-E-N books, the first page of Google shows all my books that are on Amazon.

But, it's also been indexed so that it shows the covers and the complete features of the books.

Now, my first book I wrote in 1992. Years and years ago, it took me months and months to write it. And, it was not easy and 1992, there was no computers, there wasn't, I wrote it on an electric typewriter, there was no electronic copy. It was done the old fashioned way, typing everything and it was pages and pages and pages, it was actually 195 pages as a matter of fact. As a manuscript, then I found out, what do I do with this book that I wrote, well you can't. Back in 1992, there was no way to publish a book, it was extremely expensive, you had to have a publishing company take you on. So, I put it together in a binder and I sold it as a course through Popular Mechanics and Popular Science, and I had orders from around the world.

But, I still didn't have my book that I could show in my hand to somebody. I learned a little secret.

Amazon has a company called Crate Space. And, they have created this system so that people can publish their books, it's all very easy to use, I'm not a publisher, technical person. But, I put it together and I now have seven books, including my first one that took me months to put together, on Amazon. And I've sold them in Europe, I've sold in the United States. Word of note, you don't get rich selling books. There's not a lot of money in it. But it is fulfilling and it establishes you as

Innovations in Marketing A Different Approach

By Darrell Backen

not the books that you sell, it's the deals that you close because instantly you have validation.

As I mentioned, the benefit of the tabloids format, 11 17, is that it is the largest piece of mail that comes into the business and most likely, most of the other mail is put inside because the post person, it's easiest for them to carry and put it in there. And the benefit of it is, is that portfolic design as a four or eight page pullout feature that you can pull it out and mail it to your perspective customers as a pullout to answer their questions, but the cost of doing this is very, very low because it's press. Cost to produce another thousand copies is like less than a hundred bucks. It's amazing the benefits.

Online video is very effective. I'm a pioneer in video brochures, I develop these before there was YouTube, it was very very difficult to do these in the early days because you had to work with stuff that didn't show up on, you know if you developed on a Mac, it wouldn't show up on PC. But I did learn, got a large learning curve over 20 years in doing video brochures. What is a video brochure? It's a name that I coined of taking your company information and putting it into a video format and then applying SEO to it. I have successfully done video brochures that place on the first page of Google for market segments and cities that you deal in for almost two decades now. So it's a very effective, very reliable system. And it works forever. Once it's there, it very seldom leaves. Page one.

Speaking of telecommunications, there have been latest technologies that have enabled your staff to work from home, saving you thousands of dollars in real estate costs. This has only become available in the last few years. You can now have a situation here when they call the person that works for you, the phone line in their home 40 our their home office will ring and act just like they're in the next office across the hall. But

Now this is a major, major benefit because there's no commuting cost, there's no real estate cost, you don't have rent extra office space for them.

I've heard of companies that are actually operating, where the owner of the company is enjoying his life in these warmer climates and his people are working from satellite offices in their home, and it's all done with specialized telecommunications. You can call 1-855-216-6010, and I'll show you how that's done.

One of the productions that we put out is a portfolio that is based on a, it's printed on a tablet format, 11 by 17, in higher quality paper so that's it got a really good feel and texture to it. And the benefit of it is is that it's the largest piece of mail that comes in the mail because 11, 17s folded in half, all the other mail tends to fall inside it.

The other development that I have learned over the years is how to create a viral video. I use message using a highly developed logarithm that I've developed, and it's not a bunch of code, it's using the proper SEO techniques. And you also have to see what is trending and what is working well. When people search on YouTube, which is the second largest search in the world, the number one searches will show up, but if you can be number three or four, you'll still show up on that page. So, there's a system that I've developed so that you can create highly visible videos of your business.

One of the most effective methods of expanding the geography for your marketing and your sales, you can do it across a province or across a country, is to establish virtual satellite offices.

There's no major startup costs with this system.

You can create an online presence with a local phone number in that city without ever being there. So you can test the market and find out

Innovations in Marketing A Different Approach

By Darrell Backen

not because when people answer your ads online, or as long as they have a local phone number, it works far better than even and 800 number.

When you've got a local number, people will phone it.

there's thousands of articles on the AIDA principle.

And you can contact me, and I will direct you to the company that provides these for me. I have five cities that I don't live in, but they are satellite office for my operation, and they are very affordable on a monthly basis. I will share that information with you, no charge.

Now, one of the major benefits with the Dot Tell app, is that you can do an instant post to all social media with two clicks. The value of this is that it has a preloaded message, so when you post on it, all you do is click, click. There's not typing involved and it will post and share the app with the message to your entire social media.

Facebook, Twitter, LinkedIn, all of these things and the benefit of it is, is that you can have all your friends, family and employees do the same thing. There's not really much effort on it. They just click, click and it's there. So, now you've got, let's say for instance. If you've got a thousand people, say 4,000 in your LinkedIn. Like I do. When I click on it, and I have 10 or 20 other people that have 4,000 in theirs, some of them will be overlapped and some will be new territory, but in a matter of minutes, you have now, created something that is shared with tens of thousands of people over night. It's an amazing system.

Effective marketing strategy is the development of AIDA strategy, that's AIDA, it stands for attention, interest, desire, action. Many people forget the action. Attention, your headlines interest build, copy interest, desire, create a want for it. Everything, people don't buy for needs, they buy for wants. You gotta have desire.

One of the most effective things I've developed in the last five to ten years was the development of apps. Now the app is, it's an application, but it is a specialized app that doesn't need to be downloaded.

And it's because of a system that I've found, it's called a dot [inaudible 00:00:19]. And it's actually a domain name, but the domain name has special features, in that it is designed that people can add it to their home screen.

It's so valuable, because now ... The problem with a lot of apps is that you've gotta design it for Apple. And you have to design it for Android.

And it costs tens of thousands of dollars to do these.

When I wanted an app, I went to researching things, and I found this is very expensive. Plus there's a lot of ... You have to hire somebody to code it, and all that stuff.

This is simple. It doesn't do everything, but it does all the things that are important. And it does it very cost effectively.

Innovations in Marketing A Different Approach

By Darrell Backen

And then they remember where to find you.

Because that's the biggest thing. You've touched on the interest.

Now, I'm a specialist in digital marketing, and the things that I've learnt is that, even if you control the first page of Google for your market segment, if people don't wake up in the morning and say, "Well, that's what I need to find," they're not gonna look for you.

Search is need-satisfaction search. The reason that we're instituting the digital and the print, to have it sent out, is so that it sparks the idea.

When people need things done for their home, or their business, generally a lot of things, they're not coming to mind. Because people use stuff until it doesn't work.

But when you instill in people that ... Look at every home, that's why they renovate. That's why you get new counters, new granite counter tops, new appliances. The old one still works, but the want is put in there.

We're not looking at needs, we're looking at instilling wants into people.

People buy because they want to buy, not because they need to buy.

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Aromask Odor Solutions

k s a m Aro

Use Our App www.Aromask.tel No Download Required Just Add To Home Screen

How to Solve Odor Problems With Aromask Solutions

By Aromask Odor Solutions

604.319.0273

Eliminate 2nd Hand Smoke Odors

Info@aromask.com http://www.aromask.com/store/ index.php?

Aromask Product Overview

https://youtu.be/ An_UPOPP5z4 Press Link�To Watch

https://youtu.be/ kK4ntCRkVxc Press Link�To Watch

In recent years there is no doubt that second smoke is becoming an issue with non smokers (family, friends and co-workers).

And yes they are becoming very vocal about our "bad habit" !

We at Aromask have received many, many testimonials over the years from customers using

Aromask products to help eliminate the smell of "second hand smoke" (especially cannabis) from their clothing, homes and automobiles.

With the new trending market in "cannabis sales" across the US and Canada, will have developed new convenient dispensers to deal with the odors associated with 2nd hand smoke.

Compact 4 oz Sprayer - if out for "your coffee break", spray a little Aromask on your clothing prior to returning to your desk or work space. A quick spray in your car will

PROFILE FEATURE

How to Solve Odor Problems With Aromask Solutions

By Aromask Odor Solutions

help eliminate the odor of tobacco products. Grand kids coming over? A quick spray around your home will eliminate the odor and leave a refreshing neutral scent.

Our NEW convenient 8 mil Personal Pocket/ purse sprayer is ideal for a quick spray for your clothing, auto or in your smoking area.

Other common uses: public washrooms, smelly footwear, sport bags, lockers.

Gel Paks - helps to eliminate the second hand smoke smell 24/7 from your automobile, home or your "designated smoke area". Our Gel Packs last for months and are refillable with our economical RTU (ready to use). Excellent to eliminate offensive odors in washrooms, closets, lunchrooms while leaving a fresh natural scent.

RTU (ready to use) Refill - economical way to refill your Gel Paks and all your sprayers.

Helpful hint - put a capful of Aromask in your ashtray for an ongoing refreshed environment.

If you stopped smoking in your home - try an Aromask Cyclone Unit/Gel Pak. Many hotels/motels use our units to economically convert smoking rooms to non smoking Pets & Animals

Eliminate Pet Odors

https://youtu.be/ ex3tdkYh23U Press Link☝To Watch Aromask Products are used in a wide range of applications to control pet and animal

odors; in sleeping areas, barns, around litter boxes, kennels and dog runs. Litter Box: Punch a few holes in the lid of a GelPak™ and place near the litter box area for 24/7 odor control.

Horse Barns: Place a Gel-Pak™ in the tack room for 24/7 odor control.

Dog Runs/Stables: Use Aromask Concentrate in your rinse water (or power washer) when rinsing down concrete to insure an odor free environment, while leaving a fresh scent.

Pet Sleeping Areas: A well placed Gel-Pak™ in your pets sleeping area will keep the room odor free and fresh 24/7. Use Aromask Sprayer for instant relief for obnoxious odors.

Automobiles: When transporting your dog place a Gel-Pak™ or Gym-Bo™ under the front seat to control pet odors. For quick relief such as, “wet dog smell” use 1 or 2 sprays of Aromask. Aromask Gel-Paks™ and Sprayers are very effective in Police Canine units.

Pet Accidents: Clean up as usual, then spray with Aromask to remove all lingering odors immediately.

Pet Wash: Aromask is very effective in the rinse water to control odors. Add 1 capful of Aromask to the rinse water - then rinse well. Aromask is effective in eliminating SKUNK smells. Simply add 2 capfuls of Aromask liquid to the rinse water and rinse well.

General Use: Effective in controlling unwanted odors anywhere that animals, reptiles or birds are housed. We recommend that pets be out of the room for at least 10 minutes when spraying Aromask. Ensure that Gel-Paks™ are out of the reach of animals - ingestion may cause upset stomach

Aromask eliminates all obnoxious organic odors replacing them with a fresh neutral scent.

Aromask is very effective on a variety of household uses such as: pet urine, litter box areas, washrooms, garbage containers/ area, under sinks, musty basements, clothes

PROFILE FEATURE

How to Solve Odor Problems With Aromask Solutions

By Aromask Odor Solutions

closets/hampers and is very effective on most common obnoxious residential and property odors. Aromask is commonly used by real estate & property management companies, hotel & motels to eliminate offensive odors while leaving a fresh scent.

Whether its 2nd smoke (cigarette, cannabis) in your home, auto or on your clothing; Aromask will instantly eliminate the odor, replacing it with a fresh neutral scent.

Aromask Products are formulated to eliminate all offensive odors; not just hide them. where odor is a problem.

Aromask products are 100% biodegradable, and environmentally friendly.

Hotel & Motel Management

https://youtu.be/ KiMFVM-CAak Press Link☝To Watch Converting Smoking Rooms to NON Smoking Rooms:.

The use of a Cyclone Unit™ in a smoking room for 12 to 24 hours will eliminate stale cigarette/cigar smoke and pet odors, often saving hundreds of dollars in dry-cleaning and painting bills. Cyclone Units™ are cost

effective when used with a *timer in the bar or restaurant area to ensure a fresh start for a new day. Aromask will eliminate all organic odors including cigarette/cigar smoke, stale air and cooking odors.

Note: Restaurants/Bars use a timers which can be placed at the plug in on the Cyclone Unit™ and set to start at closing time and shutting off automatically at opening hours, leaving a fresh Aromask scent for the new day.

Gel-Paks™: Are effective for 24/7 odor control in the rooms. Simply place a GelPak™ in the closet or under the chest of drawers for effective odor control that will *last for months.

Sprayers/Misters: After servicing the room, have the housekeeping staff spray 2 or 3 sprays of Aromask to maintain a fresh scent for your guest.

Helpful Hints: • Smelly Drains: Pour a capful of Aromask concentrate down the affective drain to eliminate offensive odors.

• Garbage Area (Dumpsters): Spray Aromask around this area to eliminate offensive odors. Spray directly into dumpsters and garbage cans.

• Laundry Room: Use 1 to 2 capfuls of Aromask liquid in your wash cycle to ensure a fresh scent for all your linens.

• Floors/Walls: Add 1 to 2 capfuls to your rinse water when mopping down to ensure an odor free environment.

Household Uses

PROFILE FEATURE

How to Solve Odor Problems With Aromask Solutions

By Aromask Odor Solutions

https://youtu.be/ WG_smvSwJFg Press Link☝To Watch BATHROOMS: 1 or 3 sprays for a quick odor fix - use Gel-Paks™ for 24/7 odor control.

KITCHENS: Use sprayer for quick odor relief from unwanted cooking smells (burnt food, spicy foods, etc.). A Gel-Pak™ placed under the kitchen sink will ensure control of unwanted odors from garbage containers.

Pouring a few capfuls of Aromask concentrate directly down a smelly drain will eliminate offensive odors.

BASEMENTS: Control mildew odors by placing a Gel-Pak™ (lid half open) in your basement or garage. This will replace the musty smell with a fresh Aromask scent that works 24/7.

CLOSETS: Keep your clothes smelling fresh 24 hours a day, by placing Gel-Paks™ in your closets. This will help to refresh all your clothing while eliminating cigarette smoke and other offensive odors from the fabrics. A few drops of Aromask in footwear will eliminate the most obnoxious odors.

LAUNDRY: Add Aromask liquid to your wash cycle to eliminate personal and organic odors. Aromask is especially effective in diaper pails and to add to the diaper wash.

PET AREAS: Place a Gel-Pak™ in the same room as your cat litter box or your pet’s sleeping area to control odors on a constant

basis. Keep out of reach of your pet.

GARBAGE PAILS / RECYCLING CONTAINERS: Spray Aromask directly into your garbage pail and recycling containers for immediate and long lasting relief of offensive odors, while leaving a fresh scent.

SPORTS BAGS / CLOTHING HAMPERS: Place a Gym-BO™ in your sport bag or laundry hamper. Specially designed plastic bottle that breathe through the walls ensuring a pleasant scent. Lasts up to 7 months. Available September 2010.

Indoor Gardening

https://youtu.be/lBcYuKjXMM Press Link☝To Watch OZONE MACHINES: The use of Gel-Paks™ and Cyclone™ in conjunction with ozone equipment will ensure more effective odor control CHARCOAL FILTERS: The use of Gel-Paks™ and Cyclone™ units will ensure total odor control when used in conjunction with charcoal filter canisters.

CLOTHING: Use Aromask finger spray on clothing to eliminate offensive odors immediately that may collect on your clothing.

AUTOMOBILES: Use Aromask Gel-Pak™ and finger sprays to eliminate offensive odors when transporting

PROFILE FEATURE

How to Solve Odor Problems With Aromask Solutions

By Aromask Odor Solutions

fertilizers or other obnoxious materials.

HELPFUL HINTS: • Place Gel-Paks™ around the house to elimlinate offensive odors resulting from indoor gardening thus ensuring odor control 24/7.

• Finger sprays are ideal for instant reflief in bathrooms and the front doors.

• Cyclone Units are highly effective when additional odor control is needed.

• Cyclone units can be placed on a timer so odor control can be regulated to your specific needs. https://aromask.thinkific.com/courses/ aromask

Click To View Course

Medical

use) will give immediate relief from unwanted odors.

Laundry: Add 2 to 3 capfuls to regular size wash loads where soiled bedding and clothing is a problem. Use Aromask sprayers for immediate relief to eliminate offensive odors from soiled linen and mattresses. Spray laundry hampers / diaper pails with Aromask to control odors.

Kitchen Area: Use Gel-Paks™ under dishwashing equipment, storage rooms, garbage collection areas and any other areas where offensive organic odor is a problem.

General Cleaning: Add 2 to 3 capfuls of Aromask to your rinse water when mopping/wiping down floors and furniture for an odor free environment. For immediate relief from obnoxious odors spray Aromask directly onto the soiled area.

Police & Fire

https://youtu.be/ xgF1YXHpoN0 Press Link☝To Watch General Use: Aromask Gel-Paks™ are a cost effective and ideal way to keep bathrooms, patient rooms, kitchens, storage rooms, garbage collection areas and offices odor free 24/7, while replacing obnoxious odors with a fresh scent.

Gel-Paks™ are also used extensively in pathology departments to control odors. One or two sprays of Aromask RTU™ (ready to

https://youtu.be/ 25cOTZEVfxo Press Link☝To Watch Patrol Cars: Use finger sprayers for instant elimination of obnoxious odors.

Canine Units: A Gel-Pak™ placed under the seat will ensure 24/7 odor control.

PROFILE FEATURE

How to Solve Odor Problems With Aromask Solutions

By Aromask Odor Solutions

Holding Tanks/Interview Rooms: Use finger sprayers for instant relief from obnoxious odors. Use a few capfuls of Aromask in the rinse water to eliminate offensive odors in holding rooms, lock-ups and patrol cars.

Crime Scenes: When odor is a problem place a Gel-Pak™ (lid off) in the effected area and leave for 30 to 60 minutes before entering. For extreme circumstances, we recommend the use of a Cyclone™ Unit - let it run until the odor has been eliminated.

Fire Departments: Spray turnout gear with Aromask to control smoke odors. Place Gel-Paks™ in the equipment room for 24/7 odor control.

Funeral Homes: Used extensively throughout Europe in funeral homes and pathology departments to control obnoxious odors. Use Gel-Paks™ in prep rooms (and Chapels) to control unwanted odors. Use sprayers in work area, coffins and body bags.

Helpful Hints: For a quick fix for odor control use Aromask finger sprayers. For 24/7 odor control that lasts for months - use Gel-Paks™. For heavyduty and persistent odor problems we recommend the Cyclone™ Units.

Aromask is Cost Effective: Concentrates are available in 475 ml., 1 L and 4 L that can be diluted (1 to 3 with water) and used to refill finger sprayers and GelPaks™.

Property Management Press Link☝To Watch Have you ever had a listing or rental property that shows well - but smells, often reducing

the selling price? Have you ever asked your client to boil cloves or vanilla beans on the stove prior to an open house? There’s no subtle way to tell a seller that their home has an odor problem! Why not Aromask their home or apartment?

Aromask products are widely used by real estate and property management companies to eliminate offensive odors such as cooking smells, cigarette/cigar smoke, mildew, pet odors and other offensive organic odors.

Aromask ELIMINATES all organic odors, while replacing them with a subtle fresh scent, which dissipates as the smell is eliminated.

Widely used in the hospitality industry to eliminate offensive persistent odors in guest rooms. The use of a Cyclone Unit™ in a smoking room for 12 to 24 hours, for instance, will eliminate stale cigarette/cigar smoke and pet odors, often saving hundreds of dollars in dry-cleaning and painting bills.

Or add 1 to 2 capfuls of Aromask liquid to your rinse water when mopping down floors or walls ensures an odor free environment.

Aromask products are used in a wide variety of odor control applications and industries, which includes waste management, hotels, hospitals, bars and restaurants, funeral homes, automotive/RV, marine, public transportation companies, janitorial supply, police and fire departments to name a few.

Aromask products are in wide distribution throughout Canada, the United States, Europe and recently Asia.

Real Estate

PROFILE FEATURE

How to Solve Odor Problems With Aromask Solutions

By Aromask Odor Solutions

https://youtu.be/ zECGAZoP6VI Press Link☝To Watch︎ Have you ever had a listing or rental property that shows well but smells, often reducing the selling price? Have you ever asked your client to boil cloves or vanilla beans on the stove prior to an open house? There is no subtle way to tell a seller that their home has an odor problem!

Aromask products are widely used by real estate and property management companies to ELIMINATE offensive organic odors such as; cooking smells, cigarette/cigar smoke, mildew, pet odors and other offensive odors. replacing them with a subtle fresh scent, which dissipates as the smell is eliminated.

Recently, in Tacoma, Washington, a real estate agent was experiencing a $5,000 spread between the buyer and the seller, all of which was due to 15 years of heavy smoking in the house. The buyer was insisting on repainting, drapes being dry-cleaned and the carpets being shampooed. Both buyer and seller were inflexible. Susan was fast loosing her sale. We convinced her to try an Aromask Cyclone™ unit for a day. Two days later she phoned to tell us the sale went through - with only a $500.00 difference between the asking and selling price. She gladly purchased an Aromask Real Estate & Property Management Kit for her office. The kit contains a Cyclone™ unit, and a sufficient

assortment of products to eliminate all organic odor problems for about 15 to 20 medium size (1,500 sq. ft.) homes or apartments. The cost per home runs about $15.00 - which the seller does not mind paying. Used in a wide variety of odor control applications and industries, which includes waste management, hotels, hospitals, bars/restaurants, funeral homes, automotive/RV/marine/public transportation companies, janitorial supply, police and fire departments to name a few.

Sports

https://youtu.be/DkKVxONSfk Press Link☝To Watch︎ An effective odor elimination system for all sport facilities. Widely used for eliminating offensive odors in showers, bathrooms, kitchens, portable toilets, lockers, locker rooms, equipment rooms, and in personal sport bags.

Locker Rooms Place Gel-Paks™ in locker rooms to insure 24/7 odor control, while leaving a fresh clean scent. Use Aromask RTU™ when mopping up locker room and bathroom floors to eliminate foul odors (including body odors). For instant relief of offensive odors use 1 or 2 sprays from a finger sprayer. Pour Aromask directly into smelly drains to eliminate offensive odors.

Lockers: Place a Gym-Bo™ in your locker

Si sequitur tactiles bonitati si in refutent. Non gnum fert fiat sed hoc cau vice meos.

Unam ens eae dei veat tria nova erat. Potuit age quanto mem necdum cum tandem lor nihilo.

DARRELL BACKEN DIGITAL Innovation of merging print with digital. This magazine was designed to be watched not read. Whenever you hover over a section of a page and it turns blue double click on it it’ll take you to that video. A video gives a complete show + tell to give you information to make a well-informed decision

54

DARRELL BACKEN DIGITAL Innovation of merging print with digital. This magazine was designed to be watched not read. Whenever you hover over a section of a page and it turns blue double click on it it’ll take you to that video. A video gives a complete show + tell to give you information to make a well-informed decision

56

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Quae fuit vos res idem. Opinio ut rursus nescio ad aptior ei.

Superque paritura ut cadavere gi re et. Opinio ut rursus nescio ad aptior ei. In fingerem ei me posterum saeculum. Hos probent ignotas est dormiam retinet conatus proponi ita.

ISTIUSMODI EA UT VOLUNTATE Concipio ad lectorum illamque saeculum supponit ut si. Veritates se recurrunt existenti ex potestate cerebella. Nulla ne summa ut eo vitam. Dum via negat cau ferri certe.

HABETUR EMERGERE Ex judicare machinam emergere ut eo remanere de subducat. Diutius to securum etiamsi istarum ea an. Scripto assideo si de habetur percipi. In et idem is quin quae

LOCUSQUE VERITATES Penitius imo pauciora memoriae hac i g n o r a n s . D e c e p t o re m t h e o l o g i a e existentia quaecumque aucupantur de ei et persuadere si. Cur dum ostendam sub confidam defectus nec. Nisi ac ad ipsa apud inge re male addi. Percepturi de substantia ex denegassem advertebam im. Si approbent scientiam probentur reliquiae delaberer re in me. Imaginando desiderant continuata co ab invenerunt excoluisse realitatem. Deponant dependet veritate superest externis gi re effectus.

CUJUSPIAM Si approbent scientiam probentur reliquiae delaberer re in me. Imaginando d e s i d e r a n t continuata co ab invenerunt excoluisse realitatem. Deponant dependet veritate superest externis gi re effectus.

Cujuspiam mea societati incurrant lor opinionum tam ego fortassis manifesta.

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Superque paritura ut cadavere gi re et.

Opinio ut rursus nescio ad aptior ei.

Ac dubitans judicium cadavere eo si at. In fingerem ei me posterum saeculum. Finitae quodque assequi im ad discere ab at. Quae fuit vos res idem. At initio obvium animam animum sapere ut. Mutatur vi divinae invenit maximam ab in alterum. Coeco et ad veris locus an. Fide du at ante ex soli. Ii inge solo ii ea ei illi. Inesse iterum ii ob obvium primum. Finitae quodque assequi im ad discere ab at.

Quae fuit vos res idem. Opinio ut rursus nescio ad aptior ei.

Superque paritura ut cadavere gi re et. Opinio ut rursus nescio ad aptior ei. In fingerem ei me posterum saeculum. Hos probent ignotas est dormiam retinet conatus proponi ita.

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