July Plains Builder by Home Builders Association of F-M

July 2019 • hbafm.com • Issue 4/6

PLAINS BUILDER

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ANNUAL MEETING SAVE THE DATE!

OCT. 29

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5 - 8 PM

•

HILTON GARDEN INN

REVEALING TOP AWARD WINNERS _____________________________ associate volunteer of the year builder volunteer of the year home builders care volunteer of the year beam extra mile

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Plains Builder July 2019

CONNECTIONS

Busy Builder Makes Time To Give Back! Dedicated volunteer, Ryan Johnson, receives Member of the Quarter for his efforts.

Teamwork Makes The Dream Work

You Deserve A Break From Your Day-To-Day

Collaboration with HBA of F-M member helps grow popular HBA summer event.

You heard us! Take a break from the job site and join us on the course for an exciting day of golf.

INFORMATION

Green Cost Savings Are Key To Customers

NAHB study unveils real driver for customers wanting green features.

What You Need To Know About The Risk of Opioids

NAHB features new information and resources for members dealing with opioid issues in the workplace.

ADVOCACY

Promoting Affordable Housing

June is Homeownership Month, check out how we celebrated it!

WORKFORCE

Trades Academy Graduates Full Class, Carries on Legacy of Neil Herdina The two-week experience for students to receive hands-on construction knowledge has history going back 20 years.

ASSOCIATION STAFF Chief Executive Officer Bryce Johnson Executive Vice President Krista Mund Director of Accounting & Records Amanda Ohlsen Senior Events & Marketing Coordinator Allison Weckman Communications Coordinator Chelsea Diederich Office Coordinator Tahra Doll Membership & Marketing Coordinator Sami Eidenschink

Education & Development Coordinator Summer Hammond Communications Intern Jaden Spooner

PLAINS BUILDER Publisher Bryce Johnson Editor Krista Mund Coordination, Design and Production Chelsea Diederich

ON THE COVER

Herdina Academy student learns hands-on trades experience during the two-week program in early June. Check out page 22 for more details!

Ad Sales Allison Weckman The HBA of F-M does not accept responsibility for or endorse any statements or claims made by advertisers or authors of any articles. Subscription rate is included in annual dues. Please address editorial inquiries to: Home Builders Association of Fargo-Moorhead 1802 32nd Ave. S., Fargo, ND 58103 (701) 232-5846 â&#x20AC;˘ info@hbafm.com www.hbafm.com

Plains Builder July 2019

HOME BUILDERS ASSOCIATION OF FARGO-MOORHEAD

WELCOME

JOHN GUNKELMAN, DAKOTA CONSTRUCTION OF FARGO, INC. DC Meetings Packed With Information To Share With Members

We had productive meetings with North Dakota’s three Congressional delegates last month! We visited at length with all three of them as part of the National Association of Home Builders’ Legislative Conference June 5 in Washington, D.C., and are grateful to the personal access they give us as members and North Dakota residents. Key topics highlighted during our visits with U.S. Sen. John Hoeven, U.S. Sen. Kevin Cramer and U.S. Rep. Kelly Armstrong included: • Workforce • National Flood Insurance Program Re-authorization

• Housing Finance Reform • Energy Efficiency • Affordable Housing

We, as association leaders, hear from our counterparts in other areas of the country that their elected officials are not as open and available to discussion. Not only did members visit with our Congressmen, they received a brief from NAHB filled with valuable information affecting our industry. These briefs included: • Affordable Housing Credit Improvement Act: This act would increase the number of low-income tax credits by 50 percent, and adjust how the credits flow into projects (S1703 and HR3077). • Postal Service mandated mailbox clusters: In 2012 a preference was made by the U.S. Postal Service, which has now transformed into a mandate. NAHB is working to push legislation that allows the option to decide if a homeowner would prefer an individual mailbox. HBA President’s Message Continued On Page 32

2019 Board of Directors

President John Gunkelman

President Elect Darrick Guthmiller Treasurer Kim Hochhalter Associate Vice President Dawn Cruff Secretary Scott Persoon 6

Directors Devin Gaard Ursula Hegvik Chad Johnson Kimberly Krueger Tehan Robert A. Leslie Tyrone Leslie Eric Miller Dan Parrow Todd Rasmussen David Reid Broc Roberson Tom Spaeth

Immediate Past President Dustin Murray

Home Builders Association of Fargo-Moorhead 1802 32nd Ave S, Fargo, ND 58103 (701) 232-5846 • info@hbafm.com • hbafm.com

Ex Officios Don Dabbert, Jr. Jason Eid John Koerselman Dan Lindquist

Plains Builder July 2019

HOME BUILDERS CARE OF FARGO-MOORHEAD FOUNDATION

WELCOME

RANDY CRAMER, NAI NORTH CENTRAL What Does Home Builders Care Of F-M Foundation Mean To You?

Does it mean tax write-off? Do you enjoy seeing your dollars at work? Does it make you feel like you’re investing into our future? Or do you enjoy giving back to your community through outreach? These are all great reasons why you should give back to the Foundation. As president of the Foundation board of trustees I am proud to recognize our donors, volunteers and our biggest influencers. Our Foundation wouldn’t be here without all of you. Let’s look at what “your” Foundation of choice has done so far in 2019: • February • Mentored two local National Association of Home Builders’ Student Chapter teams competing at the International Builders’ Show. • Introduced 90 students to the trades industry through the Lego Homebuilding Competition at the Red River Valley Home & Garden Show. • March • Raised over $40,000 through the annual “Fish Dinner” Fundraiser Home Builders Care President’s Message Continued On Page 32

2019 Board of Trustees

President Randy Cramer

Vice President Carlita Dietz Secretary Sylvia Lunski Treasurer Ben Anderson

Trustees Dan Beecher Kristie Eid Perry Eidem Ryan Johnson Nancy Kelly Trevor Odden Dan Parrow Elliot Steinbrink Terry VanWatermulen

Home Builders Care of Fargo-Moorhead Foundation 1802 32nd Ave S, Fargo, ND 58103 (701) 232-5846 • info@hbcfm.com • hbcfm.com

Immediate Past President Monica Hart

Plains Builder July 2019

WELCOME NEW MEMBERS

All Terrain Grounds Maintenance Inc.

Eco Plumbing LLC

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Storage Pros

Contact: Steven Krogsgaard Category: Plumbing Contractor Phone: (218) 850-1090

Contact: Ryan Such Category: Lawn & Garden Care Phone: (701) 280-3125

Contact: Mark Gemar Category: Advertising, Signage & Media Phone: (701) 237-5900

Contact: Devin Gaard Category: Insurance Phone: (701) 492-2228

Contact: Kristi Washburn Category: Counter Tops Phone: (701) 232-4924

Contact: Mike DeSautel Category: Rental & Lease Phone: (701) 360-1411

UpBuilders LLC

Contact: Nephi Jeffs Category: Builder - General Phone: (701) 540-3735

2019

MUDDY BOOTS PICNIC WEDNESDAY, JULY 24, 2019, 11:00 AM - 1:00 PM

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Plains Builder July 2019

July

24 July

JULY 12 Events

J U LY

AT A GLANCE

HBA of F-M Golf Outing presented by First International Bank & Trust SOLD OUT

10:15 a.m. - 7 p.m. • Tuesday, July 9 • Oxbow Country Club, 40 Clubhouse Dr, Oxbow

Muddy Boots Picnic presented by Cass County Electric Cooperative NEW LOCATION THIS YEAR! 11 a.m. - 1 p.m. • Wednesday, July 24 • 4100 32nd Ave S, Fargo

COMMITTEE MEETINGS

8:15 - 9:15 a.m. Cass County Electric Cooperative 4100 32nd Ave S, Fargo

JULY 15 Parade of Homes

3:30 - 4:30 p.m. Thomsen Homes 3280 Veterans Blvd Ste 120, Fargo

JULY 22 Membership

Noon - 1 p.m. Location To Be Determined

AU G U S T 20 August

AUG. 1

8-9 a.m. Location To Be Determined

JULY 25 Home & Garden Show

8 - 9 a.m. Heritage Homes 1815 38th St S, Fargo

AT A GLANCE

HBA of F-M Golf Outing presented by First International Bank & Trust

10:15 a.m. - 7 p.m. • Tuesday, August 20 • Oxbow Country Club, 40 Clubhouse Dr, Oxbow

COMMITTEE MEETINGS

Education 8 - 9 a.m. Cass County Electric Cooperative 4100 32nd Ave S, Fargo

AUG. 6

JULY 23 Remodelers Council

AUG. 9

Events 8:15 - 9: 15 a.m. Cass County Electric Cooperative 4100 32nd Ave S, Fargo

Public Issues AUG. 11:30 a.m. - 1 p.m. Location To Be Determined

Home Builders Association of Fargo-Moorhead Event

14 Membership

AUG. 19 Parade of Homes

3:30 - 4:30 p.m. Thomsen Homes 3280 Veterans Blvd Ste 120, Fargo

AUG. 22 Home & Garden Show

Noon - 1 p.m. Location To Be Determined

8 - 9 a.m. Heritage Homes 1815 38th St S, Fargo

Home Builders Care of Fargo-Moorhead Foundation Event

Plains Builder July 2019

INFORMATION

Green Cost Savings Are Key To Customers

by Chelsea Diederich, Communications Coordinator The National Association of Home Builders has an extensive research department with staff experts including economists, tax specialists, financial experts and regulatory and technical specialists. NAHB Associate Vice President of Survey Research Rose Quint recently outlined findings from a study done on: Green Features â&#x20AC;&#x201C; What Home Buyers Really Want. The full report is available for purchase on builderbooks.com. The study surveyed people from across the U.S. who had recently purchased a home, or are in the market to purchase a home within the next few months. What the study found was that homebuyers want green features, but the motivator for putting them in their home is cost savings. Letâ&#x20AC;&#x2122;s dive in below to get more in-depth on the specifics.

General Homebuyer Preferences

77%

64%

Prefer single-family detached houses over townhouses, mutlifamily or manufactured homes.

Prefer to buy in the suburbs over rural and central city.

Most Important Home Features

86% prefer an open concept kitchen/ dining room

70% prefer to have the washer/dryer on the first floor

67% prefer 9â&#x20AC;&#x2122;+ ceilings on the first floor

Plains Builder July 2019

Green Features

Two green features made it into the most wanted list overall: ENERGY STAR windows and ENERGY STAR appliances. These features beat out popular home features like a double kitchen sink, hardwood flooring, walk-in pantry and a patio. ENERGY STAR was also known by most buyers, 81 percent were aware of the program. The next program that was known dropped all the way down to 24 percent.

Included in green features that buyers want are: efficient lighting, triple pane insulating glass windows, insulation higher than required by code, water-conserving toilets, low-e insulating glass windows and tankless water heaters to name a few.

When asked if buyer’s would pay more for their home to help save the environment, the results were surprising low. 68% 14% Want an environmentally friendly home and would pay more for it

18% Not concerned about the environment

Concerned/want an environmentally friendly home, but would not pay more for it

But when asked if buyers would pay more to save $1,000/year in utilities, the percentages skyrocketed. Buyers would pay on average $8,728. Less than $1,000

17% 46%

$1,000 - $9,999 $10,000 or more

37%

So what does this mean for the builder? It’s all about marketing. If you are wanting to or are already implementing green features in your new builds, conveying cost savings to future homeowners is key. If you are interested in learning more, contact Rose Quint at rquint@nahb.org or purchase the book, Green Features – What Home Buyers Really Want, for full findings at builderbooks.com.

Plains Builder July 2019

NORTH DAKOTA ASSOCIATION OF BUILDERS

STATE ADVOCACY UPDATE KIM SCHNEIDER, NORTH DAKOTA ASSOCIATION OF BUILDERS CEO

Advocacy happens year-round for North Dakota Association of Builders’ staff and it is important that you watch for alerts from our office and your local association staff for call to action items. We hear time and time again from office holders that they want to hear directly from the members, their constituents, about their concerns on issues. In June, NDAB members and staff from across the state traveled to Washington, D.C., for the National Association of Home Builders Spring Board of Delegates meeting. While there, NDAB members participated in the 2019 Legislative Conference where we joined approximately 700 other members making hill visits to our states’ delegation. Spending time with Senator Hoeven, Senator Cramer and Congressman Armstrong, our members shared personal stories, expressed concerns and raised awareness for issues that impact builders in North Dakota and across the nation. We are very fortunate that our delegation understands the importance of making time to meet with our members who traveled to D.C. and we appreciate their time and dedication. Meetings also happen frequently back in your home town as well with your state and local officials. Whether it is a planned meeting, event or a chance meeting while out in the community, take the time to introduce yourself and mention your membership with the association. It’s easier to make an ask later if you have already developed a good relationship. In the upcoming months, you will hear more about NDAB-PAC and BUILD-PAC and the fundraising efforts at the state and national levels. PAC or Political Action Committees help fundraise to be able to make contributions to candidates that are willing to stand up for the homebuilding industry. At the national level, we are given a fundraising goal during a two-year cycle. For the 2019-2020 cycle, our goal is $26,935.19. To date, members from North Dakota have raised $22,581.68 or 83.84 percent of the cycle goal. A majority of ND's top level donors are from the HBA of Fargo-Moorhead. It is having members who believe in the advocacy efforts that help us to build relationships and continue to have success. We encourage you to be involved, be aware and know that your voice matters.

2019 Board of Directors

President Bob Horab

State Representative: Don Dabbert, Jr.

First Vice President Nate Applegren

Associate National Director: Joe Stenvold

Second Vice President Phil Risbrudt

Alternate Associate National Director: John Koerselman

Treasurer Jeff Sattler Secretary Mike Jangula

BUILD-PAC Trustee: John Koerselman Alternate BUILD-PAC Trustee: Vance Vetter

Directors Rory Anderson Nate Applegren Pat Bailey Eric Brenden Don Dabbert, Jr Jason Eid John Gunkelman Darrick Guthmiller Kim Hochhalter Bob Horab Mike Jangula Arnold Karsky John Koerselman Gene Kruger Dustin Murray

Terry Olin Keith Ostlund Phil Risbrudt Jeff Sattler Tom Spaeth Vance Vetter Kasper Ziegler Immediate Past President Dan Lindquist

North Dakota Association of Builders 1701 Burnt Boat Drive, Ste 201, Bismarck, ND 58503 (701) 222-2401 • ndbuild.com • kim@ndbuild.com 12

Plains Builder July 2019

NATIONAL ASSOCIATION OF HOME BUILDERS

NATIONAL ADVOCACY UPDATE

Builders Call on Congress to Address Housing Affordability Challenges June 3, 2019

As the National Association of Home Builders celebrates National Homeownership Month in June, builders are urging Congress to address America’s housing affordability challenges. “Removing regulatory barriers that contribute to the increased costs of housing will pave the way to homeownership,” said NAHB Chairman Greg Ugalde, a builder and developer from Torrington, Conn. “Home builders and the residential construction community are committed to working with Congress to ensure homeownership is within reach of hard working families.” Rising costs from excessive regulation, a shortage of construction workers, tariffs on $10 billion worth of building materials, and housing finance concerns have detrimental effects on housing affordability. NAHB analysis shows that regulatory requirements alone account for 25 percent of the price of a single-family home, and 30 percent of the cost of a multifamily development. Even with lower mortgage interest rates, housing affordability is relatively the same as it was a year ago. The NAHB/Wells Fargo Housing Opportunity Index found only 61 percent of new and existing homes were affordable to a typical household. The current homeownership rate (64.2 percent) remains below the 25-year average rate (66.3 percent), according to the Census Bureau’s Housing Vacancy Survey (HVS). More than half (53 percent) of buyers actively searching for a home in the first quarter of 2019 have been looking for three months or longer, according to NAHB’s Housing Trends Report (HTR). Home buyers say high home prices are the principal barrier to homeownership. A majority (78 percent) of buyers estimated they could afford fewer than half of the homes for-sale in their markets. Despite the challenges of housing affordability, younger generations are more optimistic about finding a home. In the first quarter of 2019, prospective Millennial buyers are the likeliest cohort to expect house hunting to become easier in the months ahead (23 percent), followed by Gen X’ers (22 percent), Seniors (20 percent) and Boomers (18 percent), according to the HTR. About 20 percent of Millennials have plans to purchase a home in the next year, compared to only 15 percent of Gen X’ers, seven percent of Boomers, and three percent of Seniors.

National Association of Home Builders 1201 15th Street NW, Washington, DC 20005 (800) 368-5242 • nahb.org • info@nahb.org Plains Builder July 2019

Help Us Raise $1 Million

Home Builders Association of F-M and Home Builders Care of F-M Foundation support North Dakota State College of Science in establishing a local Career Workforce Academy. Through our $1 million fundraising commitment, we will have a seat at the table in developing valuable, relevant trades curriculum. We can help create:

â&#x20AC;˘ A way for kids to be introduced to trades careers at a young age. â&#x20AC;˘ A training system for kids led by industry members.

Contact Summer Hammond at (701) 232-5846 or summer@hbcfm.com for details on how you can help!

$539,700 RAISED

$1 million $460,300

$339,700

Plains Builder July 2019

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Plains Builder July 2019

CONNECTIONS

Teamwork Makes The Dream Work by Allison Weckman, Senior Events & Marketing Coordinator The HBA of F-M leaders and staff have enjoyed hosting the Muddy Boots Picnic in our parking lot over the last several years. As membership increases, so does attendance at the event. Unfortunately, the size of our parking lot has not. This year, HBA will team up with Cass County Electric Cooperative to host our Muddy Boots Picnic at their location to better serve our members.

HBA member volunteers will partner with Cass County Electric Cooperative employees at each station to serve a free lunch of brats with all the fixings, baked beans, cold beverages and dessert. Now that we have the space, be sure to bring your entire crew to this summertime staple event! Pre-registration is appreciated. All attendees are eligible for prizes courtesy of prize sponsor Rigelâ&#x20AC;&#x2122;s.

Plains Builder July 2019

Muddy Boots At A Glance • July 24

• 11 a.m. – 1 p.m.

• Cass County Electric Cooperative, 4100 32nd Ave S

• FREE for all members and their employees! • Lunch includes brats with all the fixings, baked beans, chips and dessert • Attendees will have the opportunity to register for prizes donated by Rigel’s

609 Main Avenue Moorhead, MN

rigels.com

218.233.6104

Plains Builder July 2019

CONNECTIONS

Busy Builder Makes Time To Give Back! by Sami Eidenschink, Membership & Marketing Coordinator

No matter what time of the year it is HBA of F-M members are busy! They are running their own businesses, attending kids’ activities and of course making time for Association-related events and committee meetings. Four times a year the HBA staff select a “Member of the Quarter” to recognize someone who continues to go above and beyond to assist both the Association and Home Builders Care of F-M Foundation behind the scenes. The latest honoree is builder member, Ryan Johnson, Monarch Homes.

Johnson serves as trustee on the Home Builder Care board and supports both the Association and Foundation’s workforce development efforts. “The industry has gotten less glamorous and there seems to be a big shortage of workers in our industry. We have to figure the problem out now before it causes major issues further down the road for the building industry,” shared Johnson, when asked about why he is so passionate for developing the future workforce in our community.

Ryan Johnson (far left), Monarch Homes, volunteers during the Herdina Academy for the Construction Trades.

“Working as a small subcontractor, you feel the pain of the shortage of workforce directly. Volunteering at the Association allows myself and other volunteers a chance to take part in directly impacting the community positively,” he says.

careers to the next generation of workforce. At this year’s Herdina Academy, Johnson helped the program by not only volunteering his time but reaching out to his industry peers to join him in teaching the students.

of the students who today are still working in the trades and doing very well. This past year we had more of the same young adults full of capabilities and looking for a direction they can take their talents,” Johnson says.

Herdina Academy for Construction Trades is just one of the many ways both organizations are working to promote the trades

“The first year I helped at the Academy it was great to see the young faces eager to learn and full of talent. I ended up hiring two

As a custom home builder Johnson is no stranger to the various stages of building a home.

Plains Builder July 2019

“I started in residential framing in 2002, then started my subcontracting company in 2004. There are many stages of building a home that are my favorite, but I really enjoy working through the design stages and tailoring the home plans to the buyer’s lifestyle and needs,” he says. Johnson has been a huge help to the programs held at both the Association and Foundation. As a trustee, Johnson assisted with shaping the future of the Foundation during strategic planning sessions, mentoring at the Herdina Academy and helped at it largest fundraiser of the year, the Fish Dinner, in March.

Left to right: Dan Parrow and Ryan Johnson volunteer at the Home Builders Care Fundraiser.

When he is not dedicating his time to HBA and Foundation activities, Johnson serves as an active member of the Mapleton Volunteer Fire Department and regularly takes part in Mapleton council meetings to stay active and in-the-know within the community. Spending time as a family and being outdoors is also a priority for Johnson. “During the summer months we spend time at the lakes and in the winter, we go up to Detroit Mountain for snowboarding and skiing. Fall is for hunting and in the spring, if I am lucky, I like to get up to Devil’s Lake a couple times when the walleye are biting,” he says. The HBA Staff are so excited to recognize and congratulate Johnson for his volunteerism over the past year within both the HBA and HBC. Johnson along with three other members will be recognized at the Awards Gala & Annual Meeting being held October 29. Save the date and plan to attend the last event of the year with your industry peers!

Plains Builder July 2019

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INFORMATION

What You Need To Know About The Risk Of Opioids

by National Association of Home Builders Opioids like oxycodone (OxyContin®) and hydrocodone (Vicodin®) are commonly prescribed to construction workers to treat pain caused by on-the-job injuries. For decades, drug companies presented misleading information to doctors and patients about the effectiveness and safety of these medications, leading to increased opioid prescribing at higher doses, addiction, and overdose deaths. These risks, coupled with the demands of the building industry and a workplace culture where workers do what it takes to get the job done, have increased the risks and harms of opioid addiction. Workers often return to work soon after an injury, despite still being hurt. Many people who become addicted to opioids, including heroin, are hard-working people with families. Opioid addiction can happen to anyone. Increasing your knowledge about opioids can help reduce some of the risks. Before you take an opioid, know the facts!

Opioids and Construction Workers

• The construction industry has a high injury rate, resulting in many people working hurt to avoid missing paychecks while injured. • Construction workers have some of the highest rates of opioid misuse and abuse in alloccupations. • An estimated 15 percent of construction workers have misused or abused drugs.

• Construction workers who became addicted to opioids were prescribed pain medications for at least six months, on average. • Construction workers have among the highest risk of opioid-related death of any occupation.

• Overdose fatalities among construction workers are 8 times higher than for the general population.

Consequences of Prescription Opioid Consequences of Prescription Opioid UseUse

opioid pain medications used periods for short for acute pain, risksLong-term are lower. Long-term When When opioid pain medications are used are for short forperiods acute pain, the risks arethe lower. use of opioid medication use ofchronic opioidpain medication for ongoing chronic much higher risks and offers fewer benefits. for ongoing carries much higher risks and pain offerscarries fewer benefits. • UntilUntil 2016,2016, prescription opioidsopioids were involved in more in deaths heroin or heroin illicit fentanyl. fentanylNow is involved in the prescription were involved morethan deaths than or illicitNow fentanyl. mostfentanyl deaths, followed by in prescription heroin. is involved the mostopioids, deaths,then followed by prescription opioids, then heroin. • A majority of people who died a result an opioid were diagnosed with chronic pain within pain a year of their A majority of people whoasdied as a of result of an overdose opioid overdose were diagnosed with chronic death. within a year of their death. •  Chronic pain pain and opioid addiction have always been connected. Chronic and opioid addiction have always been connected.

25% become addicted

80% started on pain medication

Risk of Misuse, Physical Dependence, and Illicit Opioid Use 

More than half had a job-related injury

Limited Benefits for

Long-term Use more are resources opioids and the home building industry, Even whenFor opioids taken on as directed, physical dependence can visit nahb.org/opioids.

The longer prescribed opioids result. Some patients can taper off their medications with minimal are used to manage pain, the discomfort, but for others, serious difficulties begin. less effective they become.  Tolerance can result in higher doses of prescribed pain Plains Builder July 2019 medications and misuse when people take more than directed.  Sometimes people taking  Misuse and physical dependency can lead to addiction, use of illicit opioids become more

WORKFORCE

Trades Academy Graduates Full Class, Carries On Legacy Of Neil Herdina

by Summer Hammond, Education & Development Coordinator The Herdina Academy for the Construction Trades is in its 22nd year and is more popular than ever. Students from all over the region come to Minnesota State Community & Technical College each June to attend the Herdina Academy for its hands-on approach to the trades industry. But where did the Herdina Academy really come from? The Academy was created by Jim Roers, Roers Construction, as he saw a need in our community for skilled workers in the trades. The event was originally called Academy for the Construction Trades. HBA of F-M became involved shortly after its creation to assist with gathering volunteers and donated materials.

A student frames out the top of ticket booth with help from Benjamin Custom Homes and Studio West.

Students prep a roof for shingling with help from Monarch Homes and Radiant Homes.

Plains Builder July 2019

This year’s project was constructing two ticket booths at the Red River Valley Fairgrounds. Herdina students pose with one of the finished ticket booths.

Neil Herdina was an employee of Roers Construction who understood and valued Jim’s vision of allowing students the opportunity to try their hand at different trades, side-by-side with the professionals. He played a major role in developing the Academy’s structure, curriculum and activities. Sadly, Neil passed away at a young age due to a stroke while playing softball. To honor him, in 2001, organizers changed the name to Herdina Academy for the Construction Trades.

Now let’s jump to this year: June 14, 2019. The Herdina Academy graduated a full class of 24 students, awarding three $1,000 scholarships for students pursuing trades degrees at either Minnesota State Community and Technical College or North Dakota State College of Science. Due to generous member donations through the Adopt-A-Student program, graduates paid only $25 to attend the Academy and received three college credits upon completion of the two-week experience.

The Academy relies on volunteers from the trades to make it successful. These industry professionals share career advice with the students, giving them an experience unlike any they may get in a traditional classroom setting.

One of the lucky scholarship recipients is Nick Ill. Nick participated in the Academy back in 2017 and returned for another year. “I came back because I really wanted to learn siding. I never got the opportunity to do that back in 2017, but Trades Academy Continued On Page 24

Plains Builder July 2019

A volunteer from Home Heating, Plumbing & A/C, Inc. shows a student how to solder copper piping during the plumbing activities.

Trades Academy Continued From Page 23

I also really enjoy the Academy and what it offers me.” Students work with sheet metal in a lab at Minnesota State Community and Technical College in Moorhead

Students install facia and soffit with the help of Lemke Home Improvements, Inc. and Stone Ridge Builders, Inc.

Logan Braun graduated this June from the Academy and received a scholarship as well. “My biggest motivator for attending the Herdina Academy was the possible opportunity to find a summer job in the trades. This fall, I am attending NDSCS for building trades and after attending the Academy, I received a job offer with Floor to Ceiling Carpet One.” It’s astonishing to look back and know 500 students have participated in the Herdina Academy. The Herdina Academy is accomplishing its goal by paving a path into the trades that engages these students. It shows them that “blue collar” work is extremely rewarding, selffulfilling and lucrative. The trades industries struggle to replace an aging workforce. Each day you hear of the stigma associated with working in the trades and the hope of erasing it. If something doesn’t change, it could cost you more to hire a plumber than it would to see a physician, and attainable housing will suffer, too. If you want to get involved with the Herdina Academy, contact Summer Hammond at (701) 232-5846 or summer@hbcfm.com. Opportunities range from hands-on volunteers, to advisory committee service and support through monetary donations.

Plains Builder July 2019

100-Year Legacy. Strengthened. We believe in doing more than delivering a better insurance solution. Your business finances, whether you run a sole proprietorship or a large corporation, are getting more complex. And, your personal finances are not much simpler. At Fiebiger, Swanson, West & Co., PLLP, we recognize that you want to understand your financial statements, your tax planning, and your business planning. www.fsw-co.com

We want to actually prevent those things that put your company at risk in the first place.

OTHERS HEAR, WE LISTEN

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Plains Builder July 2019

INFORMATION

by the numbers 6 cities I 2 states

Fargo Horace Mapleton Oxbow West Fargo

76 homes

entered on the Spring Parade of Homes.

500+

Moorhead

3 weekends to showcase beautiful designs.

new followers on Instagram.

43 builder members who entered homes.

60,000+ reach through Facebook posts.

Plains Builder July 2019

ADVOCACY

Promoting Affordable Housing

by Chelsea Diederich, Communications Coordinator June is recognized as Homeownership Month across the United States. This recognition is important because homeownership remains a staple dream for many Americans. Owning a home and establishing roots within a community provides stability and safety for families. Although many strive to achieve homeownership, it is becoming more difficult with the rising cost to build homes. According to the National Association of Home Builders, In todayâ&#x20AC;&#x2122;s market, a limited supply of land, a shortage of skilled labor, and rising fees are all contributing to higher prices. NAHB analysis shows that regulatory requirements alone account for 25 percent of the cost of constructing a single-family home, and 30 percent of the cost of a multifamily unit. These factors make it difficult to increase the supply of affordable housing and to ensure that it meets the needs of increasingly diverse households. This increased cost is making it hard for first-time homebuyers to step into the market. The HBA of F-M held a press conference in the beginning of June with Habitat for Humanity, Rebuilding Together and leaders across the F-M Area. The purpose, to highlight the need and importance of affordable housing across all communities.

Plains Builder July 2019

Thank you to leaders from Dilworth, Fargo, Horace, Moorhead and West Fargo for promoting affordable housing by signing a proclamation designating June as Homeownership Month. The Association continues to stay active in the legislative session and local policy changes with a goal to ensure no major changes occur that would negatively impact housing affordability. In June HBA leaders and staff traveled to Washington, D.C. to talk about important building industry issues with U.S. Sen. John Hoeven, U.S. Sen. Kevin Cramer and U.S. Rep. Kelly Armstrong. At these meetings members discussed ways to ensure affordable housing and ways the North Dakota delegation could help in that mission. For a full recap, see the HBA of F-M Presidentâ&#x20AC;&#x2122;s message on page 6 or the HBAâ&#x20AC;&#x2122;s blog at hbafm.com/ blog. Plains Builder July 2019

CONNECTIONS

You Deserve A Break From Your Day-To-Day by Allison Weckman, Senior Events & Marketing Coordinator Gear up, it’s almost time for the first HBA of F-M Golf Outing, presented by First International Bank & Trust! But don’t worry, if you didn’t get your spot secured for the sold-out July outing, there is still time to register a team for Aug. 20! Spots won’t last long, so send in your registration before it sells out.

Enjoy a day out on the golf course: there will be lots of prizes, entertaining games on a hole, delicious food, cold drinks and endless fun with fellow members. Check out hbafm.com or contact Allison Weckman at (701) 232-5846 or allisonw@hbafm.com for more details.

Tournament Sponsor

Plains Builder July 2019

Beer Keg

Birdie

Lunch

Dinner

Snack Cart Dessert

Golf Hole Sponsors

ACME TOOLS Aggregate Industries-North Central Region Brock White Co. Brokers Commercial Property, LLC Builders First Source Capital Credit Union Carpet World Cass County Abstract Company Cass County Electric Cooperative Dabbert Custom Homes Dakota Construction of Fargo, Inc. Dawson Insurance Designer Homes of Fargo-Moorhead Dustin Murray Construction Eide Bailly LLP Enclave Development LLC Express Employment Professionals F. F. Fisher Sales & Leasing Fargo Force Fargo Truss Systems, Inc. Ferguson Bath, Kitchen & Lighting Showroom FM Title Company Gate City Bank Goodin Company Hebron Brick Supply KAJ Hospitality Lampert Lumber Limelight Builders, LLC Mama Ducks Cleaning Service, LLC Minnkota Windows, Inc. Network Cabling Services, Inc. Pella Windows & Doors Property Resources Group Rebuilding Together Fargo-Moorhead Area, Inc. Simonson Lumber Superior Electric of Fargo, LLC Swanston Equipment TCI Insurance Thomsen Homes, LLC Town & Country Credit Union Xcel Energy

Water Sponsor

Goodin Company J & L Construction

Plains Builder July 2019

HBA President’s Message Continued From Page 6 Throughout the course of the week, members and staff had the opportunity to network with fellow industry professionals from across the U.S. For HBA staff, these connections allow insight on what is working well in associations across the country and provides new ideas to bring back to improve our services locally! For members, the opportunities are endless: you can join and attend committee meetings on a national level where the learning never stops. The information shared is always timely and industry specific. One resource hits home: battling the opioid crisis. NAHB and other local associations shared what they offer and what is working to combat this issue in the construction industry where addiction is most prevalent. NAHB has created an entire online resource for employers to find informational materials and helpful tips for taking care of employees with addiction problems at nahb.org/opioids. Thank you to the dedicated leadership who serve on the national Leadership Council and volunteer on national committees. These visits to Washington, D.C., are incredible and insightful. I have been involved at this level for over 15 years now. If you have interest in how our government works and helping affect change regarding your industry related to regulation and policy, I urge you to get involved! A great first step is accessing the National Association of Home Builders at nahb.org and familiarizing yourself with what they do legislatively. Also, connect to other local members through our Public Issues Committee or our political relationship building efforts. Just contact Chelsea Diederich at (701) 232-5846 or chelsea@hbafm.com.

Home Builders Care President’s Message Continued From Page 7

• April • Hosted a high school visit to inform students and teachers about the Foundation’s scholarships and the Herdina Academy for the Construction Trades. • May • Awarded $5,250 in scholarships to high school students going into the trades industry. • June • Graduated 24 students from the Herdina Academy for the Construction Trades and raised over $4,000 to fund the event through Adopt-AStudent sponsorships. • Introduced F-M area teachers to the trades industry by organizing a live jobsite tour as part of a program called “EdVenture.”

• August • We will distribute $13,000 this fall to post-secondary students going into trades careers! As you can see, your Foundation has been productive, from workforce development to awarding scholarships into the trades. Give yourself a round of applause, because you deserve it. These great accomplishments would not have happened without YOU. It’s your dedication, support, expertise and vision that keeps our Foundation moving forward just like our mission: Impacting our community through building projects, empowering students, and shaping the future workforce. Tighten your tool belts and mark your calendars for our Annual Fundraising event Friday, April 3, 2020, at the Holiday Inn Fargo.

Plains Builder July 2019

HEAD

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OCTOBER 8 5 - 7 p.m. I free to attend Floor to Ceiling Carpet One 360 36th St S, Fargo

Plains Builder July 2019

SEE YOU NEXT YEAR

IBS 2020 JANUARY 21-23

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THINSCAPE™ Performance Tops feature 12 new elegant designs in an on-trend European-inspired “thin” profile. The perfect complement to today’s thinner cabinet profiles, thin countertops are trending in residential kitchens everywhere. When paired with classic stone and woodgrain designs, Wilsonart’s THINSCAPE™ Performance Tops appeal to both contemporary and classic styles.

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Plains Builder July 2019

PA R A D E O F H O M E S A N D REMODELED HOME TOUR

A D V E R T I S I N G D E A D L I N E S - FA L L Reservations – Friday, August 9, 2019 Camera Ready Art Due – Friday, August 16, 2019 Event dates - September 28-29 & October 5-6, 2019

PARADE MAGAZINE ADVERTISING RATES AD SIZES

MAGAZINE RATES MEMBERS

FULL COLOR ADS

FULL PAGE Trim Size 8.375” W x 10.875” H

HALF PAGE 7.25” W x 4.85” H

QUARTER PAGE 3.55” W x 4.85” H

Acceptable file format. PDF/X1a Only: No application files such as InDesign, QuarkXPress, Illustrator, Word will be accepted.

$2,450

SOLD

BACK COVER

$2,100

SOLD

INSIDE FRONT COVER

Bleed 8.625” W x 11.125” H

Include bleeds only when creating your PDF. Please do not include page information, trim or printers marks.

$2,100

SOLD

INSIDE BACK COVER

Live Margins 0.25”

$2,100

SOLD

Color and resolution. All elements in ads must be built in CMYK or grayscale with a resolution of 200 to 400 dpi. Images used from a Web site are not acceptable as they are RGB and 72 dpi.

PAGE 1

$1,675

Fonts. All fonts must be embedded into the document during the PDF creation process or turned to outlines before creating the PDF.

FULL PAGE

$1,050

HALF PAGE

$690

QUARTER PAGE

$2,750

2-PAGE SPREAD

Ad orientation. Content must read left to right and no sideways or upside down rotations will be allowed. Special note. We are open for discussion on unique ad dimensions not listed. If you have an idea you want to be considered, please contact us at 801-204-6231.

Map Example Layout

MAP RATES

Option 1

Option 2

FULL PAGE

DOUBLE PAGE SPREAD 10.50” W x 10.25” H No Bleed

5.25” W x 10.25” H No Bleed

MEMBERS

FULL COLOR ADS

$1,500 PER PAGE $1,700 BACK COVER

TWO PAGE SPREAD 16.75” W x 10.875” H – trim size 17.25” W x 11.125” H – bleed 0.25” – live margins

FULL PAGE DOUBLE PAGE SPREADS AVAILABLE

Back Cover

Cover

10.50” W x 10.25” H (no bleed)

See page 5 for details

MOBILE RATES MEMBERS

FULL COLOR ADS

$500

INTERSTITIAL ADS

Interstitial ads will be displayed on the home listing page and builder page.

Interstitial ads Ad Size: 680px x 88px

See page 6 for details

WEBSITE RATES MEMBERS

FULL COLOR ADS

$800

LEADERBOARD AD

$650

SIDE BAR AD Leaderboard Ad Ad Size: 728px x 90px

See page 7 for details

Side bar ad Ad Size: 300px x 600px 300px x 250px

BUNDLE AND SAVE UP TO 15% WHEN YOU ADVERTISE ACROSS MAGAZINE, MAP, MOBILE AND WEBSITE. Email Samantha at advertise@paradetix.com or call 801-204-6231. *For non-member advertisers, there will be an additional cost of $600. Cost to join the Home Builders Association of Fargo-Moorhead is $600.

RESERVE ADVERTISING SPACE IN THE FALL 2019 PARADE OF HOMES AND TOUR PROMOTIONS Reserving your space is easy. Just contact Samantha at advertise@paradetix.com or call 801-204-6231.

In your email, please include your contact information and advertising strategies you are interested in. Our Plains Builder marketing teamJuly can2019 answer any questions regarding availability, ad content and payment options.

PA R A D E O F H O M E S A N D REMODELED HOME TOUR

Map

PARADE AND TOUR OF HOMES MAP

Outside Layout

The Parade map is a large and useful tool for attendees as they navigate the event. The map is an excellent way to extend your marketing impact with attendees as they get the “lay of the land” where all of the Parade homes will be. The map is inserted in the Parade magazine and can be pulled out for convenience. The map shows the locations of all Parade homes and is well used.

AD 1 AD 2 AD 3 AD 4

Full Page Positions - 5.25” W x 10.25” H (no bleed)

$1,500 per position $1,700 back cover Up to 7 positions are available

BACK

AD 5 COVER

COVER

Option 1

Option 2

FULL PAGE SPREAD

DOUBLE PAGE SPREAD 10.50” W x 10.25” H No Bleed

5.25” W x 10.25” H No Bleed

DEADLINES

Example cover

Reservations – Friday, August 9, 2019

Camera Ready Art Due – Friday, August 16, 2019

AD 6 AD 7

p u b l i s h e d i n pa r t n e r s h i p b e t w e e n

RESERVE ADVERTISING SPACE IN THE FALL 2019 PARADE OF HOMES AND TOUR PROMOTIONS Reserving your space is easy. Just contact Samantha at advertise@paradetix.com or call 801-204-6231. In your email, please

include your contact information and advertising strategies you are interested in. Our marketing team can answer any questions 40 availability, ad content and payment options. Plains Builder July 2019 regarding

PA R A D E O F H O M E S A N D REMODELED HOME TOUR

App PARADE APP

PARADE MOBILE APP The Home Builders Association of Fargo-Moorhead Parade of Homes and Remodeled Home Tour has partnered with ParadeTix to provide the official app that offers event attendees information on homes, maps, digital tickets, home photos and more. The app also provides contractors with Parade data collection, and advertising opportunities. Align your brand with many of the Fargo-Moorhead area’s builders, remodelers and HBA members. The event’s general admission remains free, but Parade goers will use the app as their digital ticket that will grant them entry to the homes, to view more information on homes, and to navigate to the homes. Attendees can also purchase tickets for the luxurious featured homes through the app. Make sure your company is seen every time they open the app by purchasing a mobile ad!

MOBILE ADS - $500 Ads will be displayed on the home listing page and builder page. These ads will appear in line as event goers scroll through the home listings. Ads will rotate every time the page is opened. Ad Size: 640px x 140px Acceptable formats: jpeg, png, gif Please keep files under 50kb Frequency: Variable

Home Listing Page

Builder Page

Example view only

DEADLINES Reservations – Friday, August 9, 2019

Camera Ready Art Due – Friday, August 16, 2019

p u b l i s h e d i n pa r t n e r s h i p b e t w e e n

include your contact information and advertising strategies you are interested in. Our marketing team can answer any questions Plains Builder July 2019 41 regarding availability, ad content and payment options.

PA R A D E O F H O M E S A N D REMODELED HOME TOUR

Parade Website

PARADE WEBSITE The website for the Parade of Homes and Remodeled Home Tour is a resource for event goers to get tickets, view photos of homes, and plan their route for the Parade. There are limited opportunities to advertise on the site. The people who are visiting the sites are interested in home builders and home improvement. Put your home or service front-and-center and create a lasting impression on thousands of Parade attendees. Package deals are available for advertising across the Parade app and website. Please contact your ParadeTix sales representative or call 801-204-6231 for more information.

LEADERBOARD AD - $800 The leaderboard ad displays at the top of the web page and will be the first thing people see when they visit the site allowing your company to achieve maximum visibility.

POSITIONS Homepage Bottom Leaderboard

Ad Size: 728px x 90px

View Homes Leaderboard

Positions Available: 6

View Homes Right Rail Members Leaderboard Map Leaderboard Gallery Right Rail

SIDE BAR AD - $650 Side bar ads bring your message to life by giving you the space you need. These ads will display along side content on different pages.

Other Pages Leaderboard

Ad Size: 300px x 250px

FAQ Leaderboard

Other Pages Right Rail

300px x 600px Positions Available: 3

DEADLINES Reservations â&#x20AC;&#x201C; Friday, August 9, 2019

Camera Ready Art Due â&#x20AC;&#x201C; Friday, August 16, 2019

p u b l i s h e d i n pa r t n e r s h i p b e t w e e n

RESERVE ADVERTISING SPACE IN THE FALL 2019 PARADE OF HOMES AND TOUR PROMOTIONS Reserving your space is easy. Just contact Samantha at advertise@paradetix.com or call 801-204-6231. In your email,

please include your contact information and advertising strategies you are interested in. Our marketing team can answer any 42 regarding availability, ad content and payment options. Plains Builder July 2019 questions

A D V E R T I S I N G D E A D L I N E S - FA L L AReservations SNI G N GJuly A2016 - AFLALL L AD VDEVRE TRITS–IIFriday, D ED22, AE D LDILNI ENSE S- F

PA R A D E O F H O M E S A N D REMODELED HOME TOUR

Camera Ready Art Due – Monday, August 1, 2016 Reservations – Friday, 9, 2019 Reservations – Friday, JulyAugust 22, 2016 Publishes – September 7, 2016 Camera Ready Art Due – Friday, August 2019 Camera Ready Art Due – Monday, August 1,16, 2016 Event -- September 17-18 24-25, 2016 Event dates September 29-30 and & October 6-7, 2019 Publishes –dates September 17, 2016 Event dates - September 17-18 and 24-25, 2016

PARADE PARADE MAGAZINE ADVERTISING AGREEMENT PARADEMAGAZINE MAGAZINEADVERTISING ADVERTISINGAGREEMENT AGREEMENT

Thankyou youfor forparticipating participatingas anadvertiser advertiserin theParade Paradeof Thank Thank you for participating asasan an advertiser ininthe the Parade of Homes and Home Tour presented of Homes and Remodeled Remodeled Home TourAssociation presented by by Home Homes presented by Home Builders of Home FargoBuilders Association of ParadeTix has Builders Association of Fargo-Moorhead. Fargo-Moorhead. We are excited Moorhead. We are excited for the new partnership with been publishing Parade magazines and digitalmagazines solutions for the newwhich partnership with ParadeTix which has been for Paradetix has been publishing Parade

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way for you maximize your marketing efforts toefforts people Remodeled Home Tour magazine which is the premier way premier wayto for you to maximize your marketing actively looking to make improvements or purchase a for you to maximize yourhome marketing effortsimprovements to people actively to people actively looking to make home home. ParadeTix will also createwill an also event-dedicated mobile looking to make home improvements or be purchase home. or purchase a home. Paradetix creatinga an app, website other related collateral that will help app, ParadeTix willand also create an event-dedicated mobile event-dedicated mobile app, website and other related attendees engage with members and advertisers. website other related collateral that will help attendees collateraland that will help attendees engage with members and Time is running out; reserve your space today! engage with Time members and advertisers. Time running out; advertisers. is running out; reserve yourisspace today! reserve your space today!

BUSINESS NAME:* ________________________________________________ ACCT NO: __________________ CONTACT PERSON: _____________________________________________ PHONE: _______________________ BILLING ADDRESS: _____________________________________________________________________________ CITY: ___________________________________________ STATE: ___________ ZIP: _______________________ *We recommend including your website address, entire physical address and email on your ad. Contractors with a Minnesota license are required by law to include there license number in all advertising.

MAGAZINE

FALL PARADE AND REMODELED HOME TOUR TOTAL COST $ ______________________

MAP

MOBILE APP WEBSITE

SPECIAL INSTRUCTIONS: ________________________________________________________________________ ________________________________________________________________________________________________ Advertiser

Paradetix / Utah Media Group Manager

ACCEPTED BY: _________________________________ ACCEPTED BY: _________________________________ SIGNED _______________________________________________ ACCOUNT MANAGER ___________________________ DATE:___________________________________________ DATE: _______________________________________

RESERVE ADVERTISING SPACE THE FALL PARADE OF AND HOME PROMOTIONS RESERVE ADVERTISING SPACE IN IN THE 2019 2016 OF HOMES HOMES AND REMODELED REMODELED HOME TOUR TOUR PROMOTIONS RESERVE ADVERTISING SPACE INFALL THEPARADE SPRING AND FALL 2016 PARADE OF HOMES

Reserving your space is easy. Just contact Samantha at advertise@paradetix.com or call 801-204-6231.. In your email, Reserving Reserving your your space space isis easy. easy. Just Just contact contact Samantha Samantha at at advertise@paradetix.com advertise@paradetix.com or or call call 801-204-6231 801-204-6377. In In your your email, please include your contact information and advertising strategies you are interested in. Our marketing team can answer any please include your contact information and advertising strategies you are interested in. Our marketing team can answer email, please include your contact information and advertising strategies you are interested in. Our marketing team can any questions regarding availability, ad content and payment options. questions regarding availability, ad content and payment options. answer any questions regarding availability, ad content and payment options. p u b l i s h e d i n pa r t n e r s h i p b e t w e e n ppuubblliisshheedd iinn ppaarrttnneerrsshhiipp bbeettw weeeenn

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Plains Builder July 2019