March 2020 Plains Builder by Home Builders Association of F-M

March 2020 • hbafm.com • Issue 2/6

PLAINS BUILDER

APRIL 3, 2020 Plains Builder March 2020

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Plains Builder March 2020

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Plains Builder March 2020

CONNECTIONS

10 Get Ready ‘FORE’ A Good Time

16 Recruitment And Retention: HBA’s Lifeblood

28 HBA Member Lends Helping Hand at Events

WORKFORCE

22 Trades Camp Refreshes For The Decade

26 NDSCS Student Chapter Takes 4th At National Competition

INFORMATION

13 New Home Sales End 2019 with 10% Gain 20 HBA Makes An Impact

30 Top 5 Reasons to Consider HBA Health Plan

CHARITY

14 Home Builders Care Invites You To ‘Frame The Future'

24 Framing The Future Auction Preview

Plains Builder March 2020

ASSOCIATION STAFF Chief Executive Officer Bryce Johnson Executive Vice President Krista Mund Director of Accounting & Records Amanda Ohlsen Senior Events & Marketing Coordinator Allison Weckman Office Coordinator Tahra Doll Education & Development Coordinator Summer Hammond Business Development Coordinator Spencer Carlson

PLAINS BUILDER Publisher Bryce Johnson Editor Krista Mund

14 ON THE COVER Funds raised at Framing The Future will be used for workforce efforts supporting programs like Herdina Construction Trades Camp. In this photo, Herdina Camp students work with an industry professional to install roofing.

Ad Sales Allison Weckman The HBA of F-M does not accept responsibility for or endorse any statements or claims made by advertisers or authors of any articles. Subscription rate is included in annual dues. Please address editorial inquiries to: Home Builders Association of Fargo-Moorhead 1802 32nd Ave. S., Fargo, ND 58103 (701) 232-5846 â&#x20AC;˘ info@hbafm.com hbafm.com

Plains Builder March 2020

WELCOME

DARRICK GUTHMILLER, KOCHMANN BROTHERS HOMES, INC.

HBA Prepares For Busy Election Year When you pick up this issue of the Plains Builder, the North Dakota primary election will be just three months away: June 9.

It is going to be an incredibly busy election season for the HBA, as we see contested races for many critical leadership roles in our communities. Fargo and West Fargo city commissioners will be elected in June while Cass County commissioners run in the June primary, with election in November. Over the next few months, our leaders and member volunteers will be busy interviewing candidates, allowing our leaders to hear these candidates’ views on issues concerning the building industry. It is very important that you get out to vote for candidates and issues your HBA supports. Please watch for correspondence in May and June letting you know who we have chosen to endorse. If you would like to be involved with the process or have questions about why we have decided to support these individuals or issues, contact Chief Executive Officer Bryce Johnson or me. A little further down the road is the November election. HBA of F-M will be monitoring the Moorhead City Council race as well as state legislative seats and federal offices.

Fun Kicks Into High Gear

Framing the Future, April 3, is a casual and family-friendly atmosphere packed with hearty food, delicious drinks, kids’ features and plenty of fun. It’s been transformed from a fish fry fundraiser for Home Builders Care of F-M Foundation to a multifaceted, family-friendly event all to support workforce development, scholarships and local housing projects. You’ll have a blast enjoying the company of our homebuilding industry’s leaders while browsing the silent auction featuring creative baskets of goodies, gift cards, and décor. Then, enjoy a live auction item, a few games of Heads or Tails plus some surprises along the way. Visit framingthefuturefm.com for all the details and to buy your tickets.

President Darrick Guthmiller President Elect Kim Hochhalter Treasurer David Reid Associate Vice President Scott Persoon

2020 Board of Directors Directors Nate Anderson Rory Anderson Joyce Balstad Ian Beaton Devin Gaard Ursula Hegvik Kimberly Krueger Tehan Robert A. Leslie Dan Parrow Broc Roberson

Immediate Past President John Gunkelman Ex Officios Don Dabbert, Jr. Jason Eid Tyrone Leslie Dan Lindquist Tom Spaeth

Home Builders Association of Fargo-Moorhead 1802 32nd Ave S, Fargo, ND 58103 (701) 232-5846 • info@hbafm.com “Nurturing a thriving, innovative and diverse housing industry in our community.”

Secretary Eric Miller 6

Plains Builder March 2020

WELCOME

CARLITA DIETZ, BERKSHIRE HATHAWAY HOMESERVICES PREMIER PROPERTIES

Two-year Degrees Are On The Rise! Every year across the country we hear graduation marches and commencement speeches.

Students listen to encouraging words from peers about finding their path and living their dreams to the fullest. But are our students ready? Did we do everything we could to make them career-choice ready or college-bound ready? How do we determine what path our students should or shouldn’t be on? Over the generations families have prided themselves on “I was the first to go to college in my family,” because a college education was equated with a solid future and lucrative career. Over the years, the cost of a four-year degree has steadily risen and the message of going to college after high school has been steadily promoted. But, not every student is geared for a four-year degree. Did you know that 53 percent of jobs in our area don’t require a four-year degree but we ask for it? Why? Home Builders Care of F-M Foundation is working together with all schools (K-14) to empower students by providing them experiences to learn about the different types of trades from the pros and get hands-on learning. The Herdina Construction Trades Camp is one outlet we can provide to our local students to help educate them on a future career path. This two-week experience allows students to learn all aspects of the building industry alongside the pros. We all know students don’t know what they don’t know. Let’s help open their eyes to an industry and to careers that create more than good jobs. These careers in the trades industry embody the four Cs the schools are teaching: critical thinking, communication, collaboration and creativity. This is not the time to discourage our kids who want to experience these careers. It’s a time to help them grow and learn from them. The Herdina Construction Trades Camp will be weekdays June 1-12 at the Minnesota State Community and Technical College Moorhead. Registration information is posted at hbcfm.com. Did you know? We provide students with scholarships for those going into the trades industry. In 2019 Home Builders Care Foundation awarded more than $24,000 in scholarships. And, over the last 25 years, we have awarded over $300,000 and supported over 300 students. High school scholarships are available online at hbcfm.com. Deadline to apply is March 27.

2020 Board of Trustees

President Carlita Dietz

Vice President Sylvia Lunski Secretary Ben Anderson Treasurer Nancy Kelly

Trustees Dan Beecher Kristie Eid Perry Eidem Tyler Holland Ryan Johnson Trevor Odden Dan Parrow Elliot Steinbrink Terry VanWatermulen

Home Builders Care of Fargo-Moorhead Foundation 1802 32nd Ave S, Fargo, ND 58103 (701) 232-5846 • info@hbcfm.com "Impacting our community through building projects, empowering students, and shaping the future workforce."

Immediate Past President Randy Cramer

Plains Builder March 2020

WELCOME NEW MEMBERS

4 Seasons Handyman Service

Cornerstone Bank

Klein Custom Homes

LivWell Homes, LLC

Uptown Property Management

Prairie Holding dba Prairie Supply

Contact: Jeremy MacAdams Category: Landscaping Contractor Phone: (701) 412-4653

Contact: Angela Graham Category: Builder - Residential Phone: (701) 200-4586

Contact: Dale Hetland Category: Financial Services Phone: (701) 499-6811

Contact: Samantha Johnston Category: Property Management Phone: (701) 388-6015

Contact: Adam Klein Category: Builder - Custom Homes Phone: (218) 234-1999

Contact: Katie Paseka Category: Concrete & Cement Supplier Phone: (701) 282-5656

RDO Equipment Co.

Contact: Kurt Kainz Category: Equipment & Supply Phone: (701) 526-2200

Plains Builder March 2020

September 26-27

start planning projects now The Remodeled Home Tour is the only event that allows people to see your renovation project first-hand, backed with thousands of advertising dollars. photo courtesy of Radiant Homes

Plains Builder March 2020

Get Ready ‘FORE’ A Good Time by Allison Weckman, Senior Events & Marketing Coordinator There may still be snow on the ground, but it will be gone before you know it. Then comes the sun, green grass and golf clubs! If you haven’t participated as a golfer or a sponsor, you’re missing out. The HBA’s Golf Outings have been dubbed the social events of the season. That’s right, “events” is plural, because there’s two of them! We hope you will join us July 14 or Aug. 11.

Not only do you get to play a beautiful course at Oxbow Country Club, but our outings are focused around fun, not skill level. To shorten the day and maximize members’ time, the Events Committee decided to start the event earlier and deliver lunch to both golfers and sponsors. It’s their goal to prioritize the attendees’ experience and comfort! Remember, sponsors get early team registration, so consider taking advantage of that opportunity! Both events have sold out the last couple of years.

Plains Builder March 2020

Sponsorships Still Available: Tournament I $4,000 Eagle I $2,500 Birdie I $2,000 Beer Keg I $2,000 Lunch I $1,500 * 1 of 2 SOLD Dinner I $1,500 Registration I $1,000 * 1 of 4 SOLD Snack Cart I $750 * SOLD Dessert I $500 Golf Hole I $300 Water I $100 * 1 of 4 SOLD

“I love the HBA golf outings! It’s a great way to unwind, take a break from work and mingle with Associate members. Every year I form a new relationship of some sort. It’s a great event and definitely one of the highlights of the summer. It’s something I look forward to every year.” Aaron Kochmann, Kochmann Brothers Homes, Inc.

Plains Builder March 2020

STATE ADVOCACY UPDATE KIM SCHNEIDER, NORTH DAKOTA ASSOCIATION OF BUILDERS CEO

Workforce is an ongoing issue that builders across the nation are facing. Here in North Dakota, it is an issue we discuss daily, how we can encourage young people to explore a career in construction. North Dakota Association of Builders is joining a coalition of associations and various professionals across the state to discuss how we can better address this issue and make changes for the future so our youth can be more easily involved in internship and apprenticeship opportunities. Please watch your email for opportunities to provide input, to participate in advocacy opportunities and to help shape the future workforce. Access to labor remains a top business challenge for builders. More than 80 percent of National Association of Home Builders’ members surveyed a year ago in January 2019 reported a shortage of workers or subcontractors as a top business concern for the year. The highest percentages of shortages are among carpenters, framers, concrete workers, drywall installers and bricklayers/masons. These shortages mean builders experience project delays and the need to pay much higher wages. The residential construction industry is one of the few sectors where demand for new workers is rising, and the housing industry is working diligently to meet this challenge by training more workers and leaders in the construction industry. When people think of professions with great opportunities for advancement, construction might not immediately come to mind. From an entry-level labor position, a homebuilding worker has the opportunity to learn more highly-skilled trades, serve as frontline management, grow into a company management role and eventually, for those with an entrepreneurial spirit, even own his or her own homebuilding firm. And this is just within one type of company; there is always the opportunity to take a job with a supplier, a specialty contractor, or any other of dozens of supporting companies essential to the residential construction industry. We advocate daily for our youth to look at the construction industry as an opportunity for a successful career. At a time when countless college graduates are finding themselves underemployed and saddled with crushing student debt, it’s important to know that earning a college degree is not the only road to success. A vocational education is equally rewarding and can be obtained at a fraction of the cost. Please try to take advantage of every opportunity to increase public awareness of the outstanding opportunities available in construction trades professions. You can do so by continuing to talk about your profession, the success you have achieved and the goals you have accomplished along the way. Sharing in your personal stories will help to open the eyes of the future of our workforce and may encourage another future builder to join in the career of building the American Dream.

President Nate Applegren

2020 Board of Directors

First Vice President Phil Risbrudt Second Vice President Mike Jangula Treasurer Tom Spaeth Secretary Jeff Sattler

Directors JoAnn Callahan Pat Graner Darrick Guthmiller Joe Hillerson Kim Hochhalter Shane Lider Greg Meidinger Ben Olin Scott Persoon David Reid Aaron Rosten Jim Sandbeck Steve Schwab Jeremy Stahowiak

Immediate Past President Bob Horab

Senior Life Delegates Ralph Applegren Bruce Walker Life Delegates Don Dabbert, Jr. Jason Eid John Gunkelman Tyrone Leslie Dan Lindquist Tim Rosencrans Joe Stenvold

North Dakota Association of Builders 1701 Burnt Boat Drive Ste 201 Bismarck, ND 58503 (701) 222-2401 • kim@ndbuild.com “Represent the professional building industry through legislation, information and education.”

Plains Builder March 2020

NATIONAL UPDATE New Home Sales End 2019 With 10% Gain

by NAHB Chief Economist Robert Dietz January 27, 2020 - New home sales were effectively flat in December, after downward revisions for prior months. However, the sales pace for newly-built single-family homes ended 2019 with a gain of 10 percent, increasing to a total of 681,000. This marks 2019 as the best year for new home sales since the Great Recession. Contracts for new, single-family home sales declined slightly in December by 0.4 percent to a 694,000 seasonally adjusted annual rate according to estimates from the joint release of HUD and the Census Bureau. The acceleration of new home sales during the second half of 2019 returns the new home sales pace to the general trend line it has been on since the end of the Great Recession. This general rising trend for new home sales, after the housing affordability crunch of 2018, suggests additional construction gains in 2020. Sales are being supported by ongoing low interest rates and historically low unemployment. The current months’ supply of new single-family homes stands at a healthy level of 5.7 after peaking at an elevated 7.4 in December 2018. After rising over much of the post-Great Recession cycle, new home inventory measurably declined from January of 2019 until stabilizing in September and rising slightly in recent months. The count of completed, readyto-occupy new homes is just 78,000 homes nationwide. Median new home sales price (price of a home in the middle of the distribution) has been rising as inventories of resale and new homes remain tight. Median new home sales price increased to $331,400 in December. Regionally, over the course of 2019, new home sales were up 14 percent in the South, 15 percent in the West (led by the Mountain states), and down 7 percent in the Midwest and 9 percent in the Northeast.

National Association of Home Builders 1201 15th Street NW, Washington, DC 20005 (800) 368-5242 • nahb.org • info@nahb.org Plains Builder March 2020

Home Builders Care Invites You To â&#x20AC;&#x2DC;Frame The Futureâ&#x20AC;&#x2122; Join Home Builders Care in being part of a legacy to build a stronger trades workforce for generations to come.

Framing The Future is April 3 at the Holiday Inn Fargo. This casual familyfriendly atmosphere is packed with fun activities for the kids, silent and live auctions along with raffles of all sorts, a wine pull and fun games of Heads or Tails. See page 24 for a preview of auction items. To top the evening off we have a delicious meal for everyone to enjoy: ancho BBQ pork chops, northern Atlantic cod, herb-roasted baby red potatoes paired with second-to-none cream corn succotash. For our junior builders we have chicken strips and french fries. Dollars raised will go towards scholarships, workforce development and community build projects.

Giving back to our community in need

Purchase your tickets or reserve a table and check-out our live and silent auctions items online today: framingthefuturefm.com!

Do you know the history of this event?

Over the past 60 years the community has attended the FM Motor Patrol Fish Fry Fundraiser.

Top: HBA members repair the Dorothy Day House fence. This project was made possible because of funds raised during Framing The Future. Left: Members unveil the newly remodeled Dakota Boys and Girls Ranch Youth Home. The entire main floor was renovated by HBA volunteers.

framingthefuturefm.com

Plains Builder March 2020

Industry pros visiting schools to teach students more about the trades and participating in career experience fairs.

Five years ago, two HBA of F-M members facilitated a relationship between the FM Motor Patrol and Home Builders Care of F-M Foundation to carry the fundraiser into the future. Over the last five years, the Fish Fry has grown to new heights and the Home Builders Care Foundation board of trustees and Fundraising Committee have continually improved it. Their biggest challenge was relating our industry to a “fish fry.” This year, leaders are moving it into the 21st century with a new name and mobile-bidding opportunity.

TITLE SPONSOR

PRESENTING SPONSOR

PREFERRED SPONSOR EVENT PARTNER SPONSORS

Bell Bank Brady Martz & Associates, P.C.

Lemke Home Improvement Matrix Properties Corporation

FRIENDS OF HOME BUILDERS CARE SPONSORS Allied Building Products Corp. Capital Credit Union Design Direction, Inc. Ferguson Bath, Kitchen & Lighting Showroom

Rebuilding Together of FargoMoorhead Town & Country Credit Union

KIDS CORNER SPONSORS

Plains Builder March 2020

Recruitment And Retention: HBA’s Lifeblood by Ian Beaton, HBA Ambassadors Chair Labor Masters With excitement surrounding 2020 being the beginning of a new decade, the HBA’s Membership Committee is taking on a new name and look: HBA Ambassadors.

This group of dedicated members is largely responsible for the success of the HBA. They are vital to the growth, retention and visibility of the HBA. They are seen by prospective, new and existing members alike. They wanted to be more than a committee; they wanted an identity that fits for all the work they do for the HBA. They wanted a name that showed EXACTLY what they are. According to Webster’s Dictionary an Ambassador is: “a person who acts as a representative or promoter of a specified activity.”

Recruitment

One of the Ambassadors’ key roles is to recruit new members to our Association. However, we can’t do it alone! Recruitment is the lifeblood of our Association and should be a shared responsibility across all members. HBA of F-M is one of the top Associations in the country. To maintain this, we need new members and we need to retain our current members. The membership numbers are directly associated with the number of delegates fighting for this industry at the state and national level. The more members we lose or fail to recruit…the less people you have working to keep housing affordable. For that reason, your Ambassadors are turning the heat up, way up, on recruiting efforts by setting a goal of 75 new members in 2020.

Retention and Engagement

Another major role for the HBA Ambassadors is member retention and engagement. They want to know what more the HBA can do for your business and what networking events you like the best. They want to know about you and your business. The more the Ambassadors can keep people engaged and happy, the better for everyone. Part of their responsibilities is to call member companies who are coming due to check in on all of the above items and relay any renewal concerns to the HBA office. Interested in learning more about the HBA Ambassadors? Call the HBA of F-M at (701) 232-5846.

Not sure how to recruit? It’s simple. If you happen to know companies that aren’t part of the HBA, let one of the Ambassadors know! We are more than happy to reach out! If you drive past a company you think should be a member, stop by and ask what they know about the HBA. If you aren’t sure whether or not a business qualifies to be a member, keep this in mind: any company that pulls permits to work and directly helps with the building process is eligible to be a member. If you still aren’t sure, call the HBA office and run it by a staff person. They can look back at approval history and provide some frame of reference to the types of companies approved over the years.

Plains Builder March 2020

Top 5 Questions From Prospective Members

1. What is the HBA of F-M? • The HBA is our local chapter of the National Association of Home Builders. This is YOUR industry’s local association. Much like The Chamber is to all businesses, the HBA is associated with and represents home builders, remodelers, concrete crews, electricians and any other company that has a hand in the homebuilding process. 2. What’s the cost to join? • Until April 1, the annual membership cost to join the HBA is $600 per year. After April 1 it is $675. 3. What’s included with my fee? Or what do I get for my money? • Besides INSTANT credibility in the building industry, your membership dues allow you access to multiple networking events with other industry professionals, • Builders are able to register for the Spring and Fall Parades of Homes at a deeply discounted

rate. It is the best “bang for your buck” to get consumers to see your homes. • Members receive discounts on Home & Garden Show exhibits, education classes and with partner vendors like GM, Fiat Chrysler, Nissan and more. Through the North Dakota Association of Builders, they are also eligible for contractors’ insurance and a member rebate program. • We provide a number of educational opportunities to keep you up to date on various aspects of the industry. Offerings are either for members only or at a discounted rate for members. • We are the best place to get information like building permit trends and codes tips from building officials to keep you in the know. • All members are listed in our online member directory. There are sponsorship opportunities within our various membersonly and consumer events and advertising is available in our bi-monthly magazine.

• The HBA has a self-funded health plan available to members only through Blue Cross Blue Shield of ND. • The HBA, along with the state and national associations, represent the interests of the building industry and promote favorable legislation with elected officials. The stronger the association the better it is for each individual member. 4. How do I join? • Applying to join the HBA is an easy process and can be done online: hbafm. memberzone.com/member/ newmemberapp/ 5. How soon do I know if I’m approved? • HBA Ambassadors review applications on a monthly basis. If approved at that level, they go to the HBA board of directors for consideration. If approved by the board, the applications are formally accepted. This process typically takes no longer than 30 days.

Plains Builder March 2020

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We want to actually prevent those things that put your company at risk in the first place.

Call 701.280.5000 or visit Alerus.com/mortgage. *$20,000 guarantee is paid to the seller if the loan does not close based on conditions and expiration date of the approval as outlined in the Alerus preapproval letter. The guarantee is available for all mortgage loans except new construction and renovation. The guarantee is not applicable if: (1) Borrower, seller or any third party cause the delay or elect not to close on the real estate sale. (2) Borrower fails to sign required disclosures or provide key documents by the requested due date. The $20,000 guarantee, if applicable, is available to the seller only and not any of seller’s agents, representatives or related parties.

Plains Builder March 2020

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Plains Builder March 2020

HBA Makes An Impact by Bryce Johnson, HBA of F-M CEO

Each HBA of F-M member received a copy of our 2019 impact report, a membership decal and a calendar for 2020 in the mail last month. We hope that you display your HBA membership as a badge of honor and identify with the many important accomplishments we have been making and carry into 2020. We can’t do it alone.

Here’s a brief highlight of last year: Advocacy

Workforce

You kept jobsite challenges on the minds of elected officials in office. You built relationships and told your personal stories to officials on local, state and national levels to demonstrate the importance of their decision-making powers on attainable housing, workforce and more.

Volunteers raised funds supporting the Career Workforce Academy and lobbied the Cass County Commission and North Dakota state legislature. You demonstrated hands-on experiences to students through programs like the Herdina Construction Trades Camp, worksite tours and the Health, Tech & Trades Career Expo.

In 2019 you strengthened relationships that made impacts for the entire industry. From collaborative events with local leaders to meetings with officials in Washington D.C., you connected and communicated with many different groups. These relationships make attainable housing possible.

Community

Members made an impact. You have enormous hearts and gave time to help Home Builders Care of F-M Foundation to raise funds in support of its workforce efforts along with doing good in the community. Home Builders Care Foundation’s Annual Fundraiser brought in 30 percent more in 2019 than the previous year because of dedicated people like you. Builders enthusiastically volunteered their entries during our Parade of Homes to raise funds, too. You gladly participated when the HBA of F-M organizes holiday drives to ring bells for the Salvation Army or gather items for those less fortunate.

The shortage of talented tradespeople impacts your business operations on a regular basis. You tackled it day after day by volunteering as part of the HBA of F-M’s and Home Builders Care Foundation’s efforts in 2019.

The Career Workforce Academy will serve our region and is where students will have the opportunity to experience multiple types of trades and career choices to guide them into appropriate curriculum. The HBA of F-M and Home Builders Care will continue to work to raise funds toward their $1 million pledge supporting the Career Workforce Academy in Cass County.

Building Remodel

After 60 years of success and growth of your Association, it’s time to renovate! Last summer, work began to remodel your home base, the building that gives your Association its identity and makes a statement in our community. Not only does this building encompass the HBA of F-M, it is home to F-M Home Builders Health Plan & Trust and Home Builders Care of F-M Foundation. In 2020, we will finish the project!

Plains Builder March 2020

Looking Forward In 2020 In last month’s issue, we shared priorities for 2020. With a different twist each year, membership efforts along with workforce and advocacy are usually at the top of the list. Here they are: 1. Recruit 75 new members. 2. Maintain a 90.5 retention rate with a focus on engaging first-year members. 3. Recruit 18 new Builder members and focus on engaging Builders in general. 4. Take advantage of applicable recruitment opportunities through NAHB savings program. 5. Increase awareness of HBA’s payment plan options for membership retention efforts. 6. Continue North Dakota State College of Science Career Workforce Academy fundraising and support. 7. Address age minimum laws in North Dakota through apprenticeship opportunities within the Department of Labor. 8. Prepare for the 2021 North Dakota legislative session. 9. Take an active role in critical bills being considered during the Minnesota legislative session. • Fire sprinkler requirements and interconnected smoke alarms 10. Grow community relationships with new leadership in various capacities. • Mayors in Moorhead and West Fargo • School superintendents • Fargo Housing & Redevelopment Authority • Greater Fargo-Moorhead Economic Development Corporation • Fargo-Moorhead-West Fargo Chamber of Commerce • Builders Association of Minnesota 11. Engage in election cycles on the local, state and national level. 12. Take an active role in pertinent local regulatory and legislative issues • Special Assessments (West Fargo) • Fargo-Moorhead Area Diversion Project • Housing incentives

Plains Builder March 2020

Trades Camp Refreshes For The Decade by Summer Hammond, Education & Development Coordinator Have you heard of the Herdina Construction Trades Camp? Back in the late 1990s Jim Roers, president of Roers Construction and Development, saw a need for qualified workers in the trades industry. This was the birth of the Academy for the Construction Trades, which was later renamed to Herdina Academy for the Construction Trades in memory of Neil Herdina. He was a young architect at Roers who had a strong passion for the Academy and helped develop the program and training. The eventâ&#x20AC;&#x2122;s name is being refreshed again this year to Herdina Construction Trades Camp to more accurately reflect its intent, format and fun atmosphere. It also differentiates the session from the career academies being developed locally in Moorhead and Fargo. It is open to students age 15 and older to allow students the opportunity to experience the building trades industry from the ground up. Throughout the camp, 24 students work side-by-side the professionals while learning from their experiences and expertise. Over the last 22 years the Herdina Construction Trades Camp has welcomed students from all over the Red River Valley, extending all the way down to southeast Minnesota. Students seek

Plains Builder March 2020

it out because of the low $25 cost opportunities for scholarships and college credit. Herdina graduates walk away with more then just three-college credits. They receive life skills, work experience, tools, connections to the industry, job opportunities and friends. The camp has proudly influenced over 500 students throughout the years and many of them are paying it forward by Adopting-A-Student, volunteering during the camp or donates to Trades for Grades. Join us June 1-12 (weekdays) at Minnesota State Community and Technical College Moorhead. Registration is now open at hbcfm.com. For more details or questions please contact Summer Hammond at (701) 232-5846 or summer@hbcfm.com.

Plains Builder March 2020

Framing the Future Auction Preview Join us for an evening of fun April 3. Read more about the event on page 14!

Steampunk Sunflower

University of North Dakota

Donated By Home Builders Association of Fargo-Moorhead

Festool Circular Saw & Rail

Escape The Cold To Costa Rica

This cute-as-a-button handcrafted lawn ornament artfully constructed with trades tools will be the perfect addition to anyone's landscaping.

This is the ultimate solution for all wood processing on the jobsite! Make exact and repeated cuts quickly and accurately anywhere without taking materials to a miter saw or sacrificing accuracy with a standard circular saw. Coupled with FSK Guide Rails with integrated angle stops, HK saws bring a higher degree of efficiency, repeatability, accuracy, and quality of cut, unlike any circular saw before. Donated By Building Products Recruiting 24

Bring a little piece of your team pride home to display proudly in your yard or tailgating spot with this North Dakota metal sign.

Enjoy a seven-night stay (Saturday - Saturday) in the beautiful natural landscape overlooking the Pacific Ocean. This four-bedroom, four-bath home sleeps eight guests comfortably. With an amazing outdoor kitchen alongside your private pool, you won't miss a moment of its beauty. Donated By Property Resources Group

framingthefuturefm.com

Plains Builder March 2020

MAY 2-3, 9-10 & 16-17

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Plains Builder March 2020

NDSCS Student Chapter Takes 4th At National Competition by Summer Hammond, Education & Development Coordinator

Did you know that your HBA of F-M and Home Builders Care of F-M Foundation mentor and sponsor Student Chapter competition teams that attend the International Builders’ Show? Each year the National Association of Home Builders offers a Student Chapter Competition. Schools from all over the country come to participate in this competition. Every school is different on how they manage and offer the Student Competition teams. North Dakota State College of Science offers their team experience as an extra activity within their Student Chapter. NDSCS offers a wide verity of careers in the trades industry. Students of all trades can join the Student Chapter and participate in the Student Chapter Competition. This year’s group was very diverse with architectural drafting and estimating technology, building construction technology and construction management students.

Team Challenge

Develop a complete set of working drawings, a detailed materials and labor estimate, and a complete construction schedule for the two-story home plan provided. Include the master bath #1 option. The home includes a full basement with 7’-10” pour. All windows, unless otherwise noted, with (2) 2x10 headers. Assume typical 8’ ceilings throughout. Create sketches, a detailed materials and labor estimate, and a complete construction schedule for this home with the optional master bath #1, fireplace and fourth bedroom on the second floor.

The students have 108 days to complete the challenge, from the day it is announced to the day it is due. With the remaining 34 days before the competition, teams work on polishing their presentation skills along with building their PowerPoint. HBA of F-M members volunteer their time to offer guidance, answer questions, and provide feedback to the students on their project. These volunteers review their work and ask the hard questions to ensure they are confident in their answers, along with where they found the information. This year NDSCS took fourth place out of 14 teams in the Associate Program. If you’re interested in joining the Workforce Development Task Force, contact Summer Hammond at (701) 232-5846 or summer@hbcfm.com.

Plains Builder March 2020

Providing title research

to help determine if there are any title defects to your property.

Sue Cosgriff President

N O R T H D A K O TA S T Y L E

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www.rrtitle.com

EmployerPlansND.com

BUSINESS MADE EASIER.

Applying for Xcel Energy natural gas and electric services through the Builders Call Line just got easier with our FastApp. This streamlined application speeds up processing, saving builders and developers valuable time and resources. Simply create an online profile where you can submit service applications and track them through to the design phase. To get started, visit xcelenergy.force.com/FastApp. ÂŠ 2020 Xcel Energy Inc.

Plains Builder March 2020 3.625x4.875_ND-FargoMrhd_PlainsBldr_Mar2020_P02.indd 2

27 2/26/20 2:39 PM

HBA Member Lends Helping Hand at Events by Allison Weckman, Membership & Marketing Coordinator

Each quarter the HBA of F-M staff chooses a member who has volunteered his or her time to go above and beyond to help with events behind the scenes, assist fellow members and promote the Association within the community. The first member of the quarter is Elana Charlton of Goodin Company! Charlton has been involved at the HBA for the past three years and active on committees, at events and as a dedicated volunteer. The past four years, she has worked as customer service representative at Goodin Company. Previously, Charlton lived in the Twin Cities area for 20 years and worked as a design consultant in a showroom. Upon joining Goodin Company, she immediately knew HBA involvement was

Plains Builder March 2020

a must. She wanted to learn the market and knew that Association involvement was a great way to meet Builders and Associate members in the F-M area. Charlton volunteers on the Events and Parade of Homes Committees. Her favorite thing about the HBA is the team effort while working on projects, whether itâ&#x20AC;&#x2122;s a Golf Outing or a night to celebrate. Beyond assisting at the Association, Charlton enjoys going to the gym and spending lots of time with her yellow lab puppy, Lily. The Extra Mile Award winner will be announced at the Awards Gala and Annual Meeting Oct. 29, along with the other Association and Home Builders Care Foundation honors.

Plains Builder March 2020

Top 5 Health Plan High Points by Krista Mund, Executive Vice President

Benefits are a key reason that employees stay or leave. Considering the workforce shortage the construction industry currently faces, it’s important to offer a comprehensive benefits package. Since the Fargo-Moorhead Home Builders Health Plan & Trust’s inception in 1986, it continually ranks as one of the HBA of F-M’s most valued membership benefits. It was established to help small, medium and large employers in the homebuilding industry find quality healthcare. Here are the top five reasons to consider enrollment on the HBA of F-M’s health plan and join the nearly 500 HBA member companies already taking advantage of this valuable benefit. Contact Jean Griffin, Blue Cross Blue Shield of ND, at (701) 277-2232 or jean.griffin@bcbsnd.com for more details.

1 2 3 4 5

Flexibility in plan design – The trust’s operation allows cost-effective plans for the benefit of member companies, directed and decided on by members.

Extensive seamless coverage – Members enjoy coverage at home and away.

Proactive care management – Plan participants can access a dedicated service pod, get case management and careful analysis of needs.

Convenience – The plan offers telehealth for minor health issues and virtual wellness center to help companies and their employees live their healthiest lives Member advocacy – The plan provides support to those facing challenging situations including pediatric cancer, a transplant or devastating injury, to simply understanding medical jargon and complicated procedures.

“While other health plans may be tempting with lower rates, we urge members to look at ours against theirs with a complete, side-by-side comparison of the products and services offered. And, remember, premium increases can happen with any plan.” Toby Christensen Camrud-Foss Concrete Constr., Inc. Health Plan & Trust Chairman 30

Plains Builder March 2020

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Plains Builder March 2020

MARCH

AT A GLANCE

Fall Protection For Residential Construction March 24 â&#x20AC;˘ NDSCS Skills & Technology Training Center

HBA of F-M is hosting a FREE four-hour class for builders, trade partners, supervisors and workers on fall protection. It is made possible through the National Association of Home Builders, Job-Site Safety Institute and the Federal Occupational Safety and Health Administration. The program focuses on identifying fall hazards in residential construction, as well as providing attendees an understanding of the OSHA fall protection regulations and safe work practices to prevent fall-related injuries and deaths.

March 9

Home Builders Care Fundraising 8:15 - 9:15 a.m. Designer Homes of Fargo-Moorhead

March 10 Public Issues

11:30 a.m. - 1 p.m. Heritage Homes

March 11 Home Builders Care

Board of Trustees 8:30 a.m. - 1 p.m. Minnesota State Community & Technical College

March 12 Education

8 - 9 a.m. Cass County Electric Cooperative

COMMITTEE MEETINGS March 13 Events

March 16 HBA Ambassadors

Noon - 1 p.m. Blue Cross Blue Shield of ND

March 16 Parade of Homes

3:30 - 4:30 p.m. Goodin Company

March 17 HBA Board of

Directors 11 a.m. - 1 p.m. Cass County Electric Cooperative

March 18 Herdina Construction

Trades Camp 3:30 - 4:30 p.m. Minnesota State Community & Technical College

March 19 Remodelers Council

8 - 9 a.m. Stone Holding Company

March 26 Home & Garden Show

8 - 9 a.m. Heritage Homes

March 18 Home Builders Care Fundraising 8:15 - 9:15 a.m. Designer Homes of Fargo-Moorhead

Home Builders Association of Fargo-Moorhead Event

8:30 - 9:30 a.m. Heritage Homes

Home Builders Care of Fargo-Moorhead Foundation Event

Visit hbafm.com, click events and calendar to register or for more details.

Plains Builder March 2020

APRIL

AT A GLANCE

Framing The Future April 3 â&#x20AC;˘ Holiday Inn

Framing the Future is a casual and family-friendly atmosphere packed with hearty food, delicious drinks, kids' features and plenty of fun. You'll have a blast enjoying the company of our homebuilding industry's leaders while browsing the silent auction featuring creative baskets of goodies, gift cards, and dĂŠcor. Then, the fun kicks into high gear with our program including live auction item, a few games of Heads or Tails plus some surprises along the way.

April 1

Home Builders Care Fundraising 8:15 - 9:15 a.m. Designer Homes of Fargo-Moorhead

COMMITTEE MEETINGS

April 7

Public Issues Committee 11 a.m. - 1 p.m. Heritage Homes

April 8

April 9

Home Builders Care Board of Trustees 11 a.m. - 1 p.m. Blue Cross Blue Shield of ND

Education 8 - 9 a.m. Cass County Electric Cooperative

April 10

Events 8:30 - 9:30 a.m. Cass County Electric Cooperative

April 14

Herdina Construction Trades Camp 3:30 - 4:30 p.m. Location to be determined

April 20

HBA Ambassadors Noon - 1 p.m. Blue Cross Blue Shield of ND

April 21 HBA Board of

Directors 11 a.m. - 1 p.m. Cass County Electric Cooperative

April 29

Home Builders Care Fundraising 8:15 - 9:15 a.m. Designer Homes of Fargo-Moorhead

April 30

Home & Garden Show 8 - 9 a.m. Heritage Homes

Parade of Homes 3:30 - 4:30 p.m. Goodin Company

Home Builders Association of Fargo-Moorhead Event Home Builders Care of Fargo-Moorhead Foundation Event Visit hbafm.com, click events and calendar to register or for more details.

Plains Builder March 2020

Goodin Company carries a full complement of products for the markets we serve. Are you in need of products for plumbing, HVAC, industrial, or pump and well applications? We are your Source of Supply, serving the industry since 1937.

PLUMBING

HVAC

Goodin Company maintains a complete inventory in a wide range of major brand plumbing products for both residential and commercial plumbing contractors. To support our plumbing inventory, we maintain showrooms in many of our branch locations.

Our HVAC division encompasses both hydronic and warm air heating as well as central and split system air conditioning equipment for residential and commercial systems. We also provide technical support in design and layout.

INDUSTRIAL

PUMP AND WELL

We supply a wide range of industrial pipe, valves, and fittings. To compliment our pipe inventory, we offer a complete in-house pipe fabrication service in which we are able to cut, thread and groove pipe to our customersâ&#x20AC;&#x2122; specifications.

Goodin Companyâ&#x20AC;&#x2122;s pump and well division maintains a complete inventory of pumps and repair parts for the residential water well drilling contractor, as well as the large commercial or municipal driller.

MINNEAPOLIS (612) 588-7811 ST. PAUL (651) 489-8831 DULUTH (218) 727-6670 DETROIT LAKES (218) 847-9211 ST. CLOUD (320) 259-6086

BRAINERD (218) 828-4242 ROCHESTER (507) 529-1284 FARGO (701) 298-3210 SIOUX FALLS (605) 332-3444 OMAHA (402) 331-6813

EAU CLAIRE (715) 830-1800 WAUSAU (715) 675-2513 MADISON (608) 663-0331 MILWAUKEE (262) 781-1770 GREEN BAY (920) 884-9494

www.goodinco.com

Plains Builder March 2020

PRESORTED STANDARD US POSTAGE PAID FARGO ND PERMIT NO 1387 Home Builders Association of Fargo-Moorhead 1802 32nd Ave. S. Fargo, ND 58103 hbafm.com | info@hbafm.com (701) 232-5846

S U T E L

E S I T R E V D A S B O J R YOU k e e w / 5 $ y l n for o LOW COST

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For additional details: summer@hbafm.com or (701) 232-5846

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Wilsonart®

THE SOLID SURFACE COLLECTION Wilsonart® Solid Surface countertops serve up a stunning array of seamless, non-porous and pristine performance ideal for home, retail, healthcare and food service interiors. Blending natural elements with creative flair and current colors, the newly released Solid Surface designs are one-of-a-kind— made to inspire tranquility, add intrigue and encourage rejuvenation in any environment. They showcase beautiful neutrals that offer a calming effect, while our movement designs capture the kinetic energy of nature, all while allowing for personalization within any space. A variety of calming whites, greys and browns, married together with soft movement or fine particulate patterns, support today’s wellness-focused interior design trends.

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These designs capture the authentic essence of natural stones while incorporating neutral colors in reimagined structures. Featuring trendy neutrals like warm and cool whites, greys, and black, each design is uniquely suited to mix with a variety of styles and trends for evergreen spaces.

Q2008 Winter’s Veil

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Q4038 Upper Wolfjaw

Q4039 Grayton Beach

Q4040 Quarry Cliff

Q4041 Enchanted Rock

See the complete line of Wilsonart® QUARTZ designs at www.wilsonart.com 828 NP Ave | Fargo, ND | 701.298.0644 | fabricatorsupply.net

2 0 2 0 S P R I N G PA R A D E O F H O M E S

For 60 years, the Home Builders Association of Fargo-Moorhead has been hosting the area’s premier showing of new homes. The Parade events in the spring and fall, feature the latest design and building techniques from area builders and continue a tradition of excellence and professionalism. From great architecture to the latest trends in interior design, nothing is overlooked by our members who participate in the Parade. The Parade is open to the public to visit new homes in the Fargo-Moorhead area, where they can generate ideas for their own home building and improvement projects.

ADVERTISING BENEFITS

MARKETING & PROMOTION

Home buying and remodeling is stronger than ever. Many homeowners are ready to take advantage of what has become one of the best new home markets in years. With consumer confidence up, more people are considering building their next home or remodeling their existing one.

The Parade of Homes is often the first stop for ideas. It is the place for young and old alike to discover their sense of style for their homes. This is a one-of-a-kind experience and you don’t want to miss your opportunity to reach thousands of potential customers.

The Fargo-Moorhead Parade of Homes attracts serious buyers who are ready and willing to open their checkbooks for the right products. They attend the Parade to see standout homes, latest design and building trends. They’re looking for ideas for their next home build or projects and the touches that make the Parade homes beyond amazing.

extensively across the Fargo-Moorhead

This year, the Parade will be marketed

region through social media, print, and radio partners. Our marketing and promotion before and during the event, reach thousands of residents, visitors and people looking to relocate to our incredible communities.

2 When buyers see your product or service in the perfect setting, they love it and remember it. Even weeks or months later, seeing a photo of the home rekindles that passion, reminding them how they felt when they saw your product in the home. The Parade event magazine becomes a long term reference guide of your services.

The Parade will be promoted across online channels and social media that reach more than 80% of users across social media and on specialty sites targeting consumers, along with mobile and e-mail promotions.

SPRING PARADE DATES May 2-3, 9-10 & 16-17, 2020 Noon - 5 p.m.

LOCATION

The Home Builders Association of Fargo-Moorhead’s Home & Garden Show is one of our key channels of promotions. Held in February each year, the Home & Garden Show kicks off the building season promoting the upcoming Parade of Homes events. This will help extend your message as a member to consumers who are planning to build.

3 The Parade event magazine has a longer shelf life than you’d expect. Not only do

attendees use the magazine as a guide during the event, but they consult it long afterward as a reference. Your advertisement’s shelf life extends for months and years to come, and that’s quite a reach.

Photo credit: Verity Homes

For the Spring events, an expected 70+ homes will be featured across the FargoMoorhead Area. The homes will offer everything from the finest neighborhoods to first-time and move-up home buyers.

CIRCULATION

10,000 copies of the Parade magazine will be distributed during the Parade, reaching a projected audience of more than 35,000 people.

REACH YOUR TARGETED AUDIENCE

Parade attendees want to see the very best you have to offer. The audience is diverse and affluent. Many are considering upgrading or building their living space. They’re looking for ideas, inspiration and cutting-edge products that are often found first at the Parade.

69% of attendees are married.

54% / 46%

Female / Male

Each home is custom built by our builders. The Fargo-Moorhead Parade of Homes is the finest view of living in the region.

Median Household Income $100,000+

More than 75% of attendees own their home

Attendees gain exclusive access to custom homes and remodeling projects by members of the Home Builders Association of Fargo-Moorhead.

10% of attendees are second home owners

The average new home price in the Parade is between

$400,000 and $450,000. 3

2020 SPRING PA R A D E O F H O M E S

ADVERTISING DEADLINES - SPRING Reservations – Friday, March 20, 2020 Camera Ready Art Due – Friday, March 27, 2020 Event dates - May 2-3, 9-10 & 16-17, 2020

PARADE MAGAZINE ADVERTISING RATES

AD SIZES

MAGAZINE RATES MEMBERS

$2,450

$2,100

$1,675

FULL COLOR ADS

SOLD SOLD SOLD

BACK COVER

FULL PAGE Trim Size 8.375” W x 10.875” H

INSIDE FRONT COVER

Bleed 8.625” W x 11.125” H

INSIDE BACK COVER

Live Margins 0.25”

SOLD

Acceptable file format. PDF/X1a Only: HALF PAGE 7.25” W x 4.85” H

No application files such as InDesign,

QUARTER PAGE 3.55” W x 4.85” H

QuarkXPress, Illustrator, Word will be accepted. Include bleeds only when creating your PDF. Please do not include page information, trim or printers marks.

PAGE 1

Color and resolution. All elements

FULL PAGE

$1,050

HALF PAGE

$690

QUARTER PAGE

$2,750

2-PAGE SPREAD

in ads must be built in CMYK or

TWO PAGE SPREAD 16.75” W x 10.875” H – trim size 17.25” W x 11.125” H – bleed 0.25” – live margins

grayscale with a resolution of 200 to 400 dpi. Images used from a website are not acceptable as they are RGB and 72 dpi. Fonts. All fonts must be embedded into the document during the PDF creation process or turned to outlines before creating the PDF.

Map Example Layout

MAP RATES

Option 1

Option 2

FULL PAGE

DOUBLE PAGE SPREAD 10.50” W x 10.25” H No Bleed

5.25” W x 10.25” H No Bleed

MEMBERS

FULL COLOR ADS

$1,500 PER PAGE

FULL PAGE

$1,700 BACK COVER

DOUBLE PAGE SPREADS AVAILABLE

Ad orientation. Content must read left to right and no sideways or upside down rotations will be allowed. Special note. We are open for discus-

Back Cover

Cover

sion on unique ad dimensions not

10.50” W x 10.25” H (no bleed)

listed. If you have an idea you want to be considered, please contact us at 801-204-6231.

See page 5 for details

WEBSITE RATES MEMBERS

FULL COLOR ADS

$800

LEADERBOARD AD

$650

SIDE BAR AD

See page 7 for details

Leaderboard Ad Ad Size: 728px x 90px

Side bar ad Ad Size: 300px x 600px 300px x 250px

BUNDLE AND SAVE UP TO 15% WHEN YOU ADVERTISE ACROSS MAGAZINE, MAP, AND WEBSITE. Email Samantha at scampbell@utahmediagroup.com or call 801-204-6231. *For non-member advertisers, there will be an additional cost of $600. Cost to join the Home Builders Association of Fargo-Moorhead is $600.

RESERVE ADVERTISING SPACE IN THE SPRING 2020 PARADE OF HOMES PROMOTIONS Reserving your space is easy. Just contact Samantha at scampbell@utahmediagroup.com or call 801-204-6231. In your email, please include your contact information and advertising strategies you are interested in. Our marketing team can answer any questions regarding availability, ad content and payment options. 4