HistoryCompany

In an industry conditioned to follow “molds”, Geneva was boldly conceived during the onset of the housing crisis in 2007. “I knew the industry was changing. The company I was working for was sold to a large bureaucratic entity and I found that I was no longer valued” says Aaron VanTrojen, CEO and founder of Geneva.

“After searching for new opportunities, I quickly realized that I was not going to find a company in this industry where I would feel valued or receive the compensation I was worth - so I built one” says VanTrojen.

Although the company has evolved over the years, the founding principle has remained the same - take care of humans first and success will follow.

In recent years we took a close look at the industry and the trend toward complete automation of the homebuying process - a trend intent on minimizing the human experience.

Our response was to double-down on the human element, including a complete rebrand and approach summed up in one sentiment - Home Loans Powered By Humans® - powered by the humans in our organization and powered by the humans we help achieve the dream of homeownership and financial security.

As we look forward, our aspirations as an organization remain laser-focused on providing white glove service by continuing our commitment to our originators, operations staff and customers by serving through our core values.

Join us as we continue our revolution and journey into the future of mortgage origination.