VALUES CORE VISION

Our mission at Geneva Financial is to approach every aspect of our business from the "inside-out". With a culture-forward mind-set, we focus on our loan originators and support staff first in order to ensure an unbeatable experience for our customers.

Our Core Values were created as a daily reminder to operate with the inside-out approach in mind. Core Value #1 is the backbone of all our Core Values, our mission and our brand vision.

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Be Human

At Geneva, technology is a valuable tool to execute an efficient and speedy process, but it takes a back seat to our TOP CORE VALUE: Always strive to humanize both the customer and employee experience.

Be Culture-Forward

Our belief is that the success of our family begins and ends with the energy generated by a culture that influences every action we take. Through a supportive environment that embraces growth, diversity and empowerment, we invest daily in each other’s success.

Practice Trench Ethics

Built on the back of a “no waste” model from inception, our survival under any market condition is reliant on our ability to operate without layers. Rolled-up sleeves, open doors, accessible leaders and no man or woman too good to jump in the trenches ensures we can continue to provide for our customers and employees alike.

Be Interrupters

In an industry conditioned with a long history of "molds", Geneva Financial opened its doors during the onset of the housing crisis. By breaking the norms of conventional thinking, we thrived. Today we compete by continuing to interrupt an industry still comfortable in molds. "That's how it's always been done" is not in our vocabulary.

Create Advantage

At Geneva, we serve two equally important individuals: our valued customers and each other. In every decision, every transaction and every company initiative we ask one question of ourselves; “Is this advantageous for our employees and customers?”. Creating advantage is at the core of how we provide value and sustain relationships.

Be Deeply Authentic

Our leading Core Value revolves around humanizing experiences. It is only fitting that our final and anchoring value is the most “human” of challenges. True authenticity in business starts with unfiltered transparency and ends with the solutions, progress and growth that emerge. Striving for authenticity in everything we do helps ensure we can live and operate in all of our Core Values.

At Geneva Financial, we are committed to providing an expansive product offering for our real estate partner’s clients. Today’s homebuyer’s come with a complex and varied scenario profile - we are constantly expanding and improving our product portfolio to give you more options.

We are approved and setup for far too many products to list - this is a just sampling of our most utilized.