Original Green

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MATERIA

NATURA

AMBIENTE

CALORE


MATERIAL /NATURE/ENVIRONMENT/WARMTH. Listone Giordano’s plants are located in the earth of Umbria surrounded by vineyards,

hills and nature as they have been crated to perfectly fit with the surroundings. Respecting the atmosphere, the soil, protect water clarity and the landscape, consuming less energy and recycling. Here in the earth of Umbria wood floors and wines, renowned all over the world, born just few steps away one from the other, are synonyms of genius and excellence that so well distinguish “made in Italy” products. For those who love it and respect it, wood is far more than a simple material. And so producing Listone Giordano is not just our work but our life and our passion. The wood floor that furnishes the most beautiful homes all over the world is the same on which we walk day by day, on which today our children play and in the near future our grandchildren will grow up. This is the consciousness that always drives our choices, when premises are well set all the rest comes consequentially, in a natural way. We don’t even have the need to ask ourselves which is the right way, as there is just one. The way of respecting nature and the other people. The Original Green project is inspired by these principles that sum up the meaning of Nature for Listone Giordano.

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Why and How Listone Giordano helps the environment

Man and wood have always intertwined a special relationship,

managed in a sustainable way, allows forest growth and

and today more then ever this relationship is reaching out to the

amplifies the environmentally beneficial effects of the wood.

future.

Every tree is cut at the peak of its life cycle and is substituted by

Wood is vital for its capability of absorbing and retying

a younger specimen type which, while growing, will absorb more

carbon dioxide and if this natural feature is combined with

carbon dioxide than its older predecessor.

the low energy consumption needed in wood processing and

Listone Giordano hardwood floor works in favour of the

transforming, if compared to other building materials, it’s even

environment even after having been installed in the home. It

easier to understand why wood is a crucial element in fighting

improves thermal efficiency, balance environmental humidity,

climate change.

inhibits electrostatic charges accumulation and, as its adhesives

Should the wood in question be Listone Giordano hardwood floor,

and varnishes are non toxic and its emissions solvents free,

then the planet will have to thank you twice.

creates natural conditions for a healthy living.

Its chain of guardianship certification, its origin from forests

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“We have numerous opportunities to act, first of all by asking the global architecture and building community to immediately transform building design. New techniques are creating dramatic opportunities for huge savings in energy use and global warming pollution.“ (Al gore - NOBEL PEACE PRIZE 2007)


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“We plant trees and the trees then plant us since we belong to each other and we must coexist� (Joseph Beuys)


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RECYCLABLE

MORE OXIGEN, LESS CARBON DIOXIDE

ENERGY SAVING


Wood

ZERO IMPACT INEXHAUSTIBLE RESOURCE

GUGLIELMO GIORDANO FOUNDATION

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01 ZERO IMPACT INEXHAUSTIBLE RESOURCE

Wood is a special material, projected by Nature and moulded by

of oxygen production but most of all of carbon dioxide retaining

time, with the wise mastery and the patient dedication, basis of

and reduction even more efficiently then the ones grown wild.

every masterpiece.

A forest managed by putting into practice good forestry rules,

A material built respectfully by nature. Unlike other natural raw

while growing, not only continuously produces material of unique

materials, as stones, metals or fossil fuels, wood is a practically

characteristics as beauty and performance, but also performs

inexhaustible resource as it’s nourished only by solar energy and

an extraordinary role in preserving atmosphere quality, hydro-

rain falls.

geological regulation and environmental conservation.

Wood lifecycle is very slow, but absolutely ecological and

Wood usage, if applied following forestry regulations, unlike

renewable, if conducted according to a sustainable forestry

what happens for quarries or other natural resources, does not

management. A Forest cultivated, just alike an agricultural

produce any environmental wound hence this is a zero impact

soil, gives not only better products but also a significant social

activity.

contribution. Managed woods, with a controlled lifecycle that encourage wood usage and its regeneration, represent a systems not only capable

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02 More Oxygen, less Carbon Dioxide

A Tree during its vegetative phase, in order to increase the

mainly caused by fossil fuels burning is considered one of the

wood body, starts a series of exchange between the soil and the

main actors of the greenhouse effect and so of earth overheating

atmosphere so improving the environment.

and global climate change.

Roots absorb water and nourishing elements from the soil, a

The hopes of fighting this phenomenon lay upon the usage of eco

lymph that through the stem reaches the leaves and the green

sustainable wood. In fact, thanks to wood and biomasses growth,

parts where a remarkable transformation happens.

more then 2 millions tons of carbon are yearly absorbed, this

Photosynthesis is in fact a process that happens thanks to solar

amount is more or less equal to the 50% of total earth capability.

energy, this process makes the tree absorbing carbon dioxide

Wood doesn’t have just the carbon absorbency capability, most of

from the atmosphere and generate new oxygen.This also

all it retains it, as this element constitutes roughly the 50% of its

produces substances rich in energy, sugars and amides, that are

anhydrous mass.

the constitutive elements of wood: lignin and cellulose. Just

By this is very important that wood, apart from being generated

think that a vital tree, for each cubic meter produced, is capable

by nature, is also transformed into products: this is the only

of absorbing up to a ton of carbon dioxide while releasing 700

guarantee that allows us to have a well managed forestry

kilograms of oxygen.

environment and the certainty of raw material longer lifecycle.

Photosynthesis process, particularly intense in young specimen, deceases and quite totally ends, with tree ageing: by this is very important that a forest is cultivated and continuously renewed. Carbon dioxide excessive concentration in the atmosphere,

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03 Energy Saving

Wood usage as structural element, rather than flooring or

buildings, is consumed for domestic use, also on this matter,

panelling inside the house, has got unique energy saving

thanks to the great thermal insulation, wood is perfect in

qualities. Just to examine the overall aspects we need to take

contributing to thermal efficiency, cutting down consumptions

into consideration the entire product lifecycle.

whilst increasing the comfort.

Starting from the early stage we can state that wood, among

In summary, even at the end of its lifecycle, after being reused

all building and furniture materials, is surely the one that needs

and recycled, wood can express another energetic values

less energy consumption to be transformed. Just think that to

thanks to its high heating capabilities, in fact, thanks to modern

transform a ton of wood from raw to plywood only 1MWh is

cogeneration systems, wood scraps can generate simultaneously

needed, whereas to produce the same amount of steel the energy

important quantities of electrical and thermal energy, giving back

needed is ten times more and energy expenditure becomes 30

what absorbed during its growth from the sun and other natural

times bigger for aluminium. A research conducted in Sweden has

elements.

shown the differences between two identical houses, one was totally built in wood, the other made of concrete and steel. The result is that the energy saving achieved thanks to the usage of wood in the construction, if compared to the energy consumed for the other materials, has been equal to the energy consumed in 6 years of heating. On the other hand, more than two third of the energy used in 17



04 Recycling

The lifecycle of a wood product is one of the longest ever

transformed in cellulose fibres giving as result unexpected paper

seen. Once concluded its primary functions this product can be

or paperboard expressions.

reutilized in several ways.

A material that has got hundreds lives, that continuously

Here’s how an old girder can be reused giving origin to a superb

changes, being capable of lengthen over any presumable limit its

flooring, becoming some alluring furniture or covering clapboards,

usage, other then its extraordinary function of carbon retaining.

finding a new fencing shape or becoming a simple packing boards, but that’s not all. Stepping further there is also the recycle phase, wood product, regardless of any shape or function, once chopped, can be reshaped and reused to create every kind of building or furniture panels. Otherwise wood shaving can be

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05 Guglielmo Giordano Foundation

Listone Giordano embeds love for wood into its name.

Guglielmo Giordano Foundation is repository of this valuable

An innovative flooring, result of knowledge, genius and intuition

heritage pursuing his goal, through a wide array of activities

that reminds us of its inventor, a man that committed to wood

ranging from forestry to eco-sustainable wooden resources

studies and research his whole life.

management, from university grants to arts and events

Professor Guglielmo Giordano, researcher and author of vital

sponsorship and last but not least workshops and events focusing

scientific studies, has been one of the most outstanding

on the application of wood in arts, architecture and design.

scientists in wood technologies. A person of high intellectual value who combined and harmonized the rigorous scientist soul with the most exquisite artist’s sensitivity: fascinated by natural beauty and arts expressions.

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FRANCE: FORESTRY MANAGEMENT SCHOOL

ITALY: THE GREEN-HEARTED LABORATORY


Forestry Management

SOUTH AMERICA: NEW FORESTRY FRONTIER

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01 FRANCE: FORESTRY MANAGEMENT SCHOOL

Listone Giordano is the offspring of centuries of wood culture.

monks who maintained and supervised it through the centuries.

Knowledge, passion and respect of this noble material are rooted

Nowadays the same ancient rules protect the forest health by

in Burgundy, where Listone Giordano is sourcing the best raw

planning trees lifecycle, controlling the correct usage of wood

materials since 1950.

and guaranteeing progressive acreage increase.

France boasts international reputation as the “model” country for

A meaningful figure that accounts for more than hundred words:

sustainable and renewable forestry management, that preserves

a correct and responsible handing down from a generation to the

enormous forestry resources: more than 14 millions productive

next of this heritage, a gaze at the future and a strict observation

acres, on which every tree is numbered, cultivated, hacked up,

of the rules, over the past century the French forest has doubled

hence systematically replaced with a new one respecting ancient

in surface and tripled the amount of volume of raw material.

regulations. France forestry management has got deep roots: the first rumours dates back to the Middle age, when liege lords and monastery orders became keepers of this important asset; as the Cîteaux forest, in Burgundy, planted around a.d. 1000 by the Trappist

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02 ITALY: THE GREEN-HEARTED LABORATORY

Listone Giordano has recently implemented in Umbria, the green

This programme goes beyond a symbolic meaning, stating better

heart of Italy, the most important Italian re-implantation of

than thousands words or vague ecological aspirations, the well

broadleaf forest by planting over 25.000 new oak plants.

documented hands-on approach that characterize the actions

The project that spreads out on more than 150 acres, obtained,

undertaken by Listone Giordano for sustainable development and

first in Italy, the international FSC certification that guarantees

environmental protection.

a forestry management that strictly follows the most up-dated

The experience gained thanks to the Città della Pieve project,

criteria of eco and social sustainability.

under the guidance of the Guglielmo Giordano’s Foundation, and

Città della Pieve forest, that has scheduled a 150 years tree

with the contribution of renowned universities, represents a

lifecycle, represents the real evidence that only long term

good practice pattern for the Italian forestry and a vital research

visions, respectful of biological rhythm and nature time flow, can

laboratory for the improvement of new forestry techniques and

guarantee an environmentally safe future.

the implementation of international eco-certification projects.

The project is going to restore, in the territory that gave birth to the painter Perugino, the landscape and the natural beauty that the great renaissance painter, master of Raffaello, made eternal in its paintings.

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03 SOUTH AMERICA: THE NEW FORESTRY BOUNDARY

Listone Giordano has initiated years ago a project focusing on

where to develop international cooperation projects aimed at

a conscious and respectful usage of the forestry resources,

sustainable certification of tropical wood species.

the outcome of this process are FSC and PEFC certifications

And so in the Tarja district (Bolivia) and in the Biosfera reserve

of the chain of guardianship. These certificates guarantee the

(Argentina), Listone Giordano, together with local authorities

control of the provenance of the raw material and its traceability

and local communities, has started a significant developing plan

throughout the entire production process.

aimed at numerating and manage, in a sustainable way, more

A similar project, that granted the certification to all European

than 50.000 acres.

wood species, has now expanded in order to apply the same

Due to investments in directly owned and managed forests and

commitment and principles to tropical wood species. Listone

specialized human resources employment, Listone Giordano

Giordano decided to bring its know-how and expertise in forestry

is nowadays one of the bigger players in the FSC certification

management acquired in France in more than half a century of

process in South America.

activity and consolidated in Italy thanks to CittĂ della Pieve in developing countries that provide favourable conditions for long term investments in the field of sustainability. Listone Giordano has find out in South America, particularly focusing on Bolivia and Argentina, the most relevant areas

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GIORDANO’S TECHNOLOGY, AN ENVIRONMENTALLY-FRIENDLY INNOVATION

ZERO SOLVENTS


Eco- Sustainable Technology

NO EMISSIONS

formaldehyde-FREE 31


PREMIUM QUALITY TOP-LAYER

BIRCH SUPPORT


01 GIORDANO’s TECHNOLOGY, AN ENVIRONMENTALLY FRIENDLY INNOVATION

Looking carefully at wooden floor we can find the coexistence of

with the highest technical performances. The result is a unique

two different mechanical attitudes: the top layer, which is directly

wooden floor featuring large dimensional boards and perfect in-

exposed to humidity variations, is subject to movement; the bottom

deformability.

layer, firmly adheres to the subfloor. Traditional solid planks as well

As only witty intuitions can be, technical innovation is linked to a

feature a support which is supposed to accomplish this task though

rational usage of natural resources, as a matter of fact the wood

this kind of support is unsuitable and not specifically engineered

species used in the manufacturing process of Listone Giordano’s

to fulfil this function. This determines a higher floor instability and

support are the ones of rapid growth such as birch, combining

tendency to deform. The birch multilayer plywood support patented

unrivalled mechanical characteristics with the best environmental

by Listone Giordano, on the other hand, is specifically engineered

sustainability and forestry regeneration efficiency.

with a cross-ply construction that perfectly solves the problem of stability combining the stunning beauty of wide and long planks

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02 Zero solvents

Listone Giordano pays constant attention to each phase of

treatments, are made of a special ultraviolet catalyzed finishing.

the manufacturing process and to all raw materials required

This process- unlike what happens in solvent or water finishing-

to manufacture wooden floors. By these means, all the

gives a 100% dry residue product, that totally eliminates toxic

complementary products used are absolutely ecologic, non-

substances emissions in the atmosphere. This responsible choice

toxic, and odourless. The specific awareness characterizing the

positively contributes to the environment and to the health of both

production process becomes even more important when related to

our employees engaged in the manufacturing of the product and of

varnishing.

the customers that choose our products, as life companion, in the

Natif natural oil varnishing treatment is made, as of tradition, by

decoration of their homes.

applying essential oils that deeply permeates the fibers, whilst protecting the wood. Xplus and NaturPlus, Listone Giordano’s high resistance

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03 formaldehyde-FREE

Several commercial products as paper, beauty products,

concentrations if harmful or uncontrolled products have been

medicines, fabrics, paints and glues contain Formaldehyde that

used.

is an extremely volatile organic compound and may cause, after

Listone Giordano carries out strict controls on formaldehyde

a long exposure to high concentration, harmful effects on the

emissions both on raw materials and finished products and its

respiratory system or generally on health.

wooden floors are tested and certified with values ten times

This compound is broadly utilized in wood industry and generally

lower then the ones set by the most severe EU regulation.

in all construction materials. By this during refurbishing, or general house renovation, formaldehyde can reach high

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04 NO EMISSIONS

Exposure to ionizing radiation, of cosmic or earth origin is a

known as domestic radioactivity, a parameter that is often

constant phenomena in nature, in fact even in a wide open and

neglected, because of the lack of specific laws that rule this

unpolluted environment is detectable a minimum radioactivity

subject. For this reason Listone Giordano has adopted a self-

quantity.

regulation that consists in strict controls and restrictive limits of

By the way radioactivity levels are harmful beyond a given rate.

radioactive emissions, both for raw materials and finished

These rates are frequently detachable also on construction

products.

materials and home products: this phenomenon is commonly

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A FIRM EMBEDDED IN NATURE

RESPECT HUMAN BEING

ENERGY SAVING


Lifecycle

COnSTANT WARMTH

A LONG LIFE

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01 A LONG LIFE

Wood is a material that, if well crafted and maintained,

This characteristic allows the product to last more than 100 years

guarantees a long lasting life. As clearly demonstrated by

making Listone Giordano one of the longest lifecycle product in

beautiful ceilings, floors or antiques that after centuries

home furnishings. We also need to take into consideration that

embellish our cultural and historic heritage.

a high-end wooden floor is not subjected to trends and fashion

Naturally a long lasting product is also ecological as, maintaining

maintaining its beauty unchanged overtime, on the contrary,

its function unchanged, doesn’t need to be replaced with the

the passing of time increases its charm. Really a long term

consequential resources expenditure needed to produce the new

investment, also for the planet.

one and get rid off the old one. With its 5mms thickness, Listone Giordano’s upper layer can be sanded, and so it can be renewed several times.

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02 COnSTANT WARMTH

Wood is a great thermal insulator. A feature that comes from

a limited thickness, it’s the perfect match with modern floor

the extraordinary alveolar cellular composition, in accordance

heating. This peculiarity, combined with glued fitting, allows

with the awesome nature’s project. For its characteristic it

perfect heat diffusion by optimizing heating efficiency.

has been appreciated as covering since ages, able to increase heating efficiency by reducing heat lost. At the same time, whilst insulating buildings, Listone Giordano, thanks to its technical characteristics that ensures perfect dimensional stability in

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03 A Firm embedded in nature

Listone Giordano comes to life in the heart of Umbria, in a plant

attention has been paid to energy saving and production waste

surrounded by a unique landscape where it perfectly fits the

materials recycling. Listone Giordano plants have been certified,

surroundings.

amongst the firsts, ISO 14001 to comply to, this demonstrates a

Respect of the atmosphere, the soil, protect water clarity and

tangible commitment to pollution reduction and environmental

the landscape are just a few of the aims that have driven our

impact management.

engineering process since the very beginning, a particular

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04 Respect of HUMAN BEING

Respecting nature and mankind. These are the principles that

As demonstration of attention on these matters, Listone Giordano

inspire Listone Giordano’s philosophy and action.

has been one of the first company to be granted OHSAS 18001, a

The respect of human beings follows two complementary paths:

certification that testifies an attentive management of workers’

by guaranteeing worker’s health and safety in the workplace and

safety and health conditions.

with the result of a safe and sound product for the end users. These warranties albeit different are strictly connected. .

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05 Energy saving

Reducing environmental impact is a commitment that rules

energy saving thanks to several solutions aimed both at wastes

Listone Giordano’s choices within the whole productive processes

economizing and recycling. Plants are conceived and engineered

since its very beginning.

to reduce as much as possible the usage of fossil fuels, as

Using wood as raw material for flooring and panelling is an

demonstrated by thermal power plants fed by biomasses or by

important asset as wood is, amongst the others, one of the

special suction system, tanks farm and sawdust compression for

most ecological product as allows considerable energy saving in

the production of wood pellets.

the transformation process of raw material. Moreover it keeps helping the environment even after being fitted thanks to its thermal efficiency. Beside these characteristics, Listone Giordano is also sensitive to

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FSC Certification of the chain of custody that guarantees the provenance from forests managed according to strict environmental, social and economic standards.

PEFC Certification of the chain of custody that guarantees the provenance of products from forests managed in an ecologically sustainable manner.

CERTIFICATIONS:

Formaldehyde Listone Giordano fully complies to the class E1 regulation, which is amongst the strictest European regulations (UNI EN 14342).

Solvent-free No emission of solvents, as resulting from the analyses conducted on Listone Giordano by the SERECO BIOTEST chemical laboratory.


CE Certification Listone Giordano strictly complies to all CE rules.

OHSAS 18001 Health and Safety Management System Conformance Certification.

ISO14001 Environmental Management System Certification.

ISO 9001 Quality Management System Certification.

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MATERIA

NATURA

AMBIENTE

STORIA

MATERIAL/NATURE/ENVIRONMENT/WARMTH


This Publication has been realized by Margaritelli SpA. Images: bcpt associati perugia art direction: Marco Tortoioli Ricci graphics: Francesco Gubbiotti

MIRALDUOLO, PERUGIA, ITALIA FEBRUARY 2010 THIRD EDITION

Margaritelli SpA Divisione legno per la casa fraz. Miralduolo 06089 Torgiano (PG) - Italia tel. +39 075 988 681 fax +39 075 988 9043 www.listonegiordano.com info@listonegiordano.com

Listone Giordano is a brand of Margaritelli Group

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