RECENT FRAZZANO TEAM DANVILLE AND ALAMO HOME SALES
Joe Frazzano Joe Frazzano has been named the #1 Realtor, from more than 8,300 East Bay agents, every year since 2010. •
#1 Agent/Team Contra Costa/Alameda Counties since 2010
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#1 Agent/Team J. Rockcliff Realtors since 2009
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Presidents Club, #1 Team/Agent – J. Rockcliff Realtors – 2009
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Presidents Club, Top 3 Agent – J. Rockcliff Realtors – 2008
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Presidents Club, Top 2 Agent – J. Rockcliff Realtors – 2007
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Diamond Club Winner – 2006 (highest Re/Max award) and TOP 25 Team in California with Re/Max
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Chairman’s Club winner – 2005 & Top 25 Real Estate Team in California & Hawaii
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Hall of Fame – Re/Max – 2004 & Top 50 CA-Hi Team
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Diamond Club award winner – Re/Max 2004/2005 & Top 100 USA Agent
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Chairman’s Club award winner – Re/ Max 2003 & Top 100 CA Agent
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Platinum Award winner – Re/Max 1999, 2000, 2001, 2002 & Top 100 CA Agent
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In 1994, Joe obtained his California Real Estate Broker’s license.
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$375 Million in 2016/2017 Closed Sales
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Over $1.5 Billion in lifetime sales
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Named to The Wall Street Journal’s 2017 List of Top 100 Agents
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In 2000, Joe joined Re/Max Accord and also obtained his CRS designation (Certified Residential Specialist) which less than 5% of Realtors ever obtain.
From 1993 to 1998, Joe sold an average of 60-100 homes per year and won the coveted N. California “Salesperson of the year” MAME award in 1995. Joe was consistently one of the top selling agents for the largest home builder in CA.
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In 1993, Joe combined his efforts as the Resale Home Director by selling and managing new home sales communities.
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In 1989, Joe joined forces with a Mortgage Company to learn more about home mortgage lending. In 1990, Joe joined California’s largest home builder, KB Homes, as their Resale Home Director responsible for handling all of the N.Cal contingency sales.
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Obtained his Real Estate license in 1988 and was trained at Coldwell Banker. Joe was the rookie of the year while selling at Coldwell Banker.
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In 1998, Joe was hired by The Mark Company, San Francisco’s premier high rise sales and marketing company to sell and manage the Emeryville Warehouse Lofts in Emeryville. Joe also started the East Bay Mark Company resale brokerage. In less than a year, Joe had sold another 85 homes. In 1997, Joe sold 16 homes in one day at Ca Brookside in Dublin – a feat that was noticed by corporate headquarters – Joe was invited to corp. headquarters in LA for a one-on-one meeting with the president and CEO of KB Homes,
Mr. Bruce Karatz and acknowledged for his sales accomplishments.
Joe has lived in the San Ramon Valley since 1972 and knows the community and real estate industry extremely well. As a homeowner in the area, and as a real estate investor, Joe knows the value of owning real estate. Joe entered into Real Estate in 1988 and has consistently been a leader in industry. He is one of the top agents in the area each year, and has sold more than 1000 homes since his first, in 1988. Joe has earned every imaginable Real Estate award possible, and has worked with one of the largest home builders in the USA, KB Homes. While there, he earned numerous awards including “Salesperson of the Year” for California, in addition to having the company’s highest customer satisfaction ratings. Joe and his team continue to enjoy extremely high ratings from very satisfied customers.
Please contact Joe at
925.890.0285 · JOE@FRAZZANOTEAM.COM
Alex Tse Alex Tse has a distinguished reputation for providing outstanding personal service, and professional representation to his valued clients. Through his in-depth knowledge of the greater East Bay, and 680 corridor real estate market, Alex provides trusted and sound expertise. As a member of the Frazzano Team, Alex’s clients receive a special advantage. In collaboration with the Frazzano Team, Alex delivers an unprecedented depth of real estate expertise that ensures that his clients’ needs are thoroughly attended to. Whether it’s establishing a marketing plan, showings for a property, or a review of the technical points of the transaction, Alex and his team produce impressive results. Alex is not only a Listing Specialist, but also expert in helping first-time homebuyers. Specializing in the marketing and
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sales of single family homes, Alex is extremely resourceful in developing effective marketing strategies that maximize each property’s exposure to the most qualified buyers. When working with sellers, Alex utilizes staging services and professionally produced marketing materials that accentuate each property’s specific features. Skillfully taking every measure to position properties to stand out in the market place, he crafts beautiful presentations with professional photography and extensive visibility on top internet sites. When working with buyers, Alex takes time to evaluate and prioritize his clients’ goals, so he finds homes that meets their budget and lifestyle. Regardless of the time and effort it takes, Alex works with diligence and dedication to find his clients their ideal property.
Alex takes great care in serving each client with individual attention and carefully listens to each client’s specific needs. He is very thorough in providing constant communication about each important detail of the transaction. He is always extremely attentive, accessible, and responds promptly to his clients. He is solution orientated, and is focused on how to overcome obstacles, and deliver results that meet his clients’ real estate goals. Alex is a strong negotiator and competent in obtaining the best
terms for his clients. When met with a tough challenge, he is very creative, strategic and skillful in working through the issues. Alex is a professional who is truly responsive to each client’s specific requirements and is dedicated to providing exceptional expertise and professional representation. Alex was born & raised in Walnut Creek & currently resides in Danville with his wife Cristina, his son Roman, and their two cats Oscar and Thomas. Alex’s hobbies include spending time with his family, golfing & traveling.
Please contact Alex at
925.788.1432 · ALEX@FRAZZANOTEAM.COM
Marketing to Potential Buyers • • • • • • • • • • • PAG E 0 6
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Email drip campaign International advertising through exclusive resources Customized social media campaigns Preferred placement in FULL COLOR and FULL PAGE advertising in SR Valley Times weekly Trackable Internet advertising on top ranked websites Direct mail campaign using high quality materials Top Placement, two-page spread in Luxury Home Magazine, HomeFolio, Diablo Magazine - Mailed to every home Listing information and photos emailed to potential buyers on automatic email notifications Google search engine marketing (SEM) targeting potential buyers Photo virtual tour with weekly seller report showing source of traffic and number of hits Unmatched network of referral base generating highest number of buyer controlled sales
Marketing to Other Agents/Brokers • MLS marketing with the Multiple Listing Service (MLS) in 9 counties using the maximum number of professional quality photos • Networking in the Top Agent Network (TAN - top 10% of ALL agents/ brokers) – Charter member of TAN • Broker Tour and announcement of your home to all agents/brokers including San Francisco, The Peninsula and South Bay • Customized email with all photos and announcement to ALL agents/brokers • Networking with other top producing agents/brokers, new home builders and relocation departments of national companies • Vast network of out of area real estate agents/brokers working with relocation buyers
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The Advantages of STAGING YOUR HOME When staging your home, focus on three key strategies that help you sell your home for more money in less time: • DEFINING SPACES AND SCALE SO BUYERS FULLY UNDERSTAND YOUR HOME’S LIFESTYLE POTENTIAL • BROADENING BUYER APPEAL THROUGH DÉCOR THAT IS ATTRACTIVE TO YOUR HOME’S TARGET BUYER AND STYLE • NEUTRALIZING THE ENVIRONMENT TO HELP BUYERS VISUALIZE THEMSELVES LIVING IN THE SPACE
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In today’s competitive market, when you want top dollar...
OUR COMPLIMENTARY STAGING CAN MAKE THE DIFFERENCE
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COVE TE D W ESTSID E A L A MO
6 BEDROOM | 5 FULL BATH | 3 CAR GARAGE | 5,450 SF | .68 AC
Dynamic Video Investment
Here at the Frazzano Team, Joe & Alex offer an exclusive video marketing campaign unlike anything else being offered in our local marketplace! Your luxury home deserves to be marketed in a way that grabs potential buyers, and makes them want to see your home for themselves. Our video marketing utilizes advanced, 4k drone work, live actors, music, audio scripts and much more! We also include “neighborhood� videos, so out of area buyers get a sense of your community, prior to visiting your home.
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Dynamic Video Produces Results In 2017 we received 3 phone calls home sellers in Alamo & Danville, all of which had previously listed with another agent, but were not able to sell the property. With our luxury marketing that includes our custom video we SOLD all 3 homes!
Here are a few examples: www.2720MossyOak.com www.1560LasTrampas.com www.33HiddenHillsPlaceDanville.com
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NEW TRENDS
STYLE: WHITE AND WOOD This trending combination is making its way to many rooms throughout the home. Weave this duo into bathrooms with wooden framed mirrors and white countertops, or replicate the look in gourmet kitchens with wooden cabinets and a white, subway tiled backsplash. This stylish pairing can even flow into entertaining and living spaces, especially for homes framed with wood paneled ceilings.
LIGHTING: ATTRACTIVE LED With luxury homeowners bidding farewell to traditional incandescent lightbulbs, LED technology has reached center stage in interior design. Unlike traditional bulbs, LED lends itself to just about everything. You can not only use these lights in sleek chandeliers and mounted sconces, but also as art illuminators and pool accents. When deciding on lighting, remember to layer a variety of LED fixtures throughout the space. When it comes to kitchens, start with ceiling fixtures, then add undercabinet lights or recessed cans for a mixture of ambient and task lighting. KITCHEN: SHAKER-STYLE CABINETS Named after the distinctive Shaker furniture style, this trending cabinet door is quite common in today’s culinary spaces. Its simple, clean lines flow with a wide range of designs from modern to traditional, making it a winning fit for homeowners struggling to decide which option to choose for an upcoming remodel. It also comes in varying types of wood, shades and hardware.
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LIVING ROOM: MOUNTED ELECTRIC FIREPLACES Homeowners seeking the finishing touch to modern living rooms can look no further than mounted electric fireplaces. These remote-controlled, in-set accents offer the warmth and feel of a fireplace without the restrictions of their conventional counterparts. Ideal for those revamping rooms lacking chimneys, electric fireplaces are a great space-saving alternative, which hints at why they’ve been widely trending in recent years. BATHROOM: SMART TOILETS As technology keeps advancing, so does the possibilities within luxury living. Next up in the world of home automation is smart toilets. The Kohler Numi not only features a night light, a heated seat, an integrated bidet with temperature-controlled water and an air dryer, but also offers a deodorizer, and even music! This allencompassing bathroom necessity even heats your feet with toasty air. Yet, the best part of it all is knowing it cleans itself – all via an easy-to-use touchscreen. MASTER SUITE: ENWRAPPED IN WINDOWS Homes benefiting from private, lush mid-peninsula locations can turn the master suite into a sanctuary of views with wall to wall windows. While this look is more commonly seen in living rooms, floor to ceilings windows paired with black-out or remote-controlled blinds bring a retreat-like ambiance into the most relaxing room of the home. This look is particularly fitting for suites equipped with a private master patio to seamlessly blend the interior with the beauty of the outdoors.
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COVE TE D W ESTSID E A L A MO Tax Reform Law Chart: Prior Law vs. New Law 6 BEDROOM | 5 FULL BATH | 3 CAR GARAGE | 5,450 SF | .68 AC
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Prior Law
New Law
Mortgage Interest Deduction
Capped at $1,000,000
Capped at $750,000
State and Local Tax Deduction
Unlimited
The total of income, sales and property tax deductions is capped at $10,000
Capital Gains Exemption on Sale of Primary Residence
Exclusion of up to $250,000 ($500,000 if married) of gain realized on sale or exchange of principal residence if lived in for 2 of last 5 years
No change
1031 Like-Kind Exchanges
Applied to all classes of property (e.g., personal and real)
Limits non-recognition of gain to real property
Personal Deduction
Allowed
Eliminated
Standard Deduction
$6,350 individual and $12,700 if married
$12,000 individual and $24,000 if married
MID for second Homes
Capped at $1,000,000
Capped at $750,000
Tax Reform Law Chart: Prior Law vs. New Law Prior Law
New Law
Home Equity Loan Deduction
Capped at $100,000
Not deductible unless the proceeds are used to substantially improve the property
Moving Expense Exclusion and Deduction
Deduction for moving expenses incurred in connection with change in work place
Eliminated except for members of armed forces on active duty that move pursuant to military orders
Child Tax Credit
$1,000 for each child
$2,000 for each child
Deduction for Qualified Business Income of Pass-Through Entities including independent contractors
None
20% deduction of taxable income phased out above $157,000 ($315,000 if married) for brokerage services
Depreciation Recovery Period for Real Property (Residential Rental)
Recovery period is 27.5 years
No change
Depreciation Recovery Period for Real Property (nonresidential)
Recovery period is 39 years
No change
Depreciation Recovery Period for Real Property (leasehold improvements)
Recovery period is 15 years
No change
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Average Sales Price and Average Price per Sq.Ft. Westside Alamo and Danville
AVERAGE SALE PRICE (THOUSANDS) AVERAGE PER-SQUARE-FOOT
$1800
$1,812
$1600
$1,815
$1,661
$1400
$1,400
$1200
$1,100
$1000 $800 $600 $400
$492
$0
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2013
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$538
$578
$598
2014
2015
2016
$631
2017
Average Sales Price and Average Price per Sq.Ft. Alamo and Danville (Excluding Westside) AVERAGE SALE PRICE (THOUSANDS) AVERAGE PER-SQUARE-FOOT
$1800 $1600 $1400 $1200 $1000
$1,196 $1,010
$1,251
$1,310
$1,120
$800 $600 $400 $0
$387 2013
$435
2014
$458
2015
$479
2016
$509
2017
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Number of Sales Based on Bedrooms Westside Alamo and Danville 2-3 BEDROOM 4 BEDROOM 5+ BEDROOM
100 90 80 70 60
98 Total Sales
50 40
80 Total Sales
78 Total Sales 66 Total Sales
78 Total Sales
30 20 10
29
32
2013
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19
32
26
2014
20
21
46
2015
31
16
38
2016
24
14
31
2017
21
Number of Sales Based on Bedrooms Alamo and Danville (Excluding Westside) 2-3 BEDROOM 4 BEDROOM 5+ BEDROOM 394 Total Sales
260 240
402 Total Sales
373 Total Sales
395 Total Sales
220
376 Total Sales
200 180 160 140 120 100 80 60
90 236 76
79 219 75
85 253 56
88 227 80
85 209 82
2013
2014
2015
2016
2017
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Sq.Ft. Values by Home Size - 2017 Westside Alamo and Danville <2,000 2,000-2,999 SF 3,000+ SF
$800
$700
$600
$500
$400
$300
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$544 $496 $440
$571 $557 $491
$518 $489 $727
$545 $588 $783
$794 $627 $567
2013
2014
2015
2016
2017
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Sq.Ft. Values by Home Size - 2017
Alamo and Danville (Excluding Westside) <2,000 2,000-2,999 SF 3,000+ SF
$700
$600
$500
$400
$300
$450 $376 $374
$504 $422 $421
$529 $453 $440
$553 $470 $448
$595 $497 $470
2013
2014
2015
2016
2017
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COVE TE D W ESTSID E A L A MO
6 BEDROOM | 5 FULL BATH | 3 CAR GARAGE | 5,450 SF | .68 AC
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1560 LAS TRAMPAS ROAD | ALAMO
SOLD $2,565,000
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MATA D E R A
5 BEDROOM | 5 FULL BATH | 3 CAR GARAGE | 5,071 SF | .43 AC
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610 OBRIEN DRIVE | DANVILLE
SOLD $2,389,900
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WE STS I D E A L AMO
4 BEDROOM | 4 FULL BATH | 3 CAR GARAGE | 4,088 SF | .52 AC
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153 HEMME AVENUE | ALAMO
SOLD $2,255,000
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CUSTO M H O M E O N AC R E AGE
5 BEDROOM | 5 FULL BATH | 3 CAR GARAGE | 5,300 SF | 2.55 AC
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33 HIDDEN HILLS PLACE | DANVILLE
SOLD $2,255,000
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TASSA JA R A L A N E E STATE S
5 BEDROOM | 4 FULL BATH | 3 CAR GARAGE | 3,870 SF | .33 AC
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30 ROCKHAVEN LANE | DANVILLE
SOLD $1,815,000
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BL AC KHAW K
4 BEDROOM | 3 FULL BATH | 3 CAR GARAGE | 2,526 SF | .16 AC
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621 BIRCHWOOD COURT | DANVILLE
SOLD $1,526,000
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WE STS I D E A L AM O
4 BEDROOM | 3 FULL BATH | 3 CAR GARAGE | 2,615 SF | .36 AC
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SOLD $1,475,000
1531 RAMONA WAY | ALAMO
RE M OD EL ED S I NG L E LE VE L A LA MO HOME
4 BEDROOM | 2 FULL BATH | 3 CAR GARAGE | 2,607 SF | .34 AC
142 MONTE SERENO PLACE | ALAMO
SOLD $1,474,000
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DA NVIL L E R AN C HE R
3 BEDROOM | 2 FULL BATH | 3 CAR GARAGE | 2,660 SF | .54 AC
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SOLD $1,410,000
199 ARENDS DRIVE | DANVILLE
MON T E R OSS O
4 BEDROOM | 3 FULL BATH | 3 CAR GARAGE | 3,457 SF | .2 AC
900 TREBBIANO COURT | DANVILLE
SOLD $1,365,000
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MON T E R OSS O
5 BEDROOM | 4 FULL BATH | 2 CAR GARAGE | 3,454 SF | .15 AC
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SOLD $1,285,000
2018 COLMAR STREET | DANVILLE
BE T T EN CO U R T R A N C H
4 BEDROOM | 3 FULL BATH | 3 CAR GARAGE | 3,369 SF | .16 AC
SOLD $1,185,000
1021 CHESHIRE CIRCLE | DANVILLE
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BE T T EN CO U R T R A N C H
4 BEDROOM | 3 FULL BATH | 3 CAR GARAGE | 3,369 SF | .16 AC
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SOLD $1,185,000
695 BOURNE COURT | DANVILLE
WE STS I D E DA N VIL LE
3 BEDROOM | 2 FULL BATH | 2 CAR GARAGE | 1,564 SF | .07 AC
152 EL DORADO AVENUE | DANVILLE
SOLD $1,150,000
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DI AB LO H I G HL AN DS
4 BEDROOM | 3 FULL BATH | 2 CAR GARAGE | 2,528 SF | .17 AC
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SOLD $1,095,000
310 GLASGOW CIRCLE | DANVILLE
AL A M O V I E W H O M E
4 BEDROOM | 3 FULL BATH | 2,105 SF | 2.1 AC
1921 GREEN VALLEY ROAD | ALAMO
SOLD $1,089,900
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DI AB LO H I G HL AN DS
5 BEDROOM | 3 FULL BATH | 2 CAR GARAGE | 2,808 SF | .13 AC
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SOLD $1,080,000
645 GLASGOW CIRCLE | DANVILLE
#1 REAL ESTATE TEAM
IN CONTRA COSTA/ALAMEDA COUNTIES COMBINED EVERY YEAR SINCE 2010 • • •
Value Added Services Unmatched Marketing Budget Consistently Generating Record Sales Prices for our Clients
Throughout the entire process they were extremely responsive, respectful, and helpful. Our house sold really fast and we are so thankful to have found and worked with Joe and Alex! - Jamie G. Ultimately, I went with Joe and Alex based on their experience in the high-end market. This was one of the best decisions I made. I received multiple offers after one open house and accepted an offer within 3 days. Not only did I receive multiple offers but, I got above asking price. - Nai S. We’ve moved 3 times in the last 5 years and have used Alex and Joe each time. We’ve recommended Alex and Joe to friends and family and they have been equally as impressed. I would not hesitate to recommend them to anyone else. - The Lucia Family
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Frazzano Team 2016/2017 Danville/Alamo Buyer Sales Address City Price Bedrooms
44 Redbud Court 21 Silver Fir Lane 3366 Blackhawk Meadow Dr 17 Crest Estate Drive 2405 Saddleback Drive 432 Corte Dorado 685 Contada Circle 3312 Griffon Street W 1921 Green Valley Road 503 Bolero Drive 3760 Deer Trail Drive 30 Headland Court 774 Brookside Drive 1075 San Ramon Valley Blvd
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DANVILLE DANVILLE DANVILLE ALAMO DANVILLE DANVILLE DANVILLE DANVILLE ALAMO DANVILLE DANVILLE DANVILLE DANVILLE DANVILLE
$1,100,000 $1,640,000 $1,725,000 $1,425,000 $2,155,000 $1,489,000 $1,230,000 $1,205,000 $1,089,900 $1,680,000 $1,670,000 $1,331,000 $1,150,000 $517,000
5 4 4 4 6 5 4 3 4 5 4 4 3 2
Baths
SqFt
2 3 3 3 4 3 3 2 3 3 3 2 2 1
2,686 4,186 3,260 2,228 4,934 3,400 2,696 2,363 2,105 2,623 4,120 2,523 1,975 1,114
Frazzano Team 2016/2017 Danville/Alamo Buyer Sales Address City Price Bedrooms
129 Sunhaven Road 820 Maldon Court 28 Edinburgh Place 585 Bourne Lane 318 Montoya Way 100 Valley Oaks Drive 250 Piedmont Lane 33 Hidden Hills Place 150 Timberline Court 617 Las Barrancas Drive 541 El Pintado Road 457 Bengali Court 248 Aptos Place
DANVILLE DANVILLE ALAMO DANVILLE DANVILLE ALAMO DANVILLE DANVILLE DANVILLE DANVILLE DANVILLE DANVILLE DANVILLE
$1,499,000 $1,385,000 $1,289,999 $1,269,000 $1,430,000 $1,110,000 $3,100,000 $2,255,000 $1,525,000 $1,255,000 $1,500,000 $1,630,000 $1,300,000
4 5 4 4 5 4 5 5 6 4 4 5 4
Baths
SqFt
3 4 2 3 4 2 5 5 3 2 2 3 2
3,565 3,668 2,775 3,460 3,871 2,436 6,224 5,300 2,587 1,881 2,394 4,255 2,105
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A World of Buyers Ready To
VIEW YOUR HOME Global Affiliations
Join us on Social Media
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