HomeFolio Media Kit 2023

Our clients don’t pay for a page in a magazine...

They pay for a presence in mailboxes.

Over 80,000 of them.

Current homeowners are not visiting real estate websites on a regular basis. You need to reach these important prospects directly, via their mailboxes. Connect with these homeowners before they’re homesellers. Additionally, over 50% of homes sold in our communities, are purchased by people who already live here, and while most buyers will shop for their next home online, if your home doesn’t match their search criteria exactly, it won’t even appear in their search results. Our exclusive “Online Research Method” identifies likely buyers in our area, and we mail directly to them. Our clients reach home owners, buyers, and sellers, generating leads other agents don’t.

Call Melissa for details on our unique direct mail strategy: 925-323-3475.

Mission

HomeFolio Media is a multi-media communications firm, which provides marketing, advertising and public relations services for topproducing real estate professionals and affiliate businesses who want to target local home owners, buyers and sellers.

HFM was created to enhance the flow of information and communication between real estate professionals and the local communities they serve.

We combine the power of a high-quality magazine with proven direct mail strategies

Our goal is to increase our clients’ visibility, enhance their image with prospects, and ultimately, make a positive contribution to their bottom line.

Why is HomeFolio different?

Because we generate results others can’t.

For the past 15 years, we’ve used proven direct mail farming strategies on city-wide scales with great success.

Our clients are counted among the top producers in their markets. None of them have to do business with us to be successful; they do business with us because we bring value to their business. We contribute to their greater success, and add to their bottom line.

Simply put, we keep our clients in front of more LOCAL prospects: more potential sellers and buyers, month in, month out, than anyone else.

It is that consistent and frequent exposure over time that produces results.”

Kirk

Direct Mail & Digital Editions

A Different Strategy, A Different Magazine

HomeFolio is more than just a magazine. It is first and foremost an affordable & effective direct mail farming & prospecting tool.

Our strategy has been developed over several years, in conjunction with top-producing Realtors, and focuses on communicating with your local market where your ROI is highest. We direct mail 100% of our issues, rather than relying on passive rack distribution, so your ads are put directly into the hands of your best potential new clients. Our exclusive online research strategy identifies the most likely buyers for your community and we mail directly to them. Our strategy also puts you in front of those prospects who are not looking for homes online...sellers!

Who We Mail To

• Up to 100% of potential Sellers in your market

• Up to 50% of potential Buyers for your market

• Home owners, renters & investors

• Expired and withdrawn listings

• FSBOs

• Sellers who will list their home in the next 30, 60 & 90 days... even in the next 6 months

HomeFolio Magazine Digital Edition

Each issue of HomeFolio Magazine is also published online using the latest in digital publication technology. Content is optimized for all major search engines, so new readers will discover HomeFolio and you. (per issuu.com)

We have created Collateral Search Engine Optimization (CSEO), which includes active links to your email, personal website, property websites.

You can also distribute issues electronically to your database and social networks. Some of the benefits of our online editions are:

• Increased subscriber base with worldwide reach

• Search Engine Optimization (SEO)

• Collateral Search Engine Optimization (CSEO)

• Social Media integration

• Hyperlinks to specific property websites

HomeFolio Media

Our distribution strategy is based on proven direct mail, and farming strategies employed by some of the most successful listing agents in the industry.

Unlike most publications that target potential home buyers, our emphasis is on targeting home sellers, in your local market.

By starting with a list of ALL Single Family Residences (SFRs) in our covered cities, we can mail to practically 100% of the potential home sellers in a market...The people who own the homes you want to sell.

This includes people in your current farm, and sphere-of-influence. It also includes home owners in your community you know, but aren’t in your database.

This is a very important, and often overlooked source of listings. By simply adding HomeFolio as another layer to your current marketing efforts, you’ll reach litterally tens of thousands of homeowners in your marketplace that are currently not seeing your messages at all.

Also, when we mail to ~100% of SFRs, we also pick-up a signigicant percentage of buyers for your market, since over half of the homes sold in your area are purchased by people who already

live there...either trading up, or downsizing, but wanting to stay in the community or school district.

We mail to approximately 40,000 SFRs in each of our markets, however because we are sensitive to client budgets, and we don’t think it’s necessary to mail to every home, every month, we divide our list of approximately 40,000 homes in half, and mail to 20,000 one month, and the other 20,000 the next month. One month’s issue goes to all the odd numbered carrier routes, and the next month’s issue goes to all the even numbered carrier routes. This way, over two consecutive monthly issues, all 40,000 homes are reached.

SAN RAMON VALLEY MARKET

Alamo, Danville, Diablo, Blackhawk, San Ramon

Approximately 40,000 distinct SFRs total over the course of two consecutive issues, ~20,000 SFRs one month, and the other ~20,000 SFRs the next month.

EAST BAY MARKET

Lafayette, Orinda, Moraga, Walnut Creek

Approximately 40,000 distinct SFRs total over the course of two consecutive issues, ~20,000 SFRs one month, and the other ~20,000 SFRs the next month.

*Limited distribution to select High-Net-Worth households.