THE ADVANTAGE
YOUR HOME IS YOUR MOST VALUABLE ASSET
MAXIMIZE ITS VALUE WITH THE RIGHT REPRESENTATION WE PROVIDE LUXURY SERVICE AT EVERY PRICE POINT At Golden Gate Sotheby’s International Realty, we are local experts with a global reach, showcasing your property to the widest audience to achieve the highest price.
WE ARE # 1 OUR BROKERAGE IS THE TOP SOTHEBY’S INTERNATIONAL REALTY AFFILIATE IN NORTHERN CALIFORNIA We serve all ten counties of the San Francisco Bay Area with 500+ connected agents. Alameda Contra Costa Marin Napa San Francisco San Mateo Santa Clara Santa Cruz Solano Sonoma
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20M
1 GLOBAL MEDIA WEB TRAFFIC: THERE’S NO COMPETITION
20M
SothebysRealty.com (SIR.com) Web Traffic
17.3M
reaches buyers around the globe. Our unique users far exceed other luxury and local competitors.
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1 IN VIDEO
IT’S ALL ABOUT THE VIEWS Sotheby’s International Realty’s video channel is #1 globally with 50 Million views (and counting) and over 145,000 subscribers.
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Sotheby’s International Realty
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SILVER CREATOR AWARD PRESENTED TO
Sotheby’s International Realty
29M
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TRUSTED TO SELL YOUR MOST VALUED ASSET Sothebyâ&#x20AC;&#x2122;s Auction House has over 200 years of history selling our clientsâ&#x20AC;&#x2122; treasures. Our association with the brand ensures stellar representation, brings cachet to your property and allows us access to affluent buyers around the world.
Our listings achieve maximum sale price.
BEYOND SELECTIVE OUR EXPERIENCED, PROFESSIONAL AGENTS
In alignment with the stellar reputation of our brand, we carefully select agents for their experience, intelligence and professionalism. We support our agents with:
Cutting-edge Technology and Tools Comprehensive Market Reports Robust Marketing and Advertising Experienced Leadership and Management Training and Risk Management In House Legal Counsel
UNDERSTANDING YOU
OUR RELATIONSHIP STARTS WITH LISTENING
We ask you the right questions to determine how to best serve you. Our listing process is the first step in your tailor-made experience.
ADDING VALUE WE PREPARE YOUR PROPERTY FOR ITS BEST DEBUT We know what appeals to buyers and where to invest time and money for maximum return. We have experience and expertise working with trusted vendors to prepare and present your property in its best light. Improvements Repairs Inspections Staging
6
YOU ONLY HAVE 6 SECONDS. MAKE THEM COUNT.
PROFESSIONAL PHOTOGRAPHY BUYERS FORM THEIR FIRST IMPRESSION IN 6 SECONDS
Our websites are designed to best display our professional high resolution photography for every listing.
THE ART OF PRICING Market reports and updates by renowned economist and real estate researchers, Rosen Consulting Group, provide an understanding of current trends and pricing contexts. Our Comparative Market Analysis (CMA) research of comparable properties and market trends enables us to evaluate multiple pricing strategies for your consideration. We help you navigate the pros and cons of those choices.
LISTING YOUR PROPERTY “OFF-MARKET” THERE ARE MULTIPLE STRATEGIES AND OPTIONS FOR LAUNCHING YOUR LISTING OFF THE MLS TO TEST DEMAND AND SOLICIT ACTIVE BUYER BIDDING
Private Listings on Our Elite Agent Network Exclusive Coming Soon Listings Pre-MLS Listings on Public Websites
OUR BAY AREA ELITE AGENT NETWORK
PRIVATE REGIONAL MARKETING TO 500+ TOP AGENTS
Our regional network of top agents work together, giving you direct access to qualified buyers around the San Francisco Bay Area for off-market listings.
LOCAL MARKETING YOUR PROPERTY RECEIVES MAXIMUM LOCAL EXPOSURE
Enhanced Multiple Listing Service (MLS) Local Print/Digital Media Email Marketing Print Advertising Branded Brochures Prestigious Signs Property Websites
REGIONAL MARKETING FROM VIDEO TO DIGITAL TO PRINT, OUR PROPERTY ADVERTISING REACHES MORE THAN OUR COMPETITION Our SF Bay Area YouTube channel has the largest audience for video views. To see our exclusive listings go to: BayAreaPropertyVideos.com
1.2 M PROPERTY VIEWS
GoldenGateSIR.com GATEWAY Magazine BayAreaPropertyVideos.com Elite Agent Network SFGate.com MercuryNews.com
SOCIAL & MOBILE MARKETING MOBILE SAVVY MARKETING IN THE HANDS— AND DEVICES—OF BUYERS
Agent Personal Mobile App Robust Social Media Marketing Private Social Media Networks
GLOBAL MARKETING OUR PREMIUM GLOBAL PARTNERSHIPS DRIVE TRAFFIC TO SIR.COM
SIR.COM PROMOTES YOUR PROPERTY ON EXCLUSIVE AND TOP MEDIA PARTNER SITES
100+ LOCAL BROKERAGE SITES
ATTRACTING BUYERS OUR UNIQUE AND EXTENSIVE CHANNELS, PARTNERSHIPS, TECHNOLOGY AND MARKET RESEARCH CONNECTS TO HOMEBUYERS Detailed Buyerâ&#x20AC;&#x2122;s Guide In-depth Market Reports Listing Alerts - Off Market, International, Local Lifestyle Property Search - on sir.com Open Homes Alerts Lender and Title Company Relationships
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1 IN INNOVATION
SOTHEBYâ&#x20AC;&#x2122;S INTERNATIONAL REALTY LEADS THE INDUSTRY IN TECHNOLOGY: 3D, VIRTUAL REALITY, AUGMENTED REALITY
Video Syndication and Distribution Apple TV Exclusive Matterport Syndication Curate - Augmented Reality Furniture Placement RoOomy - Virtual Reality Staging Photography
DISTINGUISHED GLOBAL REFERRAL NETWORK
WE CAN FIND QUALIFIED BUYERS OR QUALITY AGENTS FOR YOUR NEXT PURCHASE FROM AROUND THE GLOBE
22,000
SALES ASSOCIATES
950
OFFICES
70 COUNTRIES
ALL WORKING FOR YOU
DISCOVER THE DIFFERENCE WITH US
GoldenGateSIR.com