Homesale Recruiting Packet - Maryland

Homesale Realty

We’re there for our clients through every step of the process.

Our Company Berkshire Hathaway, Inc.

Berkshire Hathaway has stability like no other. This holding company wholly owns large corporations such as GEICO, Fruit of the Loom, Dairy Queen, Heinz, Mars, and Helzberg Diamonds. According to Barron’s Magazine, Berkshire Hathaway is the # 1 most respected company in the world. In addition, the Berkshire Hathaway real estate brand was named Real Estate Agency Brand of the Year in the 26th annual Harris Poll.

Berkshire Hathaway HomeServices Homesale Realty

Homesale Realty has quickly become the premier name in real estate throughout South Central Pennsylvania and is growing rapidly across Maryland. Real Trends ranks Homesale Realty in the top 30 of 500 Brokers nationwide for closed transaction sides. Homesale Realty has also been ranked #4 of 1500 brokers in the Berkshire Hathaway HomeServices real estate network. We have been serving the needs of our local clients since 1964.

A new level of quality for real estate

Homesale Realty has the resources to deliver a new level of quality for real estate services.

Smaller organizations simply cannot deliver the same capabilities. We offer a full suite of services to make it easier to provide better value for our customers.

“I think you want to work with a company that’s going to be around forever. Berkshire Hathaway is built to be forever. It’s true of all of the businesses that we own.” —Warren Buffett, Chairman

Management & Training With the use of our extensive collection of programs our management team is here to empower energetic professionals and assist in growing their success. Our agents work in an environment where they can operate with confidence in the knowledge that they are backed by an infrastructure of solid professionals.

We provide a wide range of training, coaching and support options so associates can tailor the best solutions for your business model.

Berkshire Hathaway HomeServices Resource Center

Berkshire Hathaway HomeServices Resource Center: Berkshire Hathaway HomeServices provides world-class training with instructor-led classes and pre-recorded classes.

Homesale Realty Tools Training

Homesale Realty Tools Training: High quality recordings as well as in office trainings.

New-to-Business Training

Extensive New-to-Business Training provides initial sales training programs to get our new agents off to a fast start.

Peak Producer

Homesale Realty agents are given the opportunity to take their career to new heights by signing up for the Buffini ‘Peak Producer’ program. This program shows how to strengthen client relationships and generate a steady stream of high-quality referrals.

(Note: There is an investment required to participate in this course)

Homesale Realty Support Homesale Realty provides an entire team of support services that are unmatched in the industry. Our mission is to make your job easier. We pride ourselves in acting quickly to provide answers and support when needed.

Accounting Staff

The accounting department handles agent accounts and assistance with agent commission checks

Agent Services Team

Agent Services offers a team of professionals on staff who create company advertisements, sales support items, promotions, and other marketing materials. They also provide training for social media, internet marketing, and on all of our programs and services.

Client Care

Manages our unattached leads by providing the requested information, screening the leads and then when ready getting them in touch with an agent.

IT Support | Homesale Realty Help Desk

IT & Help Desk are available for help with Homesale.com, Homesale Realty email, office computer equipment, office internet connectivity, Homesale Realty passwords and technology tools or data feeds to websites.

Lead Center

Provides seven days a week coverage for lead inquiries, obtaining names and contact information then forward to agents.

Risk Management and Legal Department

Homesale Realty has in-house attorneys to assist with issues that may arise during the course of a transaction. They also provide Risk Management seminars to keep agents informed of recent developments involving real estate.

Building a healthy pipeline of leads is crucial to thrive in today’s real estate industry.

Lead Generation and Management The key to success in real estate is consistently keeping your prospecting pipeline full with qualified leads. We have created a multi-channel marketing model with leads coming from a variety of sources. Our lead management systems allow you to automate where needed and be more personal where it is right for your business. Lead generation and lead management are critical factors for your business.

Home Info Lead Mgmt System

Referral Sources/ Sphere Luxury Collection

Social Media

Mobile app & website

Inside Access

LeadGeneration Generation Lead

Search Engine Optimization

Print— Postcards, Ads

Homesale.com

eCampaigns, Websites, Video

Social & Fun

No one comes close to the range of tools and services that Homesale offers.

Advanced Agent Solutions Homesale.com

One of the most visited real estate websites within our geographic footprint. Consumers gain easy access to active listing inventory. The site is web-crawler friendly for improved search engine optimization and optimized for mobile.

Online listing syndication network exposes our listings to over 40,000 websites. This also includes exposure on the major national portals like Realtor.com, Trulia, Zillow and others.

HomesaleCenter.com

One place where the agents can access quick links to all Homesale Realty tools and services and retrieve their leads.

Inside Access

Berkshire Hathaway offers a full virtual office website, optimized for mobile at BerkshireHathawayHS.com. The site offers consumers complete active inventory. After consumers register for inside access, additional features are available:

- Full of market data

- Neighborhood demographics

- Inrix Drive Time and Walk Scores

- Home values and market analytics

Seller Advantage

This agent tool is like giving your seller a miniCMA every week. It provides sellers with comprehensive information such as how many times their property was viewed online, new competitive listings, similar homes that have sold and more.

Homesale Realty agents love seller advantage because it is easy to set up; once set up emails go out automatically branded with agent information.

Marketing Resource

Berkshire Hathaway provides a marketing resource system for every agent, making it easy to create high end marketing pieces. The e-card system provides hundreds of designs, a large library of content, reporting on outgoing campaigns, and the ability to customize cards with MLS imported data. In addition, there are newsletters, facebook cover photos timelines and just listed cards.

Home Info

A great tool that sets us apart from the competition. When a buyer sees the sign, they call or text the phone number to access property information including price and features.

Homesale marketing helps your listings stand out from the rest. rest

Specialized Marketing Luxury Collection

Berkshire Hathaway HomeServices is a leading network of sales professionals working with buyers and sellers of luxury properties including homes, estates, trophy ranches, equestrian properties, and residences with historic significance or unique architectural quality. The program provides Homesale Realty with marketing tools and connections to thousands of Luxury Collection Specialists who have earned the respect of their affluent clients.

New Homes

At Homesale Realty we understand that new homes are a unique market so we have created a special marketing package that will provide an exclusive online advantage for each community.

- Complete web page and unique domain name - Search engine optimization for maximum visibility - A video will be created for the website and YouTube - Professionally designed fliers

Homesale provides a total commitment to your success.

Integrated Real Estate Services Mortgage

Homesale Realty offers a variety of mortgage programs for potential buyers. Our in-house loan officers make the process simple and work well with our partners to make the closing process smoother.

Settlement

HomeSale Settlement Services is a title insurance agency specializing in the commercial and residential real estate settlement needs of our clients. We provide comprehensive title insurance, title examination and closing services.

Insurance

The experienced agents at HomeSale Insurances Services can help your clients review the options for choosing the right howneowners’ policy. They are a complete insurance agency offering flood, automobile, umbrella, life, Lloyds of London type policies and more.

Relocation

Berkshire Hathaway HomeServices operates the largest and most respected corporate relocation organization in the area. We can assist you and your customer who have real estate needs outside of our company’s effective services area. Anywhere across the country, we have the connections.

Home Warranty

A home warranty offers peace of mind to a potential buyer. We recommend including a home warranty as part of your overall value proposition and would be honored to introduce you to our local Home Warranty Representatives.

Strength.

Integrity.

Trust.

Homesale.com Š2016 BHH Affiliates, LLC. An independently operated subsidiary of HomeServices of America, Inc., a Berkshire Hathaway affiliate, and a franchisee of BHH Affiliates, LLC. Berkshire Hathaway HomeServices and the Berkshire Hathaway HomeServices symbol are registered service marks of HomeServices of America, Inc.Ž Equal Housing Opportunity.