Homesale Marketing & Tech Report Q2 2015
About Homesale Realty Homesale Realty serves the real estate needs of South Central and Southeastern Pennsylvania and the Greater Baltimore metropolitan region. Whether you are looking for a property for sale, want to list your own home for sale, or are in need of any other real estate service, we are here to help you every step of the way. In addition to helping you find Pennsylvania and Maryland houses for sale that meet your needs, Homesale Realty offers a complete menu of real estate services including realty, mortgage, settlement, title insurance, homeowners insurance, warranty, and relocation services.
Homesale Realty on Youtube Learn more about Berkshire Hathaway Homesale Realty by checking out our YouTube channel called Homesale Realty. When you are buying or selling a home we have the marketing tools that will assist in your home search or to get your home sold. Our YouTube channel highlights each of these tools and services. If you are interested in a real estate career, browse videos explaining why others have chosen this path. Our videos will also tell you all about Homesale.
Where Homesale leads originate At Homesale we constantly analyze customers who are looking to buy/sell real estate. We track this information so that we can learn how to reach them in the most effective way and to achieve maximum exposure for their listings. In 2014 our number one source for inquiries was the Internet, followed by our Home Info 24/7 program. As you can see from the stats, print advertising has become a very small percentage of inquiries. These stats are in line with the findings of the National Association of Realtors.
Homesale Leads Yard signs 12%
When we break down the 55% internet leads, Realtor.com was the top source followed by Homesale.com
Jan - Dec 2014
Yard Sign 12%
Home Info 26%
Internet 55%
Internet
Home Info
Yard Sign
Reputation
Magazines
Newspaper
Homesale.com 37%
Other
Realtor.com 48%
Realtor.com
Homesale.com
Berkshire HathawayHS.com
LoopNet
Zillow
Craigslist
Homes.com
Trulia
Other
Percentages are calculated on inquiries processed through the Homesale Realty Lead Center
Who’s Looking at Your Listings? Total Homesale.com Visits
2,399,035
Highest number of users by age
Jan — Dec 2014
18-24 5% 25-34 17% 35-44 16% 45-54 20% 55-64 26% 65+ 15%
Jan — Dec 2014
Desktop 1,692,258 - 71% Mobile 455,685 - 19% Tablet 251,092 - 10%
43% of traffic comes from organic searches Source: Homesale.com Google Analytics
10
#
TOP
10
2014 FASTEST GROWING PRIVATE COMPANY
2014 BEST OF LOCAL
REAL ESTATE BROKERS
#24 of TOP 500 NATIONWIDE
7
#
2015 POWER BROKERS
OVERALL IN THE 2014 BERKSHIRE HATHAWAY REAL ESTATE NETWORK