Marketing & Tech Report Q3 2015

MARKETING & TECH SEMI-ANNUAL REPORT | OCTOBER 2015

INSIDE Why Market on Facebook?

Homesale Luxury Online Magazine Virtual Video Tours Getting Found with Google Plus

What’s Inside Where Do Our Leads Come From? .................... 1 Homeale Luxury Online Magazine ..................... 2 Who is Looking at Your Listings? ........................ 3 Why Market on Facebook?.................................. 4 Google Plus is Helping to Sell Your Home ........ 5 Homesale Virtual Tours ........................................ 6

Where Do Our Leads Come From?

21%

Home Info 24/7

Internet

Yard Sign

65%

Reputation

10%

Other Magazine Newspaper Recruiting

At

1

Homesale, we consistantly analyze customers

was the internet, followed by our Home Info 24/7

who are looking to buy/sell real estate. We track this

program. As you can see from the stats, print

information so that we can learn how to reach them

advertising has become a very small percentage of

in the most effective way and to achieve maximum

inquiries. These stats are in line with the findings of

exposure for their listings. From January through

the National Association of Realtors, which found

August of 2015, our number one source for inquiries

that most buyers find their home on the internet.

HOMESALE MARKETING & TECH REPORT | QUARTER THREE

Homesale Luxury Online Magazine If your home qualifies for our Luxury Collection it appears in our Homesale Luxury Magazine every month until it is Sold. Berkshire Hathaway Homesale Realty is the only real estate company in the area providing this type of exposure for your luxury property. We understand that a luxury buyer may come from any part of the world and marketing online guarantees to get your home in front of the right audience.

Vol 14 Issue 1

MAGAZINE

Cover Property on page 14

Our monthly magazine is posted to the following websites: • HomesaleLuxury.com • Homesale.com • Facebook.com/HomesaleRE • Issuu.com The Magazine is also boosted on Facebook We target nationwide to those who have luxury interests like high-end cars, hotels, jewelry, etc…

Results: On average, 15,900 people see it in their news feed each month The magazine is emailed every month to over 9,500 Realtors in the following associations: • Greater Baltimore Board of Realtors • Harrisburg Association of Realtors • York/Adams Association of Realtors • Lancaster Association of Realtors • Realtors who are Luxury Collection Certified in the Berkshire Hathaway Network • Berkshire Hathaway Homesale Realty agents and employees

HOMESALE MARKETING & TECH REPORT | QUARTER THREE

2

Who Is

Looking

1,132,645=

Total Sessions Homesale.com

Sessions by Age

25%

At Your

Listings? *On Homesale.com (Jan – August 2015)

Top 3 Traffic Sources

20% 15% 10% 5% 18-24 25-34

45.7%

Organic searches

Gender

35-44

45-54

55-64

65+

22.8%

10.8%

Direct Traffic

Social Social Media Media

(straight to homesale.com)

What are they using to look?

50%

59.8%

568,253

40.2%

Desktop

35% 402,519

Mobile

14% 161,873

Tablet

Top 5 Countries

United States 3

0%

Brazil

HOMESALE MARKETING & TECH REPORT | QUARTER THREE

Italy

Canada

India

Why Market on

facebook?

(1.49 billion active users, that’s why)

According to statista.com, in the second quarter of 2015 Facebook topped the charts with 1.49 billion active users.

Instead of reaching out to an audience in a traditional advertising manner, Facebook is focused on content sharing and creating a viral marketing effect.

This allows us to build trust by demonstrating our expertise, our community involvement and providing information the consumer wants instead of telling the audience how great the company is.

Facebook has proven to be an important part of connecting our customers to our homes for sale. According to our Google Analytics, since January, 133,786 of our visits to Homesale.com came from Facebook.com/HomesaleRE. Currently our page has 4,430 followers, so each time we post not only do we reach the 4,430 people who like our page, but we potentially can reach all of their friends. In the second quarter of 2015 we posted 162 times (That’s an average of 12.6 times per week). From those posts we had 1,603 likes and 406 shares, this generated over 46,910 people seeing our brand.

We also boosted 6 posts that reached an additional 77,660 news feeds.

facebook.com/HomesaleRE

4,430

133,786 Visits to

followers

homesale.com from facebook

162 posts 406 shares

1,603 likes

46,910 people seeing our brand

677,660

boosted posts w/

Reach

HOMESALE MARKETING & TECH REPORT | QUARTER THREE

4

Google+ is helping to sell your home According to internetlivestats.com, Google continues to show impressive usage. Google processes 40,000 search queries per second, totaling 1.2 trillion searches annually. When Berkshire Hathaway Homesale Realty identifies this type of massive exposure, we make it our job to take advantage of it.

Having the right marketing mix will put your listing in front of the right people and get you maximum exposure for your home.

By creating Google Plus pages for each of our Homesale offices, it creates an easy way for consumers to find our contact information and website. After monitoring statistics, we credit Google Plus with driving a significant amount of traffic to Homesale.com and getting your home seen by more buyers.

Q2 Google+ Clicks for Homesale Offices

Directions

449

Phone #

617

Website

4,587

Q2 Total Clicks

5,653 5

HOMESALE MARKETING & TECH REPORT | QUARTER THREE

Homesale Virtual Tours A Video Can Make The Difference Between Marketing A Property And Getting It SOLD BHHS Homesale has created an extensive YouTube channel that hosts a video for every one of our active listings. The channel is broken down into strategic playlists including luxury homes, counties and zip codes.

Total Views 25,473

28,649

Because Google owns YouTube, each of our videos are quickly indexed and easily found. We tag every video with price, description, remarks, listing agent’s contact information and most importantly a link back to the detailed property page, so the consumer can view all of the information.

If you are wondering if it works, the answer is YES. In the first quarter of 2015 we had 25,473 views and in the second quarter 28,649 views. That puts us on track for over a hundred thousand views for 2015.

Q1

Q2

HOMESALE MARKETING & TECH REPORT | QUARTER THREE

6