Marketing & Tech Report Q1 2013

MARKETING & TECH REPORT 2012 YEAR END

HOUSING MARKET CONTINUES TO RECOVER Homesale’s lead center is supported by a professional team who personally answer phone inquiries and promptly route Internet leads to the listing agent.

This team handles inquiries Monday - Friday 8:30am to 8:30pm, Saturday 9am-3pm and Sunday 10am-4pm. This ensures our customers that someone is available as soon as information is needed about their home.

In 2012 our lead center team routed over 40,000 inquires, which is a 30% increase over 2011.

This indicates that those who have waited to list their home should wait no longer.

45k --

35k --

25k --

15k --

5k -0 --

2012

2011

2010

2009

2008

NUMBER OF LEADS PER YEAR

ONLINE MARKETING TO THE NEXT LEVEL Many real estate companies syndicate their listings to real estate portals, local websites and national websites but Homesale has taken marketing listings one step further by creating a network of trusted local media partners. These partners already have highly visible websites with a total of over 3.4 million visits per month. Homesale has leveraged this traffic for our sellers by becoming the exclusive provider of real estate listings on those sites.

No other company has the exclusive online partnership network that Homesale has created. What started with two media partners has now grown into nine. During 2012 Homesale added ABC27.com in March, WBALTV.com in May, Fox43.com in May and added HomesInChambersburgPA.com and HomesInLebanonPA.com to our existing HomesInYork.com partnership.

MEDIA PARTNER

VISITS

STARTED

HomesInYork.com*

37,224

All year

WGAL.com

22,543

All year

ABC27.com

14,055

March

WBALTV.com

10,942

May

FOX43.com

2,412

May

*Includes Lebanon & Chambersburg

OVER 87,000 VISITORS TO PRUDENTIALHOMESALE.COM IN 2012 CAN BE ATTRIBUTED TO THESE EXCLUSIVE PARTNERSHIPS.

HOME INFO 24/7 CONTINUES SUCCESS IN 2012 Nationally, sign calls remain the third largest source of real estate inquires.

In order to make it easier for buyers to retrieve the information about a home, Homesale created a program in 2009 called Home Info 24/7.

This voice technology takes MLS information and converts it to a voice recording. With one phone number anyone can listen to a recording about the home.

2012 proved to be a record year for Home Info. We received a total of 16,086 phone calls. 3,437 of which were connected right to the agent.

In 2013, we’ve made it easier for buyers to get the info they want.

Consumers can now text an address or code to the same phone number and will receive a text message with a link to property photos and info.

LOCAL PHONE NUMBERS Schuylkill – 570-385-1488 Wyomissing – 610-228-4346 Lancaster & Lebanon – 717-715-1835 Harrisburg – 717-798-3858 Chambersburg - 717-496-0826 York & Adams – 717-801-1845 Maryland – 443-268-0780

Since this technology brings such value to our customers we have given it a new look for 2013!

Our riders and marketing materials have been given a refined look that will work with our Prudential Blue signs as well as our Fine Homes. Start using Home Info today by using the local phone # for your area.

SAMPLE SIGN RIDER

MOBILE VISITS TO PRUDENTIALHOMESALE.COM 500k --

In 2012 Homesale updated the mobile website. When a consumer visits PrudentialHomesale.com on their mobile device they will automatically see a map of the area they are currently standing in with listings pin pointed around them.

Due to this update and the increase in mobile device usage, our mobile traffic grew 132% over 2011.

OUR MOBILE TRAFFIC GREW

132% OVER 2011

400k --

300k --

200k --

100k -0 --

2012

2011

Prudential Homesale serves the real estate needs of South Central and Southeastern Pennsylvania and the Greater Baltimore metropolitan region.

In addition to helping you find Pennsylvania and Maryland houses for sale that meet your needs, Prudential Homesale offers a complete menu of real estate services including realty, mortgage, settlement, title insurance, homeowners insurance, warranty, and relocation services.

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