MARKETING & TECH Fourth Quarter 2014
Decorate Your Home with Homesale | BHHS Market Activity Reports Homesale.com Marketing | Who is Dot Loop? | Tile App Review
About Homesale Homesale Realty serves the real estate needs of South Central Pennsylvania and the Greater Baltimore metropolitan region. Whether you are looking for a property for sale, want to list your own home for sale, or are in need of any other real estate service, we are here to help you every step of the way. In addition to helping you find Pennsylvania and Maryland homes for sale that meet your needs, Homesale offers a complete menu of other real estate services including mortgage, settlement, title insurance, homeowners insurance, warranty, and relocation services.
Thank you for helping us raise over $37,000 for the Sunshine Kids so far this year Check out our upcoming events on homesale.com/community-events
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HOMESALE MARKETING & TECH REPORT | QUARTER FOUR
paperless solutions for peoplework, not paperwork
When dealing with contracts, the paperwork can build up quickly. The real estate industry is no exception. Some of the contracts we use every day, are the listing agreement to sell a home and the sales agreement to buy a home. However, in this industry we have many others; rental contracts, commercial contracts, special disclosures, inspection addendums, and the list goes on. A paperless solution for the real estate industry has been looked at for years. There have been several attempts without success, until now. In 2009, a young innovator named Austin Allison decided to take on the challenge of putting together a system that would succeed. His goal was to create a paperless transaction system for the real estate industry that would expedite transactions. His system has created a stir in the industry. It is offered to agents at no cost; however brokers who would like to use the system to manage their business have to negotiate a contract for their users. Brokers who have the system can monitor, approve and store all transitions within their company. Agents who are using Dot Loop love the fact there is one contract. No need for several copies. Everyone works from one live document so it is always the latest document that everyone is seeing. They also like the idea that they don’t have to travel to get contracts signed. When you have an out of town buyer or seller this system makes life a lot easier for everyone. Dot Loop seems to be here to stay. They have the funding to continue and have made huge changes to accommodate their users. Get ready to start using digital signatures, if you haven’t already.
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HOMESALE MARKETING & TECH REPORT | QUARTER FOUR
HOMESALE.COM
MAKES HOME BUYING AND SELLING SIMPLE When selling your home it is important that your home receives the most exposure and best marketing plan possible. At Homesale Realty we use our website as one of the many marketing strategies to achieve the right marketing mix for you and our results speak volumes. On average Homesale.com receives 190,000 visitors per week. More than 5,000 have inquired obout listings from Jan-June 2014. On average that is 27+ inquiries per day. Homesale.com makes the process simple by providing buyers the right tools. They can contact us 24 hours a day and there is no need to call. On every page that displays listings we provide a quick easy way for the buyer to ask questions or request to see the property. Our results pages display “request a showing” button as well as “add to favorites”. The favorite button, allows the buyer to come back and view favorite listings without having to search through all the properties again.
Homesale.com makes the process simple by providing buyers the right tools
On the detailed property pages there is a “request showing” and “ask question” tab. In addition the buyer can save, email, print or share the listing. The next time you list a property rest assured we will find a buyer for you. And the next time you are searching for a home check out Homesale.com for the most comprehensive search in Maryland and Pennsylvania.
Decorate Your
Home
In the past when looking for home decorating ideas you would scour magazines and cut out the ideas you liked. The only problem was organizing and finding those ideas when the time came to create them in your own home. Pinterest has made this task much easier. Sign up, search and pin. Its easy to organize and to find the ideas later. After you sign up you can create boards. When you find photos that other companies or people have posted you can pin them to your boards. For example; we have a “Beautiful Bedrooms" Board. When you search through the photos you see all shapes and sizes of bedrooms. The ideas are endless on this site. Homesale Realty has created some unique boards with exterior and interior photos of our listings. Our Pinterest page features everything from Kids Rooms to Man Caves. Feel free to follow us and re-pin our photos. HOMESALE MARKETING & TECH REPORT | QUARTER FOUR
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Lose your keys? Misplace your tablet or laptop? Tile is an awesome system to make sure that you never lose your valuables ever again. Tiles are small, sleek tracker devices you can attach or drop into any item of value you are constantly losing: car keys, wallet, purse, laptop, tablet, etc. The Tile app for Apple products is linked to your Tiles to help find your lost valuables right from your iPhone. The Tile System is currently only available for Apple products and can be used on iPhone, iPad or iPod touch. Who hasn’t been in a manic scramble trying to get out the door when looking for their car keys? For anyone who is always on the go, Tile is there to support your busy lifestyle. In addition to its Bluetooth locater, Tiles also have an audible function with a built in speaker that will sound an alert when triggered. Safely share your Tiles with family or friends with the Tile app. With your permission, others in the area can be notified about your Tile’s location, even if you can’t be there! Tile is a must have for any busy person who lives a fast-paced lifestyle. Visit thetileapp.com or amazon.com to buy Tile. Download the Tile app from the iTunes App Store. HOMESALE MARKETING & TECH REPORT | QUARTER FOUR
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Ever wonder how much your neighbor just listed their property for? Want to know what the house up the street just sold for? Have you been keeping an eye on everything to know what your house would sell for if you listed it? There is an easy way to stay in the know. Ask your Homesale Realtor速 to set up a Market Activity report for your market area. This easy-to-read report will show you new listings, sold listings and price changes in your area. In addition it will let you know how many times people searched for a home like yours. You can even click the listed properties and get details and photos on each one. For more information ask your Homesale agent today or check out Homesale.com.
HOMESALE MARKETING & TECH REPORT | QUARTER FOUR
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