Listing presentation by HomeSalesByJP

STRATEGIC

MARKETING PLAN

MARKETING CALIFORNIA'S REAL ESTATE AT THE HIGHEST LEVEL

Letter FROM THE

President Today’s challenging real estate climate demands a tailored marketing strategy that keeps pace with fast-moving technological innovations and a new age of home buyer behavior. To navigate these complex waters, you need a company that can successfully market your home to the highest level and deliver motivated buyers to your door, while maintaining a commitment to the personalized service and respect that you deserve. As California’s top ranked independent real estate firm, First Team understands what drives the sophisticated, local real estate market. Armed with knowledge developed since our founding in 1976, we have pioneered a repertoire of proprietary, innovative tools and strategies that give our company, agents, and the clients we serve a clear edge over the competition time and time again. In the pages that follow, you will discover the innovative and effective ways First Team agents maximize your home’s value, enhance its marketability, and deliver unsurpassed results with true accountability. From The New Rules of Real Estate, to our blueprint for success in today’s tougher market, to our advanced Buyer PipelineSM system, to vast exposure of your property in targeted media, your First Team professional accepts the responsibility of providing strategic options that will meet and exceed your real estate goals. We look forward to putting our proven expertise, experience, and the power of our team to work for you. Sincerely,

Cameron Merage President and CEO First Team Family of Companies

hear you understand you get results WE

Since inception in 1976, over 250,000 families have trusted First Team with the sale or purchase of their home.

We understand how to position and maximize exposure with a tailored marketing strategy.

You want your home sold quickly and for an optimum price.

You have questions…

We have answers… + Who are we? + How much is your home worth? + How long will it take to sell? + How do we market your home?

+ How do we protect you? + How are we different? + What do we charge?

THE OLD RULES

no longer

apply

Strategies to achieve success in today’s changing market.

THE

NEW

RULES

TheOF 2012 POWER BROKER REPORT REAL ESTATE

Home inventory levels, price fluctuation and mortgage restrictions are among the tightest in history.

First Team’s customer care center professionals are trained and committed to responding to interested buyers within minutes.**

According to the National Association of REALTORS® (NAR), 90% of all real estate buyers will utilize the internet to search for their next home.*

When it comes to real estate transactions, the negotiating ability of the professionals at First Team is unparalleled.

Contrary to popular opinion, showcasing and marketing your home with multiple images can help the property sell faster and at a higher price.

Let Hot Buys® locate the right home for you more efficiently and quickly.

Staging a home can help the property sell 50 percent faster and for as much as 6.9 percent higher.*

What you don’t know about home financing can be costly in the long run. Let the professionals at First Team step in to assist you with this time-consuming and oftentimes complex process.

While everyone is aware of the current status of the real estate environment nationally, First Team’s experts understand that real estate is all about the local market.

Whether you’re buying or selling a home, the New Rules of Real EstateSM can help produce more favorable results. Let First Team show you the many advantages of putting the New Rules into action.

The NEW Rules of Real Estate® *2012 NAR Profile of Home Buyers and Sellers **Client Care Center Hours: M-Th 8:00am – 7:00pm (PST), Fri-Sun 8:00am – 6:00pm (PST) © First Team® Real Estate. All rights reserved. Revised 07/14.

5.8 billion

IN ANNUAL VOLUME

National top 12 ranking with local area focus. Large enough to have the resources – small enough to care.

POWER

The 2012 POWER BROKER REPORT

BROKER REPORT

Sales Company Name State Transactions Sales Volume Rank

Total Total Offices Agents

1 NRT LLC

320,026

$151,067,866,000

706

42,300

2 HomeServices of America, Inc.

205,602

$63,459,972,828

455

22,114

3 Long & Foster Real Estate, Inc.

73,202

$26,079,763,450

164

10,054

4 Douglas Elliman Real Estate

16,923

$14,982,720,273

4,711

5 BHHS California Properties,San Diego

14,181

$11,939,181,223

2,462

6 Alain Pinel REALTORS

CA 9,107 $10,490,358,839 27 1,303

7 Howard Hanna Real Estate

8 BHHS Fox & Roach REALTORS

PA 26,472 $8,864,468,473 69 4,325

9 William Raveis Real Estate, Inc.

16,382

$7,610,573,686

3,245

10 Realty ONE Group

25,101

$7,234,320,209

4,500

11 Ebby Halliday REALTORS®

TX 19,513 $6,441,132,989 30 1,547

PA ®

12 FIRST TEAM

REAL ESTATE

48,300

$9,105,842,615

10,032 $5,859,049,362

126

3,812

1,778

13 Coldwell Banker United, REALTORS® TX 25,022 $5,706,301,116 59 1,968 14 Intero Real Estate Services, Inc.

7,263

$5,700,000,000

920

15 Coldwell Banker United, REALTORS MS 24,075 $5,581,248,042 77 2,230 ®

1 in Southern

California 11 YEARS IN A ROW

8,206 successfully closed annual transactions. We sell more homes and represent more buyers than any other real estate brokerage in Southern California. Proven stability in an unstable market.

TOP BROKER REPORT

Rank Company Name

FIRST TEAM® REAL ESTATE

Total Sales in Units

8,206

Total Sales

$4,770,238,000

Berkshire Hathaway HomeServices

4,829

$5,171,098,000

Realty One Group

4,003

$2,016,222,000

Tarbell Real Estate

3,541

$1,259,854,000

Prudential/Cosner

3,440

$1,623,326,000

Realty Executives

3,087

$1,161,741,000

Evergreen Realty

1,995

$1,030,569,000

Sotheby’s International Real Estate

1,494

$2,106,958,000

Coldwell Banker Residential

1,477

$990,344,000

RE/MAX Masters

1,427

$554,391,000

The Company *Based on a 2014 TRENDGRAPHIX, Inc. report for Orange County, CA, Los Angeles County, CA, Riverside County, CA, San Bernardino County, CA, all residential property types. Report published 06/14, based on reports from 06/13 - 05/14. All reports presented are based on data supplied by the Orange County, Orange Coast, Pacific West, Downey. Rancho SE AOR, Laguna BOR, and Desert BOR or their MLS’s. Neither the associations nor their MLS’s guarantee or are in any way responsible for their accuracy. Data maintained by the associations or their MLS’s may not reflect all real estate activities in the market. Information deemed reliable but not guaranteed. Copyright TRENDGRAPHIX Inc. © First Team® Real Estate. All rights reserved. Revised 07/14.

2x as many WE SELL

HOMES IN ORANGE COUNTY*

N A

L PEOPLE’S

VOTED

TATE REAL EPSANY COM, 2012, N

L PEOPLE’S

6,000

5,000

5,685

by Trendgraphix • Published June 2014 Ranked on total sales in units All Residential Properties – 12 month period

4,000

Number of Transactions

3,000

2,476 2,000

2,000

1,438

1,371

1,304

1,236 895

1,000

Realty One Group

Berkshire Hathaway

Prudential/ Cosner

Evergreen Realty

Surterre Properties

Star Real Estate

#1 in Orange County Home Sales* *Based on a 2014 TRENDGRAPHIX, Inc. report for Orange County, CA all residential property types. Report published 06/14, based on reports from 06/13 - 05/14. All reports based on data supplied by the Orange County, Orange Coast, Pacific West, Downey. Rancho SE AOR, Laguna BOR, and Desert BOR or their MLS’s. Neither the associations nor their MLS’s guarantee or are in any way responsible for their accuracy. Data maintained by the associations or their MLS’s may not reflect all real estate activities in the market. Information deemed reliable but not guaranteed. Copyright TRENDGRAPHIX Inc. © First Team® Real Estate. All rights reserved. Revised 07/14.

Regency

776

767

Tarbell Real Estate

RE/MAX Premier

BROKER REPORT

2011 2013

20T H

20T

TOP

Delivering results… not excuses.

Voted Orange County’s Best Real Estate Company for 2011, 2012 and 2013.

WE REPRESENT

more buyers Almost more than our 2 closest competitors combined.

List your home with the company that has the most buyers. Proprietary Buyer PipelineTM delivers results.

TOP

BROKER REPORT

4,000

by Trendgraphix • Published June 2014 Ranked on total buyer sales in units All Residential Properties – 12 month period

3,876 3,000

2,139

Number of Buyer Transactions

2,000

1,984 1,744 1,504

1,369 1,039

1,000

Realty One Group

Berkshire Hathaway

Tarbell Real Estate

Prudential/ Cosner

Realty Executives

Evergreen Realty

657

656

643

Star Real Estate

Surterre Properties

CB Residential

#1 in Buyer Representation* *Based on a 2014 TRENDGRAPHIX, Inc. report for Orange County, CA, Los Angeles County, CA, Riverside County, CA, San Bernardino County, CA, all residential property types. Report published 06/14, based on reports from 06/13 - 05/14. All reports presented are based on data supplied by the Orange County, Orange Coast, Pacific West, Downey. Rancho SE AOR, Laguna BOR, and Desert BOR or their MLS’s. Neither the associations nor their MLS’s guarantee or are in any way responsible for their accuracy. Data maintained by the associations or their MLS’s may not reflect all real estate activities in the market. Information deemed reliable but not guaranteed. Copyright TRENDGRAPHIX Inc. © First Team® Real Estate. All rights reserved. Revised 07/14.

WITH LOCAL AREA FOCUS &

teamwork

WE UNDERSTAND YOUR MARKET Family-owned since 1976 with more than 26 locations.

1,778 real estate professionals working together to sell your home.* A national franchise is only as good as its local owner or operator. SAN LUIS OBISPO

KERN SANTA BARBARA LOS ANGELES VENTURA

SAN BERNARDINO

ORANGE RIVERSIDE

SAN DIEGO

1IN REGIONAL

web traffic Maximize demand by exposing your home to the most buyers.

Over 47,000* new buyers search for homes on our website every month – over 2x more than our closest competitor. Over 80,000* total visitors per month. + FirstTeam.com traffic is up 12% vs. competitors average decline of .3%* + 90% of real estate buyers search for their next home online**

camoves.com

vs.

realtyonegroup.com

MONTHLY WEB TRAFFIC* FirstTeam.com

vs.

surterreproperties.com

vs.

tarbell.com

TOTAL VISITORS*

80,029

camoves.com (Coldwell Banker CA)

(47,217 NEW) 32,163

realtyonegroup.com 10,911 surterreproperties.com 9,531 tarbell.com 5,530

720,000 5,100

ANNUAL WEBSITE VISITS

MONTHLY BUYER INQUIRIES

Cutting edge website technology that delivers results. Buyer inquiries routed within seconds to your agent through our exclusive Client Care Center.*

Quality images

ARE EVERYTHING

A picture is worth 1000

words.

The right presentation of your property can have a major financial impact.

Online Marketing - Multiple Listing Service (MLS)

POOR IMAGES

do not

properly REPRESENT YOUR HOME Qualified buyers may not consider your home based solely on poor photos.

NO PHOTO

POOR CURB APPEAL WITH CARS IN DRIVEWAY

DARK PHOTOS

PARTIAL KITCHEN PHOTO WITH CLUTTER ON COUNTER

UNAPPEALING BACKYARD DOES NOT SHOW SIZE

INTERIOR HALLWAY PHOTO…WHY?

Online Marketing - Multiple Listing Service (MLS)

Ineffective MLS

THE WRONG WAY

POOR GRAMMAR

UNNECESSARY ABBREVIATION

IMPORTANT FEATURE?

Online Marketing - Multiple Listing Service (MLS)

Ineffective MLS

THE WRONG WAY

INCOMPLETE INFORMATION OF SEARCHABLE CRITERIA

ONLY 4 UNPROFESSIONAL AND IRRELEVANT PHOTOS

Online Marketing - Multiple Listing Service (MLS)

Ineffective MLS

THE WRONG WAY 1 2

HIGH PRICED LISTING

1% COMMISSION

PRICE INCREASED FROM ORIGINAL LISTING

DIFFICULT TO SHOW

THIS IS AGENT’S JOB, NOT THE SELLER’S

739 DAYS ON THE MARKET

Online Marketing - Multiple Listing Service (MLS)

Effective

MLS

THE RIGHT WAY

SKILLED COPYWRITING

DETAILED AND ACCURATE FEATURES

Online Marketing - Multiple Listing Service (MLS)

Effective MLS

THE RIGHT WAY

COMPLETE SEARCHABLE CRITERIA

SCHOOL INFORMATION

TRACT INFORMATION

OPEN HOUSE

Online Marketing - Multiple Listing Service (MLS)

Effective MLS

THE RIGHT WAY

UP TO 35 PROFESSIONAL PHOTOS

PHOTO CAPTIONS

Online Marketing - Multiple Listing Service (MLS)

Effective MLS

THE RIGHT WAY

HOA AMENITY PHOTOS

Online Marketing - Multiple Listing Service (MLS)

online exposure

WE INVEST IN YOUR HOME’S

Our investment provides your home with a premium position to stand out on leading real estate websites. FIRST TEAM ESTATES® ENHANCED LISTING ON ZILLOW AND TRULIA

+ We upgrade to deliver more buyers + Priority positioning on top consumer real estate sites + Broker name and phone # included on every listing + Agent contacted with email lead capture form + Link back to agent’s company website

COMPETITOR WITHOUT ENHANCED LISTING

P P P P P

First Team listings shown in yellow only to highlight position.

#1 consumer real estate website* #2 consumer real estate website*

Online Marketing - Listing Enhancement *http://www.ebizmba.com/articles/real-estate-websites as of 06/2014. Other company and product names may be trademarks or trade names of their respective owners. © First Team® Real Estate. All rights reserved. Revised 07/14.

No No No No No

WE DON’T JUST TALK ABOUT MEDIA EXPOSURE

prove it

Clear communication about your property’s media exposure and its effectiveness.

In these weekly email roundups, you will see: + Marketing activities for your property + How many potential buyers viewed your home on First Team websites + Incoming traffic from our network of syndication partners + Advertising history in all publications Real Estate, OCRegister.com, LATimes.com, and many more

Maximize

WORLDWIDE EXPOSURE 15,000,000*

13,500,000*

YOUR HOME

7,500,000*

8,000,000*

Online Marketing - Listing Syndication *Estimates based on ebizmba.com monthly traffic report for our Top 20 website partners. YouTube™ is a registered trademark of Google, Inc. First Team® Real Estate is not affiliated with YouTube™ or Google, Inc. Other company and product names may be trademarks or trade names of their respective owners. © First Team® Real Estate. All rights reserved. Revised 07/14.

RECIPROCAL EXPOSURE THROUGH

local & national

websites Listings on national sites can be up to 9 days old. First Team updates every 6

YOUR HOME

Online Exposure *Estimates based on Compete.com 2011 monthly traffic report for our Top 20 website partners. YouTube™ is a registered trademark of Google, Inc. First Team® Real Estate is not affiliated with YouTube™ or Google, Inc. Other company and product names may be trademarks or trade names of their respective owners. © First Team® Real Estate. All rights reserved. Revised 07/14.

hours.

Enhanced

search engine OPTIMIZATION

Prime online positioning ensures that our listings receive maximum exposure to increase buyer awareness. Over 720,000 annual website visits from search engines and other traffic sources*

Online Marketing - Search Engine Marketing & Optimization *Internal Omniture Web Tracking Software Reporting. First Team is not affiliated with Google, Inc., Yahoo, or MSN Bing. Company and product names are trademarks of their respective owners. ÂŠ First TeamÂŽ Real Estate. All rights reserved. Revised 07/14.

home tour PROFESSIONAL

video

1+ billion unique monthly visitors + 6+ billion hours watched per month 100 hours of video uploaded per minute + 80% international visitors

F IRST T EAM P ROPERTIES

Connect socially YOUR HOME

First Team expands your home’s marketing reach via social media and new online sharing capabilities.

Online Exposure *YouTube™ is a registered trademark of Google, Inc. First Team® Real Estate is not affiliated with YouTube™ or Google, Inc. Other company and product names may be trademarks or trade names of their respective owners. © First Team® Real Estate. All rights reserved. Revised 07/14.

We advertise

THAN ANY LOCAL REAL ESTATE COMPANY

We invest in multi-million dollar campaigns utilizing key regional publications that generate 61,000 annual buyer inquiries.

FirstTeam.com

BRIGHT & SPACIOUS

4BR POOL GEM!

OUTSTANDING POOL-HOME!

CENTRAL LOCATION

DARLING CONDO

ANAHEIM HILLS $849,900 4BR, 4BA, 2,520 SF, move-in ready! Lovely home features cathedral ceilings in the living & dining rooms w/great natural light.

CYPRESS $619,900 Fab location w/formal dining room, extended family room, & cozy FP. Updated kitchen, hardwood floors, downstairs master suite, & huge backyard .

LAKEWOOD $679,900 Super clean 2-story w/gourmet kitchen, elegant dining, family room, 5BR including 2 master suites, FP in living room, heated pool & spa, & palm trees.

LONG BEACH $144,900 2BR/2BA centrally located close to beach, shopping, & restaurants. Spacious living room, dining area, master BR, & wonderful front balcony.

LONG BEACH $315,000 1BR, 1 full BA 729 SF, this darling condo is one block from ocean & short walk to trendy Belmont Shores shopping & restaurants.

(554540)

(554468)

(554474)

(554561)

(554542)

(888) 335-8628

(800) 387-5430

(800) 490-0562

(888) 308-1309

3BR BEAUTY

(888) 335-8628

CHARMING CIRCLE AREA

LONG BEACH $405,000 This home has 3BRs, 1BA, & approx. 1,031 SF. The property has a lot size of 5,497 SF & was built in 1951.

LONG BEACH $449,900 3BR/2BA, large yard, kitchen w/eating area, laundry & ½ BA off kitchen, 2-car garage, & walk to recreation park & stores at Traffic Circle.

(554534)

(554566)

(888) 335-8628

WELL-KEPT HOME

LONG BEACH $525,000 3BR/2BA 1,686 SF beautiful, well-kept home on a large corner lot w/fruit trees. Remodeled kitchen, dining room, & laundry room w/extra storage. (554538)

(888) 335-8628

CANAL FRONT MASTERPIECE

STUNNING HOME ON THE WATER

LONG BEACH

$3,300,000

Amazing location on water w/spectacular views, built by renowned architect Paul Tay. U-shaped boat dock accommodates 2 large boats.

(554532)

(888) 305-9043

ABSOLUTELY MOVE-IN READY!

FAMILY TRUST SALE

DIAMOND IN THE ROUGH!

(888) 308-1309

SPANISH BUNGALOW

LONG BEACH $629,999 3BR/2BA 1,675 SF 1920s Spanish bungalow 3 blocks from beach, a charming & updated abode, & large living room w/a gas wood-burning FP. (554539)

(888) 335-8628

MODEL HOME!

LONG BEACH $2,149,000 Stunning approx. 2,356 SF, 3BR, 2.5BA Naples Island Estate. Exquisitely appointed, entertainer’s size family room, & close to private boat dock.

NORWALK $349,900 2BRs + den freshly painted in & out. Gleaming wood floors, kitchen w/granite & tile, cozy FP in living room, large backyard, & garage!

NORWALK $355,000 2BR/1BA 1,164 SF in a nice Norwalk neighborhood. Some upgrades in recent years.

SEAL BEACH $699,900 Entertainer’s delight almost 3,000 SF tri-level 4BR could be your dream. Remodeled kitchen, cozy FP, formal dining, & possibilities galore!

SIGNAL HILL $949,999 Beautiful home located in an exclusive gated community. Recently upgraded, w/ocean views. Private backyard perfect for entertaining.

(554530)

(554470)

(554535)

(554467)

(554537)

(888) 305-9043

BEAUTIFUL TEMPO 3BR!

CYPRESS $514,900 Living room w/vaulted ceilings, dramatic windows, cozy FP, & gourmet kitchen w/granite open to family room w/natural light. Highly acclaimed schools! (554469)

(800) 387-5430

CRAFTSMAN HOME

LONG BEACH $849,000 This stunning 3BR/2BA craftsman home blends contemporary vibe w/historic charm in the heart of Bluff Park just 2 blocks from the beach. (554533)

(888) 305-9043

OUTSTANDING PRICE!

(800) 387-5430

MAKE SENSE 4 PLEX!

GARDEN GROVE $948,000 Well-maintained income. A is 3BR/2.5BA, B & C is 2BR/2BA, D is 2BR/1.5BA. Upgraded kitchen & BAs, garages, & below market rents! (554464)

(800) 387-5430

CALIFORNIA BUNGALOW

LONG BEACH $875,000 3BR/2BA 1,926 SF updated 1922 California bungalow! Archway, crown moulding, built-ins in living & dining rooms, updated kitchen, & gas FP. (554563)

(888) 308-1309

CUSTOM BEAUTY!

(888) 335-8628

LARGE HOME & LOT!

LAKEWOOD $390,000 Mid-century home has inside laundry, family room w/FP, spacious kitchen w/eating area, landscaped yard, & 2-car garage. Possibilities galore! (554465)

MOVE-IN CONDITION

LONG BEACH $519,000 This 3BR, 2BA move-in condition home is located on a tree-lined street in a great neighborhood. Large living room overlooking backyard.

(800) 387-5430

COMPLETELY REMODELED

LONG BEACH $1,095,000 3BR/4BA 2,378 SF remodeled home in the heart of Naples is an entertainer’s dream! Built on an oversized lot steps from the Canals. (554531)

(554541)

(888) 335-8628

MARINA DEL REY CONDO

MARINA DEL REY $560,000 This Marina City condo in the Marina Del Rey neighborhood has 2BRs, 2BAs, & approx. 1,422 SF of living.

(888) 305-9043

IMMACULATE GEM!

(800) 387-5430

(554564)

(888) 308-1309

ELEGANT 2-STORY!

(888) 335-8628

GREAT OPPORTUNITY

LONG BEACH $525,000 4 units on large lot. Front unit is a 2BR/1BA single-family home. Additional three units 1BR/1BA each, 2 parking spaces & garage. (554536)

(888) 335-8628

EXPANDED UPGRADED HOME!

NORWALK $367,500 Spacious home w/3BRs, 2BA freshly painted. Stepdown family room w/brick FP & slider to backyard, large covered patio w/fire-pit, & a 2-car garage! (554477)

(800) 490-0562

ENTERTAINER’S DREAM!

ROSSMOOR $759,050 Spacious home on oversized lot has cozy FP, living room, formal dining, & kitchen island w/updated appliances. Top rated schools & much more!

ROSSMOOR $860,000 4BR, 2BA, like a model home w/glazed cabinets, granite, & SS appliances in kitchen. Travertine tile, upgraded BAs w/travertine, sparkling pool, & more!

SEAL BEACH $289,900 Beautiful wood floors, custom colors, wood shutters, crown moulding, cozy FP, chef’s delight kitchen, dining room, custom BA, & 2-car garage!

SEAL BEACH $949,000 Built for entertaining has light-filled formal living room, custom FP, dining room, updated chef’s kit, master suite, & quality upgrades galore!

SEAL BEACH $998,000 Open floorplan completely remodeled w/no expense spared, vaulted ceilings, & French doors & windows surround home & bring ocean breezes!

(554475)

(554466)

(554476)

(554562)

(554565)

(800) 490-0562

(800) 387-5430

(800) 490-0562

WHEN YOU WANT TO

LEAD THE PACK

Interested in a career in Real Estate? First Team is now interviewing new & experienced sales associates. We will license & train.

{

(888) 308-1309

AGENT INCENTIVES INCLUDE • Generous listing & buyer lead systems • Accelerated 3-week training • Earn while you learn – No upfront costs • Award-winning luxury marketing tools • Aggressive online & print advertising & marketing

877.845.1997 | FirstTeamCareers.com

LOOKING TO BUY OR SELL A HOME…

choose First Team®, voted “Best Real Estate Company” for the 3rd consecutive year by 100,000 Orange County Households. Visit www.FirstTeam.com for an agent near you.

ROSSMOOR - SEAL BEACH

BELMONT SHORE

LONG BEACH

12501 Seal Beach Blvd., #100, Seal Beach, CA 90740

5305 E. 2nd St., Suite 104, Long Beach, CA 90803

3900 Kilroy Airport Way, Suite 240, Long Beach, CA 90806

(562) 596-9911

(562) 433-5555

(562) 427-4748

Print Marketing - Balanced and Targeted Publications Other company and product names may be trademarks or trade names of their respective owners. © First Team® Real Estate. All rights reserved. Revised 07/14.

SoCaLiving

™

MAGAZINE

Exclusively for First Team listings. Maximizes your home’s visibility to the local markets from the coast to the desert. With full color, multi-photo spreads, SoCaLiving is a great way to introduce your home.

LUXURY PROPERTIES

ELEGANT GRANDEUR

LAGUNA NIGUEL | $6,995,000 6,430 SF of design & a 3,000 SF, subterranean, 5-car garage. Enjoy the pool, spa, city lights & ocean views, library/office, theater & 1,100-bottle wine cellar. (541157)

A. LONG BEACH | $799,000

In the gated enclave of Del Lago. Open & flowing floorplan with bright living/dining room, vaulted ceilings, crown moulding & fireplace. (541036)

B. LONG BEACH | $974,900 Stunning Virginia Country Club. Rebuilt in 2006. Newer electric, plumbing & A/C. Extensive caesarstone, European cabinets, marble & more. Premier, approx. 22

volume 13 | issue 2

7,065 SF lot. (541074)

Print Marketing

get the

word out

Professional photography and design sets your property’s marketing collateral apart from the competition.

JUST LISTED!

$5,250,000

AGENT NAME BRE# 01234567

123-456-7890

1 2 3 4 M a i n S t r e e t , N o r t h Tu s t i n , C A 9 8 7 6 5

1234 MAIN STREET

agentname@firstteam.com agentwebsite.com

N o r t h Tu s t i n , C A

BIO

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12 3 4 M A I N S T R E E T N O R T H T U S T I N C A 9 8 76 5

© First Team Real Estate. All rights reserved. Agent has not verified information. It has been supplied by third parties; we cannot represent that it is accurate or complete and should not be relied on as such. This offering is subject to errors, omissions, changes, including price or withdrawal without notice. This is not intended to solicit listed property. If your property is currently listed for sale with a broker, please disregard. 16738

Imagine

AGENT NAME DRE# 01234567

123-456-7890

agentname@firstteam.com agentwebsite.com

t he p o ssibil i t ie s

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Property Details Freeway

5 FWY (1.8 mi.)

Square Feet 4,500

Garage 3

School District Newport Mesa

Hospital

Hoag Medical (1.8 mi.)

Bedrooms

Stories

Elementary

Recreation

Crystal Cove (1.8 mi.)

Bathrooms

HOA

Shopping

Fashion Island (1.8 mi.)

Lot Size

12,000

Year Built

1985

Mello Roos

Westwind (1.8 mi.)

Middle School Northwind (1.8 mi.) High School

Southwind (1.8 mi.)

DRE# 01234567

123-456-7890

agentname@firstteam.com firstteam.com

AGENT BIOGRAPHY

The Evolution of Lifestyle

Neighborhood Sea View

AGENT NAME

© First Team Real Estate. All rights reserved. Agent has not verified information. It has been supplied by third parties; we cannot represent that it is accurate or complete and 12 3 4not M be A IN STR • NORT H T US T should relied onEET as such. This offering isIN subject to errors, omissions, changes, including price or withdrawal $5, 2 5 0, 0 0 0 without notice. This is not intended to solicit listed property. If your property is currently listed for sale with a broker, please disregard. 16748

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1234 MAIN STREET

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1234 Main Street north tuStin 98765

$5,250,000

the e Volution oF

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Imagine

12 3 4 M A I N ST R EET NORTH TUSTIN, CA

$5,250,0 0 0

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12345 Main Street thetustin, possibilities north ca

123 4 M AIN S TREE T

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Agent Name

NORTH TUSTIN, CA

BRE# 01234567

123-456-7890

agentname@firstteam.com firstteam.com

$5,250,000

Agent Biography Sum rendi officate aliasitaquam etur modi coribust maio enecupi tatiaer itatus, qui volore ape invel inulpa voluptur adit et et atemo doloraepero int as estis ut eiciis mint ius volupta none pe poresequam experumque nostota tquame officipsum eriores eium am quiaspe licias modit, odia et excearibus sequiae num estiumqui andipic ienduci llabore, utatus velecus, a simodipsum harcimpor

Community Info Neighborhood School District Elementary Middle School High School Freeway Hospital Recreation Shopping

Sea View Newport Mesa Westwind (1.8 mi.) Eastwind (1.8 mi.) Northwind (1.8 mi.)

ProPert Y De tail S

CoMMunit Y De tail S

Square Feet

4,500

Garage

Neighborhood

Sea View

Bedrooms

Stories

School District

newport Mesa

Bathrooms

HOA

Elementary

Westwind (1.8 mi.)

Lot Size

12,000

Mello-Roos

Middle School

northwind (1.8 mi.)

Year Built

1985

High School

Southwind (1.8 mi.)

Freeway

5 FWY (1.8 mi.)

Hospital

hoag Medical (1.8 mi.)

Recreation

Crystal Cove (1.8 mi.)

Shopping

Fashion island (1.8 mi.)

A California Classic

5 FWY (1.8 mi.) Hoag Medical (1.8 mi.) Crystal Cove (1.8 mi.) Fashion Island (1.8 mi.)

Property Brochures

Leading

global marketplace FOR LUXURY HOMES

Powerful worldwide exposure to over one million affluent buyers from 200 countries. 500 top brokerages in 40 countries.

1,053,595 annual web visits by foreign buyers from

181 countries to First Team listings on LuxuryPortfolio.com.**

Global Reach* United Kingdom: 47,389 Canada: 24,622 Australia: 14,740 China: 10,157 Mexico: 7,702

Germany: 5,869 Spain: 5,495 Sweden: 5,380 France: 4,901 Guatemala: 4,831

Brazil: 4,402 Italy: 4,276 Ireland: 4,082 India: 3,336 Switzerland: 2,918

1 Luxury Marketing

*Luxury Portfolio, LuxeAnalytics™ Data based on May 31, 2013 report. Not all countries representing total international visitors to First Team Estates listings appear on graph shown. **Luxury Portfolio, LuxeAnalytics™ Data based on January 1, 2013 to December 31, 2013. © First Team® Real Estate. All rights reserved. Revised 07/14.

Belgium: 2,672 Japan: 2,439 Denmark: 2,436 Ukraine: 2,315 Russian Federation: 2,276

worldwide inventory LARGEST

OF LUXURY HOMES

The recognized leader with unprecedented global reach.

TOTAL U.S. LUXURY LISTINGS ($1 MILLION +) 20,000

15,000

10,000

Luxury Listings

5,000

An Affiliate of

Sotheby’s Realty

Coldwell Banker

Luxury Based on 04/01/13 Mintel International Website Survey - website comparison of international properties for sale $1 million or greater. © First Team® Real Estate. All rights reserved. Revised 07/14.

We invest

IN TARGETED MARKETING FOR YOUR LUXURY HOME

show you

results

9 languages + 60 currencies + $225 billion in sales + 25,000 properties

MARKET

A CTIVITY REPORTING

Luxury Portfolio Reporting

$225 BILLION IN SALES

9 LANGUAGES

25,000 PROPERTIES

60 CURRENCIES

Average Reporting

20%20%

Visits by Country - Top 10 Countries* Visits by Currency - Top 9* United States Dollars (USD) United Kingdom Canada Australia Germany China Spain India Guatemala

70,115 7,820 4,832 1,698 1,155 1,024 976 612 561

 English  Spanish  Traditional Chinese  Italian  Japanese  German  Portuguese  French  Russian

Visits by U.S. State - Top 10 States* 1,048,331 1,833 1,539 526 337 331 327 280 91

 California  Virginia  Washington  New York  Texas  Illinois  Georgia  New Jersey  Florida  Arizona

19,787 11,100 9,158 3,699 2,909 2,243 2,174 1,761 1,494 1,169

Visits by Currency - Top 10*          

United States Dollars (USD) British Pounds (GBP) Euro (EUR) Australian Dollars (AUD) Canadian Dollars (CAD) New Zealand Dollars (NZD) Sweden Kronor (SEK) Indian Rupees (INR) Mexican Pesos (MXN) Swiss Francs (CHF)

1,050,261 1,535 884 222 174 172 108 43 35 33

Languages (excluding English)

Currency (excluding USD)

0 500 1000 1500 2000

Luxury Marketing - The Facts *Luxury Portfolio, LuxeAnalytics™ Data based on May 31, 2013 report. Not all countries representing total international visitors to First Team Estates listings appear on graph shown. © First Team® Real Estate. All rights reserved. Revised 07/14.

HIGHEST SALES VOLUME THROUGH

largest

worldwide NETWORK

Targeted, integrated, measured print and digital media. More U.S. home sales volume in 2012 than any national real estate brand or franchise.

LARGEST

WORLDWIDE NETWORK LEADING REAL ESTATE COMPANIES® OF THE WORLD

250

$272

Sales Volume in billions of dollars $200

200

$188

150

$126

$119

$107

100

$53 50

$37

$23

$17

$11

Coldwell Banker

RE/MAX

Prudential

Actual member statistics for LeadingRE and estimates for other networks listing average sales units per agent and average sales price for firms in each respective network from published sources for 2012 production. © First Team® Real Estate. All rights reserved. Revised 07/14.

Keller Williams

Century 21

Sotheby’s

Real Living

ERA

Realty Better Homes Executives & Gardens

THE LARGEST NETWORK

relocation

buyers OF

Relocation buyers pay top dollar in the shortest amount of time. 500 top companies from 40 countries. First Team handles more inbound relocation clients than any other Southern California broker.* Our leading brand, along with our global connections provides you with unmatched resources from all over the world.

AUSTRALIA BAHAMAS

ITALY

BELGIUM

MEXICO

CANADA

NEW ZEALAND

CAYMAN ISLANDS CHINA FIJI FRANCE GERMANY

PORTUGAL SOUTH AFRICA SPAIN SWITZERLAND UNITED KINGDOM

Staging HOME

586% return on investment and 83% less time on the market.* 94% of staged homes sell in 29 days or less.**

BEFORE

AFTER

BEFORE

AFTER

Market Trends

ANALYTICS

Local market data to strategically price and position your home. Get the facts to help you make informed decisions. Provides access to instant, accurate, up-to-date inventory and sales statistics. + List price vs. sold price + Inventory supply and demand

+ Average days on market + Pending sales

+ Price per square foot + 10-year historical trends

Determine price trends over time in your neighborhood.

ACTIVE vs. PENDING vs. SOLD UNITS SM

Bankers Funding Company, LLC An affiliate of Wells Fargo Home Mortgage 6,000

Active Units Pending Units Sold Units

8.0

Buyer

5,000

9.0

Price Range: $0 to No Max County: Orange County Property Types: Single Family Residence Date Range: 6/1/2013 - 5/31/2014

7.0 6.0

4,000

5.0

Neutral

3,000

4.0 3.0

Seller

Number of Units

3.0

2,000 1,000 0

06/2013

07/2013

08/2013

09/2013

10/2013

11/2013

12/2013

01/2014

02/2014

03/2014

Market Trends

04/2014

05/2014

2.0 1.0

Market Activity Index: 3.0

All reports presented are based on data supplied by the SoCal, Sandicor, MRMLS, and DARMLS or their MLSs. Neither the Associations nor their MLSs guarantee or are in anyway responsible for their accuracy. Data maintained by the Associations or their MLSs may not reflect all real estate activities in the market. Information deemed reliable but not guaranteed. © Hallmark Escrow, Inc. / Coast Cities Escrow. © First Team® Real Estate. All rights reserved. Revised 07/14.

Fastest response

TO BUYER INQUIRIES

Buyers expect a quick response and nobody does it faster. Licensed Customer Care Center professionals are committed to connecting buyers to your agent within seconds. First Team ranks above all other brokers and provides the highest level of customer service to prospective buyers of your home. First Team average response time = 5.29 minutes* Competitor average response time = 8.29 hours**

Test the competition and compare.

CAR

REPORT **

Buyer Expectations

Actual

Instantly

5.29 minutes*

Within 1 Hour Within 2 Hours Within 4 Hours Same Day 1 Business Day

20%20%

10%

15%

20%

25%

Quickest Response to Buyer Inquiries *Client Care Center Hours: M-Th 8:00am – 7:00pm (PST), Fri-Sun 8:00am – 6:00pm (PST) **2009 CAR Economic & Housing Market Update © First Team® Real Estate. All rights reserved. Revised 07/14.

30%

35%

40%

routed

BUYER INQUIRIES

immediately TO YOUR AGENT

Dedicated and licensed personnel in our Client Care Center are standing by to deliver buyers to you. Superior buyer cultivation and capture guarantees inquiries on your home are handled properly. Client Care Center – A First Team buyer delivery exclusive.

BUYER GENERATION

BUYER CULTIVATION

BUYER ENGAGEMENT

Client searches for homes.

Client Care Specialist determines real estate need/interest and buying timeline.

Agent stays with the client until the close of sale or returns the client to the Customer Care Center for follow up and cultivation.

Client requests information (email, toll-free call, online registration, etc.).

Immediately connects the buyer to the listing agent 7 days per week, 10 hours per day.

SALE OF YOUR HOME All steps in our Buyer Delivery SystemSM lead to a successful home sale.

Over

85,000 buyers INTERESTED

Largest pool of qualified buyers in Southern California. Exclusive technology that collects and then matches buyers and sellers. We may already be working with the right buyers for your home. Not available from the competition

SNEAKPREVIEW

THE FASTEST WAY TO MARKET AND EXPOSE YOUR HOME

Let buyers and sellers know about your home before it hits the MLS. Buyers feel more urgency and may pay higher prices to purchase homes before they are released to the market. + 40% of SNEAKPREVIEWSM properties are sold by First Team agents + Only First Team provides their buyers the advantage of being first to see new listings with SNEAKPREVIEWSM + Daily release of new listings exclusive to all First Team® agents and their clients

Exclusive access to 100s of homes not currently listed.

SNEAKPREVIEWSM Search for Matches

SNEAKPREVIEWSM - Connecting Buyers with Sellers To view the details of an item click on the ID number in the table below.

Add a Plug or Want Manage Your Items HOME BUYERS-ONDEMANDSM Search for Buyers Online Demo Market Trends Trendgraphix Rpts Resources First Assist

SNEAKPREVIEW

Buyers identify

EXCEPTIONAL HOME VALUES

faster

Our proprietary Hot Buys速 system attracts motivated buyers looking for the best opportunities. Maximize exposure and increase demand for your home. Exclusive technology determines the best home values.

Hot Buys速

Smooth &

convenient

TRANSACTIONS WITH ONE-STOP SHOPPING

Principle Select INSURANCE SERVICES

COMMERCIAL

The Family of Companies

ALIGNMENT TO ACHIEVE

maximum price EXPOSING YOUR HOME TO THE MOST BUYERS

PROPERTY PRICING

PROPERTY CONDITION & MERCHANDISING

PROPERTY ACCESSIBILITY

THE IMPORTANCE OF

intelligent

pricing

Determining the best asking price for your home is both critical and challenging. As Figure 1 illustrates, more buyers purchase their properties at market value than above market value, a percentage that increases as the price falls even further below market value. Therefore, by pricing your property at market value, you expose it to a much greater percentage of prospective buyers, increasing your chances for a sale. Another critical factor to take into account when pricing your home is timing. A property is at its peak interest period when first listed (Figure 2). Improper pricing at the initial listing will discourage potential buyers, ultimately leading to a below market value sale (Figure 3), or, even worse, no sale at all. Therefore, your home has the highest chance for selling when it is both newly listed and reasonably priced.

BUYERS vs. MARKET VALUE

Market Value

Showing Activity

30%

NUMBER OF WEEKS ON THE MARKET

-2% -4% -6%

60%

-8% DISCOUNT

75%

FROM LIST PRICE OVER TIME

90%

-15% Percentage of buyers by asking price

1-3 weeks

4-12 weeks

13-24 weeks

-8.9%

-10%

-5.6%

+10%

10%

EFFECTS OF OVERPRICING

-3.6%

+15%

PERCENTAGE OF BUYERS

ACTIVITY vs. TIMING

-1.9%

ASKING PRICE

24+ weeks

Effective

COMMUNICATION

+ Showing activity + Buyer feedback + Advertising effectiveness + Measuring against goals + Communication methods/frequency

SHOW

PROGRESS

RESULTS

plan

MARKETING OF M

action W

IMMEDIATELY

+ Sign listing agreement + Prepare and merchandise home

+ Take property photos + Schedule advertising

1ST WEEK ON THE MARKET

+ Enter listing into MLS + Put up “For Sale” sign + Install lock box, if applicable + Prepare property flyer/brochure

+ Submit property listing with photos to select real estate websites + Schedule open house

2ND WEEK ON THE MARKET

+ Invite local agents to preview your home + Provide feedback from Broker Preview

3RD WEEK ON THE MARKET

+ Submit “Open House” announcement to MLS and office sales meetings + Prepare and distribute “Open House” flyer + Hold “Open House” on a Sunday

ON-GOING

+ Handle incoming calls and schedule showing appointments + Update owner on showing schedule and traffic + Provide showing feedback + Pre-qualify potential buyers

The End Result: Your

+ Present all offers and recommend counter-offer strategies + Regularly review market trends and new competitive properties + Review price strategy

Complete Satisfaction

+ Obtain acceptable contract + Coordinate all documents to protect yourself + Coordinate home inspections + Successful close of escrow

Marketing Plan of Action

actionplan

STEP-BY-STEP

STEPS OF SERVICE

1 2 3 4 5 6

Help you determine the best selling price for your home Suggest what you can do to get your home in top selling condition

Advise you of changes in the market climate

Present all offers to you promptly and assist in evaluating them

Develop a strategy to show your home

Monitor progress toward closing when a contract is accepted

Enter your home in the Multiple Listing System

Monitor the appraisal and buyers loan approval

Implement the enclosed market plan

Immediately advise you of events that may threaten closing

Communicate with you to review progress periodically

Coordinate and monitor the settlement process

Services You Will Receive

7 8 9 10 11 12

Showing PREPARATION

Agents from many real estate companies will want to show your home. Please allow any agent who contacts you to show your home at the suggested time. If you are frequently unavailable, it is suggested that you allow a lockbox to be installed on your door. The easier your property is to show, the more success you will have in finding the right buyer.

STEPS OF PREPARATION

1 2 3 4 5

During daylight hours, open all draperies and window shades

Replace items not included in the sale, or tag them appropriately with “to be replaced with…” or “not included” signs

Open windows 30 minutes before showing to circulate fresh air (as weather permits)

All jewelry and small valuables should be stored in a safety deposit box or in a locked closet

To make the residence more inviting, open all the doors between rooms

Pets should be confined or restricted from view. Also, be sure to eliminate pet odors. Some people may be allergic to them.

Place fresh flowers on kitchen table and/or in the living room

The kitchen and bathroom (towels folded and toilet lid down) should be spotless

If possible, bake cookies or bread in advance to add a tantalizing aroma

Bedrooms should also be tidy (beds should be made and clothes picked up)

6 7 8 9 10

Before you leave the house, please treat it as if you know it is going to be shown. You never know when the right buyer will be touring your home.

When An Appointment Is Made

your home

MERCHANDISING

Your home has only one chance to make a great impression with each potential buyer – and it can! The following “tricks of the trade” will help you keep track of what needs to be done. The idea is to present a clean, spacious, clutter-free home – the kind of place that you would want to live in. Accomplish a little every day and before long your home will be ready to make the impression that makes the sale.

YOUR HOME’S CURB APPEAL

+ Mow lawn, trim shrubs, edge gardens/walkways, weed/mulch, sweep walkways/driveway, remove branches, litter, or toys + Repair broken windows and shutters, replace torn screens, make sure frames and seams have solid caulking + Clean and repair patio and deck area

+ Make sure pool or spa sparkles + Touch-up exterior paint, repair gutters and eaves + Clean and remove rust from any window air conditioning units + Make sure doorbell is in good working order + Paint or stain front door

GENERAL INTERIOR TIPS

+ Add a fresh coat of interior paint in light, neutral colors + Clean and wax hardwood floors, refinish if necessary + Clean/wash kitchen and bathroom floors + Clean the fireplace

+ Remove extra furniture, worn rugs, and items you don’t use + Repair problems such as leaking taps and toilets or squeaky doors + Add dishes of potpourri + Secure any valuables

LIVING ROOM

+ Make it cozy and inviting, discard chipped or worn furniture & worn rugs

DINING ROOM

+ Polish any visible silver and crystal + Set the table for a formal dinner to help viewers imagine entertaining guests

KITCHEN

+ Make sure appliances are spotless inside and out + Make sure all appliances are in perfect working order

+ Wax or sponge floor to brilliant shine + Unclutter all counter space, remove countertop appliances

BATHROOMS

+ Remove all rust and mildew + Make sure fixtures are polished

+ Make sure fixtures are in good repair + Replace loose caulking or grout

TO SEE MORE…

Visit www.firstteam.com/blog/merchandise-home/

Preparing Your Home

WHAT’S

your home

worth?

Comparative Market Analysis and Valuation Market Trends + Relevant sales + Value adjustments + Estimated net proceeds

COMPARABLE 1 LIST PRICE SOLD PRICE STATUS CONTRACT DATE SETTLED DATE TOTAL ASSESSED LOT SIZE

COMPARABLE 2

COMPARABLE 3