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It’s One Complete Package
It’s One Complete Package
Do you see those fancy icons at the bottom of the page? They’re not just for decoration. They represent our commitment to you and your success. HOMES & LAND extends your advertising reach and provides you with a better way to present yourself. You’ll also win listings You want the bestbypossible price sellingand your home. Homes & Land canWe’re help.confident We’ve that been standing out withwhen home sellers, we help you build a personal brand. homebuyers and no sellers for over 37 years. one delivers more impact or value for your marketing dollar than Homes & Land. And because we deliver our services in one complete package, you’ll have more time to work with clients. To put thishigh-end powerful package to and work detailed for you, contact yourdescriptions. Homes & Land Publisher today. • Quality Magazine with graphics property
connecting
• Exposure Across North America - Homebuyers across North America can request a free magazine from your area. • Mass Distribution to hundreds of locations frequented by qualified buyers. • Targeted Direct Mail to people actively buying and selling real estate. Find ouTYour more HOMESandLAND.com/BENEfITS • All Over the World Wide Web. homeaTwill be posted on HomesAndLand.com and syndicated to over 20 websites including Yahoo!, Trulia, Zillow and HomeGain.
Think Homes & Land
MAXIMUM REACH
BETTER PRESENTATION
STAND OUT
MORE IMPACT PER DOLLAR
MORE TIME FOR CLIENTS
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Our Agents are the Best in the Business
What Does “Best” in the Business Mean to You? If you are selling a home, “best” means an agent that understands current market conditions. It also means an agent willing to invest marketing dollars on your behalf. And that’s exactly what the agents who advertise in Homes & Land magazine will do. Talk to our advertisers. They’ll show you how the right exposure can mean the “best” possible price for your home.
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Our advertisers really are the best. HOMES & LAND advertisers are not passive. They’re willing to invest in both print and online marketing to help you sell your home. When it’s time to sell, make sure you list with a real estate professional that advertises in HOMES & LAND.
Think Homes & Land PRINT | DIRECT MAIL | WEB | MOBILE | HOMESANDLAND.COM
MAXIMUM REACH
BETTER PRESENTATION
STAND OUT
MORE IMPACT PER DOLLAR
MORE TIME FOR CLIENTS
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g n i t e k r a M e n i l n O y r u x u L Havi ngt r oubl efindi ngbuyer s f oryourl uxur ypr oper t i es ? Per hapsyou’ r enotr eac hi ng t her i ghtaudi enc e. Homes&L a ndoffer sauni quema r k et i ng s ol ut i onf ory ourl ux ur ypr oper t i es . We aut omat i c al l yupl oadyouradver t i s ed l i s t i ngst owebs i t est ha tf ea t ur ehi ghend r ea l es t a t ei nc l udi ngt heNewY or kT i mes , Wa l l S t r eetJ our na l a ndduPont RE GI S TRY . hes es i t esa t t r a c ta ffluentpr os pec t swho T c a na c t ua l l ya ffor dt obuyy ourl i s t i ngs . Cont actyourHomes&LandPubl i s her andfindouthow youcangener at e qua l i fiedl ea dsf ory ourl ux ur ypr oper t i es .
Showcase Your Luxury Listings with Homes & Land and the duPont Registry If you work the luxury market, Homes & Land is the place to be. When you advertise with Homes & Land, your luxury listings priced $750,000 and above are automatically uploaded to duPontRegistry.com. This high-end site is the destination for readers of the duPont Registry magazine. Each month, duPontRegistry.com reaches approximately 400,000 unique visitors in over 140 countries. You’ll also benefit from HomesAndLand.com’s high-end demographic. Over 67% of our visitors have household incomes in excess of $100,000. (Source: Hitwise) Partnering with affluent sites like the duPont Registry is one more reason why Homes & Land is your upscale marketing partner.
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Maximize Exposure
for Your Luxury Listings
“Through their New York Times program, Homes & Land has given my property the exposure that it warrants. The prospects that have come from the ads are ideal for this home. This advertising medium has also helped to elevate the image of my company. Thank you.” Nancy Latham, Broker/Owner St. Simons Island, GA Advertise with Homes & Land and your listings that are over $750,000 are automatically uploaded to national luxury real estate websites of The New York Times, Great Homes, The Boston Globe and the International Herald Tribune. According to a recent New York Times survey: • 50% of visitors have gone to an agent’s website for more information on a property viewed online • 25% anticipate spending $1 million or more on their home • 25% report the market value of their current home as $1 million or more • 25% already own a second home
®
Advertise with Homes & Land and let us help you reach affluent homebuyers for your luxury listings. HL-7042
Now linking listings at $500,000 & above
How Can I Attract Qualified Buyers for My Luxury Listings? Affluent homebuyers search for properties on The Wall Street Journal’s real estate website WSJ.com/RealEstate. Homes & Land helps you easily reach these high-end homebuyers! Simply advertise your listings with Homes & Land and we’ll automatically link them to WSJ.com/RealEstate.
Our relationship with The Wall Street Journal is one more way we help you generate leads from affluent homebuyers around the world. HL7041
Value at a glance. Homes & Land Syndication Partners Company **
Monthly Uniques
Individual Site Cost
Monthly Uniques
Individual Site Cost
700,000*
$69 per listing for two weeks.
1,400*
Free for Realtors速 and sellers.
57,900*
All listings must be updated every 5 days and submitted through XML, XLS, ODS or CSV.
185,000*
Single ad - $59 Three ads - $119 6 Month run
367,000*
$59.95 per month or $149.95 per year.
400,000*
Free.
320,000*
$199 per listing for 4 months or $1,495 per year.
53,000*
$129 per month.
Listings priced $600, 000 & above
Listings priced $750, 000 & above
Company
** 17.3 million*
$453 per month for 5 listings, outside the tri-state area.
**
700,000*
$712 per month for 5 listings, outside the tri-state area.
Listings priced $600, 000 & above
Listings priced $600, 000 & above
**
595,000*
No single listings. Partners with Brokers and Agents only.
1.5 million*
Free.
1,250*
Single ad - $59 Three ads - $119 6 Month run
3.6 million*
Free.
1.3 million*
Monthly subscription plus referral fees. Only accepts listings from Brokers and Agents.
402,000*
Free. Cost per lead program.
35,000*
Call directly for pricing information.
3.7 million*
Free for real estate agents.
14,500*
Only accepts listings from Realtors速 and Partners. Free for real estate agents.
2,700*
Free standard listings.
1.5 million*
Free for 31 days.
3.2 million*
Free single listings.
19,300*
$34.95 for 30 days.
1 million*
1 listing for $250 for 30 days. 1 listing for $350 for 60 days.
700,000*
$99 or more per listing for two weeks.
6.1 million*
Agents single listing for $49.95. Free for Broker/MLS Vendors.
4.9 million*
Free.
Listings priced $600, 000 & above
Listings priced $500, 000 & above
HomesandLand.com Monthly Uniques: 1.1 million* Most Qualified Visitors: 23% of visitors have household incomes of excess of $150,000. Also attracting likely first-time buyers making $30,000 - $60.000. (Hitwise.com)
* Monthly Uniques from QuantCast.com, Compete.com, ComScore.com, Google Analytics or Company resource. Updated First Quarter 2011 ** The New York Times and its affiliate sites do not accept listings from New York, New Jersey or Connecticut.
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Is your house still on the market? Selling a home in today’s market can be challenging. We can help. Homes & Land’s complete marketing solution means that your home will be seen in our quality magazine all over town. Copies of the magazine are also mailed directly to home shoppers locally and to people moving from outside the area. We also put your home on HomesAndLand.com and link it to over 20 other websites including Google, Trulia, Zillow and Oodle. We can even spotlight your home on WallStreetJournal.com.
Trust the sale of your home to the experts – your real estate professional and Homes & Land.
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FOR SALE
FOR SALE
Stand Out in a Crowded Marketplace Having trouble attracting qualified buyers for your home? Maybe that’s because there are so many FOR SALE signs in the neighborhood. To stand out in a crowded marketplace, your home needs to be advertised with Homes & Land. You’ll get exposure through our quality magazine, targeted direct mail programs, as well as a virtual tour on our high-traffic website HomesAndLand.com. In addition, we’ll post your property on over 20 other websites including Google, Yahoo!, Trulia and Zillow. FOR SALE
FOR SALE
Talk to your real estate professional about how Homes & Land can help sell your home. We’ve been connecting home sellers with homebuyers for over 37 years.
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What are industry leaders saying? Marty Rodriguez
Century 21 Marty Rodriguez
Peter Duluca
Top Producing Century 21 Agent in the United States 1990-2000, 2004, 2008, 2009 Advertises in Homes & Land of Glendale/Burbank/Pasadena/ the Foothills (CA)
Long Realty Company Ranked Top ½% of Agents in the Nation Advertises in Homes & Land of Tucson and Southern Arizona
“I started advertising in Homes & Land in 1989, and the very next year, I was the top-producing Century 21 agent in the United States. Last year, our team was again No. 1 in the Century 21 family, and we are still in Homes & Land. Coincidence? We don’t believe in 20-year coincidences. But we do believe in the enduring value and tremendous marketing exposure we receive from Homes & Land, which literally puts us in front of millions of prospects generating leads through its excellent print and online channels. It’s been a great relationship!”
“I have been advertising in Homes & Land since 1999. Homes & Land helps me brand myself as a top, experienced Realtor®. My sellers love being included in the highest quality magazine and appreciate the marketing resources made available to help get their property sold. The comprehensive marketing program including print, online and direct mail give me the best return on my investment. It is an easy choice to remain with Homes & Land because of the tremendous value it adds to my business.”
Creig Northrop
Patrick Stracuzzi
President, The Creig Northrop Team Long & Foster Real Estate, Inc.
RE/MAX of Stuart, Patrick Stracuzzi Real Estate Team
Ranked #1 RE/MAX Team in Florida Advertises in Homes & Land of Florida’s Treasure Coast
#1 Team in Maryland Advertises in Homes & Land of Howard and Carroll Counties
“Being in Homes & Land magazine is excellent – it is everywhere you look. The high-gloss, quality magazine is a draw for homebuyers. Plus, we also benefit from being on HomesAndLand.com and all the other websites they export to. Advertising in one publication puts you into multiple marketing channels and broadens the avenues for leads. Homes & Land has helped make the Patrick Stracuzzi Team #1 in Florida and #15 in the nation within the RE/MAX system.”
“Homes & Land is such a powerful magazine. It outshines the competition. I get a number of calls directly from the magazine each month. I also get 5-10 listing calls a month because sellers want to list their home with an agent who believes in marketing! We have a two page spread on the inside front cover. I want buyers to see our listings first! We sold 714 homes last year and Homes & Land definitely helps keep our name in the forefront of people’s minds.”
Think Homes & Land PRINT | DIRECT MAIL | WEB | MOBILE | HOMESANDLAND.COM
MAXIMUM REACH
BETTER PRESENTATION
STAND OUT
MORE IMPACT PER DOLLAR
MORE TIME FOR CLIENTS
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50,000,000 Homes & Land annually distributes over 50 million magazines. That’s enough magazines to reach from Florida to Alaska and back again. Our website and toll free number are included on every magazine cover. Relocating homebuyers can call or email us and request a free magazine from your area. We pass the inquiries on to you as leads at no additional charge.
Homes & Land’s extraordinary reach means extraordinary exposure for you and your listing inventory.
HomesAndLand.com
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