The world changes, yet magazines are more popular than ever. In fact, 93% of all Americans read magazines. And research shows* that recall of magazine advertising has increased 13% in the last five years. Better yet, response to magazine advertising is up 10% in the same time period. Isn’t it time to put the power of the three Rs to work for you? Contact your HOMES & LAND Publisher today.
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* Source: VISTA Norms - January 2009 – December 2009. Starch Adnorms December 2009 – March 2010. Findings Published in the Magazine Handbook 2010-2011 edition on pages 30 and 75 and online at www.magazine.com/handbook.
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All “Print” Is Not the Same 200
million
zines
maga 180
million
new
spap
160
million
140
million
1994
ers
2008
So-called “experts” lump all print into one category and then bluster that Print Is Dead. The facts tell a different story. It is true that newspaper readership has declined 18% since 1994*. However, the audience for magazines has increased, even during the period when the Internet became popular. From 1994 until 2008 the readership of magazines increased from 166 million to 188.9 million, a gain of 13%.** That’s because magazines deliver targeted content to a target audience. If you’re interested in reaching active homebuyers and sellers, Homes & Land can help.
Sources: *Newspaper Advertising Association of America 1994 - 2007 **Mediamark Research Inteligence 1994-2008
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Magazines deliver more impact and value for your advertising dollar.
Source: BIGresearch, Allocating Media by Influence
Source: BIGresearch, Simultaneous Media Usage Study (SIMM14), June 2009
As reported in Adervertising Age, April 26, 2004
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Still need a reason to advertise in magazines? Here’s 5. 92% of all US adults read magazines. Source: Experian Simmons
Magazines are highly targeted with no wasted circulation.
Magazines excel at branding. Magazines drive web search traffic more effectively than any other medium. Source: BIGResearch
Magazines deliver the strongest return on investment compared to other types of advertising. Source: Media Generations
In challenging economic times, you face tough decisions about how to spend your advertising dollars. As USA Today’s small business expert Steve Strauss points out, “Print advertising continues to offer great benefits not shared by its online counterparts.” Call your HOMES & LAND Publisher and discover how magazine advertising can jumpstart your career!
Think Homes & Land PRINT | DIRECT MAIL | WEB | MOBILE | HOMESANDLAND.COM
MAXIMUM REACH
BETTER PRESENTATION
STAND OUT
MORE IMPACT PER DOLLAR
MORE TIME FOR CLIENTS
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