Make the Smart Move. Discover Real Estate Made Easy for Agents.
All 6 Things You Need as a
REALTOR® T E C H N O L O G Y 4 T R A I N I N G 6 S E R V I C E 8 COMMISSION PLANS
10
P R E S T I G E 1 3 C U L T U R E 1 4
After 17 years at Realty Executives I decided to move to “HomeSmart. I should have joined years earlier! The technology we are given is first class, the immediate access to the brokers allows me to get quick answers to today’s challenges. I feel right at home at HomeSmart. You will too!
Bobby Lieb
HomeSmart Agent Formerly with Realty Executives 2
”
Only HomeSmart has all six essential advantages that help you seamlessly run your real estate business, enabling you to live the life you want.
We're Different. Let Us Show You How...
I chose HomeSmart for many reasons. I have access to “state-of-the-art offices where I am proud to bring my clients. The agent website allows me to review paperwork, order an impressive array of marketing materials, communicate with other agents and even track my sales goals. HomeSmart gives agents the tools to succeed at every level. I know I've made a Smart decision.
Nina Cimini
HomeSmart Agent Formerly with Realty ONE Group
”
A
seamless
E N D -T O - E N D P R O P R I E TA R Y S Y S T E M . . .
ALL THE
END-TO-END TECHNOLOGY YOU NEED...
ALL FREE B U Y E R TO O L S Custom Buyer Tours SmartTour
Easy Buyer Searches SmartSearch
Creates MLS-generated custom home tours on
Advanced searches, local info, satellite/street
branded websites in minutes.
views, & ability to create routes to view properties.
AG E N T TO O L S Personal Agent Websites SmartSites Fully IDX-enabled, with a powerful search engine.
4
TECHNOLOGY
A L L YO U R S , N O F E E S AT TA C H E D .
+HOOR (PLO\
75$16$&7Ζ216
'(7$Ζ/6
/RJRXW
(GLW
7RGD\ /LVWLQJV /LVWLQJ 'HWDLO
3ULQW
/LVWLQJV 6DOHV
7UDQVDFWLRQ ΖQIRUPDWLRQ
3DUWLHV
'RFXPHQWV
ΖQTXLU\ &DOOV
6KRZLQJV
6HUYLFHV
1RWHV
5HQWDOV 5HIHUUDOV
/
0LVFHOODQHRXV &ORVLQJV
0$5.(7Ζ1*
&RPSOHWH
5(48Ζ5(' '2&80(176
5HFHLYHG
1DPH $ɝ OLDWHG %XVLQHVV 'LVFORVXUH
0/6
0/6 3ODQR 3ULQWRXW
3URSHUW\ 7\SH
1HZ %XLOG ('8&$7Ζ21
$GGUHVV
( 0DLQ 6WUHHW $Q\ZKHUH 86$
2))Ζ&( &$/(1'$5 '2:1/2$'6
5(9Ζ(: Ζ7(06
&UHDWHG
)$46
ΖWHP 'HVFULSWLRQ
7\SH
&RPSOHWHG
1R UHYLHZ LWHPV
&217$&7 86
&ORVH :LWKRXW 6DYLQJ
Imagine an easy-to-use, completely paperless transaction system PLUS a full suite of seller and buyer tools at your fingertips, all integrated into an agent portal that you can access anytime, anywhere. The best part? It's totally free. No more monthly technology fees!
S E L L E R TO O L S Automated Listing Flyers SmartFlyers
YouTube Home Videos SmartTube
Generate print-ready flyers for your MLS listings.
Automatic YouTube videos created from MLS listings.
Mobile Lead Capture System SmartListing
Search Engine Submission SmartSES
Customized yard signs direct buyers to text, call
MLS listings are submitted to over 750 search en-
or click for listing details and photos - and their
gines and consumer websites nationwide,
contact info is captured in your agent dashboard.
giving homes unsurpassed exposure.
Listing Websites SmartGallery Personalized listing websites containing property details, a photo gallery, and a contact page.
TECHNOLOGY
5
YO U
choose
T H E D E S T I N AT I O N .
COMPLETE TRAINING Ongoing FREE Education* We believe the best investment we make is in the training, support and development of ALL real estate agents. No matter what stage you're at in your career, we offer a path for you. Below are seven training programs to utilize, at absolutely no cost, as well as an optional Mentor Program that will take your success to the next level.
1
3 Marketing Essentials
Orientation At HomeSmart, we have fine-tuned real estate business processes and built the industry’s most cutting-edge technology to make real estate easy. That means better and more efficient business tools for you to grow your business. Our weekly orientation gives you a sneak peek into these tools, an overview of the HomeSmart culture and support, along with self-directed networking and learning opportunities.
2
SmartStart Training Looking to launch your real estate business? This course is designed for you. SmartStart is taught by industry professionals and provides a real world introduction to real estate and expectations for your first experiences in the field. Topics include Conducting Yourself as a Professional, My First Buyer, My First Seller, Following the Rules, Finance and Title, and Technology Essentials.
6
TRAINING
This series of courses answers questions such as how to get started, job functions of a REALTOR®, where to get business, and what to do next. It walks you through cultivating new business through referrals, working with buyers, sellers, investors and more. It also covers the basics of building your brand by creating awareness and marketing to your “Sphere of Influence” plus recommendations and guidance on building a budget, goal setting, where to invest and financial mistakes to avoid.
4 Self-Directed Learning
From recorded webinars that guide you through our proprietary systems to eBooks and podcasts that cover business building topics, we offer a massive catalog of learning resources you can access at your convenience.
*Mentor Program incurs a 70/30 split
W E ' L L H E L P YO U G E T T H E R E .
5 Regional Meetings & Peer-to-Peer Learning Monthly regional meetings bring trusted agents, brokers and SmartPartners together to learn about the most pressing and relevant issues in the industry. Get up-to-date information about market trends, compliance insight from our brokers and updates on current issues affecting the real estate industry.
6 Introductory Webinars
campaigns and much, much more. Each course begins with a structured overview of the features, continues with Q&A and can result in the scheduling of a one-onone with our Agent Services staff to assist with learning beyond the classroom.
7
Continuing Education (CE) HomeSmart offers complimentary ADRE-approved classes every month. All are complimentary and open to all REALTORS®.
At HomeSmart we pride ourselves in offering you the best technology and systems to support your businesses. These weekly courses are designed to guide you through the free proprietary tools for transaction management, contact management, website publishing, ordering marketing materials, creating email drip
Mentor Program 70/30 Split on 3 Transactions Through the Mentor Program, you are matched with a Mentor Agent who is available to coach you through wearing numerous hats, handling clients, negotiating transactions, managing the sales process, launching marketing projects, creating business systems and more.
To view our full schedule of classes go to: HomeSmartCalendar.com
TRAINING
7
IT'S OUR
Broker Support
8
SERVICE
promise
Paperless Transaction & Closing Services
TO YO U . . .
Equipment & Technology Support
Flyers, Templates & Marketing Materials
R E A L E S T A T E M A D E E A S Y.
THE HIGHEST LEVEL OF
SERVICE & SUPPORT IN THE INDUSTRY Rich La Rue Designated Broker
Jack Tubbs Consulting Broker
Trudy Moore Consulting Broker
Sandy Young Consulting Broker
Donald Elia Consulting Broker
Chellee Robinson Consulting Broker
Jeff Tallman Consulting Broker
Bill Lanuzi Consulting Broker
Judy Young Consulting Broker
At HomeSmart, our service and support is an integral part of our commitment to agents — real estate made easy. We have nine full-time, non-competing brokers focusing solely on day-to-day agent needs. With this team, plus our dedicated staff, we’re here to answer your calls and emails, help you market, process your paperwork, and close your transactions quickly and efficiently. SERVICE
9
TA K E C H A R G E O F YO U R M O N E Y
100% COMMISSION AND
REVENUE SHARE PLANS
Money can’t buy everything, but it CAN buy that family vacation you’ve been putting off — an oceanfront villa, pristine white sand beaches, and the feel of fresh ocean spray on your face (sign us up!).
Just choose from one of our commission plans that best fits you and your workstyle. These plans are designed to benefit you and maximize your income no matter your current experience or production level. Take control of your money so you can invest more in what matters to you – and experience life on your own terms.
10
MAX COMMISSION
AND
experience
L I F E O N YO U R T E R M S .
Culture
+
A
B
C
Agent Uncapped Plan
Agent Capped Plan
Team Capped Plan
$25/Month
$75/Month
$350 Transaction Fee
100% Commission
$6,000 Transaction Fee Cap
100% Commission
$75 Team Lead/Month $25 Member/Month
Split Fees $5,000 Leader Transaction Fee Cap $2,500 Member Transaction Fee Cap
100% Commission
Agent Revenue Share Plan (HomeSmart+) $75/Month $15,000 Transaction Fee Cap (See ICA for full details)
MAX COMMISSION
11
R E V E N U E S H A R E . R E C U R R I N G R E S I D U A L I N C O M E . W E A LT H .
CREATE
ADDITIONAL REVENUE
BEYOND EVERY
TRANSACTION. HomeSmart+ incentivizes agents referring others to HomeSmart. Unique Commission Structure •
80/20 commission split or a $500 fee Whichever is greater, per transaction
•
$75 Monthly HomeSmart Membership Fee
•
$15k yearly cap on HomeSmart+ contributions
How HomeSmart Agents Earn Wealth:
1
Revenue Share. Earn income when your direct referrals and their referral networks close transactions, starting with their first.
Low Transaction Fees*
2
Bonus Pools.
•
$395 Initial Transaction Fee
•
$50 Risk Reduction Fee Per Transaction
Qualify for the several bonus pools including
•
No Sign-on fee, No Broker Review Fee, No Administrative Fee, No Annual Tech Fee, No Franchise Fee
multiple levels of the Leadership Pool.
After Cap •
$250 After-Cap Transaction Fee (on the next 20 transactions)
•
$75 per transaction After Cap II (on subsequent transactions)
Other Agent Benefits •
Brick and mortar office locations
•
Level-up model - HomeSmart never takes the spot of a cancelled or inactive referral
•
Superior customer service and support
12
HOMESMART +
the Productivity Pool, Smart Builder Pool and
3
Recurring Residual Income.** Hit milestones and earn recurring residual income for life from agents in your referral network.
*See ICA for full plan details **Earn as long as you are an active agent with a HomeSmart brokerage/entity. The representations herein are not a guarantee or a projection of your expected earnings or profits. HomeSmart doesn’t guarantee any outcome or the realization of financial success. HomeSmart invariably tracks the success of agents to the persistent and diligent exercise of the core competencies of leadership, sales orientation, perseverance and hard work.
Visit HomeSmart.com/Plus to learn more.
EXPERIENCING
unprecedented
GROWTH.
INSTANT PRESTIGE Realty ONE Group $5.1B
My Home Group $4.53B
Coldwell Banker $3.7B
West USA Realty $3.31B
Russ Lyon $3.21B
Realty Executives $2.47B
Berkshire Hathaway $1.77B
Launch Real Estate $1.08B
RE/MAX Fine Properties $1.05B
Delex Realty $1B
It’s a powerful statement, followed by the prestige of the real estate industry’s most recognized rankings and awards. Walk into your next listing presentation with instant credibility.
HomeSmart $8.41B
HomeSmart: Ranked #1 in Overall Sales.*
*HomeSmart ranked as the top residential real estate brokerage firm in the Metropolitan Phoenix Area both in sales volume and closed transaction sides in 2019. Source: Phoenix Business Journal
PRESTIGE
13
T H E L A R G E S T R E A L E S TAT E
community
I N T H E VA L L E Y.
VIBRANT CULTURE
At HomeSmart, we're stronger together even as we celebrate individuality. From mentoring programs to networking events and community activities, you’re surrounded by a vast, supportive network of like-minded professionals every step of your journey.
Mentoring
Network
Community
Professional Development, Broker & Peer Support
Access & Interact with a Professional Network of Over 7,400 Local Agents
Community Interest Groups, Volunteer Opportunities & Professional Events
14
C U LT U R E
“
“
Originally, I switched to HomeSmart for the commission model. In the process, I've realized I'm getting so much more— training, top-of-the-line technology and access to the most current marketing tools.
HomeSmart has freed-up my income to use for marketing and promotion of my business. It has also given me confidence by knowing that when I need help with anything, I have someone I can call to get an accurate answer.
Cherie Malkoff
Lorenz "Larry" Claussen
HomeSmart
HomeSmart
“
“
In just my first year at HomeSmart, I'm able to reinvest in my business by keeping more of my income.
I love the automated tools HomeSmart provides, saving me time. I also like that there's a managing broker on call so if I ever have an issue, I get the support I need when I need it.
Cindy Clement
Nina Kuhl
HomeSmart Real Estate Associates
HomeSmart Cherry Creek
INDUSTRY-LEADING RECOGNITION
Residential Real Estate Brokerage
HomeSmart received the highest numerical score in the proprietary Lifestory Research 2022 America's Most Trusted Real Estate Brokerage study. Study results are based on experiences and perceptions of people surveyed. Your experiences may vary. Visit www.lifestoryresearch.com.
15
Contact HomeSmart Career Services
602.889.2145
Careers@HomeSmart.com 1 Arcadia 4040 E Camelback Rd, Ste 165 Phoenix 85018
5 Gilbert 2680 S Val Vista, Ste 101 Gilbert 85295
9 Scottsdale (Corporate Office) 8388 E Hartford Dr, Ste 100 Scottsdale 85255
2 Arrowhead 17215 N 72nd Dr, Ste 115 Glendale 85308
6 Goodyear 13166 W McDowell Rd, Ste B Goodyear 85395
10 Scottsdale 10601 N Hayden Rd, Ste I-100 Scottsdale 85260
3 Central 5225 N Central Ave, Ste 104 Phoenix 85012
7 Mesa 1745 S Alma School Rd, Ste 115 Mesa 85210
11 Surprise 15543 N Reems Rd, Ste 139 Surprise 85374
4 Chandler 6909 W Ray Rd, Ste 21 Chandler 85226
8 Northeast Mesa 2913 N Power Rd, Ste 101 Mesa 85215
12 Terravita 33725 N Scottsdale Rd, Ste 130 Scottsdale 85267
JoinHomeSmart.com All inquiries are confidential. Copyright © 2022 HomeSmart International LLC. All rights reserved. Each brokerage independently owned and operated.