Growth Summit Partner Quarterly Magazine | Fall 2023

QUARTERLY MAGAZINE

Resources for HomeSmart Professionals

Errors & Omissions Insurance That Wraps Around Your Needs

In Today's Market, Every Agent Needs to Be a Great Negotiator... Become One Today!

How AI Can Benefit Your Real Estate Business

It's Time For a Better Approach

Swag? Yes Please!

HomeSmart Client: A New Way to Connect

LETTER FROM THE EDITOR

Dear Reader,

As we look towards the close of 2023, I’ve started to reflect on everything the market has thrown our way as real estate professionals. From inventory issues to rising home values and less than ideal interest rates, the housing market today is very different from the one we’ve seen in years past. While the market has its ups and downs, that doesn’t mean that opportunity isn’t there for the taking — it just requires a bit of know-how, determination and the right support.

It might feel tempting to sit back and see what the end of the year brings you, but I’d like to challenge you to push yourself now so you can start 2024 off at your strongest and keep the momentum going.

Invest in yourself by attending classes, create a solid plan for engaging with your sphere of influence, extend your reach by getting out there and networking, and take yourself out of your comfort zone by setting some ambitious goals for the new year. And of course, don’t forget the power of collaborating with our national partners. This edition of our Growth Summit Partner Magazine features products and services every HomeSmart agent can leverage to redefine success. Taking advantage of this resource can take you to the next level, so set yourself up for a brighter future today!

Sincerely,

Todd Sumney

Todd Sumney Chief Industry Officer

A SPECIAL THANK YOU TO OUR homesmart growth summit partners

How Can You Protect Buyers and Sellers?

Three words: American Home Shield

Buyers are more cautious as higher mortgage rates squeeze financial limits: They want to be prepared for the unknown and protect their budgets from the rising costs of repairing and replacing household systems and appliances.

Sellers will find that buyers are hesitant to purchase a home sight unseen or offer above the asking price. Sellers can expect to see contingencies become more common as well.

What’s the Solution?

Including a home warranty at the listing can address covered issues not found during the home inspection, help manage out-of-pocket expenses, and strengthen buyer confidence!

Scalable Lead Generation and Conversion

American Home Shield is the smart decision. Both sides of the negotiating table need a solution to protect their interests, and real estate professionals need a way to help keep deals on track.

LEARN MORE

* Subject to terms and conditions; non-covered charges may apply.

Cinch Home Services, Inc. All rights reserved. Cinch is a registered mark of Cinch Home Services, Inc.

Your Business Growth on Autopilot

HomeSmart’s Preferred Partner in Moving & Storage

As we move through 2023, we look back with pride on all the HomeSmart families that Muscular Moving Men & Storage has had the privilege to move. With over 30,000 moves under our belt, relocating our REALTOR® partners and their clients is what means the most to us.

We have had the opportunity to provide local and long-distance moving, packing services, climatecontrolled storage and junk removal/donation as HomeSmart’s preferred partner in moving for the past seven years.

We are an extension of your team and only service your clients with the most stress-free moving and storage experiences. No matter if a job is large or small, you can count on us to do the heavy lifting.

A Home Warranty Providing Invaluable Peace of Mind

If you’re not following up, you’re falling behind. That’s why real estate agents rely on direct mail as their tried-and-true method of effective follow-up. In fact, 74% of marketers said direct mail delivers the best ROI of any channel.** How?

Loyalty, Retention & Referrals

Sending personalized offers, thank-you notes and industry information to existing customers encourages repeat business and referrals.

Consistency

Enrolling clients in automated direct mail campaigns ensures they will receive strategically timed touchpoints, so you can be confident knowing you’re staying top-of-mind when it matters most.

Multichannel Integration

Combining direct mail with other marketing channels can yield higher ROI. A study by the

USPS found integrating direct mail with digital advertising increased the overall response rate by 23%.

High Open Rates

Unlike email, which can easily get lost in a crowded inbox or marked as spam, direct mail typically has a higher open rate because recipients physically handle the mail.

Personalization

Direct mail featuring your face and information can be especially effective. Research by InfoTrends

Then you’re ready for the exclusive Automated Client Follow-Up Program from The Personal Marketing Company.

Now 30% off for HomeSmart partners with a bonus Social Media Package. Capitalize on everything you put into nurturing your client relationship with The Client Follow-Up Program — a 5-year multichannel retention program delivering 21 printed mailings for $34.00. That’s only $6.80 a year!

• 1 Thank You mailing — Express appreciation to your clients with a personalized postcard and custom return-address labels for their new home.

• 10 issues of Today’s Living® magazine — Impress your clients with this 20-page lifestyle magazine brimming with engaging content and eye-catching designs. New issues are mailed every May and November for 5 years.

• 10 personalized Home-Topic postcards — Thank your clients for their business and encourage referrals with modern, attention-grabbing postcards featuring your photo on the front and back. The postcards are mailed every February and August for 5 years.

found personalized direct mail campaigns had a response rate that tripled that of non-personalized mail.

Competitive Advantage

Implementing a well-coordinated multichannel marketing strategy demonstrates your commitment to providing a seamless customer experience, which can attract and retain customers while also generating referrals.

*https://www.nar.realtor/research-and-statistics/researchreports/highlights-from-the-profile-of-home-buyers-and-sellers **https://www.lob.com/ebooks/2023-the-state-of-direct-mail

• Bonus Social Media Content Package — Sent directly to your inbox each month for you to share on your social channels.

Are you ready to get REAL about cranking up the cash machine and creating Clients for Life with direct mail?

Don’t Forget About Our Rekeying Service!

When buying a new home, it can bring peace of mind to have the locks changed. And, your clients likely don’t realize that rekeying is included with all of our major home warranty plans.

That’s where you come in! Many agents have shared with us how much their clients appreciate their help with rekeying. You can be the one to point out this coverage and help them ensure it’s scheduled appropriately within the timeline of closing on the property. They’ll love you for it!

Grow Your Business With a RealCommissions Advance

Impress and Win Listings With Your Own Magazine!

“The first mailing I sent out got me a listing!”

~ Linda C., REALTOR®

Imagine how impressive you’ll look when your clients open their mailboxes and see you on the cover of your very own professional publication!

These branded magazines are sure to impress your clients, prospects, colleagues and everyone else in your sphere. Each magazine is customized with your photo and branding, and can be personalized down to the individual recipient level!

Your magazines get mailed — compliments of you — to your chosen recipients bimonthly. You can also mail some to yourself to use in your listing presentations and open houses or leave in local businesses.

And here’s the best part: Each delivered magazine costs less than an average greeting card!

Click to get an estimate and see a sample magazine!

Upgrade Your Client Experience With Utility Concierge

This free service streamlines the process of connecting your clients to the best providers of home services and utilities with a single phone call.

From TV to internet and smart security, Utility Concierge handles all the paperwork, schedules activations and guides your clients through installation to ensure they settle into their new homes seamlessly. Give your clients a hassle-free moving experience with Utility Concierge!

Visit support.utilityconcierge.com/homesmartinternational to learn more and start impressing your clients today.

Errors & Omissions Insurance That Wraps Around Your Needs

In Today's Market Ev Needs to Be a Great Become One Today!

In Today's Market, Every Agent Needs to Be a Great Negotiator... Become One Today!

Order first e $30 + Tax & Also av audiob

Order your autographed first edition:

"This book will make real estate agents better negotiators! If you are an agent looking to master this critical skill, this book is for you.

Order your autogra first edition:

$30 + Tax & Shipping

Also available as an audiobook on Audible.

SCA PURC

-Tom Ferry estate educator, speaker and coach

“This boo better ne looking to master this critical skill, this book is for you ”

$30 + Tax & Shipping

Also available on Audible.

How AI Can Benefit Your Real Estate Business

Artificial intelligence, chatbots, and GPT-3 have been some of the biggest buzzwords of early 2023 — but why should real estate agents be using AI?

There are a number of ways that artificial intelligence can enhance a real estate professional’s productivity. AI has enormous potential to make life easier for agents while simultaneously helping them increase sales.

One of the easiest ways to get started with using AI for your real estate business is through your CRM.

Wise Agent is proud to be the first real estate CRM to integrate with OpenAI’s GPT-3! The new feature, called the AI Writing Assistant, is available for free to all Wise Agent members. If you want to learn more about how to use it and how AI can benefit your business, visit our blog

SCAN TO PURCHASE

SCAN TO PURCHASE

“This book will make real estate better negotiators! If you are an looking to master this critical sk book is for you.”

Tom Ferry, #1 nationally ranked real estate educator, speaker, and

Tom Ferry, #1 nationally ranked real estate educator, speaker, and c

A New Way to Connect

Create a better experience for you and your clients with the HomeSmart Client mobile app. HomeSmart Client is integrated with your RealSmart Agent mobile app for a streamlined experience.

Follow the instructions below on how to share your custom agent-branded link with your clients:

From HomeSmart Agent: From the HomeSmart Agent App:

1. Select your name in the top right corner

2. Navigate to the settings tab

3. Scroll down until you find your agent-branded link

4. Copy and save the link in an easily accessible/shareable location

5. Share this link with your client to download the app

1. From the home menu, select “Share with Client”

2. Select your client, type in their info and send

3. Your client will get a text message notification with a link to download the app