Growth Summit Partner Quarterly Magazine | Winter 2023 by HomeSmart

WINTER 2023

GROWTH SUMMIT PARTNER

QUARTERLY MAGAZINE Resources for HomeSmart Professionals

TABLE OF CONTENTS Thank You to Our Growth Summit Partners

Home Warranty Coverage Your Clients Deserve

How Can You Protect Buyers and Sellers?

Cash Flow Solutions For Your Real Estate Business

Scalable Lead Generation and Conversion

At Cinch, We Keep It Simple

Successful Agents Play the Long Game. Do You?

There's No Place Like Homes.com

Generate New Business. Retain Customers For Life.

REDEFINE: Growth Summit 2024

Your Business Growth on Autopilot

Your Real Estate CRM and Keep-in-Touch System

Get More Out of Your CRM While Paying Less

HomeSmart’s Preferred Partner in Moving & Storage

The REAL Truth About Real Estate

Happy Holidays From Equitable Title

A Home Warranty Providing Invaluable Peace of Mind

Don't Forget About Our Rekeying Service

Grow Your Business With a RealCommissions Advance

Impress and Win Listings With Your Own Magazine!

Transform Your Listings Today!

Protection and Peace of Mind For Sellers

Spotlight Client Listings With Professional Photos and Tours!

Home Warranty. Reinvented.

Meet RealSmart Lender

Upgrade Your Client Experience With Utility Concierge

Errors & Omissions Insurance That Wraps Around Your Needs

In Today's Market, Every Agent Needs to Be a Great Negotiator...Become One Today!

How AI Can Benefit Your Real Estate Business

LETTER FROM THE EDITOR Dear Reader, With the new year approaching, we have an amazing opportunity to make our businesses bigger, better, stronger and more meaningful in 2024. Now is the time to reevaluate your approach to business, and refocus your professional efforts based on the last year’s triumphs and challenges. What might 2024 hold for real estate? Housing market predictions for 2024 from Chief Economist Lawrence Yun of National Association of REALTORS® have a tempered optimism, with forecasts showing a 13.5% rise in existing home sales and mortgage rates settling between 6-7% by next spring. I know you may be asking yourself, “Todd, what does that mean for me?” I believe the answer is simple: Be fearless in setting lofty goals, embrace change and redefine success on your terms. And what better way to bring your vision to life in the new year than to take advantage of HomeSmart’s extensive resources and partnerships. In utilizing the tools provided by our dedicated national partners, you’ll always be assured your business is powered by cutting-edge products and services that work in tandem with the support of our entire HomeSmart network. I hope this edition of our Growth Summit Partner Magazine inspires you to set your sights on bigger and better things in 2024! Sincerely,

Todd Sumney Todd Sumney Chief Industry Oﬃcer

Equitable Title and Minute Mortgage in select markets.

A SPECIAL THANK YOU TO OUR

homesmart growth summit partners

HOMESMART

GROWTH SUMMIT PARTNER

Home Warranty Coverage Your Clients Deserve

Coverage your clients deserve

Comprehensive. Flexible. Convenient.

Add the industry-leading 2-10 Home Service Plan to your happy home tool kit.

Enroll Today!

2-10.com/agent

How Can You Protect Buyers and Sellers? Three words: American Home Shield Buyers are more cautious as higher mortgage rates squeeze financial limits: They want to be prepared for the unknown and protect their budgets from the rising costs of repairing and replacing household systems and appliances. Sellers will find that buyers are hesitant to purchase a home sight unseen or offer above the asking price. Sellers can expect to see contingencies become more common as well.

What’s the Solution? Including a home warranty at the listing can address covered issues not found during the home inspection, help manage out-of-pocket expenses, and strengthen buyer confidence!

American Home Shield is the smart decision. Both sides of the negotiating table need a solution to protect their interests, and real estate professionals need a way to help keep deals on track.

LEARN MORE

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Cash Flow Solutions For Your Real Estate Business

Scalable Lead Generation and Conversion

WINTER 2023

HOMESMART

GROWTH SUMMIT PARTNER

At Cinch, We Keep It Simple Making things easier for you and your clients is what we do. With a Cinch home warranty, your clients can worry less about coming up with the money to repair or replace covered appliances and systems. ◆ No square-foot limitations ◆ No age restrictions on covered items* ◆ 180-day guarantee on covered repairs ◆ Simple online claims process ◆ Access to pre-screened service pros Visit cinchrealestate.com or call 800.521.8264. * Subject to terms and conditions; non-covered charges may apply. ©2023 Cinch Home Services, Inc. All rights reserved. Cinch is a registered mark of Cinch Home Services, Inc.

Successful Agents Play the Long Game. Do You?

GET STARTED

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WINTER 2023

There’s No Place Like Homes.com

Homes.com has become one of the fastest-growing home search websites in the industry. That’s because we’ve built a site that agents and homebuyers love to use in their own respective ways. The listing agent is always at the center of their listings and is prominently highlighted. Your listings, leads and commissions are yours and we never let other agents pay to be featured on your properties. Your Listing. Your Lead. Your Commission.

Generate New Business. Retain Customers For Life. GENERATE NEW BUSINESS. RETAIN CUSTOMERS FOR LIFE. Activate your database Expand your reach Capture more leads Convert listing opportunities Differentiate your listing from competitors Create lifelong customers, starting NOW!

LEARN MORE

HOMESMART

GROWTH SUMMIT PARTNER

QUARTERLY MAGAZINE

WINTER 2023

HOMESMART

GROWTH SUMMIT PARTNER

Your Business Growth on Autopilot

Your Real Estate CRM and Keep-in-Touch System

1.866.665.0018 info@ixactcontact.com ixactcontact.com/HOMESMARTLM

Your Real Estate CRM And Keep in Touch System Incredible Value | Amazing Price | ‘Concierge’ Setup Service Organize and Manage All Your Contacts Keep in Touch and Get More Referrals Nurture and Convert Leads into Clients Create a Stunning Agent Website Automate Your Social Media Marketing Set Your Goals and Track Your Success

GET STARTED

IXACT Contact ‘Premier Partner’ Offer for HomeSmart Agents FREE 35-day Trial, then just $34/mo, a saving of 25%!* *Save an additional 15% with Annual Plan

WINTER 2023

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Get More Out of Your CRM While Paying Less

HomeSmart’s Preferred Partner in Moving & Storage As we move through 2023, we look back with pride on all the HomeSmart families that Muscular Moving Men & Storage has had the privilege to move. With over 30,000 moves under our belt, relocating our REALTOR® partners and their clients is what means the most to us.

Contact our team of Dedicated Move Coordinators at (602) 923-6400 and get your free quote today.

We have had the opportunity to provide local and long-distance moving, packing services, climatecontrolled storage and junk removal/donation as HomeSmart’s preferred partner in moving for the past seven years. We are an extension of your team and only service your clients with the most stress-free moving and storage experiences. No matter if a job is large or small, you can count on us to do the heavy lifting.

GET A FREE ESTIMATE

HOMESMART

If you’re not following up, you’re falling behind. That’s why real estate agents rely on direct mail as their tried-and-true method of effective follow-up. In fact, 74% of marketers said direct mail delivers the best ROI of any channel.** How? Loyalty, Retention & Referrals Sending personalized offers, thank-you notes and industry information to existing customers encourages repeat business and referrals.

GROWTH SUMMIT PARTNER

Consistency Enrolling clients in automated direct mail campaigns ensures they will receive strategically timed touchpoints, so you can be confident knowing you’re staying top-of-mind when it matters most. Multichannel Integration Combining direct mail with other marketing channels can yield higher ROI. A study by the

WINTER 2023

QUARTERLY MAGAZINE

USPS found integrating direct mail with digital advertising increased the overall response rate by 23%.

found personalized direct mail campaigns had a response rate that tripled that of non-personalized mail.

High Open Rates Unlike email, which can easily get lost in a crowded inbox or marked as spam, direct mail typically has a higher open rate because recipients physically handle the mail.

Competitive Advantage Implementing a well-coordinated multichannel marketing strategy demonstrates your commitment to providing a seamless customer experience, which can attract and retain customers while also generating referrals.

Personalization Direct mail featuring your face and information can be especially effective. Research by InfoTrends

*https://www.nar.realtor/research-and-statistics/researchreports/highlights-from-the-profile-of-home-buyers-and-sellers **https://www.lob.com/ebooks/2023-the-state-of-direct-mail

Are you ready to get REAL about cranking up the cash machine and creating Clients for Life with direct mail? Then you’re ready for the exclusive Automated Client Follow-Up Program from The Personal Marketing Company. Now 30% off for HomeSmart partners with a bonus Social Media Package. Capitalize on everything you put into nurturing your client relationship with The Client Follow-Up Program — a 5-year multichannel retention program delivering 21 printed mailings for $34.00. That’s only $6.80 a year! • 1 Thank You mailing — Express appreciation to your clients with a personalized postcard and custom return-address labels for their new home. • 10 issues of Today’s Living® magazine — Impress your clients with this 20-page lifestyle magazine brimming with engaging content and eye-catching designs. New issues are mailed every May and November for 5 years. • 10 personalized Home-Topic postcards — Thank your clients for their business and encourage referrals with modern, attention-grabbing postcards featuring your photo on the front and back. The postcards are mailed every February and August for 5 years.

• Bonus Social Media Content Package — Sent directly to your inbox each month for you to share on your social channels.

Receive 30% Off Today . . . only $34 per client! (Retail Value $48) ENROLL NOW

HOMESMART

GROWTH SUMMIT PARTNER

QUARTERLY MAGAZINE

WINTER 2023

A Home Warranty Providing Invaluable Peace of Mind

Don’t Forget About Our Rekeying Service! When buying a new home, it can bring peace of mind to have the locks changed. And, your clients likely don’t realize that rekeying is included with all of our major home warranty plans. That’s where you come in! Many agents have shared with us how much their clients appreciate their help with rekeying. You can be the one to point out this coverage and help them ensure it’s scheduled appropriately within the timeline of closing on the property. They’ll love you for it!

LEARN MORE

QUARTERLY MAGAZINE

WINTER 2023

Grow Your Business With a RealCommissions Advance

Impress and Win Listings With Your Own Magazine! “The first mailing I sent out got me a listing!” ~ Linda C., REALTOR® Imagine how impressive you’ll look when your clients open their mailboxes and see you on the cover of your very own professional publication! These branded magazines are sure to impress your clients, prospects, colleagues and everyone else in your sphere. Each magazine is customized with your photo and branding, and can be personalized down to the individual recipient level! Your magazines get mailed — compliments of you — to your chosen recipients bimonthly. You can also mail some to yourself to use in your listing presentations and open houses or leave in local businesses.

And here’s the best part: Each delivered magazine costs less than an average greeting card! Click to get an estimate and see a sample magazine!

HOMESMART

GROWTH SUMMIT PARTNER

Transform Your Listings Today!

Get listings market-ready with $0 due until closing

Protection and Peace of Mind For Sellers

LEARN MORE

QUARTERLY MAGAZINE

Spotlight Client Listings With Professional Photos and Tours!

Home Warranty. Reinvented.

WINTER 2023

QUARTERLY MAGAZINE

Get Started Today at

MinuteMortgage.com Info@MinuteMtg.com 800.725.8205

HOMESMART

GROWTH SUMMIT PARTNER

Upgrade Your Client Experience With Utility Concierge This free service streamlines the process of connecting your clients to the best providers of home services and utilities with a single phone call. From TV to internet and smart security, Utility Concierge handles all the paperwork, schedules activations and guides your clients through installation to ensure they settle into their new homes seamlessly. Give your clients a hassle-free moving experience with Utility Concierge! Visit support.utilityconcierge.com/homesmartinternational to learn more and start impressing your clients today.

LEARN MORE

Errors & Omissions Insurance That Wraps Around Your Needs

WINTER 2023

QUARTERLY MAGAZINE

In Today's Market Every Agent to BeMarket, a Great Negotiator... InNeeds Today's Every Agent Needs to Be

a Become Great Negotiator... One Today! Become One Today! Order your autographed first edition:

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“This book will make real estate agents better negotiators! If you are an agent looking to master this critical skill, this book is for you.” — Tom Ferry, #1 nationally ranked real estate educator, speaker, and coach

How AI Can Benefit Your Real Estate Business Artificial intelligence, chatbots, and GPT-3 have been some of the biggest buzzwords of early 2023 — but why should real estate agents be using AI? There are a number of ways that artificial intelligence can enhance a real estate professional’s productivity. AI has enormous potential to make life easier for agents while simultaneously helping them increase sales. One of the easiest ways to get started with using AI for your real estate business is through your CRM. Wise Agent is proud to be the first real estate CRM to integrate with OpenAI’s GPT-3! The new feature, called the AI Writing Assistant, is available for free to all Wise Agent members. If you want to learn more about how to use it and how AI can benefit your business, visit our blog.

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“This book will make real estate better negotiators! If you are an looking to master this critical sk book is for you.”

— Tom Ferry, #1 nationally ranked real estate educator, speaker, and

Spice up the season with our festive collection of sweaters, ornaments, blankets, gift sets and more to spread some holiday cheer!

SHOP HOLIDAY SWAG

WINTER 2023

QUARTERLY MAGAZINE

A New Way to Connect Create a better experience for you and your clients with the HomeSmart Client mobile app. HomeSmart Client is integrated with your RealSmart Agent mobile app for a streamlined experience. Follow the instructions below on how to share your custom agent-branded link with your clients:

From HomeSmart Agent:

From the HomeSmart Agent App:

1. Select your name in the top right corner

1. From the home menu, select “Share with Client”

2. Navigate to the settings tab 3. Scroll down until you ﬁnd your agent-branded link 4. Copy and save the link in an easily accessible/shareable location 5. Share this link with your client to download the app

2. Select your client, type in their info and send 3. Your client will get a text message notiﬁcation with a link to download the app