Marketplace Community Magazine - Spring 2022 by HomeSmart

SPRING 2022

COMMUNITY

MARKETPLACE PREMIERE PARTNERS & RESOURCES FOR HOMESMART PROFESSIONALS

TABLE OF CONTENTS

Letter From the Editor

Thank You to Our HomeSmart Marketplace Partners

Build Allegiance & Relationship Capital

Meet your New Home Warranty Partner, Super

Guessing Game of "Highest and Best" is Broken

Imagine Marketing Your Clients Want to Receive!

Real Estate CRM Software

Win More Listings in 2022 With Revive

Just Listed. Just Sold.

Are Virtual Tours Worth it for Real Estate Agents?

Do you need short or long-term storage?

Power Buyers: Your Winning Strategy for 2022

Mortgages Made Simple

The Entire Hombuying Process In One Place

Listing Flyers Direct to Other Agents—Guaranteed

LETTER FROM THE EDITOR Dear Reader, The new year is already off to an amazing start, and the winter chill has given way to a spring market in full bloom. As the season warms, so does consumer demand—despite increasing interest rates—and now is the ideal time to set yourself up for a strong 2022. This issue of the Marketplace Magazine explores industry-leading resources and innovative solutions designed to help HomeSmart agents streamline their business, win more listings, and stand out from the competition. HomeSmart’s commitment to your business and growth ensures you’ll have access to best-in-class partnerships with the industry’s leading vendors, so you can provide your clients the exceptional real estate experience they deserve, no matter what. Empower your business in 2022 and beyond, discover new ways to stay competitive and take your career to the next level with a little help from HomeSmart’s vast nationwide network and trusted partners. Whether you’re building the foundation for a stronger business or searching for new ways to leverage your experience, I hope this issue inspires you to defy expectations and invest in what matters most—you. Get ready for your best year yet! Sincerely,

Todd Sumney Todd Sumney

Chief Industry Officer

THANK YOU TO ALL OF OUR HOMESMART MARKETPLACE PARTNERS

Meet your New Home Warranty Partner, Super Super, an insurtech company that provides subscription care for the home, announced in February a nationwide partnership with HomeSmart. Super will be the home warranty partner for HomeSmart agents and brokers in all the markets where Super is available. To read more about the partnership, please click here.

Click here to find your local Account Executive. We look forward to partnering with you! Platinum: Better Than a Home Warranty | Super Home Appliance Insurance (hellosuper.com)

Super is so much more than just a home warranty plan. We are subscription care for your client's home that boasts a well-vetted roster of service contractors, robust technology, and generous coverage limits. We'd love to show you the difference. Watch a short video from real Super subscribers and Real Estate Professionals so you can get a better understanding of what makes Super truly different. 7

Guessing Game of "Highest and Best" is Broken Mike Russo, a real estate veteran of 20 years and a previous founder of Concierge Auctions and Rezora, knew the guessing game of “highest and best” is broken. SparkOffer is an e-offer management platform that streamlines all aspects of the offer process and helps your sellers get the highest price for their home. With SparkOffer, you can easily manage your offers from one easy-to-use platform, send mass messages to all potential buyers at once, and even track offer activity in real-time through the public offer leaderboard. So if you're looking for a way to get your time back and virtually eliminate extra paperwork and constant phone calls, check out SparkOffer. The platform is offered to agents for $149 per year for unlimited use.

MARKETING DESIGN CENTER SWAG

Show off with some HomeSmart swag! From apparel to personalized promotional items, our branded gear will help you represent your business in style. Visit the Marketing Design Center now to purchase HomeSmart gear now. 8

Imagine Marketing Your Clients Want to Receive! This is not your average marketing. Your own professional, personally-branded magazine gets you past the trash can and into the home where you’ll stay top of mind with a bimonthly publication automatically delivered to your exclusive list of recipients.

Click to learn more and take advantage of our special HomeSmart Premier Partner discount! remindermedia.com/HomeSmart/

Beautiful covers, engaging articles, delicious recipes, and gorgeous photos make these topquality publications the perfect venue for your photo, business, and contact information. We make it easy to have conversations. Call your recipients the week your magazine arrives and strike up a conversation about an article. It’s not a sales call! It’s another opportunity to thank your clients and remind them you're always available to help them or anyone they know who may need your services.

Win More Listings in 2022 With Revive Are your listings designed for today’s modern buyers? Home renovations can help transform dated spaces into what today’s buyers want to purchase. Revive handles everything from scoping and budgeting to design, material sourcing, communication, and more through their team of in-house experts. As a result, they get the work done fast and for maximum ROI, guaranteeing your client gets top dollar for their home and that it’s picture-perfect for today’s “HGTV” generation of buyers. Plus, Revive fronts the cost. Revive charges no interest or fees and gets paid back in escrow.

Some benefits of Revive’s “Prepare to Sell” program include: • • • • • •

Expert oversight Vetted contractor partnerships Value engineering Professional guidance Shorter timeline No money out-of-pocket

Get your free listing analysis by visiting iloverevive.com/solutions/prepare-to-sell.

Are Virtual Tours Worth it for Real Estate Agents? Virtual tours are impactful for a number of reasons. If captured in the right way with the right equipment, they are highly successful in converting a prospect. Here is a core benefit of virtual tours and how they can drive revenue: Enables viewing remotely. Offering remote viewing is becoming an essential line of service in today's increasingly digital world. Remote viewings ensure your prospective buyers can view the entire property, not just a selection of rooms and angles dictated by a photographer. It’s vital that buyers get a sense that they can explore the full property with full control, much like they would in an in-person viewing. When remote viewing is combined with the thoroughness and quality of a virtual tour, customers feel confident to purchase listings without having to see the

property in person. If your competitors are offering remote viewings and you aren’t, this can be a barrier to luring a prospective buyer, especially with caution around non-essential journeys continuing for the foreseeable future.

Do you need short or long-term storage? Trust the strongest name in moving, Muscular Moving Men & Storage, to get the job done! At MMM, we offer climate-controlled vault storage. A vault storage crate is a 5x7x7 wooden crate that can typically hold about 1 room worth of contents or 1,000 pounds. The best part? The vault comes to you! That’s right, your storage solution comes right to your front door. Your items are itemized and documented by our inventory specialist so that every item is accounted for. The items are protected and left that way inside the vault until you need them moved out. The vaults are stored inside our 24/7 monitored and temperaturecontrolled warehouse. Call 602-923-6400 to get a free quote today or head to muscularmovingmen.com. 11

Power Buyers: Your Winning Strategy for 2022 Today’s clients need as much power as they can get amid stiff competition in almost every housing market. But how can they win without a cash offer? By becoming a power buyer with Knock. Our home loan solutions turn all buyers into power buyers, so your clients can enjoy a convenient, certain, cost-saving home buying process. With Knock, power buyers submit stronger offers with features like non-contingencies, guaranteed closing dates, and even appraisal gap protection. All designed to compete—and win—against cash offers. Our rates are competitive with other lenders, and there are no fees for agents! Let your clients experience the perks of making a cash offer, but without breaking the bank.

Mortgages Made Simple

Get Started: knock.com/get-started

The Entire Hombuying Process In One Place RELNKS is proud to serve the real estate industry in the state of Arizona. RELNKS is the free, collaborative way to organize the journey to homeownership. Connect with your clients and manage the entire homebuying process in one place.

Book a demo today to learn more or create your free account at RELNKS.com.

With access to every resource and service needed to buy a home, you and your client can take any step of the process on RELNKS. That includes MLS listings, neighborhood data, mortgage applications, home inspections, insurance vendors, and so much more. An interactive checklist guides the process from start to finish, so even first-time homebuyers can feel confident. Our platform brings you and your client closer together to make your workflow easier and transparent. Once you’re connected on the platform, everyone participating will be able to follow along and share the journey.

Listing Flyers Direct to Other Agents—Guaranteed Agent to agent email flyers, trusted by agents for over 16 years. Send your listing flyer directly to other agents with Zip Your Flyer’s updated email lists. Founded by agents and still family-owned. Over 90% of every campaign gets into agent inboxes— guaranteed open rates, same-day turnaround and no monthly fees. Announce your new listings, open houses, price reductions and more. Upload your own file, or use our industry-leading designs. Receive a FREE Client Summary and Delivery Report. Don’t forget, other agents have your buyer—send an e-flyer today!