Marketplace Partner Quarterly Magazine - Summer 2022 by HomeSmart

SUMMER 2022

MARKETPLACE PARTNER

QUARTERLY MAGAZINE PREMIERE PARTNERS & RESOURCES FOR HOMESMART PROFESSIONALS

TABLE OF CONTENTS

Letter From the Editor

Thank You to Our HomeSmart Marketplace Partners

More Listings, More Referrals, More Repeat Business

Stand Out From the Crowd

Easy Real Estate Ads for Busy Agents

Jumbo Loans Now Available at Knock!

#1 Agent Email Flyers – Guaranteed Open Rates

Mortgages Made Simple

American Home Shield Plans Go from Best to Best Ever!

Summer Isn’t the Only Thing Heating Up!

We’re Not So Different

The Free Luxury Real Estate Toolkit from LUXVT

Generate More Referrals and Repeat Business Now with the Right CRM

Insurance Built For Landlords And Rental Properties

Introducing a Refreshed, More Intuitive Updater!

A Business Case Against Digital Pollution

The Entire Hombuying Process In One Place

Did Your Buyers Close Without a Home Warranty?

Your Customer Experience Just Got A Big Boost!

Virtual Tours: Are They Still Worth It?

At Cinch, We Keep It Simple

LETTER FROM THE EDITOR Dear Reader, With the second half of 2022 upon us, now is the time to prepare for a strong finish to the year. The summer market is guaranteed to be a hot one as insufficient inventory and increasing rates bring with them new challenges for our ever-changing real estate market—but when armed with the right resources you can flourish in any conditions. This issue of the Marketplace Magazine dives into new, creative solutions and services designed to help HomeSmart agents generate leads and listings, provide clients with concierge-level support and go beyond expectations to do more with their business. HomeSmart is committed to supporting your business and growth by connecting you with the tools and industry-leading partnerships to help you unlock your potential, take control of your career and provide clients with the service and experience they want and deserve. Forge a new path towards success, discover new ways to stay ahead of the curve and have the business you want right now with a little support from HomeSmart’s extensive network and trusted partners. Whether you’re just starting your career or searching for new growth opportunities, I hope this issue pushes you to go beyond limitations and invest in yourself no Sincerely,

Todd Sumney Todd Sumney

Chief Industry Officer

THANK YOU TO ALL OF OUR HOMESMART MARKETPLACE PARTNERS

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More Listings, More Referrals, More Repeat Business Today’s record low inventory makes it more important than ever to connect with homeowners. Homebot is a powerful sellers’ marketing tool that provides your clients with the valuable information they need to help manage their most valuable asset. This innovative, automated solution delivers a monthly email report that includes: • Current real estate market data • Interactivity to enable homeowners to tune information • Purchasing power • Move-up potential • Home value • And more The report also has over two dozen call-to-action buttons to keep clients engaged, make it easy for them to connect with you and position you as a local market expert. Homebot has a 60% open rate—much higher than the estimated median email open rate of just 17.8%!

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Easy Real Estate Ads for Busy Agents With Wise Agent’s Digital Ads feature, you can create your real estate Facebook and Google Ads right from within your CRM. This feature fully integrates with your CRM to pull property information from a real estate listing and automatically generate ads completely detailed with photos, listing info, your agent photo, and logo.

saving you from dealing with other complicated ad platforms. With Digital Ads, you can spend less time editing rejected Real Estate ads and more time acquiring and converting leads! You'll have plenty of different options for Real Estate ads that can be made—including Listing Ads, Home Valuation Ads, Agent promotion ads, Agent recruiting ads, and much more!

Now instead of being frustrated when managing your real estate ads, be in control knowing that you have the tools available to quickly create ads,

Jumbo Loans Now Available at Knock! Power buyers just got more buying power. We recently announced that jumbo loans are available as part of our Knock Home Swap™ and Knock GO™ (Guaranteed Offer) solutions. And with listing prices on the rise, it couldn’t have come at a better time.

Get Started: www.knock.com/get-started

Now your clients can be pre-approved for up to $3MM! That’s a whole lot of buying power, but don’t forget the selling upside of the Home Swap. As part of the program, your clients can get up to $25K in Home Prep funds to get their house in pristine condition to sell for top dollar. We’ve always provided your clients a convenient, certain, and cost-effective homebuying experience. And with the introduction of jumbo loans, more homebuyers across the country are eligible for their innovative home loan solutions. 9

#1 Agent Email Flyers – Guaranteed Open Rates Agent to Agent Email Flyers, Trusted by Agents for Over 17 Years. Send Your Listing Flyer Directly to Other Agents with Zip Your Flyer’s Updated Email Lists. Founded by Agents and Still Family Owned. Over 90% of every Campaign gets into Agent Inboxes – Guaranteed Open Rates. Sameday Turnaround and No Monthly Fees. Announce your New Listings, Open Houses, Price Reductions and more. Use your own upload file, or our industry leading designs. Receive a FREE Client Summary and Delivery Reports. Don’t Forget, Other Agents Have Your Buyer —send an e-flyer today!

American Home Shield Plans Go from Best to Best Ever! The most innovative real estate products in the home warranty industry now offer even more value with comprehensive coverage and enhancements designed specifically for the needs of today’s homeowners.

Click here to download our new warranty brochure or visit ahs.com/realestate

New coverage, desirable add-ons, and a range of home maintenance services make homeownership easier for buyers and sellers. Plan improvements and additions include expanded coverage for home systems and appliances regardless of age, increased coverage limits for high-end appliances, additional risk management for agents and clients, plus much more. With American Home Shield coverage, when buyers experience covered home system or appliance breakdowns after closing, they’ll contact us instead of the seller or agent. This can help lessen liability and stress for agents and keep post-closing relationships positive.

Summer Isn’t the Only Thing Heating Up! Let’s face it, summertime in Arizona isn’t the greatest condition to move in. With temperatures soaring and moving stress at an all-time high, you or your client does not want to move on their own. That’s where we come in, Muscular Moving Men & Storage, HomeSmart’s trusted moving partner. We want you to know that summer is the peak moving season so we recommend booking your move as far in advance as you can. With over 25,000 completed moves since 2008, you can trust that we are experts in the moving industry. Our movers are background checked, trained, and knowledgeable about the moving industry. We can move you or your clients locally or long-distance, and we offer vaulted storage.

Call 602-923-6400 to get a free quote today or head to muscularmovingmen.com.

We’re Not So Different You provide homebuyers and sellers with professional service they can trust. You’ve got the exceptional service, tools, knowledge, and support to help homebuyers find their dream homes and sellers sell their homes quickly and efficiently.

Visit us at: Remindermedia.com/homesmart

It’s why they turn to HomeSmart. We provide real estate agents who have aspirations for growth with a team of experienced, courteous, knowledgeable, and responsive marketers they can trust to help them retain more business and close more deals. With personally branded, automated, and engaging print and digital marketing tools that keep you top of mind and help you garner referrals, we’ve been proven to produce leads where others have failed. It’s why we have a community of 100,000+ raving fans.

The Free Luxury Real Estate Toolkit from LUXVT If you’re looking to boost your brand and sign more luxury listings, the luxury toolkit from LUXVT can help. LUXVT has helped thousands of agents provide elite marketing services, create beautiful branding materials, and sell their listings in a snap. When you create a LUXVT account, you automatically get access to the free Luxury Toolkit. This toolkit includes features like the Listing Presentation Creator, where you can make an entire beautiful 16-page digital presentation in just a few clicks. You can also use the Luxury Listing Planner, where you’ll get custom recommendations on how to put together the perfect marketing campaign. These tools are just the beginning! Create your account, explore LUXVT’s membership and listing campaign options, and discover more luxury resources at luxvt.com. 12

Pssst... HomeSmart Premier Partners receive an exclusive discount.

Generate More Referrals and Repeat Business Now with the Right CRM CRM is the #1 tool of top producing agents. Get the right CRM and enjoy a new level of career success & satisfaction! Choosing the right real estate CRM for your business can be a challenge. There are many options available, and each one offers a different set of features. How do you identify which CRM product will be the most effective at keeping you organized and helping you stay in touch? Download the checklist to learn: • Which features are most important to consider when selecting a real estate CRM. • How IXACT Contact, a leading edge CRM for real estate agents can help your business by getting access to a special 5-week FREE Trial!

Insurance Built For Landlords and Rental Properties If you or your clients own rental properties, you need landlord insurance. Traditional homeowners insurance will not protect you in the event of a claim. Steadily has built fast, affordable insurance for rental property owners. We work with real estate agents nationwide to ensure their clients have the right coverage they need so you can focus on what matters most: closing the sale. Most insurers take a week or more to issue a policy, whereas Steadily offers coverage as early as the next business day. We cover vacant properties, under-renovation, fix and flip, single-family homes, multi-family homes, and more. Our prices are competitive nationwide because we make the price comparison on your client’s behalf. Visit steadily.com/partners to learn how you can earn cash for referrals.

Introducing a Refreshed, More Intuitive Updater! At Updater, our aim has always been to simplify and make moving less stressful. Today, we are pleased to announce a series of product enhancements that will further automate, personalize and simplify the moving experience, including: • A more intuitive user interface to help movers accomplish more, with greater ease • The launch of iOS and Android native apps for Updater users • The launch of Updater Pro, which includes advanced resident onboarding features for our multifamily partners • Refreshed brand and visual design across all apps, channels, and platforms

A Business Case Against Digital Pollution Digital noise and pollution reduce our ability to connect and communicate with the people who matter most. At-risk are revenue and relationships. And at BombBomb, we wanted to explore WHY digital pollution is happening, and what we can do about it. That’s exactly what we cover in our film, Dear {first_name}: A Business Case Against Digital Pollution. Whether you’re the sender or the recipient, connecting with another human is only getting harder. In this first-of-its-kind documentary, we explore why digital pollution is hurting our ability to communicate—and what we can do about it. Watch the film now!

Come check out our new improvements!

The Entire Hombuying Process In One Place RELNKS is proud to serve the real estate industry in the state of Arizona. RELNKS is the free, collaborative way to organize the journey to homeownership. Connect with your clients and manage the entire homebuying process in one place. With access to every resource and service needed to buy a home, you and your client can take any step of the process on RELNKS. That includes MLS listings, neighborhood data, mortgage applications, home inspections, insurance vendors, and so much more. An interactive checklist guides the process from start to finish, so even first-time homebuyers can feel confident. Our platform brings you and your client closer together to make your workflow easier and transparent. Once you’re connected on the platform, everyone participating will be able to follow along and share the journey.

Book a demo today to learn more or create your free account at RELNKS.com.

It’s not too late! Did your buyers close without a home warranty? They can still get industry-leading coverage after closing.

Debra Comer & Kathy Lansford Home Warranty Specialists 800.282.7131 Ext. 1702 C: 760.668.5220 DebraC@orhp.com | Kathy@orhp.com

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Your Customer Experience Just Got A Big Boost! HomeSmart is now partnered with Utility Concierge—a complimentary service that takes care of your clients home services in one phone call. When moving, your clients are usually stuck with setting up their own home services and utilities. Finding the best providers for internet, security, television and more can take hours or even days. About 2 to 3 weeks before close, Utility Concierge will reach out to help your client make their home services selections. From there, they'll take care of the rest! They'll handle scheduling, installations and activations. Questions? Email McKenna Fox at: mckenna.fox@utilityconcierge.com

Virtual Tours: Are They Still Worth It? Virtual tours are impactful for a number of reasons. If captured in the right way with the right equipment, they are highly successful in converting a prospect. Here is a core benefit of virtual tours and how they can drive revenue: Customers have more confidence. With in-person viewings, there can be significant cost and time investment for potential customers. This can actually alter their impression of a new property. When inperson viewings were the norm, prospective buyers would sometimes need to travel across the country, or even across borders to scope out the property to their satisfaction. With virtual tours, prospective buyers can view property around their schedules and don’t need to invest money into travel to view a property. Enabling the buyer to view a property in a thorough and controllable fashion, as well as from the comfort of their home, gives them the trust and confidence to purchase. Consumers, across all industries, place a high value on being in control of their purchase decisions. 16

At Cinch, We Keep It Simple Making things easier for you and your clients is what we do. With a Cinch home warranty, your clients can worry less about coming up with the money to repair or replace covered appliances and systems. No square foot limitations No age restrictions on covered items* 180-day guarantee on covered repairs Simple online claims process Access to pre-screened service pros Visit cinchrealestate.com or call 800-521-8264. * Subject to terms and conditions; non-covered charges may apply. ©2022 Cinch Home Services, Inc. All rights reserved. Cinch is a registered mark of Cinch Home Services, Inc.

HOMESMART CLIENT

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